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About The Oregon statesman. (Salem, Or.) 1916-1980 | View Entire Issue (Jan. 9, 1927)
mm Automotive SECTION THREE -V.' " ' I -" jj .. ,4 -Good Roads Churches- " . : . ; .- , . :-i Pages 1 to 8 Better AND VI G O R O US SEVENTY-SIXTH YEAR SALEM, OREGON, SUNDAY MORNING, JANUARY 9, 1927 PRICE FIVE CENTS RiLraciu Salem's New Packard Ambulance WEW, BODY TYPES nconif Winners of $ 1 0,000 in Paige Slogan Contest AUTOMOBILE www ,4 IS f !&ff!'"P!(,3tt!B v CLEAN SALEM PLANS 0 American Road Builders As sociation Ask Assistance of Civic Clubs Plans have been completed for the annual convention and road show of th" American Road Builders' association which will be held la Chicago January 10 to 14. 19?7, during good roads week. The I convention will be. attend ed byi uignway representatives from every state in the union and from several foreign countries. Mr. H. K. Bishop of the bureau of public roads is general chairman of the program committee and he l as been assisted by Mr. Paul Tebhs. j construction engineer of t t.p Pennsylvania stnte highway fommiwion,' as chairman of the j engineering section, and Mr. Sam . Williams, vice president of the J Autocar company as chairman of tiie constructors section. Special altention has been given this j year to select topics that are es- pecially important and of. great j interest to the highway industry. Those appearing on the pro cram .'ire men that have been se lected because of the attention they have attracted in theactivi ties of their state and foreign country. TIu first day of the convention will be "governors day." Invita tions have been sent to governors of all the states and to a few for mer governors who were espe cially active in sponsoring a high v;ay program. Already sufficient acceptances have been secured to assure the day of being a huge success. During the afternoon of gover nors' day there will be a special i trip planned for the governors to attend the road show in a body. Upon returning to headquarters the, attending governors will be guests of President Shirley and the directors of fhe American Hoad Builders association at the governors' day banquet. Mr. Fred iieimer is chairman of governors' day, and will have charge of all JHIes. P'yeanesc wTu be ki Inesday, January 12, 1927, mown as Pan American day. and one-half of the day's pro gram will be glTen over. to papers presented by engineers from countries of the western hemi sphere outside the United States. Col. K. Keith Compton is chair man of this day and. the Pan American progrem will be jointly presided over by him and Mr. Francisco Diaz Leal, member of the federal highway commission of Mexico. There will be provi sion for the delegates of all for eign countries to visit the road show. It is possible that a trip to the road show will be arranged after the road builders' banquet when the halls will be clear of the crowds. The delegates of the foreign countries, will be the guests of President Shirley and the' direc tors at the road builders' banquet, which will be held at 7 p. m. in the grand ball foom of. the. Pal mer House on Pan American day. It .is expected that 2000 people wil attend the banquet. Arrange ments with a speaker of national reputation are now being made. Thursday, January 13, will be designated as states day, which day is set aside especially for Mate engineers and officials to isit th road show, and especially ( OiBtlnaad aa pma 5.) Motor Company Expects Record Year With Increas ed Sales Department In preparaticm-ior what prom ises to be another record year for the Chevrolet Motor company, R. II, Grant, general sales manager, r ece ntly a n no u heed , the , appo In t ment of A. W. I. Gilpin as an assistant general sales manager Gilpin will work with C. E. Dawson and H. J. Klingler, pres ent assistant general sales mana ger, in directing' Chevrolet sales. Each of tiie three assistant sales managers will have charge regiJns. Gilpin assumes chargeVof thJ Chicago and Cincin nati regions! Dawson, the Flint and Tarrytofc-n regions and Klin gler. the St. Louis and Oakland re gions. , The new executive brings to Chevrolet IS years of experience in the automobile business, baring served the-industry since; 1908 successively as dealer, retait eales manager, wholesale sales manager, branch manager and more recent ly as an assistant general ' sales manager for the Ford Motor com BUT ES GILPIN ASSISTANT -I r It : I" 'V - ' . t I ff r- Virgil Golden and Biddy Bishop, managers of Capitol Motors, Salem, Oregon, are shown here taking the cart out of the car. SETS FIE RECORD Whinnftt Averages 43.28 ; Miles Per Gallon in Trans- Continental Run By Joe Nik rent Official Observer ; In a transcontinental economy trial which started in Los Angeles at midnight November 2tli and which ended in New York City at noon on December 10th Cannon- ball Baker, driving a stock Whip- pet touring car. under the official sanction of the AAA and accom- panted by Joe Nikrent as official ; observer, drove nr.HO.S miles and ; used but Sl'.2" gallons or gaso- j line. The average fuel consump- j Hon was 4.;.L'8 miles to tne gai-; Ion. The highest average for any one day was obtained on Decem ber 1st when the distance between Sweetwater and Dallas was cov ered at the rate of 53.6 miles to the gallon of fuel. The route followed the South ern transcontinental highways passing through Ajo, Arizona; Deming. New Mexico; El Paso, Texas; Dallas. Texas and thence north to Memphis. Tenn.; Indian apolis, Philadelphia and New York. The record exceeds any previous economy record made by a stock touring car, under ordinary driv ing conditions and officially ob served, by a wide margin. It bet ters an average of 34.6 miles per gallon, mae by an experimental Whippet model on a west bound trip by 8.50 miles to the gallon and exceeds the claimed economy of the Whippet by 13.28 miles to the gallon. The distance covered each day was greater by a wide margin than is the average with any mo tor car owner. Although no at temot was ma'de to establish a speed record of any sort the av erage daily distance traveled on the entire trip was 254.27. The first day of the run, three hundred and twenty-two miles were covered and the stop was at Aztec, Arizona. The average for the day was 41.33 miles to the gallon of fuel despite the fact that the mountains between Los Angeles and Yuma, Arizona, were crossed. Tuscon. Arizona, was reached on the second day, the distance traveled being 224 miles and the fuel consumption being 40.9 miles to the gallon. At Deming, New (Continued on "page 2.) Safety Suggestions Offered for Pedestrians' Benefit How pedestrians can avoid get ting hit by automobiles is told in a bulletin issued by the National Safety Council, which credits Charles A. Harnett, New York State Commissioner of Motor Ve hicles, with the following:. 1. Do, not Jay walk. "Better careful' a thousand times than a cripple once." 2. Do not alight from moving trolley cars. It's always danger ous. 3. When walking from behind elevated pillars, look before you start. You may be elevated too. 4. Do not walk out from be hind parked cars. Motorists can't see through automobiles. 5. Do not read newspapers while crossing a street. Try read ing at home it's better for the eyesight. 6. Do not allow children to W TH AAA SANCT ON play (n the street. The playground or yard la much safer. .7. Watch and obey traffic' sig nals.' They mean safety. 8. When walking in the high way, use Jhe left side of the road. 9. Warn children about hitch ing tides. This act has meant death 46 many. ' " 10.' 'When crossing the street look firavto the left and their to the risbt," ' i'y ivy ivHraBrrHi i the "Oolden xmbuonce Service" j ' after serving as an ambulance i driver in the United States arthy. opened up his business upon his i discharge from the army. His first equipment consisted of l.lZ rVJt 1 business had grown so largs i: . was necessary for him to put i ) operation larger equipment, whi.!'. j would be ready at a moments ' notice, both night and day, and i give the maximum service both in 'comfort and economy, he decided I to purchase a 5 passenger Packard ' sedan and have it converted into an ambulance and invalid car. His! new Packard is equipped with ' oversize balloon tires, and shock absorbers, for comfortable riding, i he also has one of the latest and; best ambulance carts, having an j ajr mattress, so that the patient (an bp transnorted with the niavi- mum comfort. Mr. Golden is ready at all times to answer calls and assures the public that he has spared no ex pense in purchasing his equipment for its benefit, and is equipped to handle the most serious cases as well as minor ones. Mr. Golden is just one of the many firms who are using Packards as part of their equipment. Some Safety Slogans From Eastern School Children During a recent educational ac cidpnt prevention campaign in a Massachusetts county school chil dren, submitted 1556 safety slog ans, reports the national safety council, which states the follow ing were among the best offered: "Don't try to show your speed; show your intelligence." j "Look ahead; never mind the I girl." "Drive with care; other lives ; amount to just as much as yours " ! "Protect pedestrians; don't ! abolish them." "The price of coffins is j too j high."' "Brake linings are much cheap-' er than funerals." DOWN THE ROAD J - , - J .'. ...!? -V. Inc., Packard distributors of MARMON NEW EM APPEARS T MEET Full Line of Automobiles to Be Theme of Convention in January Hetween seven and eight hun dred automobile business men are expected to attend the annual con vention of Marmon distributors and dealers in Indianapolis Janu ary :) and" 4. This meeting will mark the in- auguration of the Little Marmon which rounds out the company's full line of quality automobiles, This new car is powered with an eight-in-line engine developed after years of experimentation. G. M. Williams, president of the ! Marmon company, in a statement 1 just made public, says: j "Of more than ordinary inter est to automobile business men is i the inauguration of Marmon's full line of fine automobiles which will be observed January 3 and 4 when the 1927 Marmon convention as sembles in Indianapolis. "Plans for our annual conven tion include thorough demonstra tions of all types of Marmon cars, including both the Series 75 and the Little Marmon. Each guest at the convention will be given ample opportunity to test for him self the claims made for the com plete line of Marmon motor cars. "We shall characterize our an nual meeting by well-planned business meetings at which Mar mop's expansion program and our 1927 merchandising plans will be thoroughly explained. "Our exhibit of automobiles will be in the Murat theatre, one of the largest playhouses in the Mid dle West. Trips through the fac tories, a dinner the evening of January 3, and many different tests and demonstrations are in- eluded in the two-day program, ' From requests for reservations received by the company we are expecting the largest attendance in Marmon's history." - : ,. f. .. , Uomewxird Bound - x t .-. . Particular Interest in Cad illac Autos Exhibited at New York Show On account of the wide range of body types and color and up holstery combinations recently an nounced by the Cadillac Motor Car company, particular interest attaches to the company'3 exhibit at the New York Automobile show. Mechanical features are exhibited in the cut-open chassis with all moving parts more fully exposed than in any of this com pany's previous similar exhibits. There are four Fisher-built bod ies on display and a Fleetwood town cabriolet. The latter and the Fisher custom-built Imperial cabriolet are shown on 138-inch chassis. Three other samples of I Fisher coachwork. a special cus tom-built sport phaeton, the sport five-passenger sedan and the cus tom built convertible coupe have a wheelbase length of 132-inches. In the town cabriolet with body j by Fleetwood, the interior, with opera seats facing forward, dis i tinctive upholstery and disappear- ing arm-rest in the center of the rear seat, appeals to the most dis 1 criminating theatre-goer. With j hood, body panels, and window offsets finished in a shade be- trween blue and green, and the I raised panel on hood and cowl, the ! fender set, driver's seat railing j and chassis in a dark green, a i note of individuality is struck, which is accentuated by the leath er rear quarters with cabriolet type landau bows. The wind i shield is equipped with side-wings ' which open with the doors. The driver's compartment is finished ; in smooth black leather. Two ex ' tra wire wheels set in wells in the sweeping one-piece fenders, nickel ' cowl lamps, which match the ' headlamps in design, and a sturdy and attractive trunk rack com - i piete tne exterior appointments. In the Fisher line the aristocra tic seven-passenger Imperial cab riolet with its entire body, except ing roof and rear quarters, finish ed, in a rich, dark green duco, with a striping of black and ivory around the windows and body, is a striking example of closed body models on the Cadillac 138-inch chassis. The black long grain CVintfnnfd nn par 8.) Careful Selection of Men Reduces Accident Lists The president ,of a concern em ploying 10.000 commercial ve hicle drivers states his company has reduced its accidents twenty per cent by a careful selection of men entering its employ, reports the national safety council, which states that managers of motor fleets with good men can get still better results quite often by or ganizing safe driving contests among them. A fleet of 200 driv ers were averaging 10,000 miles to an accident. A safety contest was staged recently and the men averaged 20,000 miles to an accident. j PITY THE POOR ' PEDESTRIAN. 5 v't V V-" v. .-.-v-'SC'.-.',- o t y . V J. Luther McFariaiid, wrtner of $10,000 in the Paige slogan contest, with Mrs. McFarland. who helped him. win. as they inspected the check at their home in Cairo. W. Va. McFarland says the winning slogan. "Built to Win Without, Within." came to him in a dream. More than 402,000 slogans were submitted in the contest. ADD FID WHEEL BRAKES TO AUTO j arrer BallOOn Tii'eS MeanS No Extra Price for Olds mobile Cars Oldsmobile announces rue addi tion of four-wheel brakes and larger balloon tires at no increase in prices. This was the surprise Oldsmo bile officials made public at the New York Automobile Show as their contribution to the high lights of that event. The four-wheel brakes are of improved design. The new full balloon tires are 30x5.25 size. These additional points of value without increase in prices have been made possible, the officials say, by economies in manufacture due to constantly increasing sales. The type of fcur-wheel brakes used were decided upon after ex tensive experiments to determine the style best suited to the Olds mobile chassis. The front wheel brakes are light in weight, thus aiding easy steering, are self en ergizing and enclosed and fully protected against road dirt, water or oil. A three-shoe, internal cxpand- flnrttnnMl nn Dr By FRANK BECK -v..-.'.sy.v.v . ,- - f;iY' or1- X x3 E iiig s $10,000 Awarded McFar lands for "Built to-Win-Without, Within" CAIRO, W. Va. (Special) -J. Luther McFarland, age 25, is Cairo's most famous citizen today, all because he allowed himself to be talked into spending a nickel. The expenditure was made last October, and in those days Mc Farland wasn't spending nickels except for. the necessaries of life. But high pressure salesmanship on the part of Cairo's drug-store proprietor induced McFarland to invest in a copy of a national weekly at 5 cents the copy the closing argument :of the salesman being that the issu of the weekly contained full details of how Mc Farland might' win $10,000 in an automobile slogan contest. But the sale was not easy, even then. McFarland went home and thought it over first, and return ed that night and. invested his nickel. , Did he go home and write thei winning- slogan? ', That would be the- regular ending of the store, but not for this story. McFar land went home, enlisted the aid of his young wife, and wrote a dozen or so of the world's worst slogans. They both say that of their efforts. Next night they wrote more of world's worst slo gans and kept 'it . up till 2 a. m.. then tore up the whole lot. Then McFarland went to bed. And he dreamed. He dreamed slogans. Automobile slogans. And then now you. have guessed it! he dreamed the slogan that won "the $10,000 prize. : "Built to win without, within" a dream of five Words, at $2,000 a word! Now,' though McFarland couldn't write- slogans that pleas ed him, he could recognize a good slogan when he dreamed it. The recognition awoke him, then he awoke his wife; and together they made out the ballot that won the grand prize the ballot that, out of the 402,000 submitted, was se lected as the best- by the commit tee of judges. . ; "Easy come, easy go" has oft been demonstrated. But don't worry "about Luther McFarland. (Con tinned on pfe 4.) Street Car Tracks Often J Dangerous m Wet Season Street car tracks may be smoother than some pavements, but keep ott them when driving your, automobile., daring rainy or snowy weather, advises Charles B. Scott, past president of the Na tional Safety Council,- who points out that only the motormen of the trolleys can sand the rails; Locked atttom6bile ' wheels a4t like skates on Ice when the ma chine Is on the tracks in typical December, weather. - If. caught on wet tracks, bring yfur auto to a atop gradnaily.'by shutting off the powr and i applying the5 hrakes slowly. Then step into first ear and work out gradually. . . DREAMED Delano and Eoff Retire In Favor of Old Employes; j Success Forecast The Salem Automobile Com- panyj Inc., which was created In by T. G. Delano and A. I. owners; bow. goes Into new 1917 Eoff, hands This change took place January 6th, "when C. J. Taylor, Horace Wooljey and Hobart ' E. Shade bought the business of Delano and In charge. ; The Salem Automobile company started In business February 15th 1918 with the Chevrolet line and continued with that line till May 1923 when they dropped . It and took the Star and Durant. which they have carried since that time. The hew owners will: continue to handle the Star line , , , The firm name will continue to be "Salem Automobile company and the stock ot cars, acessories. parts and, everything connected with the -business will be moved to 255 Js'orth Church street, to the building formerly occupied by the Certified Public Motor Car Mar ket, jwhich is now undergoing a change in the arrangement ot the building and when completed, which will be about January. 1 5 th will make the new members of the Salem Automobile company a very pice plant. ' . '-, The building now occupied by the Salem' Automobile. company, at 151 Iorth High street is the prop erty df Delano and Eoff and ,vu not sold to the new concern and will be leased for other purposes about February 1. . , Clif Taylor, Horace Wooley and Hobart E. Shade are old employee of Delano and Eoff. Taylor, baa lust rounded out his eighth rear with them, Wooley seven years and Shade six and one-half years. Thesej men thoroughly understand the business and are especially fitted to carry on the business without a hitch. V- Patrons of the Salem Automo bile cinmnanv know tho nnltHoa nf the fihn since Its Inception and it goes without saying that with the old employes taking over the busi ness, who have grown up with it, that they have the assurance ot continued sound business policies., courtesy and service that - they have received in the past. ; - Taylor and Wooley are noted In their line for being thorough mechanics, in fact' far above the average. Their new location will have ample facilities for taking care of all lines of cars, and with. Hobart Shade in charge of the parts department, you will have a combination hard to beat. Lew Mishler. veteran mechanic and service ma"n who was with De lano ano tuou me urst mourn iney were j in business and has been with jthem ever since. Lew, with the big smile, -will continue with the new owners. Mrs. Tom Galloway, who opened and .Eoff, will also remain as bookkeeper while John Wallis will ' continue to meet all; comers at the frontj door In the sales department and by the way John Wallis, the old veteran salesman ot the Wil lamette valley, has ben , ap proached by numerous firms that wanted to buy his services but Johnj is so thoroughly imbued with the $tar'car,that "he slmpiy turns themi all down." John knows the Falcon-Knight Machine Is Important to Buyers Says - i President - - I - . , 1 - . , - "The Falcon-Knight 6-rylinder car will enter a. new and rapidly developing marketIn this coun try," said president John A. Nich ols. Jr., when questioned today re garding production plans for the coming year. "A survey , of the progress and growing p.ularity of sleeve-valve construction in mo tor design- would be startling to anyone who has not studied the trend of development In automo tive riJliiieuiciua. , .,-. , "We are conservative in 'Our plans for initial production but In. our factory we are .making ample provision ' for ah expansion "prd gram to keep pace with the; rapid ly growing demand for a Knight sleevet-valve engined car lower price range. ' "Since the patent rights on the Knight engino have expired In Europe and England sit hew cars hare' been offered with Knight sleevej-valve engines and the t sale of all ".cars with this type ' engine Is growing at a re mar Ha me rate, ( Con ti tied m pas 4.) RAPIDLY 6R0liG MKEI FOB MITO - . -f.ri i '' v I' " ? i "' f ".- v