SUTOffl LERSSflY
1r,
Suddeiv-Activity in Sale of
Used Machines,- Better f
Sign Than Robins ;
Eren more authentic than the
first robin as a herald of coming
spring, is, the start of. activity In
the used car market. On used car
lotsjand dealers', garages all over
the- country r f prospective owners
are inspecting thousands of cars
wTifcTl"" will be' seen this summer
on highways and boulevards.
. Used. .car baying, however. Is on
new.imsis;Theld border , of
tfargainuig Jii gonefar buyers
have , learned,; tbat rbet concern
hpse .reputation is tstaked - upon
the k&d;oje vice it" renders ,the
public, is the most reliable place
to buy "unused mileage" : repre
sented in a used motor car. ;;.
Interesting In that ; connection
ft Iheiir anVilvrsaryvof 'the
ord' guaranteed ' used ear plan
'which -ha not' Only Jraised',' to a
dew height labile vcohfldence .In
used I Ford cars, i but i due to - the
fact that approximately half -the
cars in x use are - Fords, - has .gone
a .long ;way to l stabilizing .this
ph4se of he automobile industry.
The plan Is made, simple' and pos
itive. In operation by .the fact that
iadh car Is guaranteed .individu
ally by one. who is n the best po
sition to koftW' its possibilities
the Ford dealer, i ) " ' fi V
Xi By virtue f . the fact that every
community! has ; its authorized
Ford service, the - local dealer
maintains personal contact with
practically J. all the cars' handled
through this agency. .Then. the car
t eventually turned in, , he frej
uently knows Just hoV far if has
teen driren.and the kind of drivj
.fag to which it has been subjected j
if .the car needs reconditioning
'hen turned in,' the dealer Js In a
position to .give It the needed m4,
ehanical attention at the lowest
possible cost and -when heady for
service, can definitely determine
J ha amount .of -milemge it should
leflver, the J price' depending en-;
tireTy upon thlsTunused transpor
tation; - . ( "
I Public accptance of the Ford
tsed car plan is 'clearly Indicated
In .reports .made ,to . the company
general ofQces inltetroit.. X L-
Over'- two million 'Cb'evrolets
ave been built since 1913.
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. -if: R JLd)'MXJ.. " :
' DELIVERED
Tax Included
Fll Fiye-PasaenEpr
Four-lVhecl Brahes,BaIIoonTires
IHlEiQiiiiilQiIfi
: .triK Si 311
; GajsiaiJok Printed
(--', '4 94 ft ftB . M I I
Starting a' few 'years ago, when
a 'few hundred ' communities took
parti "Belter Homes lln America
has spread its educational work
throughout the 1 nation to soch an
extent that in "the 1925 campaign,
which culminated in Better. Homes
Week' in May, "2000 cities, town?
and rural .cemmu pities 4n America
which has Its national headquar
ters :fn -Washington, .D. ,C. Prof.
James Ford of Harvard university
Is executive director and In active
charge of the organization.
Already .plains ,are well under
way at national .headquarters, for
the 1926 campaign, more 'than
1000 1 local communities having
been ; formed, at the beginning of
this year; The new Guidebook,,
recently published, sets forth the
reasons . 'why f everyO com.munity
should take r' part in this educa
tional movement, as follows:
1. In your community there are
families -who wish ' to set up
housekeeping, but who do not
know how to , go . about the pur-;
chase or construction of a house.
There are also, families who are
living In apartments or tenements
who-would like' to" have honSes of,
their ; own.'! The Better Homes
Compaign shou 14 provide5 ; them,
wlthf help. " - - it
. . 2. 'There' may, be premises which,
are unkept or poorly planned.
,Your campaign caar encourage- the
cleaning up of such premises, ' ;
3. The new buildings In your
community Vpiiay r be only ' for 'the'
well-to-do", pr. he"; houses c'ou
structed;fot other families may
be needlessly " " unattractive qr
poorly' planned. .Through .Better
Homes Demonstrations . .you .can
show the best types of house
plans. T - S 'm, ,:-
.4. There may be families in
your.cpmnrunlty jho, heljeve.hat
jgood, taste and comfort in' furn
ishings are possible only for the
wel-to-do." '
,r 5. :In .your community there
are probably many home-makers
who are .suffering from needless
drudgery4du,e,tolackof knowledge
of labor-saving devices or of the
best ways of aranging furniture,
and ntensis ,td facilitate thousej
work. Jn cooperation with the
home economics specialists of lo
cal schools and nearby colleges,
county Home Demonstration
agents and: with the extension de
partment of the state colleges," It
should be possible to- demonstrat
ways of reducing such. '
6. There may be families with
in .your community" that 4 are i suff
D IF
'.
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1 H - M
t
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4. ,
f ,
i
N. Commcrcijd i'i.,:;!; V J i'lfiphone
ferlng , from .unsanitary" .housing
conditions or tmwholesomejllvlng
conditions. .It should , be possible
as a part of ' the campaign" to jjhow
thef ways' hvwhlch housing" condi
tions "can most readily' be .m-;
proved." ' '"' . "I "i
'X.There . may be" Inadequate
knowledge pf .household .manage
ment, ..budgeting. ; and household
operations on theart of the .adult
population. .The Beter' Homes
Campaign , mayj provide special in
struction in these subjects.
5. In your community as, in .all
others, attention is always needed
upon " the problem of N , cfia racier
training in the home. DisusiQn of
this fundamental problem. may be
needed as an essential part of your
Better Homes "progratn;? ij i
For J the above . reasons; Better,
Homes , in America Is organizing
local committees In ' each . of the
cities, towns. Villages, and rural
communities "and 'to develop pro-,
grams which "will meet', the most
urgent 6f local needs.' The - initial
tive and ' responsibility rests "with,
the community; for' the citizens of
the . community know best 'what
their .own problems are and' how,
those, problems can . best he met.
Importance of 'Jute ' Is 1 ?
f, ;jveafefJfby Shprt,Qrpri
it remained fipr a
short; crop from .the lute" fields of
Bengal, India, to impress uponthe'
commercial ; world the importance
of that' commodity .to "every-day
life. ': At ???ent report that the! juie
crop of that district was consid
erably ! below ' formal Increased
I prices at Calcutta nearly .SO per
. The shortage will . affect every
home, to a small extent The sacks
in , whlch 'augar ' are shipped ' are
made of the better grades of bur
lap and then .there are carpets
the foundation of which are frm-r
ed from gopd grades of burlap, an4
linoleum in which burlap is used
as a.base. .
Jute is-jneed. largely in the up
holstering industry and, .because
of its strength and durability in
automobile tops.
Burlap has become a' standard
wrapper for many products that
do not need the protection' of
wooden boxes, meats from Austral-,
ia'and wheat from, the Argentine
are exported in that material. The
American potato farmer also uses
runnv-sacksl 11 v i
CI IFof H3F inrflrlL OH E
;:!A'.suipassiQg car on finelmpiessve appear-
;c-tbi4 JiupmobileSipc. -S
'Qne - bf iiel most comfortable cars to rie in
anfj ,to drive -ttiat even ;Hupmobile' has
;Bo beyond that, a( six, cylinder r, which at
dast Jbtringvthe finest six cilijidexiKormance
within preach of thaveencbjne."
"You will find Hunmobile 'Sbc smoothness at
laUjspeedicc
ilitjr, and long lHeTUiSnly Sn )he
j JThe :public i9 eagerly demanding more' and
more' Hupmobile Six cars, . The reasons are
" ionnd in this car's genuine, great value, and
in i)erformance wliich has heretofore been
Available Qiily -af-far jBqr.
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! DETllOIT, "1 VIcbu. ,;Feb. 20.
Bdsel Ford, - president .of the
Ford Jtfotor company has . suggest
ed o. authorized 'Ford,4ea)ri;sJl
oyer t&s United, States, that ttbey
paint on the, toots of ,thtirvj?lac.ea
of, business the .name of, their city
as. guide . posts for .ajrplane piloSw
Inasmuch) as there are .Ford deal
ers )n more than .10,0 00 cities and
villages .throughout the United
States, compliance f with ;thia re
quest will constitute, an .Important
advancement ,in the .development
of facilities" ; for commercial avia
tion, l; ; fi ,s ,f. ( ' . '
i Possibilities of such aerial guide
posts '.were 'demonstrated at - the
time of the Commercial Airplane
Reliability tour last fall when thje
Ford dealers along the route
identified their cities.-- Heports-by
pilots of . the seventeen planes ; In
the.tour f . the practical value of
this Identification are -believed td"
have "prompted Mr Ford to inake
this service available . to aviators
all over the country in. the general
Interest of commercial flying ' ' ; 1 1
"We feel' that Jt:is our;dutyftci
help develop""-this new ;ino4e.of
transportation, "MrC F.6rd ; stated
in1 1 his 'communication ; to dealers,
"arid ae 'tising ' as many pf ' our
facilities as are necessary to .this
end. . (i
, I tseems , that . one , pf .the .yery
great difficulties p? cross country
flyjng is .in .trying to distinguish
over. what, town or city, the. pilot jts
traveling. ; ' The - motorist ' is, usual
ly advised .vhen , approaching ,a
own'.by appropriate sign boards,
but so , far the ' air pilot ; is not so
fortunate
-I According to Mr. 4 Ford's sug
gested plan, the letters of the
.name will , be printed .in white ot
a size which .will be visible from
ordinary flying height. .The name
will extend dne east and west with
the tops of thejetterstpward te
"iiorth' wfth 'an arrow 'pointing dne
.north athe en,dof.the word. n
thl way the '.lettering and arrqw
erve'. as a compass to the" pilot. ' ,
: -;In Calif ornia 20 years ago there
were but -72 women automobile
owners. Only. 4 2 of these had the
darhg to driveheir vehicles.
..-. V- i-.-. ' -W-
- - - :
311.;?,-
Ford Companies in-AIhCitles.
! t? to ': Paint Roof to Guide -T
vAirtTraveiers , j
1 b.tijiUurfukw Owui v4;v i
; Lw.Id! . --To.rkeep- up jvlth
he jtr -4, jCngJishcafeawaiters
nd t rooks are ( -gpina ." to pjchool
gain-to .learn .therfinepointf ,o'
heir; JLobvir)t t jlie iAt :
tSeversl '.technical - schools for
look, f 'nAksjflkm laveil.bfe.n
tinted ,ljy;. the .tond on City Coan
lU.swlth Jh,e packing itxllHtte
arger Jotelra, f e6ta?qr,ets4 h ,y
t IlrtUsh BubJecU'oaly r jimi
slblej iajad ion: of the ideas (-ofahe
Qterpnsejia ,40 riaproveiJie tart
not tof f Ufa io iho gsngnsh
cUles, and f 14et tlt the .fir t cltssJ
positions JHcUR,ffi;Qr. .nejr. ;cie,T?r-
nesa and. jpolte, mssnf P . c V;. f 1
nAtniR Tia.Thi nana of
the . night' ; watQhman'jknAW Jts
business. , ,Qr4J;n jti ;UlUbt'
In X3ailaa.tave.,bQcomiiBC.JprI-
'asnirf era!;,4 hat, an kAttcnAed
nose i,a, tprerta,u Isia yfQii ejr
4 w -i ''f f cUs i-liio itftr il
, In a brief perjod,, they, ftmelldd
pVkndjre.VeedAnnfiHii..n
from gaa-stovaa-isrt -naming py
carelel "c66ki.i ttoitfe-lrei;
burning cigar stubs nd smoulder
ing rubbish, t "
A woman has been responsible
for much of this training. Mrs.1
OeOTge. A.jemith, .who; aide '.her
husband.Jn the .management pf an
extensive night Watsnman service.
Imbued. 4he hundred vnpcturnl
guardians, empibyed by the com-.
474
Educated .,c;3rncTJ$rcd
J? fjl I' '-..'.";" :V'"': I'
(hf!r try3." , - .
These " men ; go ' forth". into -the
night;- passing like nh a d o w s
through -the ? dark "alleys, .peering
Into .hidden nooks, Vnsing" about
wjier ithief ;or;fre .may rbe Jying
CRATIIIG
lputhJLieiy
Announcement of
Pcifl
in Dodge Brothers
-'
Retail sales for theifbiir weeks endmg
January 31st .were "14,943, , an increase
& Jlt isgri' same peiod
of 1925. !
MigL-jsjummsr business in jantiafyj
' j - j - ' - j
When the drastic reductions went ino
efiGsct podge BrotheInd saidrfranMy
Jfee eatest
values in their Wstjay. '
How well he jicjees that these
ItsollyjEthemtestvMu proved
4n a definite and emphatic -way by
xemarkable record fpir January.
jtrw .! --lift-;'-ii'rt':' .'We. j-'"' .-. - 1" . t
Tpurig ,.var 967
Roadst
3oup
e -
iDclixered
SGNESTEM.E
South Commercial
rrc-r- rty. ' .Vv'akingintoabulM;
ing: froni'the 'ffeshair, Jhe'y ,ar
quick to detect smoke. t '
,,Tne.watchmen keep alert; espe7
oinilv for -restaurant gas stoves
lighted , by, thooght'ess coona.
rj K -
t - 4 T
- trennendous priqe
greatest January
- history.
. t - v - -t
-$1019
-$1083
MOTOR CO;
t,lpft;i.UgnteaipyJtvua"vvga.ww : s. -
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jrany,' 4 4 ""'3p.re
la partUaUrly ; to catch tie
odor tof 1 t-sfaing- ir "ilation vfrom
crossed- lres EIecttt' imptoM
left 'running in factories . are an
other menace.
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