i f- -- . .
,
mm do
SECTION
Jtmwmm
- i vt-ni cnr-. f h ui vv
-7 :
; Automotive : ;; '-.
GbodRddds 'Vc
"v - - -' '-
wVv
.SeafrrV-FIFTH YEAR
SALEM, OBEGONUNPAy7MpiUtNG; MA&Ci
PRICE FIVE CENTS
i -
HUDSOiJ, ESS
VIEW OF C: T. G. TIRE PLANT
I
lint U 111.1 ill It !
fiiiils
Wi AT 0 LEVEL
lemiFEEs
Kit SIX is
EBETT SALES GAIN
EXGAHS
3I&
mm RECEIVE
r
id
(
v
, Large Ipcrese iivlhe West
Is Noted; Competitive
Jests Are Made
Reports from all sections of the
Pacific Coast and Inter-mountain
states show that the Overland Six,
which' last year jumpe,d,Jnto sec
ond place in sales amontf all light
sixes is this year mskins siich
strides forward in public- faror
that in many sections : it is the
leading car. of its general class
In sales rolnine.
( Competitive tests, hill cUmbing
demonstrations, road speed and
general stability in this car hare
been of each a natnre that it la
being accepted as the outstanding
achievement In light six construc
tion.
, While, Vras. yell, dowA i.the
price scale otlbeb light .sixes, it
offers aj longer wheelbase, larger
bo,dy, and. roomier oata. for the
passengers than any other car in
its size range.;
Prodiactin.plana.at the. factory
in. Toledo, Ohio contemplate a very
large increase over the figures set
for last year whejx better than 60,-
000 were produced and sold at re
1 tail with more than 10,000 un
1 filled orders on the -hooks ofthe
I factory organization at the" end of
the year. ,.--
J production on a large- scajeion the
new Willys-Knight Six Seventy,
f the new product -of this - large
Manufacturing organization which
was- Introduced- early this year. -v,:
The initial demand for this car
has . exceeded anything before
known in the history of the fac
tory. Owing to the weather con
ditions in the Pacific Coast ter
ritory, preferential shipments are
being made and it is expected that
dealers will be furnished with
these, ears in sufficient numbers
adng the next few weeks to take
jKct vTte huge volume of sales
Whlch ha,ve been sWtffflyTpiling
mp.
t , This Is the ctf with the motor
which- develops greater horse pow
er ; per ' cubic inch of piston dis
placement throughout its entire
performance range than any other
American built power plant and
which is equalledby but one other
motor in the world, that , being a
Knight type motor built by the
-Daimler Motor company of Cov
entry, England.
Rate in England In"
1825 Lower Than In France
t . jONDON London's empty
cradles are causing much agita
tion. Only eighteen babies were
born for every 1000 of population
in ,1925. The rate for all Eng
land was 18.3 babies to every
1000 persons.
t,;Last year showed a Jowerbirjh
rate than the lean years immedi
ately after the war, TJie. .decline
is spread among all classes.
L France had a birth rate of 18.7
fpr, 1925. so Englnd has fallen
below the average rate for all
Fjance. "
V
Tramc, j&mciency
,( Required
Manufacturers Obliged to Design Autos Better Fi
Modern Conditions in,
- Safety, Auto
By H. M. Jewett, President Paige-Detroit
Motor Car Company
TVio tromonrirtna increase. in. the use of automobiles with
the resultant overerowiinfir of
has brought upon f all motor, car rrmnufacturers the obligation
to provide automobiles better fitted to operate under these
conditions vfjff 't ?JN . -r- ? t v
. At i tin Jornrer sufficient that the automobile perform to
the complete satisfaction q! the individual owner and driver;
it must also fulfitfthe'necessity for utmost traffic efficiency.
t Those who visited, this year's 4mtornobil snows could, see
sAytfimRPlvM that the trend of tne entire industry is toward
a bsolution, of jthatraf lie iProble for. exhibUs , revealed J
the great advances trrat nave Deen maae wnnm.xne Last year
toward the ultimate automoblie, and forecast the ideal toward
which the industry 1 etrwng
I The -saturation point" mat
bothered theorists In the past is
not worrying the leaders of the In
dustry: tKatf was. the fear that the
country i neering th point at
which fcjylag would cease because
everjr jfc ilble purchaser j)t n k
automobile had bought hi, car, re
ducing the market to replacements
lone. Instead, there is another
saturation point I that Is already
jti real problem rbut this fa' a-
Quesuon oi pnysicat - ioruu,
which will be reached when the
pfeplous centers of the country can
BO longer oaoro :
r l The great - cities, themselves,
realizing the fact that to restrict
i tr : -r?ortat!on is t;t to" 'restrict
! growth and prosperity,-have done
' S?T"l5Tl 12 Ft.?-? tte'r 3 ra
Three Rapid-Fir: Moves
Place Two Cars at Won
derful Buying Value
Prices, of Hudson and Essex
cars are now at the most favor
able levels of .their history as the
result of . three recent rapid-fire
moves by the Hudson organiza
tion. ,
.. The first, announcement of this
series was the adoption by Hudson-Essex
distributors and deal
ers of an at-your-door system at
quoting motor car prices, replac
ing .the f. o. b. factotry plan pf
many years standing. Closely
following this came the action of
making the federal automobile
tax reduction immediately effect
ive. On top of these ;moves, the
announcement was made this last
week of a horizontal reduction .of
$50 a car on the Essex and Hud
son coaches and the Hudson Super-Six
brougham.
"With these three actions all
to his advantage, the Hudson
Essex buyer today is obtaining
these standard, well-known auto
mobiles at the lowest first cost
andatthfj best terms we ever
hav known; Baid F. W. Petty
john. Hudson-Essex dealer and
distributor, '"Any one of these
steps, might, bale .been a great
event in itself;, combined, they
make up a most aggressive . and
forceful bid for tremendous
spring business.
"Today, the successful auto
mobile maker must not only be
able to produce his cars with
economy, but also he must see
that the economics in his plant
are duplicated in the economics of
selling. When savings in any di
rection are possible, the public
will .reward the concern that pass
es them along. It has rewarded
Hudaon-Essex by making" it the
biggest builders - of six cylinder
cars in the world.
"The steps taken in these lat
est. Hudson-Essex activities are
well in line. with these principles.
The cars are made economically,
and are sold on terms and condi
tions which are clearly in the
buyer's interests. The at-your-door
plan, for instance, tells the
buyer at his first inquiry the
whole amount which his car will
cost him; there is no f. o. b. base
price, to which he must add $100
or more to. get the actual, price. A
buyer is not led to expect to buy
a car at one price, and then find
that this is not the actual expense
he must incur.
'Hudso n-Essex at-your-door
prices are the figures at which an
equipped car will . be. delivered at
any buyer's residence, with no
further .'extras' to pay., It Is my
prediction that, this program will
find such favor that public press
ure will make it universal. Wheth
er that is so or. not, it is an ad
vantage now available to all Hudson-Essex
buyers."
99
to
Ills
for
Order, to Promote Road
Maker Declares
streets and the main highways,
tion. But we of the industry real
ize that mere traffic regulations,
increased .parking facilities, wid
ened streets, and additional thor
oughfares, are only temporary,
remedies, for the cities must-fin
ally reach the limit; of expansion.
Obviously. 4heref oret iha ! ear.
Manufacturers musti? sqjs. th
problem. Tney. v must pro viae a
new trD& ot automobile -a car
that in ; design i and. parforjuanoak.
will be adapted to the new-day
conditions. - In short, they must
make two automobiles where but
one operated before.
This is not to be effected by
merely reducing': the size; of the
a to mobiles, or,4haIaQt tha
car itself is. but.a:Xraction of' the
Remedy
Mi' c? " nil
Iff l I
f I is
Jl I . v ('
Above is illustrated tUe big f
the .Ford contract, and-(left) R.
land manager of the Ford Motor
A vast new era of sucess and
prosperity is opened up for
the entire Pacific Northwest by
an announcement just made by
P. H. Hull, manager of the
Portland branch of the Ford
Motor company, which Btates that
a contract has just been awarded
to the Columbia Tire Corporation
of Portland, manufacturers of
C T. C. tires, whereby the Ford
TO OE HELD HERE
Harry Scott to , Sponsor
Events fop All Those In-
terested In Cycling
In connection with the national
observance of national motorcycle
week, the Harry Scott company,
here, 147 South Commercial
street, has planned a spring open
ing week, extending from April 5'
to 10, inclusive. Several big
events have been planned by Mr.
Scott for Salem cyclists.
On Tuesday, April 6, motorcy
clists of this district are invited
to attend a picnic planned by
Harry Scott. The run will leave
his store at 6:30 in the evening.
On Saturday evening, April 10, a
hound and hare chase will be
held, leaving the Scott shops at
6:30. The chase will be confined
within the city limits. Other
events are now being planned.
A special showing of the new
(Continued n page 7.)
-"Vi" TiZ5T s&i S.W
MOTORCYCLE SHOW
if
lllltel t xr'V'tf ri 'nirrvCv I
teSm-B J V- 1 JSTJ i,'v :frXv .k V-' h ,
1,250,000 C. T. C. plant of Portland,
A. Wurzburg, president of the C. T.
company.
cars produced in the Portland
Ford factory for the Northwest
territory will be equipped with
C. T. C. tires.
For the first time in history an
exclusively western built tire has
been adopted as factory equip
ment on any automobile and busi
ness men in every line of endeavor
in the Nortwest and throughout-
the Pacific coast are properly en
BUICK SALES HERE
SET NEW RECORDS
Witson Company Declares
1926 Will Establish New
Mark for Sales
During the period from August
1925 to April 1926, the Otto J.
Wilson company here, local dis
tributers . for - tha Buick automo
biles, have sold more new cars of
all models than they sold , during
the whole of 1925. This was the
report from the Wilson office last
week. According to Wilson the
prospects for this year are better
than he has ever seen it, and he
has been selling Buicks in Salem
for more than eighteen years.
"We have a strong, continued
demand for all models." Mr. Wil
son declared, "and a large part of
our sales are "rejeaters'- to men
who have had Buicks before. We
look to this year to set a record
in automobile sales ia. Salem."
Mr,.... Wilson baa recently an
nounced his eandidacy for the
state 'senate'.'
The He
Oregon, which has Just received
C, and (right) F. H. Hull, Port
thusiastic that western products
are receiving the recognition due
them
According to R. A. Wursburg,
president of the Columbia Tire
Corporations, the Ford business
will mean that the C. T. C. plant
must Immediately add a night
shift to supply the tires needed by
the Ford factory, in addition to
(Continued on page 8.)
HICK BROTHERS HOLD
ET
Out of Town Dealers Enter"-
tertained by Distributors;
Factory Men Here
On Friday evening of last week
Vick Brothers, local Oakland and
Pontiac dealers held a get-together
meeting for their sales organi
zation and their out of town as
sociate dealers. Twenty-five were
were present at the banquet which
was held at the Marion hotel.
, R. A. Vickers from the sales
development department of the
Oakland-Pontiac factory was the
principal speaker of the- evening.
Movies and slides of Oakland and
Pontiac cars in detail were shown.
This feature proved very interest
ing and instructive for all pres
ent. . ."V T
Mr. Boatman representing T the
Portland branch of . the General
Motors Acceptance Corporation
explained the details of the Gen-
(Contiooed ea pc .7.)
TftE JOVIAL.
fN5l5TfDr .ON
FRIENDLY
Qf Itiocracyri AiMj; v"
BUM
MEN
Stitch In Tirrie Han Is Most
EconrirrHcal,-Repair Ex
pert Declares
The old question as old. as the
automobile industry, whether or
not, it pays to have your car over
hauled, or to turn it in on a new
model, Ut oue which at .this time,
is.-engagiag automobile dealers
and manufacturers, , as it never
has before. The used rar, problem
is now one of the greatest things
with which .the ., industry .has to
"COPC t-.-j-k i i H. VtfMir
Speaking of this phase: of. auto
motive work, Parker. owner
of Parker & Company, 144 South
Commercial- . street, authorized
Ford service station, said t -
"A complete .and systematic re
pair job is mueh cheaper in the
end than the mere replacing of
broken parts and adjusting to take
up vear as it occurs from time to
time.
"Every automobile is built up
of a number of separate working
units which are complete in them
selves. Any one of these working
units can be rebuilt without dis
turbing the other units and when
a car reaches the stage where it.
requires repairs, we advocate the
complete rebuilding of each unit
as it shows the need.
"Rebuilding each unit of the
car as it wears out saves all the
annoyance, and half the expense,
of frequent small repair jobs.
"Of course the rebuilding must
be done right; but there is no rea
son why an experienced mechanic,
with proper equipment, cannot
make an old car, or any part of
the car. Just as good as new and
at a moderate expense.
"It doesn't cost much to keep a
car in repair if it is done right by
men who. know how and it costs
a lot less in the len-mn; than it
will cost to let it run down until
something breaks."
How London Zoo Determines
Value of Birds and Animals
LONDON. Giraffes are valued
according to the length of their
necks and hippopotami by weight,
it was revealett m the annual
stock taking of animals at the
London Zoo.
Giraffes generally are worth
about 500 pounds each. The
length of the neck is a determin
ing factor, owing.. to the difficul
ties of railway transport.
The most valuable animal In
the Zoo is -Jndja Rana, an ele
phant which .,4 carries children
about- on its, back. Its worth is
placed at- 1,000 -pqunds. Rhino
cerosea are nexW being, valued at
900 ,: pounds- , i Hippopotami are
bought, and sold by weight, .the
largest one here being-priced at
300 tKrapTdS..
MOTORfSXv-W
RETDtrNING A
WAVE
1-
Standard of Comparison Es
tablished by New Willys
Knight "Seventy"
In addition to being one of the
most popular cans shown at the
1926 automobile shows, the new
"70" Willys-Knight Six bears the
distinction of creating its own and
original market. , .
When the new "Seventy" was
introduced to the public it created
a sensation because never before
in the annals of automobile man
ufacturings had a six-cylinder
sleeve-valve engine of this size
and type been built. Through the
performance records made during
the official tests on this car and
the later marks set by owners and
drivers of: the new car, the "70"
has withla the space of slightly
more than sixty days become one
of the leading cars in the moder
ate priced isix-cylinder class.
While it is the usual custom
to wait until a new product has
been proven foolproof by the more
intrepid purchasers, the new
Willys-Knight Six "Seventy," Willys-Overland
dealers in every part
of the country oversold their
quotas byf a large margin. The
Willys-Overland factory .has stepr
pedup production-twice since the
building of the new car was be
gun, and still orders pile up -at. the
factory despite the fact that 1000
Willys-Overland cars a day is the
production for the plant.
Racial Relations Work In .
South Becoming Worldwide
ATLANTA. Work in the South
for better relations between the
white and! negro races Is attract
ing world-wide attention land in
several places the actual plan is
being followed. . j.
"The twelve million negroes, in
this country are hut a small part
of the world's colored population
and the relation of the races here
is only a segment of & world-wide
problem,"; said Kenneth MacLen
nen, secretary of the Missionary
Conference of Great Britain and
Ireland, who has just made a
study of the Southern plan. "You
may feel encouraged, therefore, to
go forward with your efforts, see
ing that they mean so much to
millions In other lands."
- Having imet members of the In
terracial Commission, composed of
leading white and negro citizens
of . the South, Mr. MacLennen
learned that the organization,
which had - its 'start hfere largely
through the efforts of the late
John, J. Eagan,vhad been -extended
into many-Northern communi
ties.. Approximately a thousand
committees aTe at work promoting
the best interests of the two races
ROUGH WEATHER SEEN
SAN FRANCISCO, April 2.-
(AP.) tne United States weath
er bureau today reported the pres
ence of aj big disturbance between
here and; Honolulu.
Super
Sport
Shows Advanced Designing
Rickenbackcr Eight-Cylinder.
iPettyjohn Company
e. r.
The Riekenbacker; f eight-eylin-
der Super-Sport coupe ' shown
above. Was on exhibition here last
week at the F.jW. Pettyjoha om.
pany sh w-rooms. and -attracted
large number ot visitors. It is
without doubt the most unusual
machine yet produced by any man
ufacturer. 5 laJtite pfdarel F. W.
Pejttyjohn is seen at the rights and
H. -p.-Fialey,talesnatt, Js the
lefti Brlcf.spectH cations follow:
j t. Motor, develops 107 horsepower
at 3 Q 00 j resolutions per minute.
Carries bT guaranteed road speed
or 96 mliles per hour, andi Is, ac
tually capable of er' 10 "miles
per hour. Trrr'
, Body Is of the A passenger seat
ing .capacity, built .extremely Jkw.
In fact, Jauy ordinary sized person
tan stand, alongald. IJ fuj look
Secretary of State Turns
Over, to Various Coun- .
Mies Share :of Money
-.' r . V VI., .... t .. . ft -'
The semUannual distribution of
automobile' registration- fees, to
the 36 counties of - the stale'', rep
resenting one-fourth of the net re
ceipts: for the Hsix-montlil period
endiag iMarchri5 has just bee a
completed .by Secretary. of State
Koxer. The amount distributed
among, the counties totalled $!.-120,000-.;
and distribution i waa
made -upon tha basis of the cpntrli
bution made- by each county to the
automobile rfgistration .-fund, - jf )
: A statement prepared by Kozer
shows that a total of $ 4,496,4 8 7
.51 has been collected' by tie auto
mobile registration department
during the six month periods From
this amount there has heen. de
ducted $3,379.25 for refunds, dup
lications. etc., and $213,102tf .for,"
administrative expenses, leaving a
total of $4,480,000 for diftribu-;
tton.- Three-fourths of this amount'
or $3,360?)00 goes tp the" state
highway department and ."the re-"
malning one-fourth is apportion
ed among the 36 counties as 'fol
lows: 5 t
Baker . ......
Benton . ,
Clackamas ......
63,628.74
8E.tT5.0
205,8 65.15
103,946.73
77,399.62 ,
13,307.96
(79,897.68
115,816.00
i4.876.4J
'14.639.47
12,454.59
170735.71
9,186,8
51.S5S.60
116,099.30 -16,123.?
5
250,162.90
29.398.22;
123,554.24
29,008.72.
300,520.11
22.172,ia.
1,865,550.57
69,902.3 5f
21,243.62
60,562.94
134,178.41'
72,224.73'
25,391.91
68.506.2.
148,943.12
7.4 4 4.7?.
104,928.74 f
Clatsop
Columbia .......
Coos . . . .j.
Crook ".
Curry ,
Deschutes ........
Douglas
Gilliam
Grant .
Harney
Hood River
Jackson .........
Jefferson ....... .
Josephine . . . . .
Kjamaih,...,,. ,
lAke . .
Lane
Lincoln. . v ......
Uno. ........
Malheur .
Marion
Morrow . .
Multnomah ......
Polk 'v.. ........
Sherman ........
Tillamook
Umatilla
Union
Wallowa
Wasco
Washington. . .
Wheeler
Yamhill
. 4, 69 6. 4 87.5 1 T
Total
Alien Srriuggllrig onWestl;;;;:
Florida Coast Decreasing' :
TAMPA, Fla. Smuggling of;
aliens through, the port of Tampa
and other localities along the , west
coast -ef Florida Is steadilyde
creasing said Inspector William A.'
Whalen.
T
Model Exhibited Here by F.' W.
. - - -
Declared Beyond Doubt Jl v..
Coupe
Model
Most Extraordinary Seen - ; . . .
7WV C. Conner, ' 6UU. PlwtoTpl.
oyer it. , . All door and wind Shield
glasses are of unshatterable glass,
all Interior fitting are gold, plat
ed and the-exterior Sittings Includ
ing headlamps, wheels, -radiator
shell and bumper facingsafe fin
ished In . copper. ' -HI ' -" r;'
Brakes are the standard Ricken
backer "4-wheeI, internal expand
Infc mechanIcallyVoperated-typ; ' "
Wheel equipment consists otsix
wire wheels with optional finish of
copper or white or black enamel.
.Bumpers are. built up pf lamin
ated nahogany and faced with
copper ' l :;; . :::- ;.'
T iFenders- ;are of . the. in dividual
type, the front fenders secured to
he , brake Jtace. pUteuand tmi-s .
with the wheels, Vprevectln any
- P