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About The Oregon statesman. (Salem, Or.) 1916-1980 | View Entire Issue (Oct. 10, 1926)
iiUiiMM Exhibit - - ' : n SECTION THREE Pflges i to 4 jMBBlBaaSiaSaSMtSB''MW'S'M'M'SJ'iMaJaMaM'rMSSaaa ,- y- - -- . .- 4 .J-: - - ..- - T - . , f g yF. -j f..fa.-HB T j ' yWW T.- - i' RTrTP.MTV-RTXTH YEAR '! ? T! ' :! PRICE FIVE CENTS h M vt-p t . . - . ' ' . .. . ... - ' : .. . . ... .' .... 1 ' - ' ' ' .. T . - - - ' -ii . . iii i , t , , - Ememt CADiLLAC CLOSES CHEVROLET VJRItEfl ? BUILDING PROGRAM ,Tota! Investment of 25 Mil lion Invested Since Work Began With the completion, Sept. 15, of a new $600,000 administration building, the Cadillac Motor Car company has brought to a closa building and equipment pro 4m which was begun in 1919, ad which has involyed a total 4&Te8tment of orer 25 million dol lars. The final phase of the orig inal urogram, begun two year ago and representing an outlay of fire million dollars, has included, besides the new office building, the erection of a new foundry unit covering seven acres of ground, a itw RMemblv building 126x750 feet in flize, and additions to dis tribution facilities The new structure with a front age of 321 feet and a depth of 56 feet, is on the east side of Clark . . . 1.- riAlAl' afiil1 ' Aiiitnniatf HTBIlUO all liuii auu vuv-'0 Ltntral -nnsltinn ftnioncr the nther nlnnt hniMfrirs. Ir is thoroaeHlr v - . - . .Yn h9wmnL and ine structural supports of Teinforced concrete for a fifth floor wlieh needed. It conforms 'generally rn architecture with the remainder of the plant, and. in addition, has' an exterior or ornamental brick and Bedford limestone. Its completion re leases for manufacturing pur poses 45,442 square feet of floor lpace formerly occupied t)y the reneral offices. Directly In the -ear, and connected with it, has -en built a one-story garage, 60 et wide and 460 feet long, to be ed lor housing officials' -cars. Tie ss interior finish has been donei In keeping with- the highest standards: The entrance lobby is -waIos6Ud -ten leet. high with Frenea r'fTernelle marble, with the .ceiling finished In ' decora tire piaster paneling. . The main stair casa Is done In Tennessee marble. Thechief-executftre offices are in American-walnut; with walls pan ?le4 ;ighiXeet hlgh while' the re nalning .of f ices are finished In trmed oak. H Two felectrlc elevators serve the ulUlng, lone of them designed to e Tsyious departmental offi t 'As are distributed In a manner ,'V V1aU m nAaolKla 4Ka sAOwAafl flciency.l A reception lobby, a (Conlimed tria pje 2.) AFFECTS TBAtJTIQIl Columbia Tire -Corporation Experts Hunt Construc tion That Grips The dots, circles, squares, ridg es and triangles on the tread of a -automobile tire hare little sig nificance to the averace tire own er, but lo the expert tie tread de iga is a matter, of eittrenie im portance and researches belna: constantly carried off by lire man Ntofacturers to: provide tread de QIms to afford the maximum de cree of traction, particularly on VjHPPery road surfaces. According tn rrrit. n ,- Columbia Tire Corporation, mak ers of CTC tires and tubes, the tread used on CTC cords and bal loons was adopted only after t a long period of ' experimentation and thousands of miles of road tests under a wide variety of " con ditions. Every angle of the well- known CTC tread deslgnr was care fully worked out' by engineer, and checked repeatedly against actual service. On dry roads "any tread design I satisfactory, f Katarallyr the read affording the best wearing service is sought f or." but on -slip vy pavement treaa uesign be comes more complicated, as It is necessary to prdVide not only a tread that will insure economical operation of the car,, and economy of the tire Itself, but the tread is called upon to provide certain and secure traction under the" most Adverse conditions. ' ' J Tbe great popularity of CTC on western roads is attributed not only to careful sffesigntngy ad- ncea methods Of t manufacture. the use of the highest possible grade of materials obtainable, but also tar the fact that the tread di .sign provides the maximum V of .iracuou on Slippery pavements In addition " to phenomenal. .-, mileage attainments. w mm DESCRIBES TRAVEL Trip to Virginia City, Perch- ea on muunitiinbiuei nas Thri ls By BUD LANDIS Pavement huggers and round- J the-block tourists will find little In this story to insjplre travel, but tbe throttllst who thrUls at the I crunch of a good mountain road under wheel, far from maddening traffic, will yearn to aim a ven- turesome radiator at the destina- L tion herein described. This Chevrolet touring yarn is about Virginia City, a little town I perched on the mountainside 22 miles off the transcontinental highway in western Nevada. It is a place with a past; Once its in habitants lived the crowded hour and fortunes were made with the turn of a shovel. v Virginia City's history is gold- en; the nameTias a silvery sound. I From beneath Its slanting real es tate came enrichment wTrich form ed the foundation of many west ern fortunes. Flood, Mackay, Su- tr o. Fair. Mills names to con jure with were familiar charac ters in this little mining' town in the roarin, diggin' days of '6. Tne town clings midway up the side Of Mt. Davidson, 6,250 feet above sea level. Streets are steep ly terraced one belng lrom 40-to K 0 feet higher4 or lower' than the text one. Today, tbe aged buildings ca reen drunkehly ' at street sides. their fronts flush with the side- walk, thefr rears proped petllous- ly on stilts that have xrown'un- steady with the years. "C street. the main' thoroughfare. Is lined with sagging" ' wooden 'awnings above which are (idea sighs tell tng of. things hat are 'gone. Gone ! ' That one word -seems to test describe Virginia City. 'Gone is the glamour of other days and the wealth with it i! TJie hard working, hard fighting pioneer mining men hare Vanished; 'gone is loveabie Mark Twain from tne time worn edifice that housed the Daily Territorial Enterprise" of which he was city editor in the halcyon days. The very building described by his own pacile pen as ' a "stately fire-proof orlck," still stands with uncertain dignity In the center of the town. The mark of years Is upon it, and within the forsaken type cases stand, dasty and forgotten. The place has an air of utter deser tion. Across the street. In the Crystal Bar a hugh glittering, chandelier with be spangled coal oil 'lamps still hangs above a parched and peaceful bar- parched by tender foot s law and peaceful because of the absence of a hundred bois terous and thirsty throats. In the early 60's flush times this mining town bad more pop- ulatlon underground than there is (Continued on page S.) OODGE 2B OUTPUT Shipment to Dealers This Year Reaches 259.967 Preceding Total vvnen tne 7 4 6th motor car shipped from Dodge Brothers fac tory at Detroit on August 26, 1926. left the freight yards at 1:30 In the afternoon, a new rec ord had- been established.- The shipments to dealers this year had reached 259,917 the output for the entire year of 1925. The consistent growth of Dodge Brothers business is revealed clearly by the statement from the factory, showing ! the dates on which 1926 shipments passed the figures for previous years. The 1921 production was passed April 5; the 1922, May 27; the 1923, June 9. and the 1924 July 22. ' This -constantly ; accelerating aemana ror Dodge Brothers prod ucts," says Vlck' Brothers, local Dodge Brothers dealers, "is con vincing evidence of publie cognt- uon or the fact that dependability and sound investment value are the result of the policy adopted twelve years .ago by Dodge .Broth ers, that of constantly improving a well tried standard design in stead of . attempting to stimulate sales by radical changes in appear ance and construction and by an nual announcement of new mod els." PASSES '25 RECORD yji lis iiv yicMui uvunsELF cms GR0WI1HE Rent - a - Car Automobile Pop- uianiy.. increasing rcap- d v n East In an effort to discover the ex tent to which large public service and other big concerns make' use of rent-a-car automobiles, the Hertz Drlvurself Corporation, of Chicago, recently made a Btudy among Hertz licensed operators in four representative sections of the country. The disclosures were surnriaine- Wen to the officials of the cor- porAtion because of the number of nationally known corporafona. both public utility and industrial organizations which were making use 6t cars rented on a mileage basis to supplement . their own fleets,' to broaden tho activity of their employes and otherwise in crease the flexibility of tbe ir mo- tor transportation. Four of these public utility or ganizations have their agencies in virtually every city in the country. A dozen others are pre-eminent In their fields la their respective- areas. Eight of the Important railways were found to be num bered among rent-a-car users. and their dines reach into almost every corner of the country. In the field of big industrial corporations, the patrons of driv- urself stations showed an even greater range, some thirty dis tinct' commodity classifications being shown among corporations capuauzauors oi irom uwvwvw xo ww.vwu,uw. From the standpoint of numer- Ileal representation, the bank.--. finance aq4 investment companies and. ipsurance' companies were fonditcVH(hriwnb:-4nafittfactur4ng companies, food products firms. and, oil ; cqmRanlea. It was also discovered that at least f our ' big detective agencies, . two with branches in etery, large cltv, vere frequent users of Drlvurse'f strv- ice. "We attribute an tncrea&ine uso of the Drivurself vehicle." said John Herts, president of the Hertz Drivurself Corporation, -by the commercial and financial world to the spread of the Trav eler's Courtesy Card among busi ness and financial men whotravel, and who find a saving in time when away from home through the use of these cards. The fact that" the Traveler's Courtesy Card Is issued by the American Credit letter Corporation ot New York along linos similar to the Hotel Credit Letter plan makes it a mat er of decided convenience to the traveling public." "Many of the larger corpora tions are asking - for scores of commercial Identificatlan cards (Continued on pe 4.) m "t , r-Tbr Noisy Tourist? Wfcorlake Camp About Midnigh4 , " h tUiiii: N ANOD i aicE bill si men Theft Detection Bureau Ad ; vocated'by Alfred Reeves at' Brooklyn Stating that the motorist's bill for insurance is too high, Alfred Reeves of the National Automo bile Chamber of Commerce advo cated a central ' theft detection bureau and greater caution In is suing policies, speaking before the Brooltlyri, N. Y., Rotary Club at the Hotel Bossert, September 30. Insurance rates are too high because too little effort is made to investigate the-personal integ rity of the policy holder, and be cause no central agency exists for apprehending the thief, Mr. Reeves contended. Carelessness of the motorist in failing to lock his car and the fact that only twenty-four of the stites have certificate of title laws were other points cited by the speaking as rolling up the insurauce bill. "Sixty million dollars was lost by motorists last year in stolen cars," Mr. Reeves pointed out. "There were three hundred mil lion dollars worth of automobiles stolen last year of which 20 per cent remained unrecovered. "One car cut of every thirty registered in Detroit was stolen last year. This situation is an open chal lenge oh the part of the under world to insurance companies., "It is a mockery of justice that millions of dollars in motor thefts can go unpunished every year. "United action can go far to ward removing this reflection on American law enforcement. "At the present time there, is no central detective bureau embrac ing all the insurance companies. There is one strong bureau and another recently organized, but It is important for the policy-holder to be sure that in any reputable company he has as good protec tion as can be secured. "I am a thorough believer in insurance. I believe that it it distinctly a part oi wisdom tor a man to average hl3 losses with the rest of society and to pay a prem ium which will protect him from the possibility of heavy financial loss. At the same time it Is the duty of the Insurance bodies to join together so as to put to rou their common enemy, the motor thief. "Automobile insurance rales are too high. This is presumably not because of undue profits in that business but largely because of lack of unity and because of failure to consider the moral haz ard. "A limited number of policy holders with records for either (Continued on page 4.) 7i I Lfl) 1 1 VIGOR OUS STAR FOUR MOTOR SHOWS POWER - - - - - - . . . v ' - - . i ; 1 yr i ffy . . ' mmm MODEL OFFERED BY HUPP Two Door, Five Passenger Car Listed at 82245 Being Shown A new brougham model on its distinguished straight eight chas sis is announced by Hupmobile dealers here. It Is a two-door five passenger car and lists at $2245. "This new Hupmobile broug ham offers eight-cylinder smooth ness and performance at the low est price ever placed on a closed car mounted on the eight chassis. "The skillful combination of length and grace of body lines with a spacious yet cozy interior marks a step forward in the con struction of the brougham type of body.. The original pleasing lines are further accentuated by the smart coloring in rich Pelham blue offset by double black bead ing and gold striping. The nickel trimmed head and cowl lamps, the short curved integral visor and the large trunk rack with polish ed guard bars further adorn this superb model. "Door openings are 36 inches and give ample room for entrance and exit to any seat. The front seats are the bucket type and tilt tar forward to permit easy access to and from the rear. Both seats are luxuriously cushioned, shaped to give maximum comfort over a long ride, and adjustable for height. The driver's se'at is so placed to make each control switch and lever as well as clutch and brake pedals accessible with out exertion. "The Interior refinement meets the desires of the most fastidious buyer. The well cushioned arm rests for rear seat are properly placed to permit' full . relaxation and riding comfort. This seat ac- (Continued on Pse 4.) 1' Pk'ji 1 1 1 iro S FOUR FREIGHT Power of Four Motor Reveal- , ed in Ability to Move Heavy Load A stock model Star Four Coach is here shown hauling five freight cars with a gross tonnage of 116, thirty-five adult people, and a thousand pounds of metal parts, placed in the rear of the car to provide traction. This power demonstration was staged at the Oakland. California, Star Plant of Durant Motors, Inc The Star Coach hauled this great load, the total tonnage of which approximated 118, back and forth over an entire block. The local Star dealer, F. L Delano of Salem Automobile Co., believes bls lira demonstration of power unequalled in the Star price class. f So confident, continued Mr. De lano, is Durant Motors. Inc., of the power supremacy of Star Cars, that in the near future the Star dealer organization throughout the United States will give power demonstrations in which compet ing cars will be invited to com pete. BAN GIRL DRIVERS CONSTANTINOPLE. CAP) Women under age are forbidden to drive automobiles in Constan tinople by order of the police. The ban is designed to reduce the number of accidents due to care less and fast driving. IUCKEN BACKER HONORED DETR01T.--Capt. Eddie Rick enbacker has 'been chosen to lead Detroit's Armlstic Day parade No vember 11 By FRANK BECK T C CARS u n PIM EXPAIIB Light Six Factory at Racine Receives S6UU.U00 Worth of Equipment Material expansion of the pro duction capacity of the Nash Light Six at Racine is under way. Announcement of this "program, entailing the installation of over 1600,000 worth ot additional equipment and giving the plant a production capacity of 300 to 350 cars a day, is made by C. W. Nash, president of the Nash Mo tors company. Country-wide de mand .for the Nash Light Six, strongly emphasized since the In troduction ot the present new series, has kept the Racine factory In an oversold condition for many weeks past although the present production at that plant is over 225 cars a day. "It was because of the demand for many more cars than our pres ent capacity would allow that Mr. Nash authorized expansion of the plant on a scale that would be commensurate with our require ments," said D. M. AverilL' gene ral manager of the Nash Light Six factory. - Definite 'orders have been plac ed for practically all of the new machinery contemplated in the expansion program; some of the equipment has already been in stalled and, it is expected that the entire installation will be com pleted in the next 60 to' 90 days. All departments' In the large Ra cine plants will be affected. "Every item' in tne "list' of ma chinery will "be Of the very latest and most approved type of fac tory equipment known to the au tomobile industry," says Mr Averill. "This together with the present equipment all thoroughly modern, and installed only: a year and a half ago,- will give us- a plant which from the point of modern equipment cannot be ex celled in the automobile industry either here or abroad. "The splendid - reception with which the Nash Light Six has been met by the public Is due, I believe, to the outstanding quality we have been able to build ' into this car because of our unsurpassed production facilities." Tbe Nash Light Six was Intro duced a year ago last May. It was designed and built to meet the requirements of a large field of buyers whose preference is for a motor car, moderate in size and outstanding in quality. How well C. W. Nash had measured the extent of this field for a car of that type is Indicated by the fact that practically at no time since the first Nash Light Six was sent to the loading dock for ship ment, has the factory been 'able to produce -cars in volume sufficient to meet the demand. SpentThis Week in Portland in Interests of tmsco Warehouse W, E. Burns. Dan Burns (not brothers the same man), spent this week in Portland, in the in terests'" Of "the new" Emsco ' ware house, where - they arer going -to stock the largest supply- of brake lining, clutch facing, and such lines in the northwest,. : 1 The growth of Portland as jobbing center Is shown in tbe re cent lease of a large warehouse to stock- the .largest supply of brake lining in this part of the country. This lining Is the Emsco, which has been so treated that positively vUl not absorb - water, a great boon to motorists. Few people realize that brake lining Is made by,the actual wear-, ing of rocks. "At first thought this seems, impossible, but the rock is run through rollers and crushed and combed into fibers: - These are spun Into long cOrds, which' are woven 'Just like any goods. There are-many ' different weaves pos sible, and in many of the cheaper grades; very little asbestos is used. Bat In a high-grade product like Emsco the reai asbestos is used, which gives the product its great wearing poweiy cottage Grove- n cry being taK- Bohemia Cis W: TALKS Oil HE LINGS Automotive Good Roads JUMP 1FTEB CUT AH Models Now Selling Un Oer S1UOU, Whippets Following the drastic' cot prices announced on the Cverl, Six .and - on the Whippet dar September, sales reports frm parts of the country show a grr ly- Increased volume of bus with the Overland Six outet ping any previous sales recor With the drop In prices, models on this chassis t brought below the $1000 i mark despite the fact that in eral dimensions, this produc Willys-Overland is the larges in the light six classification. Production plans in the.t land division of Wil!ys-Ov$s, contemplate . the largest outpu.. . ever achieved at this time of the year to take advantage of the pro nounced increase in sales -which followed the Whippet announce ment In June and which has been maintained through the new price announcements. With the first two months of the second half of . this year, the largest In number of units "deliv ered, in the history of the organ izatlon and with - incomplete ' fig ures for September indicating that the pace established during the summer will be maintained, the close of 1926 is on the way to be-' coming the largest six months per iod Willys-Overland has ever ex perienced. ' The fact that the DeLuxe mod el sedan of the Overland Six line, which is a four door enclosed car of the highest, type in body con struction and finish, is now beini fffered at a mark below $100 maj tbe taken as the forerunner of in- . teres tlfig developments In the gen eral price Situation" among tha contenders in the ;ight six field. The competition in this highly, popular division 6f the four great groups of motor cars has been in tense' during the past yer.r and at tractive offerings have been pre sented. ' Previous to the recent prica drop, the price position occupied by tho Overland Six was held as consistent with other values in the field. 'With $120 slashed oft this figure on the DeLuxeVmodel this popular car has been brought within the buying range of thou sands of users who hav hitherto been restricted to cars in a lower; price range than that occupied by; this sedan. ' SIX TACKS Wins -in 1250 Mile Speed, and Endurance Test Con- " ducted Abroad - A standard Hupmobile Six touring ear placed first in a road race through Holland and North ern Belgium over a distance of 1250 miles. Entries in the raco included, both ; European and American cars, especially those advertising 'as high ' speed and consequently priced much higher, than Hupmobile. States a men sage received by (he Hupp Motor Car Corporation from its Euro-t pean representatives:!' ; . The nuinber of contests. woo by Hupmobile . stock., cars this year clearly demonstrates its abil ity to maintain a steady high speed without any . danger to its mechanism," local Hupmobila dealers' .here jpoint out in com menting on this recent victory. "This reliability' race" covered a course of 1800 kilometers or 125 miles, greater than the distance from New York to Chicago, which among ' American tourists is con sldered an exceptionally long con tinuous run." . . - "The rules of . the contest emphasize-the fact that only - stock Cars can compete. The Hupmo bile Six with its 64is pound crankshaft; vibration damper and extremely durable construction is a amooth car to 'drive "at all speeds -and : foreign drivers have been ' eager'; to" "go the limit ' speed throughout the race without tir ing, t lis low .hung' construction. 9 inch clcaiance with adequato spring length and. spirited motor gives It ant advantage over other cars. . ' j3 this "racing car endari -J