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SECTION THREE
Automotive
Hood itozds
; Pagcziito6
. I S
1 1
Si, ':'
GLEAN AND -VIGOROUS
: SEVENTY-FIFTH YEAR
r SALEM, OREGON, SUNDAY,MQRNING, MARCH 21, 1926
u;f -PRICE FIVE CEJTT3
Ford Truck Is Put
m e
.RAGE IS
in
STfiRT LGuG :
Coos Coulity, Oregon Timber District
L
ViCTOil OsH DL'ZE
1 1 '
i:
Me
S - - ; , ' 1
CADILLAC
ilSSKKD
o;inEOiios
Heayy
SLEEVErVALVE SIX
WEiiiG APPBDVA
Tin
TTii!
j.
ft
: Pt AsiHfint nnrf Vlr.A PrpMfcnt
f , vsuuimy.nuii --f . ;
Lawrence . P. Pisher. president,
and Lynn MeNaughton, Yiceipresi
dent of : the Cadillac ; Motor Car
company, left Detroit Sunday", Feb
ruary 14, for an - exteflded tour
through the west an d sou t h for
the purpose of ettppletnentingr im
pressions of the 1926 automobile
market gained at the- New York,
Detroit a Chicago shows.-f They
will be ob the road for 'a period
of four or fire" weeks," will attend
the shows at Kansas City and Los
Angeles and will visit San Fran
cisco, Phoenix, El Paso,! Sin 'An
tonio, Dallas, Houston, New Or
leans. Birmingham. - Jacksonrille,
Miami; and other points. , ' ;
the : Cadillac officials i belleTe
that a larger proportion" of t own
ers are buying cars in the quality
class eTery year. " Cross-country
touring' and the larger use of motor-cars
for lnterarban trarel and
for reaching distant points is,--in
their opinion,' oie of the- iacto'r
In the new demand for cars, which
will trarel lone distances without
. ur.l Jnechanlcal -attention and, with
lt 'JF small cost of upkeep.'
LSw "Facts regarding business' con-
lltions durlnr the first mAath of
2t confirm our predictions at
the beginning of the year 1926
business is to be hi ghly satisfac
tory,", Mr. Fisher states "In our
own business," he contf nues'the
new Cadillac car has given a great
impetus to our sales, and this.
added to the increased demand
for quality carsV&as given ns new
peak sales surpassing anything in
our - history. . ' x- - .
'"Am a nation we have come to
realize that the motor car Is not
ah expense, but an actual wealth-
producing factojrfof prime: Impor
tance; It sarlSfchne which is the
creates asset we have; land with
Its usefulness ifcouples so. much
genuine eiijoyfflentrtnat it ia - a
powerful stimulus , to Increasing
earning power. That we, as a na
tlonc of Individuals, realize this is
Indicated by. the large percentage
of cars which are -bought npon
sound' purchase: plans, the buyer
realizes that the ear Increases his
money-making capacity..' "
'Among Cadillac owners. : we
Jnd many who are members of
lamilies owning two or more Cad-
lilacs. This is a market which
Js practically undeTeloped.- -' An
other field Is the foreign jnarket.
Eighty-one percent of all the; Cars
in the world are in operationin
,the United States, which has. but
seven percent of the world's popu
lation. Automobile exports In
creased 44 per cent last year and
the foreign field has been scarce
ly tapped." - - . V t
' NEW PROJECT FLAMSEfT
Included in the new 13,000,000
development program tor ' the
Willys-Overland factory in Toledo
will be one of the finest automo
bile forge shops in the world. Spe
cial new equipment ' will j provide
some of the finest drop forge
stamping in the industry;
Pendleton -Ample water as
sured for Umatilla project Irriga
tion. , : -: " . : , ,
AUTO HOSTS ONE-SIXTH AS '
GREAT i AS U. S POPULATION
y.rfu SOO tSC3: ISO tg20 MS PcrJaOon
'llf mmmmmm- mmhmm .mmmmm mmmmm mtmmM C -"OO Ood
H3aOOCC MMMb mmmmmmm mmmmmmmmmm mmmvmm mmmmhm M i t I
! I I - - ' fv - " '
aeooooo. - .'11 ; I..,.;, ..., A . J L.
-aaoq,ool ' . t f r aaeooeoa.
-Aooaooa. J- -, . ,- LlfT X . josoml
.t
It's a far cry from the full skirts, wasp waists and leg o; mutton
sleeves of twenty-five years ago, but we have traveled, also a long
way from the two-cylinder gas wagon of 1900 to the high-powered
i I motors speeding over-our highways ; today, ; declares - the ,btewart
I 7arner Safety Council. t " ' 1 ' -
l A quarter of a century .ago
I ,500 people in the United States. Ten years ago tbere was one auto
t mobile for every 33 people, while today the motor population Is one
j sixth as large as the human population, or one car to every six people.
I This ranld growth has put the automobile as foremost among Ameri-
' "can Industries, but.it has also produced a fearful menace to the public,
' Dointa-oGt the-Safety Council, iwhleh has for Its purpose the preven
tion of automobile accidents. ;A
tion must be pushed if the annual
p refines J frcn ,00.?, --4.
Unusual Easy Riding Feature
Adds Greatly to Handling
of Machine :, .
One of the unusual features of
the Overland Model 91 .which has
firmly established this car as one
of the most popular models of Its
type in the United States, and
which has been the subject of ap
proval t by enthusiastic owners In
letters to the factory, is the -ex
ceptionally long spring base which
gives riding comfort equal' to
some of the largest automobiles
made In: this country. . t ,
In no other automobile of the
same type has the spring carriage
been lengthened to-such -unusual
extent,' which because of the:"ex
teas!oh of , the , patented Triplex
springs,, provides an actual spring
carriage : of -130 laches, ' or the
equivalent of many cars In ; the
two and three thousand dollar
class. : - - v ' W. ?5 ' ; , : . --.. ' s '
t Coincident with - this uousual
riding feature of the Overland Mo
del 91. is the unusual handling
ease of the car, because of its
Shorter wheelbase. This . enables
the driver to have access to small
parking space and; has made, the
car a favorite in crowded city trat
tic , , k ; v . .
L In 'construction the i Overland
Model SI has many characteristics
Of cars much higher In price. Mo
lybdenum steel axles of the same
type used In more expensive cars
are used in the Overland Model
S I, which i has a heavy pressed
steel frame thai! absorbs many of
the road shocks experieaeed - In
driving tars of this type. A non-
grabbinB disc type dutch, entire
Iy enclosed and protected - from
dust anddirt, special carbon steel
gears, differential case easi iu one
piece with. unusually large pinion
i less spiral oevei. type aouoie unit
Auto-Lite Ignition and 'lighting
; tysteinr, dfl tufx ; yolta : fcapaclfy,
chrome vanadium steel-sprmgs of
the - patented Trjplex three Tint
suspension . and unusually, large
braking surface are somes of the
features of the Overland Model 91.
It is such quality features as
these - that . havq . made the DveT-
land Model 91 ofte of the "xaOst
popular cars of its class in the
country and resulted In unequaled
performances in the bands m own
ers. V: : ; i
HAS TOtRIST SERVICE
V Due. to the many requests Jtprtt
Toledo, visitors to inspect the
wiiiys-overiand factory, a com
plete plant tourist service is ex
tended Toledo visitors. ; Willys-
Knight- Sixes; provrae transports
Udn to and from-the j plant while
experienced guides explain factory
production methods' on the Inter
esting and extended trips through
the , plant. Wfllys-Overland ex
tends a cordial Invitatioe. to ail
Toledo', visitors . id 4nake a trip
through the factory. '
Bend $20,000 store building
to be built at Wall and Minnesota
streets. ,
Milton Milton Box Co. com
pletes large new warehouse.;:'.;
there was one automobile for every
vigorous campaign of public educa
rate of automobile fatalities is to
; .t-, -: -
The remarkatee; power -Jof the
Ford truck when equipped with an
axle of the Warf ord, type jCad an
extension frame lateen from 'the
following letter from. L. t K.
Thompson of Lakeside Ore., writ-
vea ; iue . yv puu w art jotues . worai
pahy of . Portland. s The ; accom-
panlns picture' shows -th : Ford
truer at worK, hauling timbers
and logs. The equipment Is hand
led fn -Salem by the Valley Motor
Company. : .
The letter follows: ' " '
j Lakeside,. Oregon.
,f . ; Dee. 10. 1925.-1"
.wooawara sates co.;;:j, w, t v
132 Mala Street, ' : t''::f
Portland, Ore. . - : ! .
Sirs i , - - ; j
Enclosed - find photos you , re
quested bi the Warf ord 'equipped
Ford. -
IMS
SUBJECT TO MID
2 Per Cent Rebate rpplica
, Die; irucKs are inoi at-
, fectecJ By Slash -
- According to Burns ;i-&o, col
lector of .Internal revenue at, Ta
coma, the reveaue 1 act-' of 1929
yioiiues tor . reiuna ot automo
bOWN THE ROAD
WHEN YOU BRING ;
THE NEW CAR. AND
DISCOVER TTSTDO XONG .
FOR THE GARAGE
M R r
; - - . : r V"7. . . ,i'rrA Shin. - A
if The "largest .load ' of lumber I
hauled '.contained 2700 feet with
out a, vlraner.r With a trailer 1
have hauletl 3 600 feet. This was'
white,, cedar, and it weighs on an
average four pounds to the board
foot when first sawed. ' s- '
i' This lomber I hauled 48 tnhei
and nutde a trfp a day, about 9
hours ' "
j I hauled of f of a mountain over
a ery poor dirt road and the last
hill to the mill was 1 miles long.
Several pitches were so steep that
the wheels i would Bpln going up,
i and If fi stoppeCrrdu1d .ayetalthat ithey 4tdiiot-'scaie much.- al-
backdoniot the .bottom -of the
pitch to start again as I could not
get traction "enough to start the
truck, j! Of i course- there were no
bad hills to pull with the load but
in coming down with a load I had
to run In, lowest gear and use both
foot and . hand brake. I couldn't
bile, tax "where 'prior to midnight, 1
March 28, 1926, any passenger
automobile chassis . or. body or
m otorcycle- baa been " sold by the
manufacturer, producer ,v or im
porter and Is on i March 29 held
by a dealer and intended-for sale.
The refund is to be 2 per cent of
the price' for which the automo
bile or motorcycle was sold by the
manufacturer,, producer, or im
porter, or, If the tax has not been
paid, an amount equal to such 2
per' cent shall be credited against
the tax In respect' of such article.
NThis refund provision does not
extend to automobile trucks and
truck bodies, j
.
HOME
.
Jt's Cnou-h Tq ?M$
- -.SSjt. , . 4. . -- . -TV . . - I
ff . g : - : r i
i'l:;
have made . at all if I hadn't
equipped my ' Ford with a set . of
Bennett Brakes aa ft was harder
coming dowh than going up.
- As it was I. had to tighten my
brakes every second trip,
f Later in' the season I hauled, ce
dar logs. I don't know what any
load scaled; as the loads were not
scaled separately. Several have
estimated - my ' largest loads at
1200 fet- 1' think they averaged
about 790. feet. - As some of the
logs were butt ends and very large
at hiitt flYida but'taDered so much
though they weighed more on.ac-
count of the pitch. .
- 'On some of these Jobs I found.
the Warford didn't have t quite
power enough, so I installed a
Rncksteel and used both. Every
one said I would have too much
MacDonald Auto Company
-Receives Shipment of Ten
Cars of All Models ,
"'Ten automobiles, including all
the models manufactured of the
Overland four and six cylinder
cars, were received during the
Aii'y Ildji TrA TV
DDIUDS ARE
RECEIVED 1 SM
power and would pull the Ford to
pieces but it seems to-be as good
as new. Of course I had to use a
vacuum tank as the hills were so
steep the gas would not feed with
out' it. I also had an extra oiler
and a water pump. Had to have
them. -, ;
The 30-inch frame extension is
great and a 14-foot log balances
nicely. :,
The outfit is considered a freak
around here and the loads unrea
sonable but I got away, with It and
Had power to spare.
'-. ?.I use 32x. tires which are
great help"Itteverytay more
traction and i will standi up under
heavier loads. ;
It has been satisfactory In every
way. ,
Very truly yours, -
(Signed) L. E. THOMPSON
co Eel Lake Camp
week by the It. ;N.'. MacDonald
Auto company here, local dealers
fori Overland, Willys-Knight and
iMarmon cars. Another lot ot
machines! Is expected, to arrive In
Salem soon. '
: Oemanc in ' this ' territory .
strong for both sizes of the Over
land, Mr. MacDonald declares, and
orders are being.- placed T. rapidly
The performance, T -economy and
natural lines: of the new cars Bell
them easily, 'his 'salesmen report.
I SAW an ad in a paper which
said: "Learn to Draw in ThirtjH
Days." I think I'll take that up
on account of my pipe bein. stop
ped up most of the time.
By FRANK BECK
Sales Strccess From Start'ls
Assured New Knight "70"
; V Factory Says
No better way of judging the
popularity or, a, new automobile
cab bo had than that of tho ap
proval of and Interest hon by
tne public at the various automo
bile shows, according to veteran
automobile" manufacturers:
ThU being trUe. the new Wiltvs-
Knlgnt Six "Seventy" ' annarcntlv
is destined to become one of the
most popular of tho medium priced
sixes within the next few months
At every automobile . shnv - In
thlch the new sleeve-valve six Was
displayed ; this - new car was the
object of the most nincere atten
tion. by those 'who are interested
in the newer mechanical features
and- the tendencv - toward th
lighter and more powerful car.
me , new. .WIIlvs-Knicht Riv
"Seventy was designed .by WHlrs-
uveriand engiineers to develon
more power with a smaller oiston
displacement than had-been hith
erto attained; The new car.' with
with a wheelbaae of 1Z 1-4 inches
and a bore of t 1S-1 6 inches and a
4 3-8 inch stroke. -has attracted
unusual attention In the two short
months since appearance because
of its flexibility and abilltyto per
torm under all conditions: . - -
in a 2duu j mue .test run con
ducted 'by Willys-Overland engi
neers, two of these new 'Seven-
tles averaeed 18 miles to tha
gallon of gasoline on the run which
extended far north Into Canada to
obtain the greatest possible tenv
perature. range. Another instance
of the great economy, of this new
six was completed recently when
a new "Serenty, loaded with tlve
occupantts and a total weight . of
4027 pounds drove through one
of the worst New York state, snow
storms experienced.' InT years, from
Little Falls to Buffalo for an av
erage ot 19 1-4 miles to the gallon
The trip was made at night and
the 238.1 miles covered in 81
hours. -- 'r ;:- 1 ' ; '
Still another example . of ; why
thousands of Interested prospects
crowded -. about v the . new sleeve
valve six at the 'Automobile Shows
is the recent x drive . against time
between Chicago and St. Louis.
The distance between these - two
cities, 570; miles, was covered in
13 hours and 50 minutes, or an av
erage of 41.22 miles per hour,:
miles per hour - faster than the
fastest railroad train between
these two .points.; . . . .-;. .
During the New .York' Automo
bile Show total of 102,909 New
Torkers eagerly crowded into the
New' York Factory Branch to see
the -Seventy display. At the New
York how orders .were taken for
594 automobiles, including many
of the new Willys-Knight i Six
"Seventies', while Chicago, Cleve
land and Elmira "reported .sales
fgains over 1925 Automobile Shows
with totals of '496, 130 and 125
respectively. Buffalo reported 402
bona fide sales.
. SPORTS ADVOCATED
ThA ' Willva-Overland " comcanv
maintains aa athletic director whoi
is in charge of sports for factory
employes. - Bowling, " basketball,
regulation and indoor baseball
tennis and horse . shoes are the
principal sports conducted In Inter-department
leagues. ; i s
A TRAINLOAD
Of late, a great deal has been
said about, the activity of the var
ious motor car companies, aa com
pared with the same period last
year. To date, automooiie saies
have been good, and the Cleveland
Automobile- company, maker 'of
the Cleveland Six, stand ready to
4ubstantlate the-fact, ;
The above tralnload of 90 Cleve
land - automobiles leaving the
Cleveland factory for one distrib
utor Is vindictive of thla, It took
a total of 30 freight cars to accom
modate them.
Tt!3 Is cije cf the largest In
Ordeal of Fire Passed Suc
cessfully,' Customers' Cars
Taken Care ot -. .:
The untold security and perfet
safety , of v, fireproof ; construction
was- thoroughly demonstrated.. in
Saleoi -Tuesday.; . night when th :
Loose stables -were consumed by
fir. r Adjoining the barns and
separated - from it now over ' 15
inches la the. Parker & Company
garage; constructed entirely of re
inforced concrete.. During the
lira which!; raged furiously for
three ' houre ar d which" entirely j
consumed the barns; . the Tarker
structure was subjected to ' tre
mendous temperatures on r three
sides.' Flames, from the - burning
buildings completely, covered the ,
north side of the garage and the
root; was licked by the are. Eat
at no time did a single flame aria
from the concrete building. -Aside
from a smoke-blackened wall thefe
was no indication that the build
ing had swithstood an ordeal; of ,
fire that would have taken a less
permanent .building up In nioke. ,
Aside from the perfect flreproaf '
qualities of the buildings thu care
and dispatch with which custom
ers' cars in the garage were, han
dled,1 is also deserving of .notice.1'.
The fire, started shortly; before
1 2 . oiclock at night. - In ten .min
utes the entire stables was1 a mass
of fire." 'Although caught totally
unprepared, in. less than - a, half
hour every machine-In the barker
garape. next door to the fire, had
been wheeled from the gArage aftd
was j protected from the lire. In ,
parts of the cars were out of the
machines. Yet the parts' to each
the garage that they were immedi
ately placed in their . respect! v
car as -tne xnacnuiea were tases
from the structure. ? At. 8 p'elock
tne next morning-every - ear -was
back' la Its place,-all mechanic
were working on them aa usual
and not a bolt or a screw had been
lost! :"-' " ' . :; '
"It is from records like-this'
C. S. Parker said, after the fife,
"that-we base our statements that
efficiency and method in- our shop
makes It one of the ( best In J,his
country. - We have a place for
everything and our men put every ;
thing in Its place. This not only I "
saves the customer, time and mon- ;
ey, but It enables us to turn out
a higher grade of work -with ac-'
curacy.:':; ; ". -"- -
.A report Issued by the Parker'
company during the week shows '
that to January -1 of this year
9161,598 has been paid out in ex
penditures: Of this sum, - Air. ;
Parker-says that 8147,000, or 91;
per' cent has been spent in Salem
and in Marion and Polk counties
for supplies, labor and expenses. .
"Approximately 35 per cent of
of the income of this institution."
MrJ Parker said, -'.Ms derived from
outside sources, ; transient " trade
and - customers from out of the
stater--This firm spends 3 1.20 at
home in return for every dollar
received from local sources."
It -Is this pollcy of spending the :
money at home that has given peo-
pie of this district confidence and
had merited their support of the
Parker company.
Hermlstoh R; C. Crowder sells
"Hermiston Herald.- . ,
OF CLEVELANDS
dividual shipments naia t -south
for some oc: Lis. IL .
ing to" the tlcCarty-Gree-
company of Birmingham, Alal ia i
who report unusual sales activity
for the Cleveland Six ia that c'..j
and 'suircucdlas territory.
-The a.ccox27cnyir; iz.':: -
shows the tralnload cf crs r
ing'but of Cleveland. EM i: " - .
vice-president of the CI:. .
factory, says: "If the Inert- ' -popularity
of the Clevt.-- I
can be used as a cr!t::' , t
probability of nany
this. kind. la ths :ro " '
. f t ,