vTHE.OREGON STAiisAN,.SALEiCOIlEGON
FRIDAY'MORNINfl, NOVEMBER 5",' lflsfr'
4
Oregon Statesman
r-V -:-"Xamd XaUy Except Haaday ly i ('; " '
.xxrjB statesman pttblishin o compaht
; . . i v 15 Seat CoasntereiaJ St, 8ala. Orefo
R. J. Handriek .
Pra4 J. Tora -
Irt . MeStaerry
Parkar Braaia -
adraa Baaek -
- ' Xaaacar
- If aa sin Editor
t- City Editor
- TeTaxrapa Editor
' Society Editor
W. H. Headaraaa -i- C5ra!tia Man
Ralph B. KJetitng AdTartisinf Maaager
" Frank JatkoakJ Manager Job lpt.
' E. A. Rhoten . Livaataek Editor
W.-C. Conner f i : - Poultry Editor
. r , , Msiau or tbb Aitocuno mil
t. Ttt AMIttfi Press i asclaslvely entitled to the as for publication t all aewa
flrpetehet credited to U or aot otherwise ci edited ia thia paper and also the local
- aewa pabliahed aareia. , ;:- i -
-t.r--.-;. , BTJSUrcss OZTXCES:
Jeaee Keller, 838 Worcester Bide, Portland. Ore. - ' --.
T nomas r. Clark Co., Nrw York. 128 139 W. Slat St.; Chiearo. Marenette Bide:
TZXEPHOVES:
Betiaeas Offieo 2Sot69- Jab Department 613
Society Editor , , 104 1 News Department 23 or 10 Circulation Office, 683
Entered at the Pelt Office la Salem, Orer. as second-elate matter.
f - :- - . November aV"102O,. r
THE BLESSING QP PEACE "Peace, peace be unto 'thee.? and
peace be to thine helpers; for thy God helpeth. theev 1 Chron. 12;18j
r
NEW Y BUILDING TOO SMALL
4 If
Salem has a magnificent new Y. M. C Al buildine." It" is"
only just now beginning to be used to the limit of its capacity.
because it was receiving its finishing touches as the summer
vacation season came on, and the recent thirty-fifth anniver
sary " celebration opened thet campaign for contributions : and
memberships, that is still being carried on- J - -:
f "And the Tact dawns on the managers that every foot of
space and every hour of time is already needed.f or,the accom
modation of the activities that properly belong to and center
around jthis institution -
Or win be heeded very soon -
? -And it is evident that the building is not' going to be large
enough for long to properly accomodate the demands that will
tye made upon it. . ' rV
). Almost every evening of the week, now, all the various
rooms of the building are in use by groups of workers, whose
activities properly belong there. " ; f
- This is pleasing news, for the building was erected to' be
used, to the last foot of space and the last hour of time. And
there can be no immediate plans for providing additional
space. But the time is not far distant when such plans will
have to be considered Perhaps by a new building in some
other part of the city. Perhaps by a new builiding for the
YW. C.;, or both. '
" It developed at the monthly meeting of the board of direct
ors of the Y yesterday that already ten or twelve men have
had written or are contemplating life insurance policies made
or to be made over to the institution, to form a nucleus for
an endowment. fund. That movement is far along in some
American cities, and it is being studied now by a committee
appointed at yesterday's meeting. There are many good
arguments in favor of an endowment fund. 1 V
. ' THE PRESIDENT ON ADVERTISING
this 6? pages pf advertising, 51 pages were"deyoted to articles
unknown to our grand parents, or to some new modern form
of distribution, and Only 18 pages pertained to products known
as long ago as 1850 .. . ; . -
'5 A rather.xemarkable' illustration. '
The advertising art has made possible the introduction to
general use of a conutless variety of useful 'articles that were
never before available to the man of average means, and it
has made possible the opening up of markets for hundreds of
products which otherwise could only ; be; sold . in limited
amounts and at luxury prices. How advertising has wrought
these great changes in our mode of life was well ,stated by
President Coolidge. He said: U
"Under its stimulation the country has .gone from the old hand
methods -of production, whieh were bo slow and laborious, with Wgh
unit -costs and low wages, to our present great factory system and
Us mass production, with the astonishing result of low unit cost and
high wages. The preeminence of America in industry, which has
constantly brought about a reduction of costs, has come Very largely
through mass production. - Mass 'production is only possible where
there Is mass demand. ;.jlass demand has been created almost. entirely
jthrough-hft 3e-eioproeni; of adTertising. v ,
'In-former "days" goods were expected to sell themselves. Often
times they. were "carried! about from door to door. Otherwise they
were. fiSDlayd. ob tlie .shelres and counters of the 'merchant. The
public "were" supposed o kaow of these sources of supply and depend
on themaelyes for their knowledge of what was to be sold.
"Modern business could neither have been created nor can it be
maintained on any such system. It constantly requires: publicity. - It
is not enough that goods are made; a demand for them must also be
made. It is on this foundation of enlarging production through the
demands created by adrertlslng that very much of the success of the
American industrial system rests.
' "It is. cur Tiigh rate of wages :which brings about the greatest
distribution, of .wealth, that the worjd has eyer seen and provides the
enormous capacity for the consumption of all kinds of commodities
which characterise our country. With our improved machinery, with
the great increase in power that had come from steam and electricity,
with the applicatioh'of engineering methods to production, the output
of each"' Individual engaged in burj industrial and agricultural life la
ateadily increaslnltj! ' . . r-' , , . -; - " .' .
The development of modern processes of manufacture
together with ef f Jcientf means of rapid transportation has
been of far reaching influence in extending the boundaries of
the civilized worldDjn The, arts have flourished and education
has been brought within reach tf people to whom these things
would have remained unknown under other conditions. The
conveniences and comforts of modern life are the product of
the older and more wealthy communities
And the newer and less well developed communities share
the advantages which the older communities enjoy, thanks
both to advertising and to economical methods of production
and transportation
And the widespread distribution of the many advertised
products of American factories by the use of advertising is
accountable for the prosperity which America has enjoyed
almost continuously throughout the period of our industrial
expansion. '
Bits For Brealrf aat
I A few evenings ago, a great radio audience listened to the
remarks .of President Coolidge on the subject of advertising,
delivered before the American Association of -Advertising
Agencies, in session in New York City. J
f . Any person who will glance over the advertising pages of
his favorite newspaper or magazine. keeDine in mind rhp
remarks of President Coolidge, will be struck by the amount
Of advertising space devoted to the descriDtion of ArtirW in
general use today which were unknown in the time of our
1 Al . ' . IT " - i ,.
grauumuiers. . xiere is wnat one man discovered who has
made the test: In a recent issue of a well-known natinnoi
weekly there" were 69 pages of advertising, and of this number
07 were full-page advertisements, which made it easy to check
up tne various Kinds of products which were advertised. Of
A new Y building '
We- already have -one
v w s
A'; splendid new , buUding; ' but
it is already ' used to the last Inch
of space and minute of time, and
Salem is growing,' and going to
grow faster."
V.
A distinguished surgeon says
all men are worth 89 cents for
chemical purposes. That . makes
some of us r more optimistic; . In
cluding some defeated candidates
in Oregon.
Good showing in Slogan pages
of yesterday's Statesman on the
filbert industry.' Next Thursday
the. walnut industry will have its
innings. What do yott know for
the good of that industry? If you
are a nut on the subject, and hare
any kernel that Is fresh, the Slo
gan man wants to hear from you.
S
Salem is often referred to as
the nut city; not meaning any ref
erence to Dr. .Steiner's bug bouse
at the end of Center street. And
it. is a distinction that is worth
cultivating, to the limit of our
available acres and that means
several hundred thousands of
them.
Now we are 4o hare it out on
the question of city ownership of
the water works. It is one of the
biggest things on the tapis.
Commencing tomorrow, at the
Elsinore. in "The Black Pirate"
of Douglas Fairbanks, Salem is to
have a new kind of color picture,
tne tecnnlcolor.
.
The gink who will "rub it in"
on me aeieatea canaiaate is a
distant cousin to the savages who
danced around the victim burning
at the stake and not so very dis
tant, at that.
chamber, at the weekly luncheon
of the Marion-Polk county realty
board in the Marlon hotel Thurs
day noon, -ri
Mr. Ide accompanied a party of
representatives of tbe Immigra
tion department '.of the Northern
Pacific railway, brought . here by
H.- W. Byerly of Portland, gene
ral immigration agent of the tail-
road. The" entire party "were
guests at the luncheon and later
made a trip through the state pen
itentiary flax plant.
Other speakers at the luncheon
were John Scott, local realtor;
George Grabenhrst, local realtor,
ard H'A. Dryer, Portland realtor.
Members of the railway party
were F. J. Elliott, R. E. Goode
rnote, I. A. Campbell, .L. E. Lowe,
H. M. Hauskins and J. W. Ritchie,
of the Oregon Electric, - i.
DEEDS OF STATE
CHAMBER ARE TOLD
Realty Board Hears W, G.
Ide at Weekly Luncheon
m Marlon Hotel
More than 2200 families from
out of the state have been brought
I.ere to operate farms through the
activities of the state chamber of
commerce, according to a talk by
W. G. Ide, manager xf.the state
J (VATOV-WDE ff V
INSTITUTION-.
DEPARTMENT STORES
160 North Liberty Street, Salerii
w
i
, In the wild buh of An$tralis in
the jungles v ol . Afrka-in 1 frozen
'northlands and sunny southlands in
millions of American homes, too
children hog to their hearts their be
loved "doll babies"!
' Dolls are as old as humanity 1 In
dolls. - every people mirror them
stives. Every small girl plays at be-
. ing "mother with a family of dolls.
-. Perhaps it is only a worn, torn rag
dolly, or maybe it is a gorgeous doll
with real, curly hair and a fine silk
. dress with , shoes to match, bat you
may be assured of finding dolls in the
most humble tenement and the most
palatial mansion. .
There is no beginning of the his-
twy of dolls; all wrtiges of early
savage and barbarian life show dolls.
The commercial manufacture of these
"favored playthings is also old.
-Around 1850 the French tovmaker
began to- fashion- beautiful dolls of
wax ; their skin - was : as fair as a
queen's, and their beautiful red. lips
'and rose-hned cheeks -were the pride
of their possessors. But. alas, they
tneled when exposed to the heat of
fire of to the siyi t , .The . roseate
cheeks ran into the raven blark hair
and dolly became just a dirty .mixture
cf rnt mened into tne wax.
- The .Gefman toytnakers thn
brouiht out the ; dolls with .bisque
'hearls; to be true. they -didn't tnetl.
- but ther broke" very easily,- Iri this
,ra4 manv a real.tragedv was- enacted
A'tien " dolly "waaidiiown-nol too
srmtlv, - tr rmadvertentty dropped ; on
the none.' The bodies were made of
kid with replaceable heads. ;
i: AN?ut twentv Tears aire dolls of
w-o4 pyto heaa were brtfbdueedjnto
jrcrl Jiy-Americaa ccaaaficturerv
Here, at last, were' safe and, Sine
dolls, marvelotisiy unbreakable I . ! k
The life-span of - the genus dolls
has been increased a thousandfold
since this happy advent. No longer
do we see the intriguing signs "Doll
Hospital," fori no longer does the
doll mother need to guard against the
facile fractures of the bisque-head
days.
The soft-body dolls were, the next
development. - No longer does little
Mary croon to sleep a hard angular
dolt but a icuddly, i warm-feeling
"baby." - X ...
Real, honest-to-goodness : hair- en
hanced the dolls greatly 1 Painted
heads are, howeverstill popular for
youngsters one and two years old.
The dolls of - a few years ago were
patterned after adults, with - small
heads and thin bodies. To-day the
real baby is the model, and we have
dolls with large heads -and plumjv
cunning bodies. Individuality tn doll
clothes has also developed amazingly,
In America the doll industry is con
ducted on a gigantic scale. There are
companies which just make doll shoes,
r drrsses, or eyes, or arms. The
doll birthrate in this country is about
20,000,000 annually and we certainly
are not over-populated . with , these
pretty , puppet.;, Thetlndustry,J
Ursely" American pow , , :
. The talking doll, the: walking dolt,
the mama doll, the baby do!l. -T the
lady dolU and character dll are the
favorites , nowadays. The little
mot hers" of the nation tend to tVir
children gently, rocking them o sleep,
feeding them.- and. in fact, expressing
all : of their inborn mother instincts
on their most precious possessions,
their doUl
w mm.
is
Saturday. November 6, 1926
' Dolls! Dolls! Dolls! Our annual Doll Show
proves a veritable Paradise for the little girls.
And sometimes brother likes to see them too Of
course, mothers are most interested ! We cor
dially invite you to attend our Doll Show
Dolls, Dolls Galore
Await You In Our Store
V - - . -
' There are baby dolls who talk and walk,! mama dolls, '
girl dolls, funny character dolls, and every kind of doll you
4 could wish to see! , ; ,
Our Doll-land opens officially with the great event.
Don't Miss This
Array of Dolls!
-x . : iA
A
' " 1K)DY' IDENTIFIED T
SAN ANTONIO, Tex Not.' 4.
(AP). The body of a man killed
here Wednesday morning by a 14
year" old negdnboy whed'he fired t
at a 'prowler Thursday was Iden
tified as Sergeant Martin J. Nit-?5
ray. Kelly field. .
t.A.A V. M.. .A. M. A A....A A A A .A. A -A A.-jAA A .A A 4
RESERVE OFFICERS
E
IIP
Domestic Science Students
of School Serve Full ,
Course Dinner
A fine exhibition of the domes
tic science work ' being 'done at
the Chemawa Indian school was
given last night when the junior
and senior classes planned and
served a full course dinner to 35
officers of the reserve officers'
corps. A perfect meal, was the
verdict of the officers.
Officers elected last night, were
Dr. J. O. Van Winkle of Jefferson,
president; Capt.- B. F. Pound,
vice president, and Richard Sla
ter secretary and treasurer. The
officers were the guests of Supt.
J. M. MacGregor and J. K. Stacy,
senior teacher, who is a member
of the corps.
An .excellent musical and liter
ary program, directed by Mrs.
Turney, teacher of music, was
given by the students. This was
followed by a military lecture by
Major John P. Bubb of Eugene,
an officer of the regular army.
As grand marshal in the Armis
tice day parade next Thursday.
Col. Carle Abrams extended an
invitation to the reserve officers
to march in a body as his staff.
The invitation was accepted and
35 to 40 members of the corps
will march in full uniform in the
parade for the first time.
WW
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fS4L'NiwrwwiwlsrMii
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MinerathorNA"
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ConsUpaltoSBSaai
There are many ways a baby has of
expressing any pain or irregularity or -digression
from its normal condition of .
health and happiness. A;shbrt harp -b
cry, a prolonged trritatedJclVestIess
ness, a constant turning of the, head or
of the whole tody, fretfnli v in these -and
other ways a baby. telU J QU there .
is something wrong. Most .rnothers
know tliat a disordered storriacH, oV
bowels that do not act naturallyare the
cause "ol most of baby's sufferings.. A
call for the doctor is the first thought, .
but in the event of any delay there ; -should
be ready at hand a safe remedy
such as Fletcher's Castoria. ; "'j
Castoria lias been used for baby's ailments, f 6r over ,30 years
and has merited the good will of the family physician in a measure
not equaled by any other baby's medicine because of its harmless
ness and the good results achieved. ' : ' '
And remember this: Castoria is essentially a baby's remedy and
not a cure-all for every member of the family. What might help
you is too often dangerous when given to a babe. !
To avoid imitations always look for the signature of
Provrn directions on'fach package. Phrsictans everywhere, recommend it.
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1 '. 1 '. " V mem CLu.
" 1
B
RI DO
Rang
es
EB:EACEi
and Heat Circulate
; Bridge-Beach makes th
circulator on the market . ' ' . " . " . " "' .
Sold in Salem only by Giese Powers ' Fumi ture't Company
" ..... ... .
l'rwn. STrTTrftTcirDTrrhTrh vnTTrr"m7TTT 7t?,tn
- i
The Greatest Development in Hmier Mahiif
I ture the Industry
The BHdge-Beach WOOD "SUPERIOR CIRCULATOR Is thi most Wonderful
neater ever r.rrvliirMl.lnctMr1 Afnitiann I f"TT? rT Tt A'lTC r.L.4
M adjoiningroomsfi(hd halls; Will keep several rooms comfortabiywara in the cold- ' "
est weather. And by means of a specially arranged humidifier, the circulated air car- "i
1 . i L. A . . . . . - t t . rW- . . . M
np " amuuiu oi srtoisTure to insure gooa neaitn iak.es tne place ot several
- hearers. Beside wood, cut to remifaf sife; chips, large blocks and knots can be suc
V cessfutly used. Very economical in fuel consumption. Shown In a beautiful Wal-
nut Enamel finish and also in a plain black with Welbville polished steel body.
Trade in yoiir 6ldKea ter or fail qe on a hem 6 1 z
.... Use -Your
. Credit
t
i -i
.We. Charge
No Interest
. :' . -X'KMember; of; Commercial Associates, Inct t?1?
- I he -larccdt-fiilxutuf c3
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