creased 1 euuemeiu'k Mark
..;,jJJu l-J r- - - v; , ;n i m 'i ,:i L i:;ni-V i
Ji 1, US? t f : ;
I M m S hi i I
SECTION THREE
Automotive
3 - ','" 1 li
Pages 1 to 6
: Goodtltczch
CLEAN A NOD V1GQROUS
JEVENTY-SIXTH YEAR
SALEM, OREGON, SUNDAY MORNING, OC7X)BER 17. 1926
. PPJCE FIVE ci:i:t3
i0Mkg Pr$ffleimPticiWg Many Cities End inRrotra
TO!
2
jjlDILtiC'S'BIIITI!
' r.i:e or sib
Nation Wide Eight Day Solon
' Features Twenty-fifth
: i . Anniversary
. JTh9 nation-wide eight-day sa
Ion, held in 00 cities , through
out the Untied States and marking
the entrance of, the Cadillac ilo
ItorCattompany Into ita 25th year
of Manufacture, was -brought to a
bioae October H': With 50 body
types and 'styles now' included in
tne company Sianufactaring pro
gram ahdwn by the distributing
organization throughout the coun
try, the aaion Is said to hare been
the most complete and extensit
: exhibition eTer held by an indi
vidual automobile ' manufacturer.
It was in June of 1902 that a
group of Detroit business men or
ganized the Cadillac Automobile
company and produced in Septem
.lr.of that year, iu, first unit a
Inodel A" one-cylinder car em
bodying all of. the latest autdmo
v tre derelopments of the day. The
bngloe was suspended amidships
peneath the front seat and was
cranked from the side. It ; had
jpatent leather mud guards, the
ttrldent product of a carriage fac
ipry, and offered as extra equlp-
- xnent all -of the nltry modern
trappings of the day, such as
brass . kerosene headlamps . and
tail , lamps, ' and ' detachable ton
Bean with entrance front the rear.
.-' With minor changes 16.508 of
the one-cylinder , cars were pro
duced. They were practically in
, destructible and many are still 19
. operation. One of these sturdy
pioneers stripped and geared
'"Vs high, was at that time driTen
mile by Don te, the present Cal-
. IfornU Cadtllae distributor; m tne
marrclons time of l:07-4-C, and
T fir Wiles Ta f .n:rrefeaatb; ivt
;JWTsepower two-cylinder, michlne
b1's then .well known make. The
"same model, with tonneau. lug-
srage and two to four passengers.
was driren from New York to the
xBt. Louis World's Fair in 1904,
winnlnc a perfect certificate tor
the entire trip and first .place at
the 'finish. " ; V )
'A four-cylinder was Introduced
in 1905 and in 1908 a sensation
was created in automobile circles
by the announcement of a Cadil
lac "thirty to be sold at $1400,
hitherto unheard of low price
Tor m. ear of it rrade. size and
-power, i In the same year Cad
iliac awarded the Dewar tro
Dhr by the Royal Aatomobile dub
of England tor the-establishment
and maintenance of a policy of
complete standardization; that is.
erery part was manufactured .. to
nch dose measurements that it
II 1 ' I' ' ;
f ' (Continued a ja.5.)
Even at That Factories Were
Unable to Produce All
Cars Ordered
The Star Car division "of Dur
ant Motors, Inc. 'has now reached
a monthly production ., of more
than 10,000 cars.' according to
the Salem Atlto company local
Star car dealer orgahiMtionwho
yesterday received" detailed re
port on the activities of Star front
R. H. Much, vice president nd re
gional sales manager of the Pa
cific Coast Star factory at Oak
land. ,' . . , ,
- For the month f August the
net profits of the Star organiza
tion totaled $264,957.86 while the
net earnings for the quarter end
ing Aug. 81." reached a total or
t91t.498.6S after " all deductions
had been made for depreciation
and federal Income taxes as well
'' as all expenses of production and
operation. The report from the
,PacIfic Coast regional Star Sales
manager Includes the - ngures
from the plant at Lansing, Mich.,
and at Elizabeth. J., as well as
the Canadian factory at Toronto
and the California Star plant at
Oakland.
Mulch was In charge of sales at
' the Canadian plant before return
Ing to the Pacific coast to assume
the. duties of vice-president .and
regional sales manager and he is
thoroughly familiar r with ,the ac
tivities of the1 Star car organisa
. tion throughout the Dominion of
v Canada, . The Canadian plant Ms
enjoying increasing J pales, at this
MRS EVERY MOIIifl
Prohibition Is
For Automobile Parking
Space for f Cars Can Be Provided
Jordan Asserts; This Issue Is as important
As Good Roads:
Prnhihlfiftn rtf narVincr will
American public,' says Edward S. Jordan in his report for the
traffic planning and safety committee of the national atitomo-
Dile chamber of commerce, inea witn me directors wau
body; meeting.in New York. , . . . .
: "A place to stop for a reasonable lengxn oi time is jusi
much an essential part of-motor travel as the roadbed itself,
and the public will demand that
The motor .fatality figures
WEST'S BAS CHIEF
X B. Macbeth Elected Pres
ident of American Gas
Association 5
J Atlantic City. A B. Macbeth,
of Los Angeles, was elected pres
ident of the American Gas asso
ciation, in their national conven
tion here. Oscar H. Fogg, of New
York! was i elected vicepresident.
Mr. Macbeth is executive vice-
president of the Southern Call for
nia Gas company and the Midway
Gas company. He succeeds Har
ry C. Abelf, Tlce president of the
Electric Baud and Share company
of New York, as the recognized
head of the gas industry in Amer
ica, .. : . - . t:' ...
r. Macbeth is a 'man , of wide ex
pertence , as a gas engineer and
has been instrumental in the pio
neer work of developing and con
serving natural gas resources in
Southern California.
Previous to his coming to Los
Angeles in 1914 he was graduated
from the Stevens Institute of
Technology 'and was employed
successfully by the gas tompany
in 'Philadelphia, the Atlanta Gas
company, Kansas City Gas com
pany and the Kansas Natural Gas
company. In additaoto his many
local activities Mr, Macbeth held
the position of president of the
Natural Gas association of Amer
ica In 1911, and in 1925 received
the presidency of the Chamber of
Mines and; Oil, an organization
coordinating all of the mining and
oil Interest of the Pacific coast.
t 1
When Washed Clean, You
Will See -Affects of Heavy
- ; 1 Going
Did you ever look at your tires
just after a run In a good heavy i
rain? It is cerUlnly t surprising!
what a lot of things you will take
the trouble' to examiae your .tlre
equipment after it has been thor
oughly cleaned : with, water.
"Just try 'this experiment7 once.
Make a careful examination of i
vonr tire when it is dry. then take
a hose, wash off the tire thorough
ly and look her jver.agam. x ou j
will be surprised at the difference j
a .little water ynales and at the i
number of cuts, abrasions, bruises
and- wear -f Dots visible v on the
tread , and -tldewall after, a bath.
This procedure will enable you
to really check your tire, render-ins-
all ruts and .:, Indications I of
ii m a m m ,m n
A.:B MacbetH u
v :
v - a
GETS HIGH IIDlOU
1- - ; "
INSPECT YOURmfiE
AFTER GOOD D1IS
No Cure
if Cities Will Take Action,
mat ca down the throat of the
right. m
for tne momn compiiea irum
report submitted by newspapers,
health, departments, safety , coun
cils and I other agencies, indicate
an upward curre again in , the
fatality figures. " I?. '
For the first several months
of the year 1926 a better" record
than 1925 was registered in cities
o f ; more than 100,000 pop ula Hon
but July rolled the total up to a
fraction above fast year and the
figures for the eight months in
these cities are 3745 motor fatal
ities In 1926 as compared with
3669 In 1925. i i
It would still be reasonably
possible tor 1926 to better the
1925 record through a marked
improvement during the last third
of the year.. October used to be a
high month for accidents but with
greater emphasis in "safety educa
tion of the school the child hazard
catastrophic during this month
are not as much of a factor as
previously. , v
'The .effort of various agencies
to drive the automobiles oft" the
street, continues 1 the L Jordan
comment, on parking, . "will not
find enthusiasm with th Ameri
can citizen who knows that tne
automobile is his best guarantee
of freedom from the restrictions
of monopolized transportation.
'There i .an-! iortnt.- platai
for mass transportation in public
carriers which db an efficient job;
but with the dawn of the twen
tieth century Individual man tor
the first time came into posses
sion of his own satisfactory trans
portation system and he does not
propose to have any group or in
terest throttle the usefulness of
his automobile. " '
"There Is nothing mysterious
or Insuperable about this question
of DarkiBK cars. Obviously if a
means of travel, is to be satlsfac
tory there must be some place to
leave the vehicle when it is not
in use. We had hitching posts in
the carriage days. Today we have.
and must have Increasingly, park
ing spaces ori parking, garages.
Only onder the most extreme cir
cumstances should parking be
prohibited in .any section of . a
city. It may, under some circum
stances be necessary to have a 15
minute or half hour rule in con
gested districts1.' but even before
this is adopted l it should be care
fully considered by municipal
traffic experts. .
DOWN THE ROAD
THE WORKMEN .WHO
roMVPRTFnPMRq
i . v:vCL" A :-i Lr - ' -- T- i
CHEVROLET MB
TRUCK INTERESTS
Ancient Prophesy Fulfilled
With Modern Perfection
of Carriers
In writing of conditions in Eng
land 250 years ago, Maculey In
his "History of England" says:
Of all inventions, the alphabet
and the printing press alone' ex
cepted, thpse inventions which
abridge distance have done most
for civilization tf our pecies.
When the railroad came, it
brought the farmer and the-cUy
dweller closer together, yet the
smaller units of produce and the
shorter distances still fell short of
idealism.
Today we have the motor truck
developed to an extremely high
degree of efficiency at low. origi
nal cost and with a low ud-
keep, to care for our marketing
of farm and orchard products
either directly or to the railroad
or port of shipment.'
Chevrolet has helped reduce
these costs jot transportation ma
terially, according to Fred NL
Coats, regional sales manager for
the Pacific coast, through the
building of its comparatively new
one-ton truck. During the past
year this truck has been especially
successful in the back country of
eastern Oregon and Washington
where mountain grades and rough
country roads are the rule.
The Nevada and north .central
California districts have also de
manded more than their allot
ment of: this Chevrolet truck.
while the San Joaquin Valley is
experiencing at the present time
an exceedingly good business in
this line because of the fine '.per
tormace of txocks .deltvareglAafJ
itiMifcttfcTr'
and reliability .spell the difference
between profit and loss in hand
ling perishable fruits and vege
tables. " " , ;
r "We Were afraid that some of
the truck men in the lumber and
mining districts would overload
these trucks in spite of our warn
ings to the contrary," said Coats.
"They did -overload them some
times putting on two and three
tons regularly and they are still
doing it. but they seem to like the
trucks, so I guess the little Chev
rolets are managing to hold their
own in spite of the kind of treat
ment they get from their owners."
Tltt'CKS FAVORKO
"Railroads will be forced to go
into the motor truck business to
get any of the less than carload
haulage. In, distances of 100 miles
or. less,', testified H. E. Everhart
oftGaIveston, Texas, assistant gen
eral freight agent of the Gulf,
Colorado and Santa Fe lines at a
recent hearing of the interstate
commerce commission held in
Dallas, Texas.
VAlPRF's, M
Piaisre
T. : S .... . f " -
u, a. tt , , J JSTl'lvJj-ww
' I
fi I
gp 1'aanMaMMsa4kMssBMissMsessj -'-yscty""
NEW 6-65 PAIGE
i A skillful use of sweeping curves in combination with the artfully : arranged two-tone color -scheme
gives the new Paige , four-door sedan an ultra-modern appearance.: The . colors are Pilgrim f
and Plymouth gray, with cream striping. Upholstery is in gray mohair, and all the, interior is in i
gray or walnut. The all-wood steering wheel, the garnish mouldings, the instrument board, door
panel, and other trim are in walnut finish, while the hardware is in silver, effect. . .' i; ".-.-..-t j
EM DIVIDENDS
Increased Demand and .Sci
entific Manufacture Re
sult in Profits
The Nash Motors company, at
a meeting of thef directors held
Tuesday. October 5, declared the
regular dividend of 50c per share
quarterly ajnd also declared an ex
tra dividend of 50c per share, both
dividends payable November 1,
1926 to stockholders of record at
the close of business October 20,
- . , w. . --.J JL - - '
that
a
for
the third quarter of Its 1926 fiscal
year; covering- the three months
of June. July and August, after
deducting expenses of manufac
turing, including : depreciation,
selling, and administration, and
providing for local taxes, and
state and federal income taxes, the
net income amounted to 94,643,
658.66 as compared to $3,840,
268.25 for the same 'period a year
ago. Total earnings for the nine
months of 1926 fiscal year amount
to $14,791,991.27 as -contrasted to
$11,133,411.29 for the first nine
months of 'the' previous fiscal year.
Although earnings for the third
quarter of this year were 'gome:
what below those of the second
quarter. President Nash pointed
out that they were quite satisfac
tory in view of the fact that de
spite the unusual demand It had
been necessary to arbitrarily, cur
tail production during June and
Juy In order to bring new models
into manufacture.
In commenting upon the condi-
( Continued on pafca 2.)
OFFERED
BY IS
Presents New Four -
SEDAN PRESENTS STRIKING; APPEARANCE
WHIPPET ECONOMY
RECORDS PLACED
Less Than Cent Per Miie hs
Gas and Lubrication
Cost, Claim
Driving a Whippet sedan, James
J. Marshall of Council Bluffs,
Iowa, recently covered the 1600
miles between Omaha, Nebraska
and New York City in four days
of driving and at a total cost for
gasoline and oil of $15.00 or less
than one cent per mile for fuel
His average mileage was 400
miles a day which required a high
drivtrfs:? average' malting" the low
cost for fuel even more pronounc
ed, . the gasoline economy being
33 miles to the gallon.
The cost of oil included one
complete change of oil during the
trip.
Previous to making the run
from Omaha to New York Mar
shall ' bad driven the same car
from Norfolk. Nebraska to Seat
tle, Wash., thence down the Pa
cific coast to Los Angeles, return
ing across the Great American
Desert and over the Rocky moun
tains. In 60 days hehas driven his
Whippet a total of 8,112 milea on
the original tires and has not at
any time carried a spare casing
with him. . ' . ;
His total mileage is within 2,
000 miles of the distance driven
by the average owner during any
one year of car service and, at . the
rate of operating expense shown
on the Omaha to New York run,
which was, made at a speed much
In excess i of any average touring
CConttnvad on pace
By FRANK BECK
Door Sedan
L CAS LISTS :
CONTEST KiERS
J. E. Wright and Mrs, Louis
Anderson, of Salem,
Get Awards
Additional awards to 150 per
sons throughout the states of Cal
ifornia. Oregon, Washington , alid
British Conmbia have been , an
nounced by the General Petroleum
corporation In connection with its
recent contest for a name for its
new. mystery gasoline. , , ;
The prize winning name 5 is
'Moto-crat"aa-the 1O0O -vmie
was awarded to Homer M. Par
sons, a newspaper man, living in
San Bernardino, California.
Four state prizes of $100. 00
each have: been awarded to names
which in the opinion of the judg
es were of unusual merit. The
additional 140' prizes are distrib
uted throughout, the territories in
the 'various states. . ; " . ' '
The Oregon state award of
$100.00 has been given to L. G
Stevenson. M. D.. 164 48th St., As
toria, j Other Oregon awards
ranging4 in Value from $5.00 to
$5O;.00 have been made to the fol
lowing . peYsons: Ashland, C. L.
Swenson,; Jr.,4 252 B: street; Ai-
torU, Frank q. Heese. R; F. D. 2;
Beavertonj VL .D. Nave. Route 1 3;
Bend", Kate -Rockwell. 231 Frank
lin f t Carlton, J. M. Gibson,- Box
345; Corvallis. . Carl ,W. Schloe-
mau, sheriff's office: " Edgewood,
Mrs. J. T. Roblson, Rt. S: illS
boro. Mrs. E. E. Bentley, 1048, : 9th
street; Hood River, A. M. Cannon,
Supt. Rural public school district
No." 3; Lacomb. E R. Farrell,
care J. B. ennlngs; La Grande. Ed
W. Hackman, Box 795; Claude C
Pratt. .1,802 fCov Ave.; Medford.
Eva . Evans Anderson, 1501- n
Maur. street; Northpowder. . Mrs.
Delmar;;Bellj Pendleton, Virginia
H.. Trafton, .122 .Cottonwood
street; Portland, Adolph L. Block
946 East Salmon street, Mrs. Prls
cilla Schweitzer, 139 E 82rid
street, A. O'. Hunt, 649 Skidmere
street- .Benjamin A. Sordal; 5Q9
Montgomery street, B. H. Miller.
645 -E ' 3 7 th Street, ohn Zoss,-846
E. Taylor-street. Manning- O. Wil
ey. 2 56E. Russett street; - Rose-
burg; Mrs. P. A. Tulls Salem.UJ
E. WrlghU OA S. rhoepltal, Mrsi
LoI Anderson, 352 N 12th
etreet;?The Dalies, Ben IU Litfin;
Wilbur, O, Jenck. R. i. Box: $.
' The contest is believed to have
been one of the most successful.
of Its kind ever conducted..' Fifty:
thousand names were- expected.
and nearly three S quarter of.
million were received. V wj . X f
Because of the tremendous in
terest shown ln : the contest, f
flcials of the General Corporation
decided on the additional awards.
The original announcement called
for the $1000.00 prize only, tvlr
- More than seven tons of mall
were received during the contest
period, which was from August 1
to Sir , v . : -
General, Petroleum products are
marketed only .through Independ
ent dealers.,; - - -'-Q-' 'f ,
1 JORDAX ELECTED r 1
; T Ed ward S.' Jordan, has been
elected tor -the board bf 'directors
of the National Better Business
bureau. 4 f . . , t-y .mJ 5.
.Mr. Jordan .who is president tf
the - Jordan'. Motor Car company
was; nominated , to. the v business
bureau: board by the National Au
tomobile' Chamber of- Commerce
lie- is -chalrmatt'of the- advertising
EH
PJIGEfflOUfflES ,
Foun-oaon sed:;i
Striking ' Appearance and
Unusuaily Complete Ap-
"pointments Seen
A new Paige, the 6-65 foor-door
eodan". a fivo-passenser car ; of
striking appearance and unusually
complete appointments, has been
brought out by the Paige-Detroit
Motor .Car company, j- Heretofore
ofily "one model, the popular two
doorV; Palpe 'brougham, has - aa
prured oli this chassis. J
The new C ,Z sedan marks a
dlst Im.l ive 'Ivr rce - In style, , con
tour, colot anJ trim , have been
combined by the makers to pro
duce an ensemble that Is at once
strikingly modern looking and
unusually 'spacious, and comfort-
able, " , ' . . . .'
Particularly noteworthy 1 the
appearance of length, skillfully at
tained, through the artful combi
nation, of long and sweeping
curves with .low-hung masses and
carefully balanced colors. ,
The roof line, for Instance, la
one. continuous curve, starting at
the front edge of the integral vis
or., sweeping over the top. and
joining1 Into, the back through. the
carefully rounded ball corners and
curved edges. -
Throughrtzt the ear. the curved
line Is uwd effectively. The cor-
ne-$ o" tv window frames are
round"! r ff. and the tops of the
windows fo!low the curve of the
roof. Crowned fenders curve
gracefully, to mt tho, running
board and add to the apparent
length of. the car.
The general 'color, effect is In
grey of bright tones, offering a
pleasing-- Contrast J to the black
tenders and polished 'nickel, trim.
Below the double belt moulding
Plymouth' grey: la used; between
the mouldings and over the hoof
Pilgrim , grey appears. A cream
stripe parallels each moulding.
The seasons trend is shown in the
tinted .window' reveals, which are
In Pilgrim grey. .. .
-The interior, is fully. as appeal
ing, as the. exterior. The uphol
stery .Is In grey mohair,, all v the
interior fabrics harmonizing with
ti fremi if thft hodr. , Further
more, complete , interior harmony
is attained through the use of but
two tones the grey of the ' fab
rics and; the. walnut of the trim,
carried , out even to the steering
wheel, which - is of all wood con
struction. The instrument board,
of new design, is in walnut finish,
as are also the garnish mouldings
and door panels,; with inlaid ef
fect. .',-;. .'. : ; ' .,
' The rear and quarter windows
are equipped with (tun shades, and
. ' (Cou tinned on pa; S.- -'"'-
SEfMW
. plriI to exp; : : j
Increased Investment of
$40,000 Outlined for
- - . Future - : ,
To keep pace with the growin?
demand tor its ' products General
Motors hae .lauBcfed a. program
of expansion in its operating pro
gram that involve the invet
menf"1ri platit antlt equipment of
tbout 40,000,000:" r ' f
In atinouncing this expansion,
Alfred 1.' tLUSa&.f$S, president of
General Motors, pointed out that
plant facilities to Jt-U:t -jGeneral
Motors position Jn the midst, of
the- already demonjitrated demat.fl
for the Family's products. Refer
ence to increases ia sales will be
found in another column of ttis
Issue. 4 "
Included ..In the ,new. develc v
mcats Is am exren.fiiture'- of "about
$8,000,000 to give additional cj
pacity, to the Chevrolet Motor Li
vision; approximately $5,000, nr "
by the Oakland Motor Car Divis
ion to give greater facilities tor
producing the hew, Pont lac
about $5.00,000 to create r
building facilities In Flint. 21ir ,,
for the Snick Diviiioc. ; f
An expenditure of $12,000, C 3
has been authorized to doable t' :
present plant - facilities for t
making of Frlsidaire. units ly ; -.
Delco-Ligtit : fCompahy at Da : t ,
01uoUC:illlil ;i.".4'A. Ur -j
Development of the operat 5
of the -fpUow -,Truck and Cr
Manufacturing 'Comrany has : -eeesitated
an Investment of ;
etaMlally $t0.(0o.C0O . for r
w t;s 3-J -
V .