"--L,, i UUEuONSTATfcs - . ' . . . : , . . - . " SUNDAY M0nNINOr' JANUARY 3, qQ2C r ""j '1$
4
i
JAY.WALICEIJ TO BLAME FOR V 4 "
; HALF OF THE DEATHS BY AUTO
72T of !
r 1JHM Auti' Fatal H In Xastriar Wer Dirtily Thro to
f a motorist whds ear has figured in a fatal accident will be
able to pretent a ete&r sbiet to Saint Peter when his time comes.
w IJ Ti .1?!? thCOni?uti,nB factor8 of the driTert
own faalt, I -A total of 1330 auto fatalities oa record with the Stewart
Warner Safety Council for the fcreTention of' automobile accident,
covering a period of seren months, shows that in 727 cases the fault
;waa clearly the-pedestrian's fault! and. cannot be put down to the driv
er the: weather or unavoidable; circumstances.
The 'careless pedesriaji's footsteps lead him to the grave by six
jdisinct routes, says the; Safety; Council and the most travel-worn of
thme Is Jay walking. . Slxty-twa percent of the 727 auto fatalities
Just referred to were due to streaking across busy, streets without
using the Intersections. Children's fiiaying in the streets was re
sponsible for SI per cent and coasting for another 3'per jeent. Con
fusion on the part of the pedestrian not hearing whistles and turn
ing back; in his tracks; brought about 9 per cent of these 727 deaths
while 'physical disability and Intoxication rate S and per cent re
spectively. . ..J. j -
PRICE REDUCT1 Ml
DODGES COMES SOON
Announcement Will Be
on January 7; Cut I Comes
Unexpectedly
I Dodge Brothers announcement
of a tremendous price reduction
was a bombshell in the ranks' of
the' automobile Industry, develop
ments have prove!. . j . . j
: The announcement, made , last
week, declared that the new .low
prices would, be made public f on
January 7th. but that they would
apply retroactively on all rejuil
sales made after, midnight Decem
ber 15th. : y; j 'J",,.,::'
Completion of a $10,000,000 ex
pansion program, including new
buildings and equipment 'of great
magnitude, were cited as the rea
sons that make the redaction pos
sible, even though improvements
are; being made, constantly in the
quality , of ' Dodge . Brothers pro
duct.
Newspapers in New York and
other metropolitan centers com
ment freely on the fact! that many
other manufacturers inrere Jon
templating Increases in prices! on
account of the enormous advance
la rubber costs. The podge Bro
thers announcement leaves them
in a quandary, as It J would not
seem consistent- lonthervublic if
one manufacturer C were, ablf to.
make a big reduction and ethers
simultaneously announce they
were forced to Increase.; -'(.
, The following extract from; an
article by E. Yl Watson, automo
bile editor of the Detroit News, is
typical of the comments on khe
rubber situation and the threat
ened general advance in automo
bile price. ;-t .-,.. .- :
f "Automobile manufacturers,
according to a survey of the De
troit factories made last week
face the possibility of being forced
to increase fpricesof . cars by Jan
uary 1,; because the prices of tires
have been rising continually,
throughout, the year, doe to the
.British- crude rubber- '.restriction.
Many of them' believe thatthe: in
creases will 'be such,' as to wipe"
out any bene?i the public is to
gain, from thetwo per cent j'ed
erai .excise tax 'Te&uction ratfitied
! by. Congress. " '. -f . j '
"Up to now the tires put j on
cars by the makers have;, ifeen.
; bought-on the basis of crude Rub
ber that i prevailed : months ago,
i when the crude rubber rat,e (was
I as low as 26 cents a pound. Since
that time, owing to the limitation
I placed j on export by the British
i government, prices have; risen by
leaps and bounds. They rfnge
from 1 to $1.1 per pound.!
This makes lit costl the tire:
; maker from $8 to $2 more to
! produce each tire in various sizes.
: The consequence is that the aotc
f mobile makers " in the medium
price field will have ;to pay; the
: tire makers from $35 to $50. more
! " thanl they have been' doing this
I year to equip every car they jturn
' out. t This kdded .' expense must
; naturally be taken Intb considera-
Hon In estimating' retail priced and
( it wilt be up to buyers of new cars
to dig 'down for an extra amount
- how; much has not been deter
' mined yet. - j -
f The price relief t6 be gdined
pf .from last week's two per cenjt tax
reduction on a $1500 car on which
the tax has up to now been$6v
' wilt amount to approximately $22,
while the very minimum added
cost under the new I tire jrice
schedule approximates $3$, ac
cording to calculations. ,
f fThe factory purchasing agents
can see no way out of it; neither
Mn lhtt iirs makers.'
, Dodge Brothers did, however.
and." hare so announced to the
world!
; PRAISES AJAX. jPICP-lj
- Anyone who has tfrveled from
San. Pedro to. San Diego w 01 re
member the famous to rrey Pines
grade- -a severe acceleration' test
for any .car. I -. " -I :
. Driving bis new Ajax seda con
tntntnir f!v adults. Lieut. IS. ' B
Moore, Long Beach. CaL, proceed
ed od the grade wlthjtite carl pick
Ine un all the Vay and 'etdssed
the 'summit at' fasfi clip. J,!
"Considering the fact th4t;my
AJax has scarcely been brokjen in
I consider the demonstration, of
power an unusually good perform
iiK-A." Rtat Talent: Moore..' L. r
S
ARRIVED fltl SALEM
Showing by Salem Automo
bile Company Will Take
i Place on January 17
i First word of the definite arri
val of what Salem Automobile Co..
local Star ear dealer, declares will
be the world's greatest automotive
sqnsation. the new Star Six. was
received . here today. It was an
nounced that the new car will be
shown for the first time, in the
entire Pacific region January 17".
(Fred Delano of the local Star
agency, made the positive state
ment that the Star Six is being
added to the Star car line, em
phasizing the recent announce
ment of Norman DeVaux, Vice
President and General Manager
of the Durant Motor' company of
California, that the "popular Star
Four will always be built." j,
jThe new. Six is being offered at
a price that Mr. Delano declares
will astound motordom, ' stating,
however, that no announcement
of the 'price will be made until
next week.
Motorists here are eagerly look
injg forward to the first Star Six
showing January 17. because the
ca has been the subject of wide,
discussion among automobile deal
ers and ca owners alike for sev
eral weeks since its first announce
ment. " "The new "car Is being added
to the Star car line of 4-cylinder
models, which have made 'for
themselves a. definite place among
quantity production motor cars.
With a six cylinder car in addi
tion to the four, we .will un
doubtedly hav the most com
plete line of low cost motor trans
portation ever offered by a man
ufacturer. ;'-, f-"w
"Of the'. 'new cars themselves.
am sure I, could say nothing but
what would detract from the car-
themselves. .1 know that motor
ists who will- see and Vide In them,
and later own them,, are entitled ,
to the greatest value we are in a
position Jo offer, them, and this is
exactly: the reason, for the new
Star ,s in n I
"Weexpect the' actual or,-;
oouncement will bring thousands
all over the west to see the new
cars,; and we kn6w that ; they are
revolutionary enough to warjant
svery'blt of Interest that has been
displayed in them up to the pres
ent time,-; For'aejtual details of
their construction, I am at a loss
and can say,nothfng. But watch
Jnd wait- the great increase in
Star car sales last year was only
i drop in the bucket to what is
;o come this year, and the next,
liar is setting, a, new value stand-
krd - for manufacturers f to snoot
-OUT JEWETT IS
PUT .TO 1HD GH
Wins Against Crack Express
Train in Detroit-Chicago ,1
- ' Speed Test' iu I-
A, . v photographer s flash-light
flared at- i a. mi December l a)t
the Michigan Central station, De-
troit; . The echoes ,of fts muniea
report were drowned by the roar
of the exhaust from a suddenly
opened throttle. Karly morning
workers and travellers turned tp
look, and wete.int in thne to see
the ruby tail-light of a gray-green
automobile, 'swinging K from he
station plaia 'into Mhjhigatf atH
vs Just Clours 5 . minutes Jftte.
the! same car a New-Day Jewett,
drew up at the curb of the Illinois
Central station, - Chicago, 297
miles away. The driver handed
a card to P. H. Nugent, office
manager ot '-. the - Western Union
Telegraph company, who certified,
to Its time ot arrival,? addirffc ils
Indorsement to the signature of
G. H. Manners', assistant station-
master of the IIchlgan Central
station. Detroit, who had time-
stamped the card at & a. m.
That- little .card j tells the tale
of the New-Day Jewett'a success
ful attempt to beaW from terminal
to terminal the time of the Mich
igan Central's crack Detroit-Chi
cago express, the Wolverine rUm-
ItedJ The. train's time la I hours.
EW STAR SIX HA
NEW
35 minutes, and " the New-Day
Jewett had cut $ minutes off Its
Urae, despite its having covered
a route 13 'miles 'longer' than tho
rail Une. K'? -;t-; H ?m:"
O. B. Borck, experimental en
gineer of the Paige-DetroltMotor
Car company, piloted f the Jewett
on Its record-breaking dash, ac
companied by tl. Conkling Fitch,
staff correspondent of the De
troit Times, as observer.
The Jewett'a time not only sur
passes the best railroad time, but
establishes a new motor car rec
ord from terminal to terminal,
with six miles within the city of
Detroit and fourteen miles in Chi
cagoa total of twenty miles
running under conditions hardly
;conducive to high speed.
Thus did the New-Day Jewett..
within a week of its first presen
tation to the public, enter the
lists of cars of .spectacular per
formance ability.
The life of a newspaper corre
spondent is replete with thrills,
but Fitch reported " some new.
ones. Dashing along for hours
at an average speed of 51 miles
an .hour, which means much high
er, speed for much of; the time, is
thrilling enough in itsself. .-When,
however, the speed is made in
total darkness, it gains' something
in thrills. Fitch admits he wish
ed for daylight . to come, and re
gretted that the test was made on
one of the longest nights of the
year.
When daylight came. Fitch
wished it hadn't. It revealed
that the roads were covered with
a thick coating of frost, a verit
able layer of ice. The psycholog
ical effect was not so good.
If daylight hadn't revealed the
ice, something else would have.
Once the car turned tail and came
to a stop headed back toward
Detroit: another time it went off
the road siriewise. And here and
there, .s Borck pushed his car
ahead, slowing only at the sharp
turns,- they passed other automo
biles that had gone to the ditch.
16 LIST
GREATLY INCREASED
Changes in Body Type Re
sults in Vast Increase in
, Buying of Material
The shopping list taken to mar
ket by the Ford Motor Company
when buying materials for the im
proved Ford cars would impress
even Santa Claus. Yet the most
canny housewife is no. more criti
cal or painstaking in disposing of
her modest budget than were the
Ford purchasing agents in spend
ing millions.
The new "longer, and . lower
bodies," "all-steel construction"
and "closedjcars in colors" made
necessary vastly increased supplies
of the materials which has gone
into the discontinued line as well
as distinctly new raw materials
and .equipment in staggering
amounts. ,
Changing over to all-steel bod
ies alone meant an Increase in
consumption of steel of that type
of mre than 38,000 tons per
year. .Increasing the size of the
gasoline tank and changing its
location called , for 'another in
crease of 2000 tons. Effecting
the changes in the design of the
Lrunning board and shield to give
greater rigidity a.nd Improved ap
pearance required 5000 extra
tons of that type of steel.
. Other improvements and refine
ments were proportionate. A
year's production of the enlarged
rear wheel brakes would require.
it was estimated,. 13,000 extra
tons of cast Iron. 10,000 tons of
stee and 2500 miles additional
asbestos brake, lining. Color en
amel to the volume of 1-00.000
gallons were estimated to cover a
year's production ot "closed cars
in colors." Adoption of nickeled
headlight rims and radiator shells
as Btandard equipment on closed
cars required 125" tons, of pure
nickel annodes.
HILL CLIMB RECORD
CLAIMED BY STARS
New Marks Made Every Day
Reports Received at Fac
- - tory Indicate '
One of the -favorite Rports' of
Star owners also .Star dealers is
Lthat of breaking hill-climbing re
cords according to. If. W. Curts,
director of sales or the Durant
Motor, ypjhpany.of. California. , .
'Every day we receive many
interesting accounts of some new
hill climbing record that has been
set up "either by an Idlvidual or
a dealer. Most ef the records are
real tests, and few if any cars
in the Star class could come any
where near duplicating 'the per
formance of the powerful million
dollar motor,' said Curtis. 1 i
t 'We"Are gjad tfcat; par, owners
are taking as much interest as
they are in the : Star car. It Is
through their efforts that we sell
more cars. If the owner Is satis
fled he tells his friends and the
triehds tell' somebody eleej.
- Theireali foundation 'of our
business has' been the many satis
fied owners. For this : reason we
have been able to ahow a "healthy
sales : Increase v. each and r every
month during the year - If 25'
FOB SH
WALTER P. CHRYSLER'S" ?ST
PLAN NOW FOR
Suburban development has
been made possible largely be
cause of the motor car. In, lay
ing, out new developments mis
takes have been made and are be
ing made today in making streets
and highways leading to such de
velopments too narrow. - 1
..
The .motor ear has revolution
ized city building and planning. -
The motor car has necessitated
the widening of streets and high
ways. The motorization of the coun
try continues rapidly and there is
everything to indicate that it will
continue for an Indefinite period.
Cities must be adapted accord
ingly. In laying out developments mo
tor car requirements must be kept
in mind. It is a mistake -to fol
low the patterns In city building
of years ago. Aiid yet that Is be
ing done in many states.
Some smaller towns think that
GIRLS TOUR RIM OF
THE UNITED STATES
Two Young Women in Ajax
Car Are Enthusiastic Over
Results of Trip
When Miss Elsa M. Modrow and
Miss Grace Teachout of Minnea
polis made up their minds to see
;ome of the United States, there
was no stopping them.
Womanlike, they were mighty
particular about their car and in
sisted that it should afford them
even greater utility and service
than is required of most cars..
"We live in our Ajax and it is
joy to travel in it. It can be
neatly arranged with kitchenette.
diner, and wardrobe, and we have
less gasoline to buy for it, which
?ives us more to spend.
"We started from Minneapolis
July 11 for a pleasure trip from
?oast to coast. We will divide
;he winter months between Calif
ornia and Florida, and early in
the spring will leave for Minnea
polis via New York and expect to
be home about July in 1926."
Both" young women are enthu
siastic over the trip and the per
formance of their car. They ap
preciate its easy handling on the
apen highway and in dense-tlty
traffic. Favorable 'comments were
also made of . the excellence of
service available in the cities they
have visited.
AT IT. AUTO SHOW
Trie Name, Price and Speci
fications will be Announc-,
' ed at That Time. .
The new General Motors six
cylinder car, which has been in
development for the last three
years, will be shown for the first
time' at the New York automobile
show January 9.
The name, price and specifica
tions ef this nw car. which is be
ing produced and distributed by
the Oakland Motor Car company,
Pontiac, Michigan, as a compan
ion to the Oakland Six, will also
be given the- public.
One Of the interesting features
of the announcement will be the
name given the .car.
Much speculation has been
aroused as to the. name to be cho
sen. An analysis of motor car
names 'shows that almost invar
iably the name comes from one
of four sources; the name of the
Individual at the 'head of the pro
ducing company,' the name of an
historical character; the name of
the city or county in which it is
built, or "Borne coined name that
can easily be remembered.
The name, of r the new General
Motors car falls' within one of
these classifications.
-; t
A rotary milling machine furn
ishes at one operation the lower
side of-a "Six" cylinder block.
NEW OAKLAND TO BE
tost Your Health!.
; .' 1 , : : RENEW IT AT
HUBBARD MINERAL SPRINGS
4 The Carlxbad of America
" Ji T v Portland Hubbard Salem
.'.tiC;T .4Ml1UB:. ". "i . .' ; so miles '
The stages run every hour. Notify the -management of ,
Hubbard Mineral Springs what stage you are leaving on, (
and auto will meet you and take you to Springs, only sixl
blocks from highway. If coming by auto watch for sign
at Hubbard. " . "-..:'' . ;
i RATES $4.00 per day, including room, meals and baths.
Hot and cold water in every room; - -,: v
Free Consultation With' Resident Doctor
THE FUTURE
because4 they haven't serious traf
fic problems now. they never will
have!.! The far-sighted community
will prepare now for the time
greater numbers than they are to
wheu motor cars will bo used in
day.
America is liierally a nation on
wheels. And it Is lo the economic
and' social-advantage of ih coun
try that this is true.
The building of cars has been
so rapid and in such volume t ITnt
communities have been unable to
keep up in the building of adequ
ate streets and highways. Smaller
towns with no serious traffic
problems at present should profit
by the experiences of larger cites
and prepare now for the future.
More and more people are go
ing to ride in motor cars and cit
ies and communities will be adapt
ed accordingly. It is inevitable.
Wider streets and wider high
ways are needed.
Manufacturers Join With
Hoover in Program to In
crease Life of Tire
I'slng every resource, of adver
tising and publicity, the National
Automobile Chamber of Com
merce, representing the motor ve
hicle manufacturers, is backing
Secretary Hoover in his fight to
break the British monopoly of
ruhbT.
The car and truck manufactur
ers will devote a part of their na
tional and newspaper advertising
space to an educational move
ment emphasizing the need for
better care of tires.
The factories are sending word
to the 50,000 dealers throughout
the country advising them of the
full details of the situation and
asking their aid in the "Stretch
Your Rubber" movement. In
structions on the better use of
tires will be included with each
vehicle sold.
Twenty-five per cent more serv
ice can be secured from tires, in
the opinion of Mr. Hoover, if the
public will adopt more care in
their use. This modification in
the demand for rubber will com
bat the present British control,
which has forced rubber up to
SI. 00 per-pound.
Tlte present prices of rubber
are extorting $700,000,000 an
nually from the American public
above what would be a fair price
to permit, the plantations to op
erate profitably. Opposition is
not to a proper price for the rub
ber planter, but to governmental
control,' which artificially raises
prices.
America uses 70 per cent of the
world's supply, and the growth
of motor, transportation has made
possible: the high prices of the
BICYCLE
REPAIRING
Boys, when your
Bicycle needs fixing
bring it in, we will fix
it at a reasonable cost.
New Bicycles sold on
easy terms if desired.
E.
RAMSDEN
'i? 387 Court Street
MOTOR MAKERS TQ
CONSERVE RUBBER
LLOYD
East IndJanrbber:; cpmblnPi
The decline of 25 peri cent in
demand iff expected x to' have a
strong jeffecti in balancing ;the rub
ber market.1 4.u"i ' .;t'T:.
There are four way in which
the motoring public can get more
service from its tires: . j
1. Maintain proper air pres
sure, j
2. Make tire repairs! prompt
iy. :'J.. ;
3. Anticipate stops by using
brakes gently, hence reducing
sudden friction. i ;
4. Round corners slowly. '
A further virtue of thfse in
structions is that when observed
the car will be under betterfcon
trol and th careful drver will
have a favorable effect upon safe
ty, i . ,
SPECIAL EQUIPMENT
New Department to -Manufacture
Windshield Wings
and Accessories,
Windshield w:ngs, gypsy cur
tains and top boosts are being
added to the items of special
equipment supplied by the Ford
Motor company. The first publle
display of this equipment will be
during the Ford National Show
Week. January 9th to 16th.
These specialties are not "ex
tras" but have been so designed
by Ford engineers as to become
actually part of the car. The
e.quipment has the identity of gen
uine Ford parts and is held to
the same, standard of quality as
the car itself. Behind them lies
extensive experiment to deter
mine the type and construction
best adapted to Ford cars; experi
ment which was unhampered by
any compromise necessary to per
mit adaptation to Home other kind
of car. !
The introduction of these spe
cialties in no way conflicts with
the company's policy of refrain
ing from dictating to a purchaser
the amount of equipment he must
buy with his car. Those to whom
economy is the principal consid
eration will in the future, as ,in
the past, be able to purchase Ford
cars on which the standard equip
ment will include only those fea
tures essential to satisfactory op
eration. On the other; hand, to
those who are interest ed- In the
completely appointed car will be
available specialties produced ac
cording to tlie same standards of
quality which are incorporated in
the car itself.
Now is an ideal time to
enroll inv the ,Ford
Weekly Purchase Plan.
. i
More than a quarter of
a million people have
taken delivery of Ford
cars and trucks tinder
this easy method of pay
ment. The- average en
rollment period has
been five month?.
i
Think what that men :? s !
At the average rate" of
Runabout 260
Coup, - - 520
Tudor Sedan $80
Fordor Sedan 660
. Closed can i colov.
Demountable
rim mad (tartar $85 ,
extra on open cars.
Alt rice..fc. Detroit
' - ' jr- ''''
STUDEBAKER
. . if. . .- -
EVES
es near
Group Insurance is Offered
Free to All Workers h
Automobile Plant i
As a Christmas offering to its
25.000 employes President A. R.
Ersklne of the Studebaker corpor
ation and subsidiary, companies
announced that the corporation
has.closed a contractor coopera
tive 'insurance .involving ore of
the largest single' ''renviulns "in
the history of insurance.
All active -executives and em
ployes of Stfidctaker plants and
offices throughout the world are
aligible regardless of "age or sex.
No mod leal examination is reqnir
ed, - Premium pafd "bj employes
will be only a fraction of What
similar insurance would otherwise
cost them.
The insurance its unusually
Leomplete. covering not only death
but also accident and sickness, it
supplements, the already extensive
cooperative activities which make
the relations of Studehakeis and
Studebaker employes distinctive.
These include pensions, vacations,
"dividends on wages' and oppor
tunity to purchase stock. This
insurance is over and above! that
provided by the workmen's com
pensation lmvs of the various
states. i j
It is estimated that the Uotal
OAiount ff life insurance under
this plan - will aggregate $40,
000,000 the accident insurance
$40,000,000 and tljo weekly ben
efit insurance sc,0(00.000. An in
dividual policy; "Will be issued to
every employe participating in
the plan. ' -f
In announcing this addition- to
Studebaker's cooperative vrofTc
with employes President Erskine
said: "..
."In arranging for this insur
ance, the corporation was-able to
use its great negotiating and buy
RADIATOR
ANTI. FREEZE
A XI
Seal Fast j
Puncture Proof
Patches .
SOID BY
BARRETT BROS.
GARAGE
1900 X. Capitol
More Than 25a 000 People
! Have Taken Ddwetyi u
at once yourcan pave
your car for earlysum
mer. T ii s t when ybu
most! - i
See the nearest Author
ized Ford Dealer today.
Let him explain how
you can easily arrange to
dri ve your own car this
summer by paying ju5t j
a few dollars each week. I
k'-v waa a 'aa
JJ
at
ing .power Jo the Interest . of its
employes. We were ;able" td'ob
fatii veryCTSie tfeHiltfWirlftes.th
one of 1 holiest WmRpniewubh
will render ffr.sl!s iwrvi. TFb
merit of the insurance are appar
ent, and at practicalljr all of . our
employes tan ,a.fford lo c-frry It.
we anticipate a greatf success for
the plan. Kmployes;. who want
the insurance will belexpected to
make written application for; it,
and such action will bo wholly
voluntary On their part.:
A i three-ton steel height used
in theThe-Vrolet factory Ls so re
sponlve Hi- toiiih that
watch ou - the-bottom j die may bo
struck. leaving - the jcrystal. un-
Th largest gasolinc : company In
the5lnited States- riort-oUy a
25 ;'pec ccait ilerrca$ , .In, winter
sales tinder summer consumption.
Pop -Time!
" if '
Right now it comes! '
POP-TIME 'fe
when old lastyeara
tires start to
blow! pop!! bjag!!!
-Had roads, rotted '
fabric cause t
-but-you Undl can '
prevent it ' I
Drive in I'll lodk over
your tires and tfeil you
if they're safe -for bad
Toads, pop time priving
no-charge.
ZOSEL'S TIRE SHOP
lf8 South Commercial
V" . , '
!
paymentif yqu pll, M
, ! : ''
- .. - -; . 4 . . - Ii -