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About The Oregon statesman. (Salem, Or.) 1916-1980 | View Entire Issue (April 4, 1926)
t THE OBEGON STATESMAN, SALEM, OREGON SUNDAY MORNING, MARCH 4. 1926 wm mm . .: i -r i. .... SEEM MM UUiU New Criterion Set in Light Six Held; Is Engineering lJ " Masterpiece Each year sees an outstanding leader established in tbe Various pricand general type classes which make up the wide range ot motor cars.. The greatest struggle- for supremacy during the past - twelve months has been, in the so-ealled light class In which i several new entries hare been . made. The, total aggregate volume of sales in the.. light six class con titutes around a third of the en tire output of. motor cars of all classes going to a group of buyers which make up the cream of the blame- of ' business done by fhe Industry as a whole. . The presentation of the Over land SU. by Willys-Overland a year'ago was accepted as the brd of this strong organization Tn the most highly competitive field in the automobile world. j-Jfrom its position as a newcom er In the six-cylinder field, this cm ha forged ahead until at the present. time it is accepted as the outstanding leader is its entire group offering more power, great flexibility,-a wider range of per formance and a greater body beauty. and -comfort than is found ' tn any one ot its broad list of competitors. Priced, jbelow 1 9 00 at the fac tory, for a full sized five-passenger, sedan. Its strategic position nromi- the. point of cost alone is markedly in its favor. i Equipped with a motor which develops a full 38-brake horse power, it has established its su perior performance value in the . greatest of all tests,, that of ser vice in fhe hands of owners. ( In.. Its first year .of. production it has gone through a steady pro cess of improvement, both in me chanical merit and in nicety of design and finish until it ranks in external appearance alongside the majority of cars selling in the price class of from -1L&00 upward. The tremendous demand for this car' which has -caused the fac tory schedules to -be increased each month until now better than 5000 of these cars are being de livered to new buyers every month, has brought about manu facturing economies; which have been reflected in the price, two' important price reductions having been made in the past year. . As shewn at the automobile show this .year, rtie Overland Six slandX direct mechanical compar ison with other sixes 'costing sev eral, . hundred 'dollars more; in price, comparison there is but one cJze offered at "a lower cost while there are at least two 'four cylin der cars priced at' a" higher level for -the enclosed models, than the -Overland. ......... .'. ? ;From the viewpoint . of - the trained mechanical mind, , this Overland product s an enjgineer-r ing masterpiece incorporating the highest developments '.in. general mechanical design and utilizing the "finest materials which can be put . into an automobile, - The motor dimensions are: bore 3 inches., stroke .4 inches, ' cylin ders and crank case being. a"mon obloc casting, ' crankshaft being drilled and oil cooled. Crank shaft and connecting rods are oil ed by a force feed system, the pistons and valve actions being; lu bricated by a spray. The motor is hung exceptionally low In the chassis affording the advantages of a straight line drive and keep ing tbe centre of gravity well down in the car. An Auto-lite starting and light ing system are used. Smooth con trol and transmission of the driv ing power is obtained through the use of Borg & Beck clutch and transmission , gears of a special alloy steel.. The service brake operates on rear wheel brake drums while the band or emer gency operates on a transmission brake drum insuring a positive and quick control of the car in case of emergency. Such features as these are those generally associated with sixes of high price. They are found in combination in the low price field only in the. Overland Six. The construction of the bodies show equal superiority. The se dan, shows dimensions which are On a par if not greater than those of the larger sixes. Overland has not attempted to save in price by building coaches. It offers a full sedan in every detail. The seats are wide and deep. There is a amazing amount of leg room in 'ool'a the front and rear compartments. Upholstery in the standard sedan model is done in fine velour of tasteful de sign serving both the require ments of appearance and of wear. Windshield is of the one-piece type. The windows are unusual ly wide and, when opened, give the same freedom as the average touring car. Finish is in the high est quality of polished lacquer, the body being a beautiful two tone grey, with a fashion black leather material top and rear quarter. An analysis of the sales made by the Willys-Overland dealers in this model alone during the past year show that it is replacing cars, which at their present prices are in a general group ranging from 600 to $1000 higher. STAR COUPE AND TOURING CAR BEING DISPLAYED HERE QUICK DRYING PLil I MSTflS HEA New Finish Is Durable, Wa terproof, Tough and.Elasr !a CUa.;. ll,J2i5 21!jLLlL Ijamove all trace of JJ& chemicals The progress of -chemical re search in developing a new fin ish for domestic purposes was ex plained for the -first time by Dr Charles M. A'. Stine. director of chemical research of the Du Pont com-pany. under whose direction the Duca finish for automobiles, furniture and industrial -uses wag developed and perfected. Dr. Stine. who is recognized as one of the leading industrial research chem ists in the United States,-speaking recently before the Ontario Retail Hardware association, told the story of the creation of 'a quick drying finish which - can be brushed to produce a film which would ,be "durable, waterproof, tough, hard, elastic, have a good adhesion tp the surfaces to which V tfBuMtCoiM Standbiest! i -Bulck Kas the only chassis, built today that can take; a . "shower bath" while the engine is running and driving ' r the wheels. -:,. J i -- - i-A--. - v ..., Only Bulck provides the design which can undergo such iwmishment. Of alt cars bull today, Bulck alone has the complete protectioa of the "Scaled Chassis' and "Triple- . Every Bulck operating part Is "sealed inside a dlrtlght, oil-tight, watertight Iron or Meet housing. The "Triple Seal" (air cleaner, gatoUna filter oUfilttr) keeps dirt, grit and Road slush and grit cannot reach Bulck vital parts. Rata and moisture cannot cause short circuits In the Bulck eUo ; trlcal system. Evea the' spark plugs are protected I Come In and see),- with Your own eyee, why Bulck 'motor dependable .Oalr a Buick could stand lhs v , "ahower bar testt ; . T - v, , ry " " OTTO J. WILSON - 1 &Bi KOllTn : COXOtEBCIAIi TXXEPnOXfi .220 fV :::..::' 111 .""."'j- 'j.'"!-. I . 9 j f " . .1 V. .11 ilfc-n WymUV IIJ.IIH, ' J ' ..... J 01 my M X"WI r. ' -x- s v ' X " V ' v-y.. tf .J..- j W ff"- ' y.-Y,.... J A. S"" " - , - ft - . r Vis,? - - - - i ' - x -, s- j x.x4 x wiiniiiaw 1 iiumyiiMii jmiimn 11 1 11 n 1 .mi, 'nmmiii Hum im nin mmimmmmmKCmmmmm t - '; v..- $ t- ? jTr- 1 " 1 Wt'f a: --1 -:-:.; . - ; - hgk M it is applied, which would have no tendency to lift off the old paint and varnish surfaces, which would have good gloss and hiding power and above all, be fast drying. " After years of painstaking re search and a background of ex perience in which each ingredient had to be originated, perfected, and made chemically pure. Dr. Stine declared that the product developed was certain to have a ready market because of the do mestic needs which it would srve. Unlike paints, varnishes and enamels this new product is made from nitro-cellulose. "Cotton lin ters," said Dr. Stine, are obtained from the cotton seed mills. Be for nitration all impurities have to be" removed. This purification begins with the digestion with chemicals under pressure, fol lowed by bleaching treatments'? asid. a longseries of washings' to 'ised. Tbe next step in the manu facture is the nitration of the cot ton. The nitrated cotton is then water, until exceedingly delicate chemical tests show that the py roxylin has atained a chemical stability sufficient to insure ex tremely long life of products made from it. Because of our long ex perience in the manufacture of nitrated cotton and the training concentrated solutions deposited much thicker films upon evapora tion. They yielded finishes which Dr. Stine, in explaining each stage of the research develop ment toid of the experiments to produce the requisite brushing properties, of the concentration -of we have had in manufacturing the solutions and development of nitro-cellulose and nitro-cellulose i 'uenncally pure pigments and of powders for the U. S. Navy, we no doubt, carry the purification to a point far beyond that which is necessary. We do this because we are accustomed to producing a ni trated cotton of such a degree of stability that the I'. s. Navy, which has to sleep over powder made from our nitrated cotton, can do so in perfect safety. We use the same methods and the Fame tests in our pyroxylin manufacture of quick drying finishes. .. ."After some years of experimen tation, we fortunately hit upon aTgood workable' method for the treatment of pyroxylin which en ables us to produce pyroxylin solu tions with the necessary content the accurate control of every step in the manufacture in order that the finished formula, when ap plied to furniture, floors, walls or any household use would deposit a film which would outlast any finish product ever developed be fore and at the same time have the polish and gloss of ancient lacquers. Thus, chemical research created a new product for home use out i.f substances which had never been used before and possessing qualities which satisfied home need:;. Baker Bond issue of $10,000 for new school house approved by boiled, with frequent changes of of pyroxylin so that these more Kock Creek district. for Economical Transportation j , . Jh r 3& Coach I Touring 35XO Roadster 50 Coupe 645 I Sedan 735 I 1 Landau 765 I Yi Ton Truck ' aOC 1 Ton Truck, cCft ' . r I in . m. k. FBc MfafciMa ' t - Q Yt has its 3? &atuces Think of buying for only $645 a beautiful , Fisher body closed car, finished in beautiful colors of lasting Duco and offering such quality features as 3-speed transmission, balloon tires, i Alemite lubrication, oil and water pumps, and Remy electric starting, lighting and ignition! 4 porne inl Learn how little it now costs to own and drive a quality closed car of modern i design. 'r . Everyone Is Talking Chevrclet Newton Chevrolet Co. ----- - , Opposite City Hall s Telephone 1000 "I Simplicity of Design Is Keynote of Auto Makers Conservative Manufacturers Now Rending Efforts Towards Simplification and Greater Value; Cadillac Leads - in Move; Ideals Now Realized Simplification and greater valudare proving to be the two oat3kinding developments of auto design during 192G, accord ing to Ernest W. Seaholm, chief engineer of the Cadillac Motor Car company, who sees in ihe present competitive per iod, elimination of undirected experimentation and a further development of the era during which motor car owners are receiving greater genuine value than at any time in the his tory of the industry. "The subject of auto design is jno longer in its infancy. We liaveJearned which lines of investigation will yield results valuable to owners and which will hot," states Mri. Seahan. "Until science unfolds some radically new and as yet un discovered principle of auto design' he continues "the ten dency among substantial manufacturers will be to. continue aJong already established lines, to simplify present designs. improve performance and increase duraMllty. "The industry, as everybody realizes, is at present passing through a highly competitive phase. This is redounding to the benefit of motor car owners. Well known makes of cars are estab lishing a sound reputation for de pendability. Motor car owners generally realizo that lluv are receiving greater actual value to day than ever before. Sound pro cedure along present lines make a greater appeal than wou'd be pos sible with something radically new and departing from princi ples which have proved success ful. ' Under these conditions, im provement and refinement result ing in the best of service are being offered to buyers during 1926 and advances in aesign and in manu facturing methods are resulting in owners receiving vehicles which will give the best service and the greatest satisfaction of any that the industry has so far produced. While for many years purchasing power of a dollar in most com modities lias declined, the dollar invested in automobiles has con sistently in the past and is still obtaining greater value in return. "The motor, driving public is to day well-educated in what consti tutes real value in a car, and in this highly competitive period only those manufacturers who give in creasing value per dollar invested can retain leadership in their re spective classes. "The situation has also substan tially! changed the character of en gineering Investigation. With a broad foundatiott of wide experi mentation i upon. which f to build, automobile engineers are now able to turn their-attention to simpli fying the mtchanlsm and to pro ducing greater Talue tn perform ance without Increasing costa." , King Alfonso of Spain likes oc casionally to travel Incognito. Not long ago, the story runs, he uibT to red under an assumed jiEad through the wild region of Jtu and put up at a modest ina.y Ti.f following morning, desiring , t shave, he asked the chambermaid' to bring him a mirror. When h had done so she remarked: "You are not just an ordinary traveler. "Why do you ask nfe that?" "I don't know' eaid the girl, "but there la something about you perhaps you belong to the roy&i court at Madrid." "Yes. I do." he answered. "Perhaps you work tor his ma jesty himself." . "Yea." "And what do you do for him? "Oh, lota of things." the king replied. "I'm shaving him Just now." rr la naturalrthat you should look to the Author! ted Ford Dealer in youi purchase of a used Ford car he is the ' authority on Ford value. You are sure that the used Ford car you buy from him la , good value for the price and honestly represented as to ! condition. The reputation of the Authorized Ford Dealer assures you courteous treatment; and you may expect a fair trade-In allowance when you are ready for your new Ford. VALLEY MOTOR CO. 204 NORTH HIGH. 4 When Your Ford Needs Repairs Years of Factory and Shop Experience have fitted the proprietors of this firm with a thorough knowledge of the Ford car and the requirements of the Ford owner. From cleaning a spark plug to the complete rebuilding of a car, our men know how and will do your work right. Our mechanics do jiot tinker with your car, wasting expensive hours in 4 'investigation.' ' They know how to locate trouble; quickly-r-they work fast and their work is thorough and genuine. You may not need our service just now but when you do we are equipped to dp the work promptly. We will be gjad to test and examine your car, quote prices, and otherwise give you the benefit of our long exper ience in repairing Ford cars. -1 PARKER COMPANY 444 SOUTH COMMERCIAL STREET "A ..-t- - . i, i iw ii MM mmm,. inim niiii i i,,i .p...-'!. ,'i.if---- ;- .- . . ' , - -. , ...V'-, 1 . ' ' ' " . - 4 ... r