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About The Oregon statesman. (Salem, Or.) 1916-1980 | View Entire Issue (Jan. 16, 1927)
mm if Automotive Better Homes Churches SECTION THREE Pages 1 to-8,4 v w'fTrr. clLeaHi' AND VJl G O R 6 U'S SEVENTY-SIXTH YEAR SALEM, OREGON, SUNDAY MORNING, JANUARY 16, 1927 PRICE FIVE CENTS Paige Introduces Two New Models of 6-45 Series WHIPPET INCLUDES GUIDE Tours United States Although BUnd 4 1- HEAT PRODUCTION PROGRAM STARTED PUBLIC TO SIX CYLIRDEfl CAR 1 V Demand for Oldsmobiles During Year Taxed Capa city of Plant Oldsmobile will start on the greatest production program of its history Monday- morning. The increased schedule tor 1927 fol lows two succeeding years in which the manufacture and sale of Oldsmobiles have broken all former records. j The demand for Oldsmobiles during the past year taxed the capacity of the .plant and necessi tated the inauguration of a sub stantial plant and equipment ex pansion program. Work on this was started some time ago and the additional facilities are now in op eration. J With the start of the new year, jiew and additional machinery and equipment enables greater produc tion in the axle, motor, sheet met al and several other departments of Olds Motor Works. A new heat treating plant has been erected that will double the production of that department. Similar addi tions have been made to the chas is and final assembly lines and to the body building facilities. The Oldsmobile plant has more than 2,000,000 square feet of floor space located on a 74-acre tract of land. In the center of the present plants is the original Oldsmobile factory building in whwih quantity production was in troduced in the automotive indus try more than a quarter of a cen tury ago. It has been during the past few years, however, that Oldsmobile has had its greatest expansion, due to the public favor accorded the six cylinder car on which Oldsmobile has concentrated all their efforts and facilities. These latest additions of plant and . i v. 4Un V ora Vailed in recent years make Bsmobile factories among the st modern in the industry. SUES RECORD DUE FOR 7f ICIES if District Changes Seen in Late Line; Car. Appears to Be Larger As a result of the revision of body lines in the Willys-Knight group of Model 70 motor cars to gether with the performance rec ord of these Knight powerful auto mobiles. Willys-Overland officials see a new sales record accomplish ment for J 9 27 for this line, even surpassing the unusually high mark set up during the past year; This line of newly designed bodies on the "70" chassis is comprised of sedan, coupe, touring car, road ster, and cabriolet coupe. Factory officials declare that thp new body lines adopted for the 1927 line already have met a fine reception from the motorwise pub lic, always quick to sense a depar ture in automotive construction which aims for smartness, effici ency, serviceability and perform ance. To meet this demand a steady factory production will be iaaintained and distribution will be on an equal scale to keep abreast of the orders. The "70" line of sixes presents distinct changes from its predeces sor owing to the change in body design which gives it the appear ance of a much larger car. This has been accomplished by the use of a higher radiator and a wider hood. The line from the radiator cap to the cowl is nearly straight and the narrow effect of the radi ator enhances the general appear ance of the car. Back of the cowl the bodies have been completely revised and the interiors are roomier than before. On the enclosed cars the roof line is carried forward over' the wind shield adding to the general low appearance of the body by accent uating the length. These recognized features, ac cording to factory officials are cer tain to be reflected in the sales figures during the coming year, with indications that a record will be achieved. To encoifrage variety apd keep its color schemes always fresband new, the Cadillac Motor Car Com pany is introducing an .entirely new color combination dace each month on each of its 50 body types and styles. A patrician mark Of the new bodies on the Cadillac chassis Is the new medallion type radiator emblem. It Is strikingly j hand some and adds materially t the fax's appearance. ;.. - -TX ' 1 " f""m y I.I i - f 1 - .... J" I " rm -r-mr. My , " 11 ,n. At ' f I,.! niifian iii ii --ir-r-:Tr-i" -.v.- is J I ' V r Hi I :-.m.'uiuii'W!aiuuui imuuuij 'rjwnin; UD..U w.n w i ijjnimirni.iii iiiiii miiiiii .. . i '"" j J "ppwmwMAj , Netv Paige 6-45 Coupe CABRIOLET ROADSTER AND COUPE PRESENTED TO The cabiolet roadster, for four raige-petroit Motor Car Company as additional models of the 6-45 Paige. The cabriolet is the lowest priced car of its type now manufactured, yet it has all the distinctive features that mark the similar type car able rumble seat may be opened from inside t he front compartment, where a convenient handle controls the latch. The coupe is offered in optional finish, either a pleasing pattern of corduroy or genuine buffed World Automobile Transport Congress Holding Con vention at Hotel Pointing to the progress of Main street in the past twenty years, J. Walter Drake, assistant secretary of commerce held that motor transportation is one of the strongest aids to stable and pros perous government, in his address before the Third World Motor Transport congress, opened under the auspices of the national auto mobile chamber of commerce at the Hotel Roosevelt, New York, January 10. Several hundred delegates from fifty countries are attending. "International peace is being promoted by the spread of motor transport," Charles Clifton, presi dent of the national automobile chamber of commerce said in wel coming the delegates, holding that communication is the basis of good wili and mutual understand ing. The average modern village, ac cording to Mr. Drake, has the fol lowing number of persons and transportation facilities: 450 persons. 1 mileof railroad track. 3 miles of improved highways. 5 miles of serviceable highways. 80 automobiles. John N. Willys presided. The other speakers of the forenoon in cluded Colonel J. Sealy Clarke, former president of the Society of Motor Manufacturers and Traders of Greaj Britain; Edward G. Wil mer; Cyrus McCormick Jr Ty bor Haltenberger, representing the Budapest Omnibus Company. "Altogether the automobile bus iness in Great Britain is facing the future with optimism and un shakable confidence," said Colonel Clarke. The "?ital necessity of transpor tation In the development of all countries of the world was indi cated in specific examples by Cy rus McCormick, Jr. More than two and a half mil lion motor trucks are working in agriculture,, industry, and com merce, in addition to the 1,200, 000 motor cars owned by business encerns, was stated by Edward G. Wilmer. Reputation of Makers Considered in Buying That a motor-wise public Is to day selecting its motor cars not only because of excellence in en gineering and manufacturing but as the experienced traveler selects his hotel, becacse of the service end associations 'which it repre sents, is .the 'opinion of Nicholas Ereystadt, receatlr appointed gen eral service manager of the Cad illac Motor Cat f omjaajv,. ' H K SCENE H MEM rfViV VirTniVfiJ-rir? new raige cvro CMTnoiet jtooascer .. " M M W " W - T- - -- passengers, and the coupe, of the large Paige. Its rear leather. Cold Riveting Machines Provide Closer Control Recent changes which have been made within the plant of the Cadillac Motor Car company for the purpose of providing closer control of quality include" the in stallation of" cold riveting ma chines for use in the assembly of frames, the addition in the heat treat department of. new qarburis ing furnaces, new annealing fur l'&ces, and furnaces for hardening ring gears and connecting rods, and a change in the ventilating system in the enameling, depart ment to give an even higher qual ity of sheet metal enameling. The Cadillac Motor Car com pany produces over one-half of the motor cars in its price class and above. This, coupled with the yearly increase in Cadillac sales, is taken by Lawrence P. Fisher, president of the company, to indicate- a total increase in the de mand for high grade motor cars. The national safety council agrees with Will Rogers that if plumbers can be induced to carry their tools with them this winter the traffic problem will be less complex. DOWN THE ROAD- jgggqg .M"Mr'c'' '.'JL' '''T JUST AS YOU ARE COMPLAINING TO YOUR NEIGHBORS ABOUT TOOTING THEIR HORN, YOUR FRIENDS DRIVE AND HONK "Vt- f - Mm ROUND OUT POPULAR LINE for two, are announced by the deck, which conceals a comfort- I BIG YEAR IN 1926 Automobile Buying Public Literally Taken by Storm With Program 1926 was the biggest year in the history of the Nash Motors com pany. The Nash advanced six, special six, and light six series, equipped with 7-bearing crankshaft motors and endowed with a wealth of features and appointments, liter ally took the automobile buying public by storm, during the year just closed and swept sales 41 ahead of sales for the previous year 1925. In this connection, it is pointed out, another record was established from September 1 to December 31, last, when Nash sales exceeded by 13.8 sales for the same period last year. Officials of the Nash Motors company are of the opinion that ( Continuefl on page 2.) FOR YOU. The Most Uncomfortable i ninri r - jr. H MOTORS Move Follows General Public Acceptance of Perform ance Made by Auto An extension of the Whippet type of construction to include a product in the 6-cylinder field Is evidenced this year in the, presen tation of the Whippet Six.' This move, on the part of Willys-Overland was not unlooked for by those prominent in the trade and comments passed on the pro duct have been highly favorable. Lake its predecessor, the Whip pet 4-cylinder model, this new car incorporates many features of op eration which ara exceptional In the light sLx field at the present time. In appearance it is not unlike the Whippet, and the body lines, except as they are adapted to the longer wheel base, follow those of the original light car. The Whippet type of body Is characterized by low roof lines on the enclosed aodla, by the ab sence of any break in the body contours at the cowl, by a sweep ing fullness at the rear and by a generally low swung appearance. In this respect, the Whippet Six differs materially from any other product in its size and price class. It looks lean and speedy like the thoroughbred from which it took its name. The radiator is high and narrow with a rounded shell which is nick el finished. The line from the radiator to the cowl is almost straight and the hood swells eas ily outward to afford sufficient ; room at the front of the body. Narrow posts are used at the front of the body, a feature of con struction which is being employed on all bodies used on Willys-Overland products, and assuring a clear vision ahead for the driver. The windshield is one-piece in con struction and the enclosed models are equipped with cowl ventila- (Continued on page -.) C. & L. Parts Store Now Located on Ferry Street The C & L is now doing Klett building corner Liberty. Parts Store, Inc., business in the 420 Ferry street, This is one of Sa- lem's new business houses, al though it is an outgrowth of an other business. "Bill" Watkins, who has been running the Valley Parts and Sup ply Co., at 227 North High street, has moved his store and reorgan ized under the name of the C & L Parts Store, Ine. He is doing business on a larger scale in his new and more convenient Quar ters. In choosing this location Mr. Watkins manager, states that he is more convenient to the garage trade and only one block from the TPIrot Ma ttcinal Rnnlr huflrfinsr which is considered the center of ! the business district A more complete stock is to be i handled in the new store. I Feeling in the "World I 1 -v. Although blind. "Happy Jack" Oldenburg of Spokane, Wash., (at right) has toured every state in the union, with a companion to drive the car. He has just returned home. US. Closer Economic Unity Be tween Two Nations Fore cast by Campbell Visianing the United States and Canada of tomorrow, A. W. Camp- tell, dominion commissioner of Canada, prophesied closer eco romic unity addressing the Third World Motor Transport congress held under the auspices of the na tional : automobile chamber o commerce, at the Hotel Roosevelt New York, in the session January 10. Main highways of Canada are now linked with through routes in the United States at nine main points, i Not suggesting any po litical alterations, the commis sioner pointed out the. mutual ad vantages- to International trade and social communication made possible by the unity of these ruuies. i Thomas H. MacDonald, chief of the U. S. bureau of public roads, pointed! out that highway con struction and resurfacing is rapid ly growing In Europe, Roy D. Chapin, chairman of the highways committee of the nation al automobile chamber of com merce, presided at the highway luncheon; and Edward S. Jordan, chairman of the advertising com mittee bf that body, presided at the trade session. Among the others on the pro gram this afternoon were: E. T. Strong, J William L. Colt, H. M. Jewett and George U. Penso, member of imperial association of Jamaica That advertising lowers selling costs to the consumer was stated b Mr- f tronS- A large percent age of prospects today are pre- sold through advertising before a (ibontinned on par . By FRANK BECK DM K ml S E3 Drop ta. Be Effective Imme diately Announced From Headquarters OAKLAND, Cal. The pride of the Star class has been reduced . A sharp reduction covering all models of the line was announced here today by officials of the Star Motor company. Norman De Vaux, active head of the Pacific coast Star factory, who is now in New York attending the annual conference of execu tives of the national Star organi zation, wired to . the local plant yesterday and gave the informa tion that a price drop was to be come effective immediately which would affect the prices of all mo- fdehj of Star fours and Star Bfxes. At the same time that De Vau was flashing- the information across the continent to the Pacific coast Star headquarters, the word was going to other regions thru out the United States in less than an hour, machinery was in motion which' has' broadcasted' this news of the sweeping price cut on Star cars throughout the country. j On the Pacific coast alone, sev eral hundred newspapers carried the message of the Star price drop Into the; homes, of more than 4, 000,000 readers. George Scott rhief of production at the local Star factory, says that within 48 hours after the price drop was Announced in New York, the news had been broadcasted throughout the newspapers to every city, town hamlet and village in Amer ica. ' "The price drop came as a com plete surprise to all of us here at the factory." said Scott, "and it naturally. was a surprise to the members of our -dealer organiza tion throughout the country. In the past, Star cars have been con sidered one of the outstanding values of the automotive indus try and this sweeping price reduc tion will undoubtedly boing abrut a marked increase in the sales of Star ''fours and Star sixes; and It is practically assured, that . this announcement will he the fore runner of a busy season for Star dealers throughout the Pacific coast region." Officials at the local Star fac tory announced that De Vaux will return from" New York early next week and will at once take charge of the sales campaign which has ust been inaugurated throughout tne western territory, ; . . Foreign Travelers Visit Cadillac Motor Car Plant Over 13 per cent of the visitors at the plant of the Cadillac Motor Car company, Detroit, daring the past twelver ... months ; "have been travelers from foreign countries and the' majority ' of these come with.the express purpose of study ing American manufacturing methods. . Every continent exceDt- ng Africa has been represented. with South America and Europe vying for first place. Cadillac's-Trained Force " In Field Insures Service To Insure thehighest, type of service to Cadillac 'owners? the company employs a, forcje jl .thor oughly trained field men who visit alt the distributors ia the couiitry at approximately" i 0-day periods, advising with, them on? Improve ments "in their . shop ' - procedure. They t also, make . special visit to distributors upoo request and are always available 'for advice on the STAR CAR HAVE NEW LOW installation of aw metheds.' mraoFfJitos Foresight Necessary in Man ufacturing Cars for Dis criminating People ; . The public Is today guiding the manufacture of fine cars as" never before, r Moreover, the public's acceptance of what ehopld contrib ute a fine car will, from every ip dication, assume even greater im portance In the future. ; These are the opinions of Law rence P. Fisher, president- of the Cadillac Motor Car company, who became president of that, organi sation now nearly two years ago. Pne of the youngest presidents in the entire automobile Industry, Mr. Fisher's long experience as an executive in the Fisher Body Cor poration, and his close' affiliation With Fisher's par in the Cadfljaa organization, has given him the advantage of vlsualixing Cadillao from the point of view of one out side that organization. Primarily a manufacturing ex ecutive, and with his long experi ence as a leading figure in the en tire General Motors organization. nis vigorous attitude toward Cad illac has pl-iyed a conspicuous part in the tremendous successes Since achieved by that company, particularly ia the last'year.- ; v "The day of endeavoring to build something. In the manufac ture of fine cars, that it is hoped will please th-a public, is definitely and conclusively j over." he says. Individuality is demanded In iiody styles,- color combinations, in, upholstery, body trimming, body hardware and even In such details as vanity cases, smoking sets and seat contours. The buyer of a fine car wants that car to express urn or her, and is not satisfied un less it does so. -;' The business of designing. building and selling, motor cars is constantly changing Just as is the -personnel of those who purchaso the various types of cars. The pur- chaser of a low cost automobile last year may come Into owner ship of a medium-priced car this year and a floe car a year hence. Aiid don't mil take me that per- -son; having the experience of mo tor car ownership behind him, knows exactly what he wants. "Even thosd who have bought fine . cars for years are contantly n the lookout for something even otter something, if you please, - that expresses their individuality. Cadillac today is solidly of the belief that it must not only please - those who are buying its car for the first time, but those thousands of persons who, having been Cad illac owners; perhaps even ten or fifteen years, are today desirous of something ; even better. For those people Cadillac has created custom types including the finest coach work that can be devised by the foremost custom experts known." , The point was made above that the personnel of those who pur- Continwid on pg .)' ADVISED Bf Fill Rubber Wears Better Whn Washed and Shined; Ap I pearence Improved When you shine up your new car, giving It that sleek, new, ap pearance, do not neglect to clean up your tires as well, Russell Smith, . distributor in the Salem territory for miller tires advises.. j They'll wear better if you wash, them up and give them a shine once in a while. And they'll add a Hot to the appearance of your car. 1 "Yo"u wouldn't have your suit . cleaned and pressed, your' hat cleaned and blocked, and then go oat 'on the streets with dirty nn shined .shoes." Miller men Bay. "Neither should you have your car washed and polished without also' having the tires -jshined up. It is that extra touch that marks the well groomed, car." - Neglecting : to wash the tires, and oftentimes the wheels, is a habit that any car user might well overcome. It takes bat a few minutes, a brush and some water, to do the job. And while laundering the car it would be wise to scrub the garage floor carefully, especially if it happens to be greasy or oily. Oil and grease' damage tires and-if the garage floor Is covered with them quite .serious' damage may result .' to the tires. , . . Many an antoist who shines up his spare tire to .keep it looking new and clean as the rest of the car when he washes 1t utterly neg lects the tires -on the " wheels. Try shining m np". ear tlreracit. and youll be 'pleasantly turprised at the result." I