--THE OREGON STATESMAN; Salem, OREGON
' SUNDAY MORNING. MAY 9. 1926
Penney Dares Gplden Rule
Declares Dr. D; A. tabling
-.- -r-""' . - ;...5 . .-. f. ".'..;
Son of Salem Pastor, in . Christian Hehold Article, Tells of
Growth of Great Organization Founded on Prin
J . .ciples of Applied Right . :
This Is tl story of a man to
w bom millions mean only the ep-
portanity to serre his. fellow man.
The- man' In question is - J. C.
Penney, creator of the J. C. Pen
ney organization. He la the man
who ''dares The Golden Rule."
Local interest attaches to the
writer; of. this article, which first
appeared in The Christian Herald.
He irpr. Daniel A. Poling, son of
Rey. C. C. Poling, pastor of the
First Evangelical church, Salem.
Rer. Polling's son, the author, is
also - 'national ' president of , the
Christian Endeavor societies.
ly Dr. Daniel .A. Poling
On the thirtieth day of March,
. 1902,. young man landed in
Kem merer, Wyoming, with his
wife, an, infant', son. and, five hun
dred dollars, in cash. He came, to
open. ; a store, now called the
"mother; store', in one,, of the
greatest general . , merchandising
enterprises of' North. America."!,
By a? path of sacrlifce and ser
ice Hhis young man of . twenty
four years ; ago ; has reached, a
.unique position of financial power
and opportunity; j; C. Penney, the
.founder of the J. C, Penney organ"?
izatlon, with Its stores in ' nearly
even hundred cities and towns of
United States arid, doing a bus
iness of .more than one hundred
millichs. dollars, annually,' is an al
, most -unique figure, in the business
world , .
His "father was a Primitive Bap
tist preacher of classical culture
, and deep consecration.-The char
. acter of the man is indicated, by
the fact that after thirteen years
of faithful ministry, he bO stead
- fas tly -declared hla belief that fin
-anclal provision should be madia
i for .preachers and that "his. cpni
m anion ' should establish. Sunday
schools and also train Its clergy
in divinity that his congregation
. expelled him as a heretic.
Tfce lad. James, fromthe day he
was ight, earned his own clothes.
He bore the ridicule of hla made-
overv garments. With" a bruised
heart, he. suffered as a lonely boy.
Butsioday he treasures the mem
. pry of those childhood experiences
and jbf his devout, nncompromis
- ing father as his priceless .inheri
tance!. . . I
seerr,! oh V.. dewone 'dsba. - sErvm
. Ho he battled . to overcome his
early handicaps Is indicated by the
fact that a few years ago he. closed
fcif taMTifcelft tfrnftftWjTttf
, eighteen months studied with a
tutor. Today he speaks in lucid,
precise English, and his language
is 'as well ordered as his business.
The story of his 'life is a' sturdy,
" beautiful, though mixed, -romance
mixed, for in it are chapters of
- sorrow and tragedy. But the shad
ows,! fill out the picture, even, as
- the jgriefs have perfected his char-
t acter.:,.- . :j : ' - ;f,
Today Mr. Penney Is known as
the ,'man with, a thousand partners
as the owner of the finest herd
of Guernsey eatle on the continent,
as one of the. discriminating phil
anthropists of America, and as the
-founder of a back-to-the-land en
. terprlse in Green ' Cove Springs,
Florida, which promises to open
a new era .in s constructive, agri
cultural home development. To his
-. friends he is increasingly the em
bodiment of simple,' clean-living.
generous. thorough-going; Chxis-v
tian Americanism. To feel himself
' true td the Ideals of his , parents
, and to do what his preacher father
would have, rejoiced to do,' means,
more to this gentleman than to
amass millions Millions . mean,
' nothing to hlm-fceyond the oppor
tunity they offer him to serve his:
fellow men.
What is the secret of his suc-
-. . cess? He has built up a vast en-
. terprlse, he has entered new fields
and mastered their.problems. He
has. held the companions of his
years' of struggle so that today
they 'are his close personal friends,;
- as well as his most intimate busi-
' nes?t associates. ; . ;. ..; ;
"What 1 the secret of ' his suc
cess? The answer to the Question
must Include many elements" but
. the caption of this article covers
them all "He Dares the Golden
Rule.. In all his plana, and, poli
' cleg; he has done unto others as
he J. would , that, others ' should do
- unto him. Indeed, i those who
know, him hest 8ai that; he has
-. generottslydone brothers- what
lie i never Expected, , or desired,
. others to. Att-lor him.
: One caukiot be witbMr. Penney
. fori an hojr without sensing the
- " genius iu'J.i8 spirit In deallag with
those .who have ; moved forward
withn in' his -great enterprise.
' Invjtf iably -he": gives credit to' the
it ;,jnen of -htrganlzatIon Speaking
of the , president- of the 'company
of which, he is now' chairman of
'the board",!, directory he said In
a. public address, - VI Ani : tremen
- on$Iy proud -of Mn SamiL was
never a- teacher, ; feat " I haye
watched- him; develop . And grow
. . and Initiate those activities which
- - have built hint , into the ' man he
is. Alwaj I have received much
- more from him than I fould pos-
"V " f
it ' ' "
,7E?.n FILLS
. t W
sibly give. I. have frequently been
given credittJforiWork that has
been done by Mr. Sams, Mr. Bush
nell and my, other, asociates."
- In a more recent . address, he
said, "In the whole history of : this
organisation- and . in all my life
there never. was such opportun
ities as there ! are right now, .The
eall , is. 'Men! Give. , us men! Not
.'full-hour-for-lunch' men, but con
scientious, trained men; men of
ability; men. at courage; men
ready to make sacrifices to. gain
success; a.mbitlpus men ; men of
faith. To such .men with this or
ganization . and. . everywhere else,
the road may be . rugged, but., it
leads to the top." Today the num
ber of this company's stores Is
conditioned only by the number
of competent men it may secure to
man' them.
I spent an afternoon on the one
hundred - and.- twenty - thousand
acre tract, thirty, milea, south of
Jacksonville, Florida, where the
J, C.vPenney-Gwina, Corporation is
settling carefully selected families
on twenty, acres, of- land. These
f families are giVen their first year's
rent absolutely free. Should they
fie satisfied to remain, and should
the company be satisfied to have
them stay; -thejp are then sold the
fully developed, acreage, with a
comfortable house and shed, at a
price previously agred upon
about four thousand dollars. The
payments are so arranged that
they can be met from the sale of
the products of the soil. Also the
company rents- farm machinery
and farm animals.. at actual cost,
fot.plowing and farm cultivating.
The farmer saves the k entire ex
penseoffarm equipment,- besides
buying seed and fertilizer '.at cost,
and has the. rare' advantage of a
co-operative . market, , and expert
advice, free of addltionalcharge.
Mr. Penney and his associates
must for years carry not only their
original investment, butf the in
vestments of the people; it is a
great' philanthropic self-help en
terprise., , ;,. : , 'i
I met the men and women who
are 'now on the land, thirty fam
ilies, living in the first thitry of
the two hundred houses, all of
which are being rapidly gotten
into shape for: these 'pioneers of
anew. and., vastly alluring, agri
cultural adventure. The majority
of them come from Bere College
la Kentucky, and have about them
Jttnmhtakahle, atmOTpherafiipt that
remarkable institution. I aw them
in their.f ields and in their houses,
rdined with them on the broad
( veranda of their : St. John Inn,
Three
You should always consider and weigh three important
features of every investment offered to you.
5
t l'Earning power of the company
2- -Has it a growing market?
3 What are the physical assets be
. - hind the investment?
Appjy these tests to the .
PORTLAND
7;2
, You will find a
oi regular dividends.
I. Yon will find a rapidly growing market for the essential services which
this company supplies to a population of over 400,000.
... ,:.riv ..v,- . :.,..... , .
pYou will find over $75,00f000 in physical property devoted to the
Dusmess of serving its
This tock is sodl
checks are- mailed; to
you prefer?. . , ,,-:, .
i 'iMi-&3.i , ... - H..: - ' I '
Let us tell, you more about it. J
TtrjX
r V
PORTLAND ELECTRIC
2L XJt VV 1LLUL
: . " .TP1111 Salem, Oregon City, St. Helens and Hillsboro Oregon
'VV 'T, '-V' "' : Vancouver, ashington. .
The Student
. ' 1 ; - J . r ... . v . . ? . 4 ' ' - ' '
" W
r i , X. ' ,i -' - -
The Messrs. Shubert's "The Student Prince," which has proved
the musical sensation of a decade, opens its four day engagement at
the Heillg Theatre in Portland beginning Wednesdayi May 12. Ev
erywhere this. organization has played house records have been
broken and the indications from the advance sale would indicate the
same is going to happen in Portland. A company of; over one hun
dred people is In the cast. Many Salem people are expected to drive
to Portland for the production. It will not be shown locally.
where Mr. : Penney entertained as
his guests the delegates and
friends of a Southern Baptist Bible
conference.; I heard them sing and
speak in their Union Sunday
school, and I rode with one of the
superintendents -'across the vast
acreage, which is approximately
twenty-two miles square and in
cludes more than a third of Clay
county.
Everywhere I felt the thrill of
the same spirit that this man and
his associates have thrown about
their hundreds of stores the spir
it that makes their patrons walk
extra blocks to trade at their coun
ters and that prompted that fa
mous speaker to men, Fred B.
Smith, after attending one of their
national company conferences- for
store managers, to say, "I came
away feeling that I might have
been with business men, but that
they were certainly holding a re
vival meeting."
To define 1 the spirit was not
easy, but presently I before a
gateway and listened to a story
that made the matter somewhat
clear. Years before the J. C.
Penney-Gwinn Corporation took
over its present Florida holdings
another company operated in the
territory and attracted many men
and women to its development.
Eventually these people lost their
all. The Penney-Gwinn Co. did not
purchase the ancient liabilities
and the unfortunate people were
already widely scattered. But one
man who had invested more than
five thousand dollars still lived, in
Green Cove Springs. He no longer i
hadJihope that , any , of . his -& lost
savings would ever be returned to
him. .: Imagine his amazement then
when the new owners invited him
to come back, to accept the full
ELECTRIC POWER
First Preferred
Strong
steady earning power as a guarantee of the payment
' . i;
83,000 customers. j
at $100 a share, for cash or on easy terms. Dividend
you regularly each xaonth or every three months "as
Investment Depa
irtment
N. Uberty St.,, Salem
Prince" Listed
value of his former holdings and
In some of their finest acreage!
I confess to a mist in my eyes as
I read above the brightly painted
arch of this farmer's gateway
"New Hope Farms."
There are other! stories similar
to this. Later in the day I listened
to a score of aged clergymen from
half a dozen denominations, and
to the companions' of their years
of labor and sacrifice, tell of how
this quiet man had brought them
to the little cottages they now oc
cupy free of all charge. Seldom
have I experienced such emotions
as stirred me that night.
And as I watched and listened
and as I pondered other words
that I had the man Penney speak,
I understood at last, I had the
answer to my question. He has
succeeded, he ha4 won a great
place in the world of business
and a greater place in the world
of service because from that first
struggling store in Kemmerer,
Wyoming, to these present vast
Undertakings, he has practiced the
principles of his Christian faith
He has dared the Golden Rule.
One evening we stood looking
Into the depths of the famous
spring that boils j out and flows
away at the rate of three thousand
gajlons to the minute, a spring
that Mr. Penney hopes some day
to make the center of health a
ministry. Already! it has been
given a beautiful setting just
across from the Qui-si-sana (Here
is health) Hotel,
Springs, under - -,
in Green Cove
the . moss-hung
trees,: with a tiny
park and fully
equipped po.oi;;iTe hanks pfethe
St. John River are. scarcely' nun-
d re f yards away-. -!As Jwe"stJOd to
gether there, he told me .of the
memorial, to his sainted father
Poiits
COMPANY
Stock
' .
bnd
and mother, .of'- the apartment
borne which even now is under
construction. ' , which will ; house
when' fully furnished, . in . three
room private house-keeping apart
ments, one hundred superannuated
ministers : and ther wive. .
-It is to be a great and unique
interdenominational p'roject not
an Institution, but-a homefor the
'needy, worthy and 'representative
heralds of the cause Mr. Penney's
father . loved , and v saorif Iced for.
Perhapsthe m an's ,voice trembled
as he spoke, "but it was deep'and
strong t when .he satd: . "I have
never, done anything - that has
given me as much joy as this. I
feel that this is just what my
father would want me to do." And
on the night the announcement of
the plan was made to the clergy
men in their little cottages, he
said, "This is one of the happiest
days of my life."
J. C Penney believes that in the
critical moments of his career,
when important decisions have
had to be made, and always when
new enterprises have been entered
upon, not his "judgment" but his
"leadings" have brought him to
success. When a man so believes,
his judgment is very likely to be
Divinely led.
Eiker Auto Co., Ferry at Liber
ty St. " Autos stored, and bought
and sold. Cars washed day and
night. Low prices and service will
make long friends. ()
Drive slowly past children. Over
7,000 little tots were killed by
automobiles in 1925.
f - - ' -
" ME MI11IITI 1 felP CillF K 1
i 'ROOM F'WIlWlIU
- ...... ,
STARTING MONDAY, MAY 10th
' 7
Must have more room. Our floors are
Dining Room and Bed Room Furniture
naving been reduced and must be moved
ster Rugs in beautiful patterns and colors.
One.Lot of Axmimter Rugs, size 9x12
9x12 feet high grade Seamless Axministers
$75.00 grade on sale r $67.50
8.3x10.6 highest grade Seamless Axministers
$69.50 grade on sale $62.50
8.3x10.6 Axminster Rugs, regular $40.00 now $34.50
7.6x9 Axminster Rugs, regular $36.00 jiow....$31.50
6x9 Axminster Rugs, regular $26.50 now .$21.85
4.6x6.6 Axminster Rugs, regular $15.00 now.... $12.75
20 Worsted Wilton Rugs
9x12 regular $85.00 and $95.00 values
on sale at , - $76.50
Size 8.3x10.6 regular $77.50, now.. 67.50
Hundreds of Small Rugs
27x54 in. Axminster, regular $4.50, now $3.65
36x63 in. Axminster, regular $7.75, now $6.45
22x36 Wilton Velvet, regular $4.00 $3.15
27x54 Wilton Velvet, regular $7.00 $4.95
36x63 Wilton Velvet, regular $8.50 $5.95
Hall Runners
3x9 feet, Axminster, regular $13.25 now $9.85
3x12 feet Axminster, regular $17.00 now $13.50
27 inches by 9 feet Rugs, regular $15.00 now..$12.75
A Nice Showing of
Tapestry Rugs
Suitable for bed rooms, living, rooma and dining
rooms 9x12 sizes, regular $24.50- - - $19:85
8.3x10.6 sizes, regular $21.50 $17.4S
Fibre Rugs for Sun Porches, Bed Rooms
In beautiful colors arid patterns, reversible
regular $16.50, now - $11.4
regular $16.50, now $11.45
Heavy wool fibre reversible rugs, suitable for living
rooms, bed rooms, etc., plain colors with borders,
regular $40-00, now. I 24.85
9x12 Klear Flax Rugs, regular .$39.00.....--. -$23.50
FLOOR LAMPS
Arrived 60 days later than expected. All good new
designs with highly v decorated art metal bases and
beautifully trimmed silk, shades.. The best values
ever offered in Salem, Priced for quick selling
$16.5,0 up, complete". '
A great many used pieces in our used goods department included in thiat sale i
Gt a Cavaliere Re
frigerator now Get a
summer's use of it.
TIHE VAUDEVILLE
Whirlwind Skaters Featured
on Program Offered Sa
lem People Today
It's the Robbins at the Bligh
theater today. That's not paging
the birds, either, for the Robbins
do everything but fly on roller
skates. In fact, the girl of the
ensemble does fly as her male
partners do twirls, whirls and
spins fast enough to make one
giddy. They're a wonderful act.
The Carmen and Dardon revue
features capable dancers in terpsi
chorean solos and ensembles of
picturesque interest. Their Apache
is lurid, their Spanish numbers,
vivid, the oriental sensuous yet
refined, and their Russian best of
all as a. grandstand finish. One of
the men whistles. He's good!
Al and Mary Royce sell slap
stick. Dressed as jailors, they spar
on intimate subjects and end with
a domestic prizefight which leaves
the house in an uproar. Morlen
and Mason "surprise for 12 min
utes" as entertainers on the ac
cordian and violin. Bill Burke,
juggler, makes hoops and clubs
wiggle inconsistently and tosses
coins and balls.
"Darkle," the horse ridden by
RUGS
MM t 1 I T
mm.
Art -Acord-fn fcfa - latest starTing"
Play, "Western If luck," is consid
ered one of the best trained
horses in pictureji and that is say
ing a whole lotj. "Darkie" does
about everything but talk and. he
has ways and 4eans of almost
getting that over. Acord under
stands him, andjafter all, that is
all that is necessary.
In "Western rhuek," Universal
Blue Streak Wejstern coming to
the Blight theater commencing to
day, j
ick Bros, are! selling the Oak
land and Pontladears. Agents for
the valley counties. Pioneer Arm
in autos. Oaklanjd coach now only
$1290. 280 S. Hjigh St. )
Aumsvillc to belllost
A meeting of till Marion county
candidates for tie offices of state
senators and stae representatives,
uas Deen cailed. fr Friday evening
STOP THAT COUGH
By Using
s Herbal
Cure
Only At
Schaefer'i
' Cough:
On Sale
GCHAEFER'Q
DRUG jlTORE O
The YelloW Front
Phone 197
135 North Commercial !
The Penslar Store
crowded. Upholstered Davenports, Chairs,
along with our immense stock of j' Rugs all
to make our floors less
Overstuffed Furniture
DurinCT the Imst Wflr T7A haVP VnM O- VioLf rn-ntr iitu
holatered in'eceslR e -xrrjrs- cprpe9 and vnlj
rijiie sepingthee suites at -very much belo'a
Now is your opportunity to
room. Evei-y davenport and chair on our floor -re
duced in price to make Tfcmi. (
a .piece uving room suite; in
priced to sejll at . ,1....,
Mohair davenports in ros
sell, at J
Jacquard velour
ols arid codibinatiohs
ot
at
Bed dav
enpprts with mahogany and cane ends cov-
ered in
at
bluie
and taupe velour reduced '. to sell
......; .....$89.00
Three piece
! Pullman ti
X I '
cnair, rocKer ana bed davenport, upholstered in blue
and taupe, telour with mahogany frame! Priced to
sell at, for the 3 pieces.:...;;r..$1190
Fireside chairs and Cogswell chairs upholstered in
velour and iacquard velour, also reduced to make a
remarkable j saving. Priced to sell $42.50 to $58.50
. Bedroom
In walnut, lyory, mahogany
All very beautiful; Big
prices to maKe room. Tnree piece ivory and blue
bed room iuite. r-:..L-l-.$57.00
50 other suites reduced accordingly. .
If in need
of
bedroom furniture . do notl
sale to pass
without coming in and gett
share at a
$aving in cost. ;
Dining Room Suites
The largest
showing of dining room f urhiture;ever-
shown in.
ilem now placed
floors less
crowded. You
from 10 per
cent to 30 per
mture in
dirk
or light walnut, mahogany ; or . oak.
of this make-room sale. - v! 1 -
Take
advantage
' Ranges and Parlor.Furnaes -
Da not think pi buying a range,' either wcjod, coal orv
electric without seeing our line- The best all line of.
- stoves-in Oregon. A number, of good used ranges at
remarkably jlow. prices,, several heaters,: radios and -Autona
Circulators (parlor furnaces) carried over
from last winter must be sold now to make room in
our over-crQwded stojre department. . ,They are all
new and in rood shape. Buy
money. jto an per.ceni
- v 77'rr'' s
Eimm
Mar14."atAumstme." The Elect
ing Is under! the aaspices-of-- the
community federation of, Marion
county. ; .Twelve , canamaies, iorw
for senator ajnd nine for represen
tatives, are exaected to be present..
ADoroxImateiv 33 communities of
Marion county wHl be represented
at the gathering. .Speeches by the
candidates Will be the feature of
the meeting.
Nelson Bros., plumbers and sheet
metal workers and heating. Best
equipped in Salem. - Price and
service and Quality get vtbold
business. 365 ChemeketiJ
Ulrich &y
Roberts, realtors, 122
N. Com'l St-i
know property vai-
ues and
make
f or yon profitable
investments.
Will both save and
make you.
money.
(?)
Drive slow
7,000 little
automobiles Jy past children. Over
tots were killed by
n 1925.. - .
crowded. Axmin-
8
brighten up! your living
blue and taunc velnur
...$189.00
and taupe, priced to
----- - ..$990
SLS
St. ft5!?Vfl?f3r"4 ' fLT-LjM I
covered davenports in various col-
colors reduced to sell
$79.50
WW A 17 t,iW"VVMU4U V Jk
Suites
and Bilvertohe finishes.
reductions from regular
allow this
ing your,
on. sale to 1 make our-
may enjoy a saving of
cent on dinina room fur
r
now for fall and save
aiscounc. -v
1 i
Seethe Fibre Fur
; niture now on display.
. Something 'nWv ,
J:.