HOVEL. MATERIAL FOUND
IN WOODS OF NORTHLAND
ICoBtinac (ran, u
Is concerned when. I rise from thai
lypewriter."
""Good sracloiis! How - Ions
does a novel take you then?" I
exclaimed remembering the Ions
Hat of fcooks over 25that be
long to the Curwood bibliography.
- "Working seven day, a week, a
novel takes about eight months.
A short atory, one."
"Don't you make out a synon-
ain before you start or some
thing?' ' "Not on paper. But the three
months of each year which I spend
In the wilderness, I plot a new
novel in my head while I am gath
ering material for it. I always
keep a note-book and It is cram
med." He offered me a closely
written one to look at. "A note
book is essential for my particular
kind of fiction," he went on to
explain. "For it is 80 fact so
far as country, environment, geog
raphy, customs and manners, go."
Passages descriptive of the -virgin
woods at all seasons and hours
and in all weathers swarm" Into
my memory as he spoke. I had
recently been reading "The Black
Hunter," with its minute descrip
tion of wild life and scenery. But
X. could not let my mind wander,
for the repository of all that
woodsy lore went on:
v "The nucleus of my stories I
find in my wilderness life and to
a great extent I use my own ex
periences and emotions. The
characters in my novelette in Jan
uary Cosmopolitan, 'The Crippled
Xddy 4t Perlbonka were giyen to
n by, the wilderness.
Terhaps that is the reason they
nave a way so often of not be
having as I have intended. Oc
casionally I give them a good
beating for they persist in doing
as I do not want them to. They
are very much alive. They often
get me. into trouble which it takes
me. days to get out of.
7 "Some persist in growing beau
tifal," (he was still talking like
a fond father about his children),
"and others in being just mean.
My plots sometimes act the same
way. I start out With an idea
But the story afterwards often
largely builds itself. Sometimes
an ending, even, is different from
the one I have planned that is,
in Jts details."
. "You are faithful to your north-
land,, aren't you?" I said as I rose
to go.
4 j "It Is a country so rich in ma
terial that I am never tempted to
write ot any other. From now
until I die." he said with enthus
iasm, "I think 111 be writing of
the northland."
lcnely, disappointed orphan. He
had never learned the thing that
made Orphan Annie walk.
Oregon state game department
released 11,524 Chinese pheasants
this year.
WHAT MADE LITTLE
ORPHAN ANNIE WALK
(Continued from pe 1.)
away. Going in and embracing
them, caressing them, as a mother
would, she took the dreaded dis
ease and died a sacrifice to mother
love. Who would fail to under
stand such love.
Ellen Malcomb was a little
cripple. She nad been a cripple
almost from childhood. All fall
that resulted in some sort of In
jury to her spine had left her a
cripple for life. But yet she was
one of the cberriest girls in her
neighborhood. No one ever heard
her complain. No one ever failed
to catch her happy spirit if they
were in her presence for a little
while. Quick and bright in her
school, ready of wit. But she never
.used her wit in sharp hurtful
"words. Ellen .was able to turn al
most anything into a bit of fun,
and her companions gathered
about her like bees to a bit of
augax. -Ttyere was music in her
voice, and a merry twinkle in her
eye. T"bese seemed to come per
fectly natural to her, though I
have a suspicion that she really
tried to cultivate them.
Ellen's father was quite well-to-do,
and he had tried everything
that could' be done for Ellen, to
no avail. Jler mother tried to
ahieid her at first from other
children, but she soon found out
that Ellen : could make her way,
and take care of herself among
others perfectly. "So one ever
thought of Imposing on her, or of
even commenting on her misfor
tune. It was loe . that made her
ttia tivnrUa vfrv where and in
any company. ; Love seemed to
shine out from her like a light
from in alabaster vase. The love
in -her heart seemed to awaken
love In other's and made the worm
about her , better and happier, in
her- presence one forgot that she
was a. little cripple. ,
.What made Orphan Annie
walk?
Jim .Gibson was a big burly,
riii.hal'reri chao. Nothing ever
daunted Jim., He was afraid or , . peHally prpared material
nothing. Jim was seuisu, u "
naliy succeeded in getting bis own
wayi Jim had few real friends.
In hikh school he was always a
'sort of, a '-bully." Most oi tne noys
were a bit afraid of blm. When
he got out Into active business life,
he oarlred tho same ideas and tac
tics into his work. Men feared
Ijjpj.' He was successful In bust
ness' and made a great deal of
money; By a sort of force that
seemed to go with him, his plana
eemed to turn out well. '
j ' Sometimes Jim really wanted to
lo good and be kind to others, but
ie had never learned how., There
vaj something about being kind
md helpful that did not fit Jim
Gibson. ' Sickness-care, and Jim
vas all-at-ea. HeVdid not know
to d. le was like a poor,
Rnftteele ' Motor Co.. 474 S.
Coiy'l, has the Uortirf? uiitomobile
for you. All steel bodv.' iih a
lifetime'. Ask Dodge bwrt.-rs. They
wiu ten yon. ij
WONDERFUL CITRUS
FRUITS ADVERTISED
( Continue! from page 1 .)
and trans-Pacific countries was
more than three times as great as
in any'previouB year. The ex
change is steadily developing
these outlet, which will be Im
portant factors with increasing
crops.
More than 3,000 carloads of
unsalable lemons were converted
into millions of pounds of citric
acid, lemon oil and pectin by the
enlarged Lemon Products com
pany. The Orange Products com
pany was greatly increased in
membership and capacity during
the season, the report relates.
The ; Fruit Supply company
transactions during the year end-
fag October 31, of $10,296,390,
represents the box shook and oth
er supply business ef the members.
Most Wonderful Showing
In the field of advertising, the
California Fruit Growers ex
change makes a most wonderful
showing; setting the pace for all
the cooperatives in the whole wide
world.
The California Fruit Growers
exchange has carried the burden
of educational work with the con
sumers to increase the consump
tion of citrus fruits and In the
development of markets for the
benefit of all citrus fruit produc
ers. Because of its volume it has
been able to keep its total costs
below that of competing agencies,
which contribute nothing toward
the solution of the general prob
lems of the industry. A greater
support by the growers would en
able it to Increase its efforts with
out higher cost to the individual
producer.
Vat Advertising Campaign
The exchange investment in na
tional advertising represents an
expenditure of approximately
three-fourths of one per cent of
the gross sales, or one-fourth to
two-fifths of a cent per dozen.
The exchange spends less than one
cent per consumer to advertise
and merchandise its products.
The objectives of Sunkist ad
vertising are threefold and re
main virtually the same as estab
lished, in their first advertising
campaign in 1907:
1. To increase the total con
sumption of oranges and lemons
through telling the public of the
many delicious uses and healthful
qualities of these fruits.
2. To create a consumer and
trade preference for California or
anges and lemons, particularly
Sunkist.
3. To widen markets and min
imize the cost of distribution
through promoting sound mer
chandising methods with the
trade, and to encourage proper
displays and reasonable margins.'
commencing with the 1926-27
season the Sunkist trade-mark will
be applied to each individual or
ange Of that grade by electrical
.fruit marking machines being in
stalled in the packing houses.
This will increase the effective
ness of the national advertising
campaign and insure the consum
er against substitution. Nearly two
billion individual oranges in a
normal crop year will' hereafter
carry this trade mark.
The market for citrus products
is people, and the entire Sunkist
advertising plan is designed to
place the, merits and uses of -Gaff-fornia
oranges and lemons before
as large and vaHed A percentage
of the total population as possi
ble. The Medium lsetl
Ninety-nine million individual
advertisements, most of them In
four colors, appeared in national
magazines during the past season.
A special newspaper campaign on
Sunkist oranges for the Christmas
holidays appeared in .73 cities dur
ing December.
Another series of advertise
ments featuring oranges in 220 of
the principal daily newspapers of
this country reached a total of
16,125,2ft 6 people.
Two hundred seventy-five news
papers of this country delivered
486,410,000 advertisements to
consumers featuring lemons in not
lemonade, and another 150 mil
lion impressions featured lemons
In new year 'round uses.
Twenty-four sheet posters in
218 cities with 15 million popula
tion west of the Mississippi river
and one sheet posters on elevated
and subway station platforms of
Chicago. New York. Philadelphia
and Boston also aided In the 0&n
klst publicity progVam. '
News articles, photographs ana
on
the California fltrns industry were
furnished" newspapers and" maga
xines as a further tie-up with ex
ploitatioh efforts. ' i
The citrus industry has been afi
forded an exceptional1 opportunity
to tie its advertising effort rtlosef
ly with the general program be4
Ing carried, forward by the medi
cal profession and research work
era in all sections of the country
urging tnore liberal consumption
of' fruit as an Insurance of a
higher average 'of 'general health
fulness.' , 2,604,780 bulletins were dis
tributed to domestic science teach
ers and federal extension' workers
during I the past year, upon 're
guest. ; .
144,735 UletJc bulletins were:
distributed to nurses' training
Bchools and hospitals.
I, 250 commercial tea rooms in
this eoimtry received a series of
educational bulletins on the 'nsos
of citrus fruits in tea room menus.
. Educational work during the
past season was amplified to ' in
clude material to the elementary
grades.
II. 155 colored posters and out
line pads for coloring were mail
ed. 6,029 educational wall charts
on the citrus industry were hung
on class-room walls.
In addition, large quantities of
child feeding and health litera
ture were distributed to elemen
tary schools.
Dealer Service Too
No advertising program is as
effective as it should be without
the full and intelligent co-operation
of the trade. The 3,000 job
bers and 500,000 retail outlets for
citrus fruits are vital factors in the
successful marketing of the crop.
Good display, reasonable margins
and rapid turnover are essential
in the merchandising of fruit. It
is upon these principles that the
exchange dealer service work is
based. This branch of the adver
tising program now represents an
'annual investment of 2 5 per cent
of the advertising appropriation.
Dealer service men covered the
marketing centers of the United
States and Canada this season.
48,682 personal calls m-erie made
on fresh fruit dealers.
28,796 Sunkist and Red Ball
sales windows were installed.
iZT,94i pieces Of display ma
terial were distributed. ;
10,400 Sunkist extractor own
ers were called on, personally, by
these same men in the interest of
stimulating the sales of fresh
fruit orangeade and lemonade.
4,108 fountain displays were
dressed.
23,244 pieces of lithographed
material were used.
Il8,592 letters were mailed "to
the trade this season, supplement
ing this personal service.
Fresh Fruit Drinks
That commercialorangeade and
lemonade are substantial factors
the citrus fruit demand was
t
clearly established this year of nnrJ
seasonable weather in the spring
and early summer months, when a
lack of drink consuming weather
definitely affected the general
orange market. The exchange is
responsible for developing a new
market for citrus fruits through
the channel of fresh fruit drinks.
Until recent years the volume of
business derived from these drinks
at commercial fountains was iif
sisnificant. Over 6.600 Sunkist
electric fruit juice extractors were
sold by the department of fresh
fruit drinks of the exchange, at
cost to fountains, hotels, restau
rants, clubs and hospitals this
season, bringing the total now in
use to 33. COO machines.
Figures developed in a survey
conducted in Boston recently in
dicate that the previous estimates
of 50 boxes per machine are prob
ably too low. Statistics compiled
from this survey indicate an an
nual consumption per machine ot
55.72 boxes of oranges and 13.51
boxes of lemons.
On the basis of 50 boxes per
machine per year the 3 3,600 Sun
kist extractors now in operation
represent an annual consumption
of 1,680,000 boxes or 4,200 (400
box) cars of citrus fruits. A box
of oranges will make approximate
ly 200 orangeades and of lemons
somewhat more. This would rep
resent a volume of 384,000,000
drinks, with a retail sales value
at 10c a drink of $38,400,000.
In the furtherance of the ex
ploitation of the "see-it-made"
principle of fresh fruit drinks, tthe
exchange continued the operation
of Its model store at Atlantic City,
and despite the handicap of unfa
vorable weather conditions, serv
ed nearly 200.000 people.
To promote the consumption of
orangeade and lemonade in tho
home the exchange advertising de
partment also co-operated in the
distribution of over 200,000 of
the new glass Sunkist reamers
this season.
With the ever changing market
as to eating habits of consumers,
new household heads and compe
tition from other &resh fruits,
therp is need for a sustained and,
if possible, increased effort on the
part of. the citrus industry to
"PERSONAL"
CLOTHES
.lachine-made clothes, manufactured by the thou
sands, offer only an approximate fit because they are
made, for the non-existent 'average mam ' '
ilnthe army, private soldiers wear "ready-made"
uniforms while officers have uniforms madesto-order.
The difference in fit and appearance is obvious. " '
(Ccme in while the season is young and select, from
four large assortment of new and attractive patterns.
The Merchant Tailor
y 481' Court Street .
maintain its position of preference
In the fruit diet of the pnblllc.'
Why Kcrp on Advertising?
Tha following, from the annual
report of the exchange, ione of
the most powerful arguments ever
tilimi!ted for continued advertis
ing; for the fact that, while cum
ulative advertising is valuable, it
cannot be depended upon too
much, without keeping up adver
tising, which both consolidates t he
cumulative value and reaches the
new channels that must be taken
into consideration:
"Every market is in a perpet
ual state of change. Based upon
census reports, each year 2,500,
000 new born Americans begin
consuming: 400.000 graduates
from high schools and 100,000
are leaving colleges and universi-
tiMt ami entering upon their ca
reers. One and ftquarter million
brides sfart housekeeping and the
same nuhiber of grooms start
spending their Incomes In "new
wavs i,40k000 die yearly and
an almost eqnal number lose their
productive capacity.
"Thus in a few years a market
may become entirely new, and it
may move f,eyon;t the . influence of
the good will previously obtained
for a product. The need, ci con
tinuously informing the public on
its products has "been recognized
b the California Fruit Growers
exchange, which is" entering upon
its twentieth season of national
advertising.
"The exchange has been a pio
neer In applying advertising and
merchandising work with the
trade In the marketing of a fresh
fruit product, and as a pione'f in
this field, the exchange en3pys ah
enviable position with both con
sumer' and trade. !" 'V
"The consistent advertising pro
gram carried forward continuously
for the past nineteen years .
played an important part in the
development of the California cit
rus industry- The results of this
advertising policy'are readily dem
onstrated in seasons of large pro
duction, such as the one Just clos
ed. That the California-citrus
industry" is established Upon a
high level of- demand is demon
strated by the returns for its pro
ducts this season in competition
with the largest production of oth
er fruits ever recorded, which
generally sold at unsatisfactory
prices. In years of short crops
advertising affords an opp6rtnn
Ity to the producer, but in years
of large production it is a necessity.-
' '
For the Cooperatives
The success of This giant of the
cooperatives, among other Cali
fornia giants of the same kind-; h
an outstanding example of
value of cooperative, marketing
for major crops, and especia!jr
those for which new markets n,0.
M? continually created T
Other outstanding examples h. .
ing the raisin growers' coj..;a.
tive in California, and the cooper
atives of the walnut and almni
and fig and apricot and bean and
rice and prune growers, and a
number of other fields cover ,! ,y
such operations in that stato.
WORLD'S
LARGEST
CHAIN
DEPARTMENT
STORE
ORGANIZATION
TTr T j)
j9 I
& VAtfov-yyDE
INSTITUTION-
. '-. . ' ." -
t
DEPARTMENT STORES
160 North Liberty Street, Salem
(T
RELIABLE
QUALITY
GOODS
ALWAYS
AT LOWER
PRICES
Oil
RE
LiABl
K1
READY
TO-WEA
You Can Depend Upon Otir
ilies and Our Prices
Styles, Our Quali
Buy Another Dress Here!
And Be Sure cf Satisfaction
Now that it's time for a new Frock, women vtho
have bought one Dress here will return, for that
Dress has given their true and pleasing service.
Our Silk Frocks seem lovelier than ever!
First In Style and Value
Some feature the new V and A sleeve; other3
have loused backs or boleros.
In each Dress you will note some decidedly smart
line. The satins, cantons, and flat crepes are of
spl.ndid quality.
A selection
o f captivating
colors, too.
Priced
$()90
Girls Presses of Wool
Faultless in Style and Quality
The well-dressed School Girl appears
in a trim, jaunty Wool Frock- found by
an enthusiastic mother at bur Store!
At Our Price
Savings
The price attracts first then
the unusually fine quality of ma
terial and workmanship to say
nothing of the charming rfyle
leaves 'no doubt 1 '
In 7 to 14 Year Sizes
98
to
$4
Exceptionally Trim and Stylish
la This Pa ten nnrl
Gun Metal Pump
The lines and splendid
style of this strap pump
recommend it to the seeker
after attractive footwear
combined with real value.
In patent with grin metal
tnm. Extra good value at
$3.49
This All-Leather Oxford
For AeIge3cnool Girl r '
Style, All - Solid
Xthef and exception
sd value all the way
'throug'h. ?In black 'or
km Sizes 'fte to 7.
'An unusually : good
Hht lar'sre XV
girl,
Hats of Unusual Chkrm
In the Season's Successful Styles
A Hat is the making of a modish costume I It "tops off" a
pretty frock or a ravishing coat.
f Our better priced Hats embody every pleasing feature.
Priced. .
$3.98 and $4.98
Fall and Winter Coats
In Styles Becoming to Girls
That in-between age be
fore she is a young lady and
when she has outgrown 'child
ish apparel I
Our 7 to 1 0 year Coats fi,t
her beautifully!
Excellent Trimmings
of Good Furs
New Fall and Winter models
are here. Made of fine fabrics,
t ur-trimtiKd, ' and priced most
satisfactorily, from,
$5.90 to $10.90
rail and Winter, Goat
Tese 4r? Triumphs of Value
s
Our Coats are inexpen
sive but they are never
cheap At this price, you
will find worthy qualities in
most commendable styles.
The materials bear minute
inspection I JFor women and
misses, priced, '
$(ft90
TV tO
Fur trimming? make the
coats even more attractive:
They are well-lined, promising
a maximum of Wear. The
Straight line 'styles are the
mpst taking this season."
See these Coats now I
Sizes for Women.
Misses and
Junjors
t
,
. . , , - - .. .