f
1 S.
4
!?'?.
SECTION TWO
Pages 1 to 4
Hollywood, theatre
Section
SEVENTY-SIXTH YEAR
SALEM, OREGON, WEDNESDAY MORNING, MARCH 2, 1927
PRICE FIYl5CENT3
is i
nn
LjvJ
(Of mi lffi(oli
1U
' " !D C' ' J3 Jj
Formal Opening of New
Theatre Set for March 3
Professor Roberts to Preside at Wurlitzer; Special Enter
tainment Arranged; Manager Announces
Pictures for Two Weeks
Formal opening of the new Hollywood theatre has been
set for Thursday evening, March 3, from 7 to 11 o clock p
m., and the general public has been invited to inspect the
buildincr thoroughly at that time, when a full program of
entertainment which will not interfere with the visitors'
trip through the theater will be presented.
The tones of the new Wurlitzer organ will be demonstrat
ed by Professor T. S. Roberts, who will play a concert early
in the evening, and music, will be furnished at other times by
Vei n Suko's Midnight Sons orchestra.
Every half hour, the visitors will be seated for a brief
period to hear a talk by a representative of one of Salem's
service clubs. Among those who have promised to speak are
Rev. Martin Fereshetian, President Harry Scott of the Lions
club, Allen Kafoury, Ex-mayor John B. Giesy, George Ar
buckle and others. -
At intervals the projecting qualities of 'the equipment in
stalled in the theater will be demonstrated and excellent en
tertainment will be furnished at the same time, through the
showing of u two-reel comedy, "The Vulgar Yachtsman."
Service which will be especially gratifying to Salem peo
ple in the type of pictures shown, is assured on the part of
the Hollywood theatre management in the announcement of
its policy of securing i? best attractions on the market and
not only that, but of showing them at the same low prices on
all occasions, t
Manager Al Krause has announced his first two weeks
features as follows :
Opening show, Friday and Saturday, Al Christie's com
edy, 'Seven Days."
Sunday and Monday, March 6 and 7, Buster Keaton in
"The General," made in Oregon.
Tuesday and Wednesday, March 8 and 9, George Jessel in
"Private Izzy Murphy," captivating comedy of the World war.
Thursday and Friday, March 10 and 11, Leatrice Joy in
"Eves Leaves," the sea comedy that made her the first femi
nine rival of Buster Keaton. !
Saturday, March 12, Monte Blue in "Hogan's Alley," fight
pictures which shows a host of real ring stars in action.
Sunday and JUonday March 13 and 14, Douglas - Fair-j
banks ill "The Black Pirate."
Tuesday and Wednesday, March 15 and 16, Irene Rich in
"The Girl Who Wasn't Wanted."
Thursday and Friday, March 17 and 18, Rin-Tin-Tin in
"The Night Cry," regarded as the greatest animal picture yet
filmed.
: Other pictures of outstanding reputation which will be
shown in March will include Mary Pickford in "Sparrows,"
and the epic "Stella Dallas."
Two other pictures besides the features will be included
in every program, and the prices will always be 10 cents and
25 cents, Krause announces. The shows will start at 7 and 9
o'clock each evening, with matinees on Saturdays at 2 o'clock
i and continuous shows on Sundays and holidays from 2 to
11 p. m.
'4 11
S-i- - t:.-- YV;; ''
Hi
LL 1 1
, V-i.
X
' . X
.
f
'ill ' vJ t
; ' lijflflMJQli,m 1010,1 HHMHOT ,v,on turn
6
Over 400 New Residences
Constructed S i he e 1 92 3
Forty Houses in Various Stages of Construction; Many Ad
vantages Attract People to District for Making
Their Homes d t
Photo by Kennell-Ellis.
WILLIAMSON'S NEW HOLLYWOOD THEATRE AND APARTMENT HOUSE
2005 North C apitol Street
New Hollywood Theatre
Harmonious and Artistic
Stage Arranged for Community Shows as Well as for Motion
Pictures; Show House to Seat 500 People With
350 in Orchestra
North Salem Club Works
For District Betterment
Organization Formed Over Year Ago Has 25 Members; Meet
ings Held in Home of Members; Seeks Estab
lishment of Playground
The Salem Men's Club, better known as the North Salem
Commercial club, was organized in December, 1925, and has
now increased until it has more than 25 members, all business
men in the North Capitol district.
Although the men have organized for benefits in their
own section of the city they have the city s general improve
ments in mind, their interests are not confined strictly to
rsorth Salem.
The three chief objects of the club are : First, to secure
more adequate drainage improvements; second, to bring
.North Salem better street lights and other forms of illumina
tion; and, third, to insure the residents of their district a
block of land to be used as a playground, provided with ade
quate amusement equipment.
or homes of its members, where social gatherings are pro
moted as well as business discussions,
t Much of the rredit for thf dftvlonmpnt nf tho
ness district in the North Capitol street locality is due to the
cooperation of the Salem Men's club, r
Ushers at New Hollywood Theatre
I I
;I f'i tiv.
d m m m
W--. - i
2 FAlh7iLLXAMt .
i - , Pht hy XeBell-EHii.
V- BEATRICE KERTSQN .
Theatre goers of Salem are going to be agreeably shocked
when they visit the new Hollywood theatre, the city's first
suburban show house, on opening night, Thursday, March 3.
Harmonious and artistic in its exterior design, this thea
ter, pioneer among such ventures in Oregon outside of Port
land, is in distinct contrast to the usual conception of sub
urban entertainment centers.
Compact and cozy, it is a surprise to the visitor to learn
that the theatre will seat 500 people. Seats for 350 are pro
vided in the broad orchestra section, its width making this
possible despite the comparatively short distance from the
stage to the rear entrance. Fourteen loge seats are provided
at the front of th6 balcony, and in addition there is an attrac
tive mezzanine floor, a men's smoking room and a "crying
room wnere motners may take young children, partitioned
off from the rest of the theatre but with a plate glass front
which permits a good view of the screen. The balcony seats
increase the capacity to 500.
Simplicity and harmony mark the appearance of the in
terior, foyer and lobby, the novelty plaster finish being tinted
in a three and four tone blended stain and the woodwork with
a three color blend, all carrying out the Spanish motif which
harmonizes with the general appearance of the interior and
its furnishings, which include attractive Spanish chandeliers.
The seats are all of the new spring upholstered type, the
same as those in the Capitol. Lighting is both direct and in
direct. . Taken altogether, while not so large, the interior appear
ance and arrangement compares favorably with Salem's new
downtown theatres, in which it takes such pride.
The equipment, too, is on a par with that of the larger
3how houses, with one feature that is even more modern and
satisfactory. That is the projecting equipment, which is of
the new Mazda type, its installation being made possible by
Jie shorter, distance lf rotn proecting room to screen. This
system gives a clearer, steadier picture than any previous in
ention, but nas not yet been adapted to a longer throw.
Two power machines are being installed. A silver screen,
(Continued on page 2.)
Splendid Structure Shows
Faith in Salerii's Future
Building District Creflit to North Salem; Three Stories in
Height With 12 Furnished Apartments
Third Floor
on
North Salem District Has
Phenomenal Growth Record
Two Million Dollars Spent for Construction North of Market
Street Since 1923, Three Plots in Locality Added
to City Vicinity
Since North Capital street was first nnpnpd nn hAvnnd
Market street for municipal development in September, 1923,
$2,000,000 would be a very conservative estimate on the in
vestments made in residence and . commercial construction.
During this period three hew tracts have been added to
the city, namely; the Highway addition in the immediate ter
ritory around the new Hollywood theatre, the Williamson and
Laurel Park additions ; extending, on .north from the Miles
Linen mill. From a few RcatferinTiouses. building has so
increased in three years that property is now selling by the
turn, iwi in umuy instances lnsteaa or oy a iiat rate per
Firm faith in the future of Salem in general and North
Salem in particular was demonstrated by John Williamson,
extensive owner of property in the North Salem community
business district, when he ventured an investment of $90,000
in the handsome new theatre building which will be com
pleted early this week in time for the opening of the Holly
wood Thursday evening.
Situated on the northwest comer of Hunt and Capital
streets, where main arteries of travel converge from several
directions, this building is a distinct credit to North Salem
and to its builder.
Not only did Williamson exercise the sagacity and confi
dence in the community's future to erect .this building, but
he outlined the exterior and interior plans and the decorative
scheme of the theatre as well. The detailed plans were pre
pared by C. H. Post of this city.
The building is of three stories, and has been constructed
of concrete reinforced with steel throughout. The theatre
occupies the first two stories, except for a store room in the
southeast corner, fronting on Capitol street just south of the
theatre entrance, which has been leased to Fred Kirkwood
and will be fitted up as an ice cream parlor and confection
ery; and Williamson's office, which is on the other side of the
entrance. ,
The front is finished in white stucco, with an attractive
marquee across the entire length, above which is a big electric
sign will be erected.
The third floor has been partitioned off into 40 rooms
which will constitute 12 furnished apartments, with a sound
proof floor so that sounds from the theater will not disturb
the tenants. The stairway leadfiing to this floor is on the
northside of the building.
At the Tear of the: third floor is a specially built laundry
room, with trays electric mangle iron and drying room, for
the convenience of the apartment tenants.
Each apartment is equipped with electric range and tele
phone, and is supplied with steam heat.
( The heating and ventilating system for the theatre as well
as for the third floor, has been installed by Nelson Bros.
1
Al Krause Chosen Manager
of New Hollywood Theatre
i
Brings to New Position Experience of Many Years; Worked
From Ushers Job to Manager in Various Portland
Theatres
Since September, 1923, there have been approximately
1100 permits issued for new residences in the , city and of
this number: it is estimated that more than 400 have beeft1
built or are under construction in the district north of Markets
street and Garden Road. .- --j ,v
Backed by this record, residents of the so-called North!
Salem district point with pride that their Ioc-riiy is the fa
vorite section for new construction. Forty houses are now;
in various stages of construction within five blocks of the
North Capitol commercial center, located at -the intersection
of Capitol street and Fairgrounds road. , ; "
The question arises, are these houses'being put up by,
speculators or are they really meant to become homes for;
the owners? According to a reliable authority, fully three
fourths of these 400 houses have been built by people intend-'
ing to make them their homes. With this thought in mind
most of the houses are of a more substantial type than thosef
put up by the speculators who looks only for the chance to.
make profit on their dealings. - ;
Bounded on the west by the Willamette and on the east
by numerous state institutions, Salem's outward growth must
necessarily go either north or south. Both sections have had'
remarkable development, although South- Salem has been
handicapped by its topography, being of naturally hilly land.
Every resident of north Salem l)elieves that the future of
his district is assured by the advent of the two linen, mil Is,
the Oregon Linen Mills, Inc., and Miles Linen MilL Both or
ganizations have scarcely reached the beginner's stage and
are practically certain of success with huge increases in out
put and payroll. - r ;
Church and school facilities are salient features n favor of
Ihis rapidly growing center. Protestants have had "good
churches within walking distance for a considerable time but,
it was not until 1926 that adherents of the Catholic church
had such accommodations. . r
The St. Vincent De Paul unit, composed of a church"-and
school combined, serves a parish of more than 200 families,?
An attractive brick building was constructed last year on a'
1 1 1 11 . J TT 1 1 1 - " 1 1 . . 1 '
uiocis. adjacent 10 mgiuaua ana iuy rue . avenues, . malting
needed addition to the city.
Grant and Highland grade schools and Parrish Juniot
high school furnish adequate facilities for school children:
now, but if growth continues as foreseen, a new building. will :
be needed further out. ' j ; . ;
One distinct advantage of the district is that commer
cially it is almost 'self sustaining. Practically every i daily
necessity may be bought with just a short walk instead, of
the long trip of 25 or more blocks to the main business sec- '
tion of the city. Whether it being a pound of meat for dinner
or theater tickets for the evening's entertainment you can'
get it in north Salem with little inconvenience. , . . 1
Suburb developments are sure signs of growth in any city!; ,
Every large metropolis in the country is dotted with smaller
suburban growths, each pulling for itself, yet, above all, 3
standing firmly back of the parent to their growth with full
loyalty and a spirit of cooperation.
Just as every added industry in that locality means a
boost for north Salem, every new home and new business '
house that springs up there means another asset to Salem's
development. f
t
Williamson Expanded His
Interests; Theatre C a m e
Lone Star Service Station First Venture of Many Coming
From Texas; New Buildings Came and Many
Businesses Opened
Starting five years ago with a small service station whicK v
was the only business located there, John Williamson, whose
new Hollywood Theatre in North Salem will open Thursday
evening, has expanded his interests, erected new; buildings
and" started new businesses there until he. has practically; .
built up that thriving business district single handed,
The Lone Star servifte.station was his first venture ; sincei
then he has built up the camp ground, several store buildings,
a larger service station, and climaxed it all by erecting Sa
lem's first suburban theatre: Some of ; the businesses he
started have been sold to pother proprietors, others are still
under Williamson's management, . r
Williamson came here in 1922 from Texas. -
Al Krause, who will manage the new Hollywood theatre 13
best know to Salem. people as nmen's furnishing merchant,
but he i3 primarily a t heatre man, and will bring to his new
position years of experience. Krause was only 16 years old
when he became connected with the theatrical business, start
ing at the bottom as an usher: in the Star theatre in Portland.
" Later he wa treasureir -of r the? Bungalow! theatre, and
after that assistant manager of the People's theatre. He then
returned ta the Star as manager,-and waiter spending a year
in Europe, was treasurer of the Orpheum Theatre ii Portland
for five years. - Before coming to Salem irr 1922, he Aerved for
Personnel of New Hollywood Theatre
t k
" C it-
. .
i
,3:p".v -
a.. . r ' f
S. .. v. ' '
-' ,. "
i s -
' ----- -.f- -
:;,i
a time as pubUcity manager forrthe Universal Finn company,
JOIIK -t ILLIAM S ON
; jowner
- - -
Vhoio y JCennen-ElJi.
Manager; rr