YQUlG drivers said
til pc inraifflPFTf riT
IU UL IIIUUIIII L.I L.III
Safety Council Declares Sta-
tistics ShovvLtxpenence
Is Necessary
Tbe contention pf the National
Safety CovggLi that i' children
abould not be permitted to operate
automobiles Is supported by Leon
Aronowltz. statistician of the New
York State Bureau of Motor Vehi
cles who has compiled figures
showing : that id i ot the acci
dents in which j drivers -. betweeu
$475 Down Balance 18 Months
I - ,' V f
vj Try
"7 ,---:t:'KsT
Studebaker Standard Six Coach
- ! - $1 41 SALEM
i
MARION
Phor62 1 " " I ;
A small
i
I Touring -t -$$10
7 Roadster - - 510 A
, Coupe - r - 645 ,
I Coach - - 645
1 . Sedan - 735 "
A : Landau - 765
' . Y2 Ton Truck0 395 :
1 Ton Truck 550
, i CUri On) t '
the ages of i and IS years were
inrolved resulted fatally, whereas
with the more experienced xautor
lsts, only 3 resulted fatally. .
Officials of the New York state
motor vehicle bureau plan to har
legislation enacted which will
modify the law which now permits
minors of the ages mentioned - to
drire automobiles In pursuit ot the
trade or occupation of their part
ents or to drire their parents on
pleasure trips. It is the' hope of
the New York authorities that the
modification ;wlll restrict Junior
operators to drive only In rural
districts where, I as the National
Safety Council points out, there
are fewer hazards and where it
often is necessary that the sons of
farmers be permitted to function
in this -manner. 1 -
All of us inow tliat an automo-
lc of a Car's Cost
UI a VIST'S
Is in the Bode
OPEN DAY AND NIGHT
jor Economical Transportation
down payment and 18 monthly
is all we require. .
.-4 ;;.-. -serrrz
Newton - Chevr olet Co., :
; f ' Phone 1000 "Salem, Oregon -
bnel3aTdangerous weapon In"' the
hands of an inexperienced driver.
All of us know that youth takes
chances . that ; maturity r avoids.
Some of ua have had unpleasant
experiences .with youthful motor
ists.'. There Is no denying that ex
perience is the greatest teacher.
And. if the experience of the New
York stat motor . vehicle bureau
Indicate that It is not wise to al
low boys of tender age to drive
automobiles. It is to be hoped that
the legislature will make the de
sired modifications ' in the laws
regulating operators of motor ve
hicles. And, perhaps some other
states may take a leaf out of the
book of experience in tbe offices
of statistician Aronowitx. -;
THE NICKEL SEEGAR has
come back . : STRONG! ?
CO,
235 S. Commercial
Mld r
Think how low the recent re-;
ductiorr of Chevrolet prices
brings the cost of a fully
equipped automobile Com
pare what you get for Chev
rolefs new low prices with
any other car. in the world
Remember that Chevrolet
equipment includes speedo
meter. Fisher body and i bal
loon tires on closed models,
Duco finish, Alemite lubrica
tion system and scores of
other features essential on a
modern motor car. i ; f
Now more than ever before,
check price for price and value
for value and vou will buy a
Chevrolet - Come in. Get a
demonstration!
payments :
, .
'.- i I r r." 0 T 0 Ti F' f! ! C E S
3D
Output and Quality Going
Up; Manuiacturer Gives
Interesting Answer
How can motor ear manufac
turers cut prices, raise the quality
ot their product, . and maintain
profits? ';"
An enlightening answer to this
question, so often asked by the
motoring public, is giren in a re
cent article in . "Sales Manage
ment by Harry M. Jewett, presi
dent of the Paige-Detroit Motor
Car company. V
"The established policy of mak
ing cars less expensive, while at
the same time making them bet
ter,? writes Mr, Jewett, "has been
followed so consistently that cars
are now priced lower than ever
before.
"In announcing price redactions
manufacturers usually state that
they are able to do so because of
greater volume of efficiency, but
so many reductions have been
made on the same grounds that
some have wondered how it can be
done. .
"In the first place, the greater
volume that enables the automo
bile manufacturer to effect great
er economies and reduce the price
of his product, also enables his
source of supply to effect greater
economies and reduce their prices
to him.
"We concentrate our buying,
thus giving a few sources of sup
ply the full benefit of our great
volume and enabling them to in
stall, single purpose machines,
standardize their production, and
meet our requirements with min
imum losses occasioned by reject
ing materials.
"In recent months, for example.
cylinder blocks have been reduced
about 12 per cent, axles about 5
per cent, glass 20 to 25 per cent.
speedometers 10 per cent, and sub
stantial reductions have been
made in all body' models, in trans
missions and in many smaller
parts.
"Automobiles are commonly
sold on commission and everyone
concerned bears his share of any
price reduction. The manufacturer
sella to distributors, whose com
mission usually is 25 per cent off
the list price. If, therefore, the
list price of a given model be re
duced $200, tbe distributor's com
mission is reduced $50 and the
manufacturer's reduction is $150
Instead of $200. The distributor
passes part of the reduction on to
the dealer and the dealer passes
part of It on to the salesman. All
are glad to accept the reductions
however, because lower prices
mean more sales and, in the end.
more profit. If, in the foregoing
example, they can sell six cars at
the new price where they would
have sold only five at the higher
price, each one will make consid
erably more profit.
The same reasoning applies
even more pertinently to tbe man
uf acturer's : position. More sales
not; only mean more profits, but
IV - ' A . 1 '
iu . greater Tomme enaoies mm
to effect economies that otherwise
would be Impossible.
Strolling through our'plant,"!
can point Out numerable changes
and improvements that have con
tributed to making a better pro
duct that could be sold at a lower
price;
"Start on the receiving dock
It used to take six men to unload
bodies; now an air hoist, operated
by one man, does the work much
morek quickly and with fewer
scratches and bumps to the bodies
small parts formerly were loaded
on hand trucks and wheeled into
tbe plant; now tractors haul a
whole train of trucks Into the
plant at a single trip.
VOver here are three", multiple
presses that formerly were oper
ated by three men. By moving the
machines close together, we found
that one man could care for all
three machines.: Here is a milling
machine that used to require two
men. By moving the fixtures
closer together we increased the
production of the machine 25 per
cent ; and by rigging op a chain
hoist we released one of the men
We used to have a separate ma
chine for milling off the pump
face of cylinder blocks til 1 we
found that : we could do this and
bore the block at the same time;
result, one man and one machine
less.;;.- ; Y :, ,; .
"Here is a machine that drills
39 holes at' one operation. It
cost a lot of money, but it saves
a lot of labor. We used to have
18 grinders, 'attended by 18 men.
for .grinding bores; a singles hon
lng machine operated by one man.
now does the same work and does
it better. As the result of these
changes, the cost of machining
cylinder- blocks has been reduced
about 60 cents per block.
. "We used to have four machines
working night and day, siting the
width of the , boss on connecting
rods; now a single cola press does
all this work and Isn't bnsy jaU
day. This relieves seven men and
three machines, y 3 -
"Here - Is the motor assembly
line, where ,330 men used to as
semble about 75 motors a day;
now 106 men assemble 175 to 200
motors a day. This saving Is due
primarily to a - better conveyor
system and to the employment ot
special tools such as air driven
wrenches, electric nut setters and
special angle tools.
ARE COM
Ml
equipment ttotnly cuts tosts but
makes ,a better product. . A man
using a hand wrench all day tires
and may not exert just the same
force atf: 00 p m.that he exerts
at 8 : 6o 'a. m.i a tool never tires.
The life of a car and the safety
of the drivers are dependent in no
small, measure -upon "the security
of thiese bolts and nuta. . h '
"By . moving jhe brake depart
ment and making a tew changes,
the force required in assembling
the four-wheel brakes and putting
them J. on the axles was reduced
from six io two. Eight men were
employed In connecting and oiling
axle, parts; these were reduced, to
three. ' I
"A ground conveyor taking
frames through the paint ovens
until recently was considered the
latest thing: we suspended two
ovens,- each 270 feet long, from
the roof land saved 33,000 square
feet of floor space.
"Until; recently, we used gaso
line to operate bur motors on the
block' test stands ; now we have
adopted a gas mixer that enables
,us to use city gas, j which gives
just as food results and Is about
75 per, cent cheaper than gasoline.
"We used to. sell all scrap to
gether and get the minimum price
for It. Now we separate the steel,'
drop forcings, copper, brass, cast
iron and other materials and get
tbe maximum price out of each
lot. This comes under the head
of obsolete stores, a department
that is costing us about $6,000 a
year and is saving us about $350,
000 a year. - .
"Such changes as these are be
ing made continuously. Our en
ginering .department is constantly
striving to improve bur product,
while our efficiency department
and various department heads are
constantly studying ways and
means of reducing costs.
"From this it will be seen that
we don't discover all at once that
we are able to reduce the price
of our product. AH these econo
mies find their way to the cost
department from day to day; we
cut a few cents here and a few
cents there and all together, ap
plied to a production of several
hundred cars a day, they eventual
ly total a considerable sum. Greate
er efficiency, due chiefly to large
volume, enable us to cut our costs
to a point where, with the coop
eration of our sources of supply
and our sales organization, we are
able to pass these savings on to
the' public by reducing the price
of our car."
AN EMBRYO pugilist who ap
peared in a preliminary evtnt on a
recent boxing card allowed him
self to be beaten into a pulp re
semblin' a raw-beefsteak and re
ceived the princely sum of ,$4.50
for his services. ... What Price
Gory? '
Other Reasons yp-X fyflj
That Will Appeal to ri Sf i M
" Shrewd Buyers V lIVv 4
, of a 6 or 8 . V jjkSS 'J
Rkkenbacker was first to introduce cradle
springs which give the car easy riding;
qualities that are unexcelled.
Aba vr of vibration in the Rickenbacker
motor adds greatly to the life of the
motor and to all chassis parts.
Force feed lubrication, by which oil is
forced to all bearing surfaces, is one of
the i greatest longevity features ever
introduced into on automobile.
Ridrenbacker, because of the speed with
which it can be accelerated and deed
ersted, is one of the safest cars in the t
world to drive.'. ; . y . ) '' V-'
Ce yen cross inernbers are used in Ricken
backer framee- thus giving that rigid-.
ity to the chassis essential to long life.
Seven-bearing craricahaft is used id all
aix-crlinder -nine bearing in all eight
cylinder models, thus giving plenty of,
bearing surface. -
4-point system of suspension for fasten -ing
Rickenbacker motor in chassis,
conserves and lengthens life of motor. ,
Fuel and OQ Rectifier of special and ex
a elusive Rickenbacker design, totally
eliminates crankcase dilution and.
lengthens life of motor.
Air cleaner of special RirfrenbrVer design
eliminates dust and minimizes carbon
' deposit Adds life to bearings and all
. working parts. ... .
stop in today and get better acquainted
with thia very remarkable
F. W. PETTYJOHN CO.
365 Nortfi C6mmrcial.Street,! v V
.t.t-
A. ; CAR. WORTHY
OCilBEETIIlE
PRICE IS EXPEGTEI
Akron . Manufacturers Pre
dict No Sudden Fluctua- :
- -tions in Markets
I (Automotive Daily News)
AKRON. O.. March 20. A care
ful survey of .he leading tire man
ufacturers in this city regarding
any change in the present tire
prices shows the general feeling
to be that no change will occur at
least, tor some little time, al
though most factory heads would
give no absolute assurance one
way er the other.
The present tire situation seems
to be a conundrum to all, and ex
actly what will happen In two or
three months is a' mere matter of
opinion. The : following opinions
from officials of major, rubber
companies here will Illustrate best
what conditions actually are. ,.
It. C. Rockhill, salesmanager of
the Goodyear . Tire ' and Rubber
company, does not believe there
will be any change In tire prices
for some time at least, and ex
plains his reasons. .
- "The : most Important point for
the general public to understand
is that tire prices are not directly,
dependent on spot market prices
ot crude rubber," he says. "The
rubber now going into tires was
purchased three months ago and
consequently spot market quota
tions have little or no effect on
the finished tire price. It should
be remembered that tire, prices
have always followed that of
crude, and even when etude
reached its peak of $1.20 a pound,
tire prices were based around 80
cents as the highest average.
"If a person will - only keep
these facts In mind it will be seen
that daily fluctuations of the
crude rubber market will not af
fect the finished tire prices," con
tinued Rockhill. - j
' William O'Neil, president of the
General Tire and Rubber Co.,
states that he is not expecting any
change in the price of tires in the
near future at least.
,"We are protecting our dealers
on prices for their one spring or
der,", said O'Neil, "Although we
are giving this protection on the
single order only,! the dealers' cur
rent orders being subject to cur
rent prices, protection is guaran
teed up to July 1.
"A very noticeable increase in
orders has been observed in gen
eral in the past two weeks,"
O'Neil declared, "although previ-
sira
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Hi-
Q O LI O L?
OF ITS,. NAME
ous to that'tt 'ts bur rbellef that
dealers were holding oft ordering
their spring requirements because
et adverse weather conditions and
also partly because of the fluctuat
ing crude rubber, market." L
L. A. McQueen of the advertis
ing and publicity department ot
the B. F. Goodrich company aays
that ; there vls no , change ot tire
prices under consideration ; - at
Goodrich now. What another two
or three months may bring In the
tire situation, however, no one can
say . accurately! .according to Mc
Queen. H. L. Post, sales manager of the
Selberling Rubber company, says
that prices ot Selberling tires are
expected to remain about the same
as now. Inasmuch as these tire
prices are based on practically the
" : . ' Bsatssss',a,,w
' 1
Grabbin
That Causes
to Chatter
A Better Lining for Fords
There: has- lone
better and more durable band lining. .
This can now be had by allPord owners
in the new "ACME" Lining- for Fords.
THE AGME
LINING FOR FORD .TRANSMISSIONS .v
Treated By a New Process
The "Acme" is treated by a new pro
cess that keeps it soft and pliable, and t
resists chatter and grabbing. It offers .
exceptionally high resistance ; to heat
and friction, and will stand up under tho
hardest kind of service.
Acme Linings Cost Less
Because They Last Longer
An ordinary, cheap lining in your
Ford cannot be expected to give heavy
duty service. The biggest cost of a
relining job is for labor and the best
lining is none too good. When the ordi-
nary lining wears out and quits, Acme
is just beginning its long, dependable
service.
THIS New Lining stops that jerking
j and shaking, and eliminates the
vibration that is, so destructive to the
rear end and transmission .of the car.
Comes From Factory Fresh
and Soft "
-Each set comes packed in a special
glassine paper to keep the impregnating
element fresh and there is no longer any
excuse to line bands with hard, dried
out linings.
Put up one set in box com
plete with rivets Price, per
set, $2.00. ' i
ACME LINING IS GUARANTCCD f
TO GIVE SATISFACTION
i
Cs
, 4
-444-Sotith Commcrc!:! Slrc;t
middle- point between prices- of
crude rubber in stock and epot
market crude, it can'beseenithat
small fluctuations of spot prices
will not affect the price of the f In
Ished tire. -
Jacob Pfelffer, presldeat olfce
Miller Rubber company, says that
It Is Impossible to Judge with any
real accuracy -jost what the- tire
price will be In the next month, or
o. i .- :
"Miller," he declares, "is buy
Ing as necessary, but the present
rubber market seem a to .be more
or less speculative aiicj so 'ALot fu
ture tire " prices can only be
guessed.",; ' I .
t
: THE TROUBLE with the 'milk
of human kindness Is that so much
of iit sours joverjilghtj
Your FORD
and Grab I
been a demand for a
imp
"Bear In mind; too, that inch