uoviniiirrppriYiLL: ;
. . -., , -. . ; ;!
Excellent .Quantities Should
: -e Included in Jhese v;
Second Machines
"The , manufacturer who places
a smalt automobile on the market
without sacrificing quality, pow
er and comfort will be In a strong
position to Ratlsfy the ever-growing
demand In America for light,
economical cars.".
So declares G. " HI. Williams,
: president of the Marmon .Motor
Car company, in "discussing- the
modern trend ,lnu the automotive
fadu5.tr)-,,, . .- '... . i
"''."The number of" families own
ing more than one car is .another
significant: feature of ithe mod
t era trend," continues. 5Mr. ,V1
liams. "In fact, the second car
idea has spread rapidly and in my
pinion it will become quite prev
alent, especially if the owner of a
large, luxurious antoaobile may
secure a small car of unquestion
ed quality.". . ,
i Aecordlns; to the beliefs held by
Mr. Williams Just as ,mueh qual
ity should be built 'into a small
automobile as ,"ln, a,, large one.
Beauty and comfort, he believes,
can be incorporated into the small
car without sMi3ttcIngpower 4nd
stamina. Mr. Williams . has - been
Vtudy'ng the small, compact auto
mobile for seven years and thas
thorO.'shly investigated Its possi
bilities. . ,
riliUD iviuiuirumr piurcUMKS::
CASH SHIES LARGE 1KSPDST KETHOD
T
fi.4
t - J
nnuiyoio Jt" Bauer Visits 1 1
Uib U5J iiiaiauiiicui-muic
. . Than Nebra'skans ; :
Countries
1 Finding Better Traffic
. ujniroi ooinmg
Ever since automotive engin
eering, ha.? reached, its present ad
vance stage,'' says Mr. Williams,
'greater, stress has been 'laid upon
'beauty and "comfort: ' American
.manufacturers have built power,
'stamina, beauty nnd comfort into
,tho larger types .of 'automobiles.
To my way joI thinking these same
. qualities can be built Into a small
automobile.- To reduce the .size
.of an . automobllo does not mean
,'Oiat its quality should likewise be
. rpduced. ,
'"""There are many angles, to this
'"small car Idea.." In the ' United
State the motoring ptibHc'is de
manding the utmost good taste
Whether, our cars be large or
"small Obvfou9ly,: then, it follows
that when , the truly fine small
ear is introduced in America It
'must meet these rigid require-
.menta. ,
' j- "The . two-car Idea has taken
holt rather generally among fam
ilies who live in the larger cities.
tTne 'business man has almost quit
' trying to drive his large car down
. Urwirr The advent of the quality
nm'alt -ear Is going to fill a gen
nine need .among men who drive
large quality"rrsr and who-, ff- the
market: affords what they want.
would ? like to have their second
cars also reflect good taste, beau-
. t viand flexible power,
. ;.'It is equally true that a fine
small car will ful a distinct need
among families Who own but one
automobile and who want that one
car to be of unquestioned prestige
and quality." -
I- Capital CUy cooperative Cream.
cry. Milk, cream, buttermilk. The
Buttercup butter has no equal.
Gold standard of perfection. 137
Phone 299. )
S, Com'I.
The Cherry City Baking Co.'s
bread, pies and cake are of high
jst quality. One of Oregon's most
sanitary bakeries. Visit it Worth
while. A Salem show place. '(.)
' "'Eugene Alder street will . be
widened and new bridge built
across Amazon creeV. "
: DETROIT, Mich.- (Special)
Nearly half of .the purchasers of
Dodge Brothers cars pay cash, ac
cording to D. Pf Fohey, treasurer
of Dodge Brothers, Inc., after a
statistical stndy of practically 40,-
000 recent sales made by dealers
throughout the United States nnd
Canada. , ' ''
"To get an average of the pre
valence of installment buying."
jjaid Mr. .Fohey, ';ve took 39,095
sales of new cars made by our
dealers over a period of several
weeks' and analyzed them. We
found that 17, 29, or 45.1 per
cent of the buyers, laid down the
full amount when thev took deliv
ery of their cars and trucks.
"No exact figures are available
for the industry as a whole" but
the commonly accepted estimate
is that only 20 per cent of motor
car buyers pay in full at time; of
delivery, Wr this reason I think
the result of our analysis will sur
prise a good many people, partic
ularly bankers."
In not a single district through
out the' tTnited States and Canada
did the amount of cash transac
tions" fall below 23 per cent, and
in some districts cash sales
amounted to 'more than 63 per
cent of the dealers' total business.
Installment buying was found
to be rnore prevalent in the New
York district, with its large ur
ban, population, than in the Oma
ha district which includes much
small town and 'rural territory.
The average of cash sales report
ed by Canadian dealers was 51 per
cent, about six per cent higher
that the figure for the United
States.
"The conservative policy 'of
Dodge Brothers dealers requiring
a large down payment and not
more than twelve monthly instal
ments has contributed to souml
expansion of its liuslness," said
Mr.-jPohey. "Dealers total 'sales
have in the first nine months of
this year increased 41.5 per cent
over the same period last year.
True enough.' it easier terms were
permitted this Increase in sales
might have been larger. But the
risks involved in a too-loose credit
policy are not worth taking.
"Theoretically. Dodge Brothers,
Inc., has no interest in whether
the dealer . sells for cash or on in
stallments; or whether the install
ment contracts are paid. This is
because Dodge Brothers, Inc., gets
its money from its dealers before
cars are delivered. Out of sales
exceeding a billion and a half . dol
lars, its loss from bad debts has
been.iessfthan 1 33. 000. Neverthe
less1, under practical conditions,
the company-has a vital interest in
the T installment plan methods
adopted' by; its-dealers; for if the
dealer obtains volume sales by
unsound credit extensions it would
eventually result 1ft losses and
curtailment of sales affecting both
dealer and manufaeturer.'
f '"All ot our utudies indicate that
properly safeguarded installment
selling has a real place1 In ' the
automotive' Industry;' -Sccmttnued
Mr;' Fohey. "Our cars' are today
utilized by; owners to such an ex
tent; In their b"usInessTand ?"bave
become so "essential that the em
ployment of ' "conservative credit
extension by dealers5 Is both con
'structlve and fundamentally
sotfnd." f -".' :
American methods are being
applied to all phases of European
motor transport, according to a
report to directors of National
Automobile Chamber of Commerce
made by George -P. Bauer - this
week, who as manager of the for
eign department, has just conclud
ed a trip to eleven European
countries.
Industrially, tT"S. has" never
enjoyed greater respect and ad
miration" fff Europe than' now."
Mr. Bauer says. "Manufacturers
in alt kinds ot businesses are
studying the principles by which
mass production was made suc
cessful In America, and endeavor
ing to apply them to their pur
poses." - .' c y
"The benefits of cooperation in
mass selling are being more and
more realized. The Royal Auto
mobile club of Sweden has made
great progress in this regard and
is" actively Interested in' further
ing all work of highways and in
telligent: legislation.' Similarly In
Switzerland petty jealousies are
abandoned and through co-opera
tion between the Swiss Automo
bile Club, the Touring Club and
the 7 Traffic League, definite
strides are being made to advance
motor transport to a stage where
it can 'economically help agricul
ture and commerce. 1
"Chiefs of police seem anxious
to learn of innovations in traffic
control. So one can see "several
traffic towers In Berlin, and at
tend safety congress in Vienna
that are based On principles enun
ciated at Hoover conference In
Washington.
" "In ' Ccnoa, Italy, pedestrians
are compelled to walk in the di
rection facing motor traffic. The
object is to- prevent accidents in
narrow streets. - In this city mote
parking space Is also being pro
vided by moving the statue 6f
Garibaldi.'
"Many unique methods -of. ad
vertising are also being employed.
In Barcelona, one. can-see a largo
advertisement that covers the
banister along steps of an elec
tric street car of two deck type,
devoted to extolling the merits of
an American automobile.
"Advertisements of the differ
ent uses of the automobile are
given in certain French theaters
whore domestic . . manufacturers
use lantern slides to point out the
Various economic benefits of mo
tor transportation.
"The farmer in Norway has be
come an enthusiast of the auto-
man ne ra' rm liar to Hbase v in' t he
U. S. In Denmark, it Is now cus
tomary" to see Cat 'the.floweri inar- '
kets Irf Copenhasen. light delivery f
automobiles -i so constructed wit h.'
glass enclosed bodies as to facili- i
late- withontUrouble the display !
V iramio puawMic1 ifujvis.,-
p "There fa a ehnite movement
toward adoption of gasoline tasna
la 'Germany, Denmark and 'even
I England instead Of present r.r-
fangements. Tnere is an increas
ing, recognition that lower ts.xes
tasually mean Increased volume of
returns and larger total revenue.
With , its application to Europe,
motor , transport will
greatly." ' (
YlKftaifKib'
' STIIiGiy l!J TESi
f '
it-
Run of '620 Miles in Bad
Weaiher Made on 2X Galr
: Ions of Gasoline
Convention Delegate
Arrives in Airplane
VANCOUVER. B. C. (Spe
cial) For the first time in the
history of Vancouver, a conven
tion delegate arrived in his own
private airplane.
Thomas Robinson of Oakland,
Calif., arrived In Vancouver in his
private monoplane firing all the
way from n is southern home to
attend the Pacific Logging Con
gress, held here the latter part of
last month.
1 'Mr. Robinson, whose firm uses
airplanes to deliver tractor parts,
believes in the development of
commercial flying snd his com
pany has a fleet cf several ma
chines. Mr. Robinson believes in
using the airplane as the ordinary
business man uses the automobile.
hl.WU teat. In fact, a police offi-
raccumrai4 "the driver kit the
wayto. certify that at no time ,was
theIegal ppeed limit exceed ed : f
- Over tho mountain roadsdown
steep, grade with 4-w heel -brakes
functioning, perfectly despite the
slippery ' t rain-swept :. highways,
sped the .Whippet, maintaining an
even, smooth-riding balance the
entire distance, at all 'speeds.
Up the mouri tain sides' the 4
cyliader engine responded to every
demand without.a strain, and de
parts b'be as fit as when it stajt
ed its dash,' which would have tax
ed the stamina and road ability
of .many larger cars, V
In a driving rainstorm during
the past week, an Overland Whip
pet sedan again, demonstrated Its
economy, road stability and stam-
introase . ina under almost terrifying weath-
er conditions, making - a record
run from Pniladelpnia to Pitts
burgh and return, a distance of
20.9 miles, in less than one day,
averaging 29 M miles per gallon
of gasoline. The trip was made
under official observation.
Economy of fuel consumption
was one of Ihe major features of
this trip. A careful check . was
made of the gasoline and oil used
in the journey and showed that 21
gallons of gas and three quarts of
oil were used. ,
The Whippet sedan left City
Hall, Philadelphia, on minute
after midnight and arrived in
Pittsburgh at 10:40 a. m. After
an hour's rest the driver left Pitts
burgh on the return trip and ar
rived back at Philadelphia's City
Hall at 11:14 p. m. The total
driving time jfor the round trip
was 22 hours and 19 minutes.
This run was' not in any sense a
spite the long sustained drive,
with the throttle wide open on the
steep grades, the radiator did not
boil at. any time, demonstrating
the cooling efficiency of the Whip
pet motor.
Throughout the perilous jour
ney the Whippet hugged close to
the road, sharp curves were tak
en with perfect safety, bad stretch
es of road were covered comfort
ably, a tribute, to the low center
of gravity of the Whippet.
The driver held this Whippet at
a steady pace during the daring
run through the rain and there
was no stage of the journey when
the car was not under perfect con
trol, slowing down or picking up
rapidly as the driver met the var
ious road conditions.
At the end of the return trip
the Whippet was given a thorough
inspection and was declared by-ex-
Famine Greatest Menace
i ; ': in China, Says Bitchey
ST. LOUIS. -The gteatet men
ace In China Is famine, says Geo.
ERitchey, who has been a mis
sionary .of tho Disciples of Christ
in that country for several years.
He is now injhe United States oa
a furlough and "Will attend , te
international convention- '.Of Dis
ciples of CTirlsf at" jfenr.phirfl Tehn.
November 11-17. v : , ;
"Mr Ritchie ; JpoinW ' out that
Chinese history records 1828 fam
ines inta period bf'1996 years, an
average of nearly -one-famine a
year. Their immediate causes are
flood ' and drougth." with icontrib
uttng ; f aetors ' plant -1 and animal
dseases. the growing of low yield
ing types and varieties pt, crops.
: tT-r -
1
jTowe
Speed
:r --
Ehdurance
Is your. car ready to give y-du servke-when you want it?
Our High Pressure. Lubrication Service reaches every part and
assures that service and long life you expect
Salem 5
Eckerlcn
Service
s s-'s's f
UPER
S
TATIOH ;
- .-'HigU-aad
Ferry Street i
H. H. BSOOTEH'S CZXBEATED
"KELP ORE"! BATHS
I Trade MmA Res'isterect ' J
x. B. H. BROOTEX, PEOPEIETOB
Klt Or ws diseoTertd by H. H. Brooten. who hai bfm deTelopin nd
P"1" l tot twnntr yar. in the trc.tmeot of many of th di9raea conJdered
incnrabU befor tb di.coeir of tL. wonderful ' K.lp Ore" Nature a rift from
the Ocean. "- . i
J
Amazing Results Obtained in the Treat
ment of Diabetes, Kidney and Bladder
Disorders, Vk-Aoma, Ithcumatism, Diges
tive Troubles, Cancer, High lllool Pres
sure, Hardening of the Arteries, Etc.
'.We have the only genuine. Magnetic
Eocene water known in the world. It is
free for all to drink at the Sanitarium.
Hundreds of people in air walks of life
will gladly testify to the wonderful re
sults obtained by them from sickness
and suffering through the use of "Kelp
Ore." Write for booklet, s
Tillamook highway to Hebo, Rooae
relt highway aouth to Pacific City road.
1 mile from main highway turn left at
aifnboar "T H.( H. Breeten Bathe."
By atafe to Hebo and phone Batbe tor
.bna. .;. , ... '
COTTAGES FOB RENT
Stove, bed springs and electric Ughta
furnished Ideal location with a won
derful riew of Nestucra Bay, where
I', u Iter Clama, flounder and Salmon
Aching abound. One mile from the
Ocean.
Addreaa H. H. BROOTEN S "KELP ORE" BATHS, OoverdaU, Oregon,
year drnggiat cannot aopply yoa, write direct to H. H Brooten, Cloverdale, Ore.
A
COMFORTS AND
C03VE!IE3CeS3AT
MEAN SO M UGH
When you get behind the wheel and dis
cover such facilities aVspe'cialMeep
pringed seats, set atthe anlf of eatest
ease, and genuine mohair tipnolslery . .
Adjustahle teerinj wheel, handy gear,
shift lever and aT grafting . . . i - -
VV windhieldquick-acrins window lift,
and twin-beam headlights, controlled
from the steering wheel. . . f , .
You will realiiehylfercnce ifor lOlaa
mobile spreads to ever-increasing thou-
Stincis; , . ; , 'l.fts.x 9.feiC'V -Vm j
Itgraties their finer tastes as well as sat
ishea their every need. -! " '. '
It provides, m overflowing measure, the
comforts an4tnvniendes that mean so
much. . '
A O
Canada 4o -Mexico avt
wet
SEDAN
iovi t niMta
Gapitol Motors, Inc.
370 North High Street
Telephone 2125
i
i 1
t-rr
29.3 miles per gallon of gasoline
miles per 'hour
: J?65 total miles traveled
1 62'xfyrs. 8 min. total, driving time
DRIVEN by a representative
of the Automobile Club of
Washington L iq absolutely
stock Whippet fedan left the
Canadian border at 8 a'm.
on Friday, October 1st, for
Mexico.
All conditions of traffic were
cncountcrcci . 1 . storms in
Oregon . . fog in the Siski
yous . . . snow! m the high
mountains .J. city traffic . .
desert heat . traveling over
the poorest of dirt roads and
the very finest of pavements
never exceeding the speed
limits driving as you would
drive.
Without mechanical adjust
ment of any kind, the Whip
pet arrived inTiaJuana, Mex-.
ico, at 2:17 p.m. onTTuesday,
October 5 th, indicating the
definite superiority of Whip
pet construction. .
695
WHIPPET SEDAN
OthcrWhJpp price areOmpe S64)
Towiu 64S i txicn i- a- k. fkcrorr.
Hriore aad epecificacioaa subiecr to ihinn witbowc
antV. I new iHjrs riaaace I
Uvcxvdjc ccfma.WUl7-OvsnUa4. lmcToicdo.Oiuo
a i
1 MM M f
''( a sr m m m r ' - w t
OVERLAND
MacDonald Auto Co.
Corner Cottage and Ferry 1 1 Telephone 409 'i-
ast;day
cJmvemb&r MjMp
' r . i ' t - ' .."V
or vestcmAtitos :
-- i -in' iiienwtli
Jttsta few more days andjtIs oppprtunUy.wilVb?4Jo
sale that every motorist needs, either fbr Vafety, comfort "or 'convenience, and "the
price redactions make every Particle at tremendous bargain. There are many others
not shown below, at equally low prices. -- .- , .
Even if you.do not needvthisc things right nov for yourself it would be a good
idea to do a little Christmas shopping early, and save on very useful gifts.
BldntoGive
Auto Accessories .
., For Christmas
They are permanent re
minders of your
. thoughtv
"Kay Bee'Ruby Ray
Stop Signal
A nceary pr a u t J o n
against rear-en J bumps.
Throws very ntron lisbt. No
holes to arill q ylckly clumped
on. Comes complete with wire
and switch. This rjrolar
$1.75 value during
sale for only
SI .35
Drum Type Stop Signal
Verv sturdy and durable. Vis
ible from jrrea.t distance. Dust
proof case. Complete1 with
necessary wire and iwi:m.
Clamp-on type. Re
duced from Z.0 to
$1.88
The Genuine "Boyco
( Moto-Meter
The frenuine oyce" Is uni
versally accepted as proviaine
the safest protection ajrainit
overheated motors. Standard
equipment on many cars, r
The M idejet. for Fords.
rf............. 52.47
The Univtrsal for medium
aUed cars. fC Q C
Only MUfaC J
The Standard larg-e size. ,
Reduced from Of QC
n.9o u.... 4Uiu3
Windowings
The "Comfy' 'mgh trrade
orstal glass with adjustable
black Japanned brackets. Re-
...f5... S4.05
"All Anqle" Heavy plat
plass f with beveled ' edges.
Nickeled brackets have double
adjustment that permit set
tinRat any angle. QC
value for .... pliO J
"Staftdard Closed Car-Wines
Iivert wind In bad weather,
throw., breezes into- car . when
it is warm. Heavy. Japanned
brackets Crystal glass. Rep.
HS?. S5.25
"Superior" Closed Car Wings
lteavy ' beveled plate glass
with either nickeled or It lack
enameled brackets. $9, 95, reg
ularly Special
at
S6.95
Genuine "Schroder"
Tire Gauges
Frequent testlmr ot tire pres
sures will save you much Urej: 1
ETief. The Schrader Is accu-l
rata snd (lurable-fh aldl
standby. For High Presemre
t ires with leather , Q Q
case vwU
rpr Banpon, tires ' (
leather case....
Prompt, replacing of -, eaky
valve cores will save many a
tube, and maae your tires last
longer. .This- hwndy box of
five- is justt the " 00
thing. Only " sCslC
f '! '
SI. 13
Fancyi.Wmg Cap
A beautifully designed, "heav
ily nickeled. bronze wins cap
with theft-proof lock. Re
duced from - Al fP
js.75 to o4tZ3
1 N1
Timely Reduction on. Top Recovers
Rubber-Cloth
Recover for Fords
For Roadster any year.
Xurable rubber-: cloih ina
v . terial. well Cut and stitched.
complete with binding.
tacks, etc. Ready ffJA QC
to slip right on.. v4iOiJ
Same for Ford Touring,
, any year r
complete a) U a w U
FOft CLOSED CARS
ALSO FITS CHEVROLET
; Ford Coupe all models
. . Chevrolet vOi I U
Same, for Ford 2 -Door
Sedan and CROC
v Chevrolet....... vviaCu
De Luxe Top Recovers
Extra heavy waterproof
materJ.-U wttb irj'pay wings,
class light in. rear, and fas
tening: materials -
Ford Roadster all years
l. $7.40
Ford Toartmr.ralt years
reduced from COOf!
S11.60 to......... J.ZU
For Chevrolet 40 and Su
perior Touring grain
Sr....;....S10r30
Dodge Tourlne recover
grain leather finish--'
?.5...u:... S11.45
"Haudr" Cisr Urfiter
A great safety asset and a
, w o n d er f u 1 convenience) , to
smokers. . They ' fasten on
dashboard within' easy reach
'Lighter tlBij on self -wind-in
g oord.
Clamp-on Model No holes to
drilL Fastenn. by two screw
clamps. J1.7 valua C Q1
for only. ....... ..... I iO
. Regular Modern-Only one hole
to drill fastens permanently
with screw collar. , Reduced
V Murine this sala -' 04 Qn
from SZ.5S to;...;,- ) (gU
. - . ...t
!tvsiiiSsMT7 Vjfc'--
Pyralin Visor
Protect your windshield from
rain, and your eyes from glare
Mads of rreen Pyralln, with
- strong f rams. 'Because of Us
light weight, it Is very popu
lar ror opentLrs.
Elecc Motor Horn
A good horn Is essential to
safe motoring. This electric
horn is : lanrs) and durable
loud ,but agreeable tone.
. splendid value at-
our reduced price
$3.90
.uie i v n .
ot $2i76
Windshield Cleaners
Automstio : Windshield Clean-1
er Operates rom i Intake
iuauuiua - or --vacuum tui.
poeitiv button control. Fully
1 guaranteed: Spedat
value at .
Our new reduced
ji Jire prices , offer
; still' greater sav
ings oa guaran
teed tires.
-More than 150 Stores fa thest-
alenitore Corner Court and High ?
-. ' ; Telephone 79G .: :
5l J
V.'sS s
$1.60
, "U'. Automatls
Windshieid Cleaner
A rvery we3 known
v a e v urn .operated
cleaner like illustra
tion. Specially re
duced from. CO "JQ
S3J4.to v Oil I O
HAND CLEANERS
..29Cap90c
4 '
'r
$.'
.
f
v.-
i m sV " ew.
'1
1 -4
-rr-
7 ,
i
- 1
..a lil.lii.4 AJf...ji B-
k .. .. MlM . j