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FRIDAY MORNING, DECEMBER 4. 1925 v
SUNDAY MORNING, DECEMBER-13; 1925
PBCOlii
UMishments hate been - la oper
AUTO BUSINESS
the similar period In 1924 which
was, the second largest year in
the business. -
. Sales this fall have been ex
ceptional. November was 63 per
cent over the eleventh month a
year ago. The outstanding rea
son for this growth in the opinion
o fthe motor' trade .has been -the
fact that the prices of vehicles are
the lowest that . have 1 ever
obtained. 1 ' '-
Marked manufacturing econom
ies have made, this season partic
ularly in closed bodies with' the
result ;that better "cars hate been
offered" for less money7 than ever
before -n';; ' ;. ' ' .
ation less than two years, Cnerro-
NUAL NEW MODEL
let sales there during, 1925 will
total about 20,000 ; cars," Mr.
Knudson said. "The growing for
eign popularity of the Chevrolet
will require, an Increase of 100
per cent in oar. European assem
bling facilities within the next
two years.
v Springfield Two miles of ce
ment sidewalk laid here this. year.
' Ameri
can Progress in Motor
Causes Foreign Build
to Look In
Exceptionally Low Prices Be
lieved Cause of Largest
- - ' Fall Business
Cars
n
; a r 1 v-s. vw -
EFORMDTORS
SB
X
TI
IS
. European automobile manufac
- k
turers are following, the lead of
American engineers and body de
signers according to W. S.Knud
sen, president of i the-5 Chevrolet
Motor . company,,,-! whjk-: recently
spent six weeks abroad.. Mr
Knudsen's tour of Europe includ
ed visits to several ,,automcbile
ebows. . . , ,
jf "It fa very evident that the
English, French and Italian auto-
mobile manufacturem'are intense
I ly alive to American progress in
modification and simplification of
chassis linejfc." Jie said. "It also is
evident that during the last few
years they have followed Ameri
can initiative tn the improvement
of automobile bodies, both as to
comfort and appearance. ' In fact
one-of the largest automobile ma
kers procures if rom ! the "United
States 'all or the tools and ma
chinery used in building the bod
. ies for his cars.
"The very small "bug- type of
car. apparently is losing favor in
Europe. A great majority of the
light automobiles made in Europe
today are modeled" as closely as
possible to match the seating capacity-
of American t light cars.
; Many of the European car build
ers,' however, still use a relative
ly small motor with a low gear
ratio and four speed transmission.
This results in gasoline economy
which is important In Europe be
cause of high cost of motor fuel.
It also results in low taxes in
England, because: taxes there are
based on horsepower. But these
advantages are obtained only at
the, expense of frequent gear
changing which is necessary even
s on very slight grades. Such a gear
arrangement invariably has its
disadvantages, particularly in
mountainous districts. ' I found
- our;- American .cars -.with their
greater power reserve very much
; in favor." ,.' . ,
'.j Mr.- Knudson inspected the
. European assembling plants at
p London, Copenhagen and Antwerp
? ad the Chevrolet, receiving plant
f at Hamburg where partially as
I sembled cars are completed and
. tested before being delivered. A
'. similar receiving plant is located
at Barcelona, Spain. -
"Despite the fact that the old
est of Chevrolet's ' European es-
GRHTLi
Ten-Thousandth Six Cylind
er Car Is Taken From
Line at Racine
The ten-thousandth Ajax has
been produced- It came off the
"lfne" at the factory in Racine.
Wisconsin, Friday, November 20,
lost one -week less than six
months from the day the first
production Ajax was built. There
was keen, interest among" the
workers throughout the Ajax
plant in the 10,000th car. The
motor, as it proceeded down the
final assembly line, was decorated
with a bouquet of -American beau
ty roses and a hearty cheer greet
ed the finished car as it. was run
off the assembly line and out onto
the company's test track for final
inspection before shipment.
"What pleases us most, " said
George C. Hubbs; general sales
manager of Ajax Motors' company
"is that the thousands of cars in
the hands of owners since last
spring have given a splendid ac
count of themselves. It is an in
teresting fact that at no time
since the introduction - of the
Ajax has there been any effort
on the part of the factory to in
crease production beyond a point
of sound manufacture, in spite of
pressure from dealers for more
cars. As a matter of fact, during
the first four or five weeks, pro
duction was deliberately held
down to ten or twelve cars a
day.
"Increases were made, from
time to time, on a careful basis
until production finally reached
a sizable volume. Meanwhile,
I Ajax performance in the hands of
owners throughout the country
and abroad, made necessary plans
for additional factory equipment
so that production might be in
creased 100 per cent to meet the
demand of the buying public.
"This increased production will
become operative with the -installation
of the necessary machinery
and equippment. which probably
will have been completed about
Februray 1."
WALTER P. CHRYSLER'S
TRAFFIC TALKS
r-r ,. r :. .. " , - f - lr:. - ,- - . - -
Kadio orocj Lompany
- New Field For Players
1
V' i r .ill "i ' "i
I The community which thinks it
is too small to plan for its fnture
with especial reference to motor
vehicular traffic is short-sighted.
No matter where you go you
will find trafHc problems. In Hol
land, for example, in a city like
Amsterdam, one in every thre
rides a bicycle. Imagine the diffi
culties of driving a motor car.
In most countries mistakes
have been made In making high
ways too narrow. England made
the mistake and profited by it
and today has some of the finest
highways in the world with room
for as many a eipht lines of cars.
France and Holland and Ger
many have taught the lesson o
planting trees along the highways.
In France all highways join
with the main streets of the villag
es. It might have been better to
have the main highways go around
.villages rather than through them.
To be sure these villages know
no congestion but the streets are
very narrow and permit the pass
ing of a single car at a time. That
very often is true.
- More and more Americans are
going to Europe and more and
more Americans are touring Eu
rope, in motor cars. And every
where they go they find different
traffic regulations and different
traffic problems. Traffic today is
an object of world study. Whether
in America or France, England or
India, Holland or Australia, one
will find men wrestling with the
problems of traffic.
Wide streets, wide highways,
elimination of .speed laws and sub
stitution of reckless driving laws
instead, moral persuasion of pe
destion to observe traffic laws
all these will solve moat of the
traffic problems of the world.
But it is certain that the time is
coming soon when the pedestrian
will be influenced to observe traf
fic signals for his own safety. To
do that is to conserve human lives
and nothing is more important.
Baccarat Favored Game on
Emerald Coast; Boule Next
A new "Novemser record was
established by the automobile in
dustry during the past month
when 379,300 cars and trucks
were manufactured, this being the
total estimated from shipping re
ports filed at the directors' meet
ing of the National Automobile
Chamber of Commerce in New
York today.
The total for the eleven months
is 2,997,954 exceding the record
of ll-nionths n 1923 by 5.6 per
cent and. insuring that the total
for the complete year of 1925
will be the largest in the history
of the, business. The total to date
is 16 1-2 per cent higher than
Profit by the experience of
Those Who Know
Use
McCLAREN CORD
DIN'ARD Baccarat was. the
favorite game this season on the
Emerald coast of France, with la
boule running it a close second.
La boule surpassed baccarat at
some of the smaller casinos.
Gambling at all the resorts
Dinard. Saint-Malo, Parame and
Saint Lunaire netted a profit of
5,251,687 francs. Of this the
state receives 1,958,100 4 francs.
The cities in which the casinos are
located also receive part of the
earnings.
Gambling was slightly heavier
this year on the Emerald coast
than it was last year, when the
earnings of the casinos were 4,
030,288 francs.
Rainier Olson plant running
to capacity making fishing floats.
V I
A Gripping Tread
Design
"Jim' "Bill
Smith & Watkins
PHOXK 44
Snappy Service
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KX-XXvX-?
IzMiJStandard Sedan
Big car body dimensions make this car a
real Five Passenger Sedan. i
Twenty square feet of windowspace give
ittheopenvisionofatouringcar...Three
focwardspeedsmakeitasafecartohandle
under all driving conditions. ..Big, effi
cient brakes make it an easy car to ControL
Completely furnished with all necessary standard
equipment its delivered price represents its final cost
to you. Investigate ; see how little it resUy costs you
to buy this car even on the most extended terms.
COMPLETE: balloon tire;
speedometer; one-piece wind
shield; cowl ventilator; 87
other big -:ar features.
Gertrude "Vood
Leading ZAny Ftuz.
; T2& LSO WOOD ilUYX&S'. I
i vmcjr.rs' rxz- first jpazvo
1
1 . V 1 Aft
i Gertrude Wood," Member
Of First-'Aerial Theatre
. Group; Tel Is, Of . '
' i lih-iAiidierTCes " -
-!
I
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I..
': Kttr'iYotM City -The radio
wir r.nnariv has arrived. Ac
c-jrtfinff to Gertrude Wood, of th
i f fn . Wood Plavers. first radio
stork c company of . the : world,
there's a chanc nowadays for an
i .mKitSniK netrm to nlaT to an
of ix million any even-
1 'hg .t all when the static is fairly
Quiescent- ' .
- And Conftary 'to what yon
- Went . .ink, says Miss Wood, "it
1 i te most inspiring kind of play
er -1s. .Trot, there 11 B8
4 m Tti-j t nl 1 ns (a tliai-aetsrl
.rlavinr t3 wiiat sceais silsat
house, but after the first disconr-.
agement of that is over you bejin
to realize that yon never had so
much applause in your me oeiorst
for the letters begin to come in.
,"It isnt so texy hard to carry
people away for the moment, bnt
if you can. carry tnem wy o ,
the . point .where they will it
down and write tneir approval,.
then you get a real inriu : ox
achievement." V " s
Uiu Wnrwt finii that VOU must
mix music with your drama if you
want .to; get tne dcst, response
from a radio audience. :
. ."There are ten times as many
Mters when we adapt hits like
'Five Feet Two, Eyes of Blue to
our plays as when we don't," she
declares. . V - , - ,
V 1 9 ,1 w m v ww m m . n
rauusville to meek htr publie fee
to face f 01 the first Uae. r . ..
Hudson-Essex
World's Largest Selling
6-Cylinder Cars
III li t inrC
VICK BROTHERS
High Street at Trade
m
Ettzilt Under Famous Super-Six Patents
For any closed car; you will pay almost
as much as the Essex Coach costs. So
why accept any performance short of a
"Six" Tin Essex you get qualities of the
"Six" not found in any "Four". And
equally important, you get the famous
Super-Six advantages exclusive to Hud
; son-Essex. . .
'Quality made Essex, with Hudson the
largest selling "Six" in the world. That
volume permits economies, which are
passed on to buyers in a price way be
low anv rival. ,
The COACH
&c7(b
freight and Tax Extra
mmm .
Down Payment v
Btlance Conveniently Arranged
FRED M. If OWELL MOTOR GARS
Ddde e Brothers
5P&CIAL
TYP E--B 5 &TJAN
A car that many will consider an ideal
Christmas gift for the family. . ; .
To lounge restfully. in the ample rear sect is
an experience in motoring luxury.
Its desirability is further heightened by the
smartness and good taste of the special '
equipments .
You are pleasantly aware, too, that the car
is everywhere admired, not alone for its
beauty but for the genuine goodness and .
dependability which Dodge Brothers have
built into it
k It is this knowledge that you arc not enjoy
ing luxury at the sacrifice of economy which, :
in the final analysis, is the solid foundation
on which rests your pleasure in giving or
in owning the special Type-B Sedan.
Ask us about Dodge Brothers .
New Credit' Purchase Plan
t
BONESTEELE MOTOR
COMPANY
474 South Commercial
1 " MeftssjArw
f - 330 STorth High-Telephone 2128 f
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