2 I - - s - 1 . .5... . .j.; -fr. Familiar. Phrase "Ucrlv Skvsc ; ...'"-' ' - ' . - .' r i"i":'l: : J A-.. L' amxliar, Phrase "Uslv SkvscraDer" Is OoDositeof Truth With Respect To Majestic Eleven Story Structure Erected For T. A. Livesley, Progressive business man, r armeranu ivxu, raper Is Opposite Truth With Respect I o Majestic Eleven Story Structure Erected r of 1 . . Livesley, rrogressivc pusinc , M U by L. L. Dougan Is Last Word In Perfection of Design and Arrangement-Romanesque Style of Architecture Is Especially Impressive. Because of jand Tons of Structural Steel, 270,000 Pounds of Reinforcing Steel Assure Strength to Survive Stress of Years View From Top Rivals Capitol Building S , -ia- ? - - ' ., . i i of Satemr-r-Buildingi Designed ing's j Proportions Ten Thousand Salientl'Fedtmes tJi Stten 'Ate Pi Is Proof Against Attacks iOf Fire and Earthquake Pink Sandstone Finish at Once Beautiful and Lasting Massiyeness of Bank Section, Long Sweep of Straight Lines Above and Artistic Upper Part Harmonize. "The beautiful is as useful ai the merely useful." Standing 'proudly at the center of Salem's i business district, the teW rst National Bank build ing, built and owned by T. A. Wtesley, stands as indestructible evidence of this oft Quoted maxim. j' Commercial utility Is so often aMOdated nith the. crude and un beautiful, that the words "sky scraper" and "ugly" hare become Inextricably bound together in many minds. It is conceivable that persons who hare visited Sa lem,' br wh lived here years ago, on hearing! that beautiful Salem has.a new II story building, have sald.'Whai a pity." here.kat least, is a buildintr -which leties that much used phrase, "ugly skyscraper." Its tens of steel and of concrete were not welded together to construct a work of art; yet, despite the utilitarian purpose to which 'it is tor be -put, the First National Bank building jas it stands this morning, all but ready to begin its decades of useful service to Salem's com mercial and Industrial welfare, is as much an artistic asset to the city as it is a commercial asset. For. T. A, Livesley, ' who had been formulating bis plans for this building for maay years be fore actual construction was start ed in July, taja Jove of the har monious ana attractive as well as keen business Judgment; and he saw what, many industrial' leaders fail to recognize, that, beauty has a place in industry and commerce as well as In the more Durely aesthetie aspects of life. Announcing tbo'New - .J. Location of fi. F. SMITH, REPRESENTATIVE . no w i a urn. aiic Insurance Co. , I loom 31.1 f New First National 4 BankBldg. Sets MiKli StanHard To carry out this I belief, he found in L. L. Dougan of Port land an architect who could com bine beauty of line and ornamen tation with convenience of ar rangement for practical business purposes; and the result is that in erecting a building which quali fies Salem as a"city which will some day merit the name "metrop olis."' Livesley has incidentally ee. a standard of architectural beauty which; if followed through out . all of the extensive growth which is yet to come, will keep Salem's business district far ahead of other western cities in attrac tiveness. Factors which contribute to this building's beauty, include first of all "the pink Florentine r.andstone finish which is used, for thfcj entire exterior. It is at once beautiful and lasting, in contrast to the lighter hues which often are chosen, giving a building of ex ceptional attractiveness at first, fcut soon turning dingy and "ugly. The walls or the First National I;ank building will remain un blemished longer, and may be re stored to their original color more quickly,, than .those which hae just been described. .- Next are. the lines of the first floor, which houses the First Na tional Bank. The massive front section, affording a fully merited impression of unlimited strength; the impregnable . cast steel door framework set off with pink Flor entine sandstone and banked v.ith beautiful cathedral glass; the high arched windows on the Lib erty, street side and the harmon ious proportions of the architec tuie which sets this part of the building off from that above, are indescribable in. their perfection. Unes Suggest Cathedral Above this is tho mezzanine floor, distinct in its design both from the lower floor and Trom the continuous sweep of cathedral lrnea which extends for seven sto ries above it, and yet a harmon ious part of the whole. The resemblance to European cathedral architecture is most marked in viewing the building from in front; its side view em phasizes the utilitarian purpose because of the uniform rows of office .windows, and yet is no less beautiful. But when the eye encounters the perfectly arranged arches and abutments of the tenth and elev- V irMesfflMtiR mm etiNhn iaMUKfi : w www.m-; mi : a ANNOUNCING OPENING OF THE 8 If I IJ1 .4 i IS Mitzi- Gray 2 i iif M5 i I 3 f 4i " e f i Beaute Shoppe , Jan. 5th In the r New First National Bank Building SUITE 709-13 Wednesday e .th stories, their beauty can be but faintly suggested with any words that fome to mind. The best of Italian Renaissance artis try, unequalled by any other type of architectures-is portrayed there, all the more effectively because it could not be a harmonious part 'of any building less imposing in its total dimensions. What about strength? Ten thousand tons of structural stt-el and 270, Ot ton-of high carbon reinforcing steel were used in construction, together with tbe additional support that could be afforded by mixing concrete from 3,500 barrels of cement, 1,150 cubic yards of sand and 2,300 .cubic yards of gravel. The whole structure js built like an immense concrete block, with steel bars at 18 inches on the center throughout all the walls, and four inches at the cen ter throughout the floors. Kartbquakc and Fire Proof The , building is not (only far fctponger than it needs to be to Et&nd any ordinary strain which tan be put upon it, but it is earth quake proof.' No wood is used ia construction excepting the mahog any frames and doors, and the tuilding'is absolutely fireproof. It will stand the storm' and stress of ages. For years, visitors in Salem have made aopint of ascending the winding stairs in the state house building. to the cupola which afTordV a magnificent view of the Willamette valley for miles iu all directions of Salem. But now the statehousef dom has a rival, for the roof of the First National Bank building is not only higher, affording an even more impressive and perfect view, but it can be reached more read ily and with less, exertion. . The elevator will take visitors to the eleventh floor, and a short stair way leads from there to the roof, from which this unequaled view is to be had. Much Material Used A few statistics with respect to the building and the materials med in it nfty be of interest, and add to the clearness' with which its magnitude may he realized: The building is 100 feet by 44 feet 5 inches in ground floor area. It is 115 feet from tho sidewalk to the top. It has 55,M0 square Tett of floor space. There were o.OOO yards of ex cavation. Lumber was used to the extent oi" 510,000 board feet, in making forms for the concrete. There are 41.000 feet of burnt day partition tile in the building. There are 400 doors, all genu ine mahogany, and all of the trimmings are mahogany. The floors are cement finish, v ith the corridors and toilet room floors all finished in marble and terazzo. All of the toilet ' rooms have Alaska marble partitions, with mahogany trim. All of the stairs are cencrete, enclosed with concrete partitions, with kalamlne fireproof doors at each floor. The lighting will be semi-Indirect, leaving no dark places in any room, and the fixtures will "be of the most modern type, and dust proof. Every room 1ft the building is an outside room: there will be no dark rooms in the daytime, and thanks to the perfect lighting none at night. The entrance to the building is at the right of the large circular entrance of the main .banking rochi, and will be finished itt'Ten- i;es3ee marble and mahogany. The building is equipped with two high speed elevators and will 1 ctr 3 ) ea r'.'j (SiiMma from Salem's Mayor-Elect -.- "----i - A Happy New Year in 1927 to all!. That represents just about all that needs be said on this joyous occasion, when tradition bids us take mental inventory, individually and as a community, of the past twelve5, months, their successes and pleasures, their failures and regrets if any; and then to turn1 toward the corning twelve months and estimate what, they may bring forth. Either of these tasks might, on some New Year's day, be undertaken with regretful reluctance on the one hand and trepidation on the other; but. not this year. It is an exceptional Salem citizen to whom the past year has not ben one of happiness and prosperity ; and he, is also the exception who does not look forward confidently to 1927 as a year of even greatep enjoyment and progress. It is a source of joy to me, just to be privileged to live in as clean, beautiful and wholesome; a city as Sa lem, and in the midst of such ideal conditions of climate and scenerv as surround us here in 'the Willamette valley. Such has been my feeling even when to most people the prospect of material prosperity seemed remote, and I still find time to be grateful for such surroundings now that prosperity is here. Todav, confronted wth that retrospective and prophetic task which the closing of an old vear and the opening of a new year bring, I am buoyed up by the conviction that it will require no self deceit to survey the past years accomplishments and call them good, nor any Undue optimism to look forward into 1927 and predict even richer blessings. J . i Further than that comes the thought, comforting to anyone.who essays such a taskr, that no word which any one of us may utter, nor any attitude of mind which any group of us may entertain, can now avert or diminish the measure of success- which is in store for all the people of Salem and the Willamette valley. In. times past faith and loyalty, united and continuous effort have been needed to bring these yiings about; an equal uniting of forces could not stop them now. It remains for us only to remember the teamwork and integrity which have been necessary to realization of our present goals, and to construct new and higher goals toward which we may strive even while we enjoy the benefits of present prosperity. T. A. LIVESLEY. T. A. LIVKSI.KY MOST OF PACE TAKEN Nicholson & WfiHT Have CluirRe of entliis )ffUrs SevenUT-five per cent of .the available oflice space In the new First National .Bjink building was rented before- the building wasi ready for occupancy, fs the report of Nicholson & Wiper. Inc.. local insurance firm .which has had charge of .renting these offices, this feature of tnanagement hav ing be delegated! to them by the owner, T, A. Livesley.. at the time construction vas arranged for. Nicholson & Wipar. Inc.;; have placed no restrictions on the type of tenants who sliould occupy the building, except ihat they be re putable b'!birt-s-t inid professional people. However, the tenants number more .-physicians and dent-, ists than any oi:her class of busi ness. The greater part of these tenants had been pre'viriisly esta! I lished in Salem. ; ! The firm of Nicholson & Wiper Ii.c, which took over the insur ance business tit ' JW1U,ij in Bell Ire, on July IS ofthe past year, will continue in charge of the renting of space in the buikiing and have moved their own offices irao rooms 703, 704 and 705 of the building. In their insurance business, they represent the In surance Company of. North Amer ica, Indemnity Insurance ' Com pany of North America. Palatine Insurance Co., Ltd London & Lancashire Insurance Company, London & Lancashire Indemnity Company, New Hampshire-Insurance Company, Fidelity & Deposit Company, Employes Indemnity Corporation and Globe Underwrit ers Agency. have a capacity of approximately 144 oflice rooms. - Constrm-t ion has boon in charsc of the Hanseii-Uammond Com pany, of Portland. K. M. Nesbitt bay been superintendent for tlu contractors. REALTY FIRM MOVING 3 Socolofsky & Son Add Insurance ami IXMtn Itusiness The public is eordially invited to inspect our modern, completely equipped Beauty Shop. Thls new shop will be in charge of Gladys Irwin and Marion Young,, formerly :of the : 4 litii Beaute Shoppe, and Genevieve Gray of 'A 5 . the! Gray Improvement Shop. Joe Maddison, ; i formerly of the Bob Shop, will be ig charge a I " Mitzi Gray Beaute . ! next: Stiopp jGenvicvp Gray -Gladys' Inrin -Marion Young Suite 70913 vi-Krst National Bank Building t .-. ..; -r- .-'." ... '.,ts- .:. :, . i Telephone 187 - -" fi a 3 i 5 i - I i f a li s n S s i m if 3 s S S i - E 1 SI 9E- as Your Listing Here Will Get Results t v . i W. G. Krueger loan And INSURANCE Phone 217 147 NV Commercial St. . Salem, Ore. One of the most active realty tnd insurance firms in Salem. Socolofsky & Son, is among the occupants of the new First Na tional Bank building,, moving ccross the street from tho Bayne building where D. D. Socolofsky, the senidV member of the firm, 1ij.s been conducting his business for many years. His son, Walter, entered the business last spring. At that time ,the business was broadened to inclnde insurance and loans. Socolofsky & Son are representatives here of the Inter state Fidelity Building & Loan association, and have a full line of gi neral insurance. Occupying rooms 304 and 305 in the new building, this firm ex pects, as a result of moving into these more suitable and conven ient, quarters, to bei better able to serve the large number of clients who have found it a wise practice to consult them on matters con nected with real estate. The elder Socolofsky has been conducting his real estate busi ness in Salem since 1916; but prior to that he had engaged in the same business for ten years in the east, and had also handled all lines of general insurance, so that the new denart menf of his activi ties nere is one in wntch he, was already thoroughly informed. QUARTERS WELL SUITED Suite Especially Arranger1" or Dr. - Harold M. Brow t f Dr. Harold M. Brown. local eye, ear, nose and throat specialist, is moving his offices into the new First National Bank building, where he will occupy rooms 90 1 bud 905. ' This move, providing for Dr. Brown quarters more exactly .-suit ed to his needs than those, he has formerly occupied, comes' at the end of two years service, to the people of Marion and adjacent counties. These rooms, arranged tike-many others in the building i.'.cordlng to the specific plans of t lie prospective tenant, include a reception room as well, as the re fracting room and others well e uipped for Dr. Brown's special- lied practice. A graduate of Creighton Media-, at CoUege. Omaha, Nebr.. Dr. Brown has been practicing medi cine and snrgery for S3 yean and naa been engaged in his specialty f c r X 8year. During the war he ATTORNEYS TAKE' SUITE YYilliird II. Wirt, and lml 1 P.ur rin on Fourth FIMr Willard li. Virtz, for many ytars district attorney of ('cook county when that political divi sion compris -d all of what is now tailed central Oregon and is in cluded in three counties, will be one of the tenants of the new Fjrst National Iiank building, oc cupying a suite ofr rooms jointly with Paul F. Burri; well known loctl attorney. Although he has been district attorney in a relatively remote and often much disturbed part of the state for 13 years,' Wirtz is a former resident of Salem and a. Kiaduate of the Willamette uni versity law school. .He was em ployed by the Oregon Journal in this city from 1908 to 1911. and received his degree and was ad mitted t6 the bar in 1910. A year later Wirtz hung out his S ingle in Prineville. and in 1914 was. appointed district attorney, an bfflce to which he was re-elected successively so that he held it continuously. until .several months ago. when he resipned. moved to Sah-jn and returned private prac tice. - AVirtz and Iiurris will' occupy rooms 410, 411 and 412 in the mw building. Their law tuiness will be conducted separa'ely. SALEM ELITE MOVING Hemstitching Kstablishnient Has 7th Floor Location The Salem Elite hemstitching shop is moving into room 714 in the new First National bank building. This shop, which spe cializes in stamping, pleating a.nd button work as well as hemstitch ing, 'and offers a full line of stamped goods, is conducted by Mrs. Winnifred M. Curry. PHYSICIAN IS -LOCATED Dr. Jerald S. Backstrand, phys ician who specializes in children's diseases, will occupy room 903 in the new First National bank building. BARBER SHOP TO OPEN ' T -. s l 3. ll'Wcr, Well Known in. Salem, . I' Jh Iropriet or , ;.- One of- the most attractive and u p to d ate "ba rber shops : in Salem will fe th Bank Barber Shop.; conducted by P. J, IJibler in the basement of the new; First ,;N tiotatl Bank building. The ahop entrance will, be on State street at the elevator entranced next door to the. Spa. " : . -, , Hibler. who has been a harbor in 'Salem for nearly 12 years, and has many' friend's here, will. .have a five chair shop, with, strictly modern equipment. The shop vwMI be finished in the attractive "driftwood" tone. . , with ' gray chairs to match the rest of the In terior It will be equipped .with sterilizers and all other , safe guards to sanitation. A porter will be on duty. . ".. Dentiststake suite; Drs Lewis and Schmidt Located on Fifth Floor : FKAXCK TO IIAYK SCHPLUS The French budget for 1927 promises a surplus of tetween 800 million and one billion francs. trs. George E. Lewis and L. Ji. Schmidt, dentists. : have taken rooms 602 and 503 in the new. First National, bank building. Dr. Lewis, who was graduated from Willamette university before tak ing his dental course at North Pacific college", has been practic ing for two and one-half years in -Salem. .' . - 1 Dr. Schmidt, who has been as sociated with Dr. Lewis since last August, is a plate, work specialist. Dr. William. Cavanagh, 1 Port land orthodontist, - 'who spends several days, here each - month, will' also make his Salem head quarters in the offices ot Prs.' Lewis and Schmidt.' U" . ' - ; Reedsport 15,000 pounds "saf- , mon.-o"gg" caviar' were made here, this season. - ; ita 1 ; Business Cap College - NEW CHAMBERS BUILDING Salem, Oregon Telephone 388 nnHE school of double service. First, to the stu A dent; second, to the business man who employs its graduates. iThe first service must be good or the second can not succeed. The fechool where pupils are made to fee"! at home arid haye'the advantage of strong courses, modern equipment, pleasant rooms and skilled teachers. Day and night sessions. Start the. new year by enrolling for a course today. ' . ; . V i ' - ,. l lit.. ttr It'll -- .'&1P?l-,r: i immm mm immmmmMmi1 X wmmAmmm eJ t'iVTOMi To T. A. Livesley and Associates We wish to extend our congratulations" on the high vision and faith manifested ' -in our city through the erection of such a magnificent structure. We are proud of tfiis building just as they, or any other organization, that is striving for the growth of our city. . - . . ; - r, .:" . ' . I if -y . ; '. ' ; ' V-..; 42 --: Hillman Fuel Company ! "Heat Merchants" 1 !" . : ' 'a 1 ' General Oitlccs, Suitc,309, 310, 311, 312, 313 FIRST NATIONAL BANK BUILDING ii if- tl: I PJ t ni r is f AI Ct tl Tt tl tl d g bi ai T ti EC 11 w If ! . sk t f ' bi 1 1 r i If . A served l-anojUhJn-France.'-..