The Oregon statesman. (Salem, Or.) 1916-1980, December 06, 1925, Page 20, Image 20

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    THE OREGON STATESMAN; SALEM, OREGON
SUNDAY MORNING: DECEMBER (5, : 1925
DURSrjUE RECDRD
ISSMO
Ul
Sixj Loaded With Five Pas
sengers and 1200 Pounds?
-of Luggage, Climbs -
Accomplishing' what ? no other
automobile has eter done on the
Pacific toast, an Oakland Six tour
ing car loaded to 'capacity with
five passengers and 1200 pounds
of luggage broke all records , of
endurance, reliability and time in
crosing the six 'highest' summits
In the snbws:oYeredrBIe'rraNeTa-
davmountalns in a'single spectac
ular run.' T
Determined to open the winter
seafton' wlth a demonstration that
would Vut-distance- any f prerious
test of durability' exer demanded
of :r ntdtorcary A. ' H. Patterson,
Oakland dealer r Stockton; Cali
fornia, combined six continuous
pea performance t tests Into a
aingle1giu"iBng' grind bver rocky
mountain' grades in Ice and -snow,
returningw1thlc reeforda and
a motor. car In 'perfect condition,
tbtis adding a' new brilliant "chap
ter to4' motor" car "history through
Oakland's -stamina "and perform
ance.
Starting ' at' Stockton,' only 1 2
feet ' above sea' leTel, Patterson
made the"rttn of' 730 "miles from
his place of - business and back
wlththree-newspaperaen and a
pnotograpner in the actual run
ning time of 30 hours and 42
minutes. Tne elapsed time was
44 hours and 14 minutes.
, In negotiating the six nation
afly known passes, the Oakland
Six climbed a total of 30,990 feet
crossing .the. following passes at
their respective altitudes:
Tioga Pass, 9,941 feet; Eb-
Hudson -vEssex -Dotibles . Its 1924 Record
A ;
1 .iTit 1; til
- - . --
.. '--x;. ' -.-r. .:
'3
v. 5 'j l
- t"1
v x
European Markets Especial
ly Show Trend Towards
American Autos
ed in countries from which torn
paratirely little business has been
expected, such as Poland, Greece,
and others. ,
In South Africa, conditions are
Improving as in Europe. J. .Lit
tleton Wilson of Cape Town, in
charge of Paige-Detroit business
in Africa, also was a visitor here
and reports a good outlook for ex
port business for American manu
facturers.
. Tills Is the finished HudsoB-ttssex car So. 256,000 for the year closely foliowtMl by Xo. 2." 0,001,
This is ttvice as many cars as Hudson-Essex built in all of 1924.
Hudson-Essex has broken an
other record for volume business.
Officials announce their produc
tion of motor car No. 256,000 for
the year 1925 Important because
that is just twice the number of
Hudson-Essex cars made in 1924,
which was itself far in advance of
any previous Hudson-Essex year.
The records of the industry, it
is said, will show that no Other
large producer of cars has suc
ceeded in doubling 1924 output.
What Hudson-Essex's policy of
building and selling has meant in
the past few years is shown by
the following figures. In 1922,
there were built 60,000 Hudson
Essex cars; in 1923, the total was
88,000; last year. 128,000; and
this year already has run well
over the quarter million mark.
What makes this all the more
remarkable is the fact that Hudson-Essex
confines its business to
the making of a few models, about
90 per cent of the total being
coaches, and fully 98 per cent be
ing enclosed cars.
This specialization, together
with the volume of business done,
has brought about a striking de
gree of' economy which has en
abled Hudson-Essex to offer un
usual value in its cars.
Next year, it is expected by the
Hudson-Essex management, will
show still further gains.
bet's Pass, 8,800 feet; Kit Carson
Pass, 8,600 feet; Echo Pass,
7,600; Emigrant Pass 7,100;
and Sonora Pass, 9,624.
As a performance test the cross-
EIKER'S
GUARANTEED
e w used mf
ll FORDS
t KIICED RIGHT I
ing of any one of these craggy
mountain elevations in the winter
season is considered a remark
able feat and to emphasize the re
liabUity of the Oakland, the hood
and radiator were sealed, neither
oil nor water were put into the
car during the trip. ,.Yet the seals
on the hood and 'radiator cap
were broken after the trip, an ex
amination revealed that only one
quart' of oil and one quart of
water had been used.
c Snow covered the highway in
patches on all the passes except
two, . while . on i the Sonora-Mono
Pass, snow six inches deep was
encountered. The possibility that
snow had closed one or more of
the passes lent a spirit of adven
ture to the ' trip. '
Even in summer the ordinary
tourist has little desire or occa
sion to cross more than two of
the Sierra passes on a single trip.
Because of this fact the idea of
negotiating all six of the passes
on a Single trip, appeared as an
outstanding test of performance
especially ' since motor travel
across the higher passes had been
considered ended for the season.
Fortunately no man gets the
name of "thief" until after he is
caught.
M l
CHICAGO
ET MARK
Willys-Knight Salesmen De
liver 401 Cars During
Derby Celebration
m
all the
?
re 1
A A
VVUI1U
there
earvaJ
amothe
ue eq
is
r motor
ual to this
(if " '
Continuing their high sales re
cord of an average of more than
1000 cars a month since January
1-,'the Chicago factory branch of
Willys-Overland and it3 dealers
established a new mark when they
held the largest single day's
driveaway in Chicago automobile
history recently.
Dealers under the Chicago
branch, who had gathered to cel
ebrate their part. In the Willys
Derby, national sales contest of
Willys-Overland, drove away from
Unicago 401 automobiles witn a
total retail valuation of more
than a half million dollars. A
cash payment of $348, 921. 71 was
made by the 529 dealers in at
tendance to cover this huge drive-
away of cars which marks a con
tinuation of the exceptional sales
in Illinois territory for Willys-
Overland.
resident John N. Willys was
on hand to take part in the fes
tivities which were held in Munic
ipal Pier and bore all the mark
ings of a real derby day, designat
ed as "Willys Day" In honor of
Willys-Overland's head. That the
meting was an indication of the
usual dealer success in this ter
ritory is shown by the registry
tion figures In Illinois which rates
Willys-Overland third in number
of cars registering in the state
and with the same position in
Cook county.
More than 11,000 automobiles
were delivered to Chicago dealers
in the period from January 1 to
November 1 with a total retail
value of more than $14,000,000.
Willys-Overland's September and
October deliveries from the Chi
cago branch totalled 2202 auto
mobiles this year, representing an
increase of practically 300 per
cent over the corresponding per
iod of 1924.
DETROIT, Mich., Dec. 5.
Europe has finally awakened to
the American automobile,' with re
sults already observed in increased
saies ana in tne promise of con
tinued buying at a far greater
rate than ever before, according
to reports brought to Detroit by
Sidney H. Dlman of Taris, Euro
pean Manager for the Paige-De
troit Motor Car company.
Until recently Europeans look
ed upon the American car as infer
ior to their own product; they re
garded American quantity produc
tion merely as a means of obtain
ing larger ontput at low cost.
They were, therefore, easily sway
ed by patriotic appeals that- they
should support their hohje indus
try.
However, now that American
cars have demonstrated that they
are as good as Europe's best, dol
lar, for dollar, its people are quite
willing to benefit in the reduced
costs obtained under the Ameri
can methods.
Diman s forecast for greater
buying applies especially to Cer-
many, which for the first linn- in
years is in position to take a num
ber of American cars. nti! r
oently, the Herman government
had enforced an embargo against
the import of cars, but th' re
strictions have been lifted, with
immediate results, Germany now
being one of the best of European
customers for cars made lri Anier
iea.
E. Preiheer von Spiegel, dis
tributor for the Paige and the
Jewett in Germany, who accom
panies Diman, reports that the
German people are eager to ac
quire American cars, which "they
hold in high favor.
Sven du' Rietz, who represents
the Paige company as distributor
Sweden, asserts that conditions
there are equally favorable.
According to Diman, the de
mand for American cars in gen
eral. Business in Spain is im
proving, and even France, despite
its frequent political and financial
crisis, is on a '"business as usual
basis, and is buying American
made cars in greater quantities
. favorable outlook also is report-
' r.&kfoLSOo
fan ; ir ArsTTn
Standard Sedan
Delivered Here
COMPLETE: balloon tires;
pet do meter, one-piece wind
shield; cewt ventilator; 87
ctbex bi car features.
Let's Get Down to Real Facts: here
they are, a fall size, five passenger
Sedan, with all the room you can find
in cars at double the 'price raolvb-
denurrv steeraxle sKaft, chrbrne vana
dium steel springs, a'r big tsar frame,
genuine honeycomb radiator, three
forward speed transmission, a beau
tiful car, with sweeping, graceful body
lines finished in polished lacquer, up
holstered In broadcloth, trimmed in
nickel- car with!2b; square feet of
wi n d o w space, exceptiona 11 y wide
doors,-the widest seats ever built into
a: light carand a motor that-haa de
monstrated" unequalled power, relia
bility, economy and smdothness.
Where caa you find its equal ?
lYour'car in 'tradc-asy'terms on
the .balance.
3i
I
RICKENBACKER SAYS .
SALES ARE SPLENDID
(Con tinned from paga 1.)
reasons for it," says Mr. Hodg-
klns.
"First, is the excellent condi
tions of general business. Next
is the big crops recently harvest
ed and the resultant heavy buy
ing, especially In the middlewest;
and of equal importance i sthe
desire of every family to have an
enclosed car.
"This factor, the replacement
Of millions of open ears with new
closed ones, accounts for business
being better than ever before in
the -history of the industry, dur
ing tne fail months. ,
"Looks as If January first will
find us swamped with orders in
stead of warehousing cars as we
always have tried to , do and
should, against the flood of spring
demand," says the Rlckenbacker
sales head.
AUTO THIEVES ARE HIT
TICK BROTHERS
High Street at Trade
: T V
Anotner teiiective.ft.iow was
dealt the motor car stealing in
dustry when an internatlohal
agreement of co-operation was
reached between the Mexican mil
itary "and 'police officers andiAm
erican officials for the apprehen
sion of-'automobile Hhieves.
Definite v and concerted action
to curb the rush of stolen vehicles
across the California-Mexican
border has already been taken.
A loafer always knows better
how a thing should be done than
the man doing it.
PACKARD " MAN is here
1-UMER IORTLiAXD MAX XOVT
WITH FRED M. POWELL
Virgil Stoliker, formerly with
Service and Sales, Inc.. Portland,
Packard automobile dealers, has
arrived in Salem and from now on
will be employed by Fred M. Tow
ell Motor Cars Co. Stoliker will
sell Packard machines exclusively
while in Salem. He is well known
in automobile circles of the North
west. Bfddy Bishop who is the new
used car manager with the Powell
company reports excellent 'sales In
his department. Ftishop. while
concentrating on the used ma
chines, also sells new ones when
he gets a chance. His avowed
purpose is to get everyone in 8a
lem behind the wheel of some
kind of a' car.
4.-
God gave -us our limitations, so
that no roan can deliver goods he
hasn't got.
To know when you have onough
of anything -that is wisdom.
Listen in
OH
Oakl
and
Own
ers
' know now why Oakland if
winnitg and holding goodnilL'
" I've never seen its equal for
all-around economy."
"My jtew Oakland Six' oul-pev
forms even costly cars."
"My friends marvel at' the car's
nimbleness in traffic.'
Tributes such as these are-pouring in by thousands from
new Oakland Six owners. These owners are nor merely
Oakland friends, they are Oakland fans as enthusiastic
over the car as over their favorite performer in sports.
And no wonder! The new Oakland Six-priced from
70 to 350 lower embodies more-than 100 improve
,ments, including Air Cleanerr Oil Filter, Full Pressure
Oiling System, Four Wheel Brake refinements and the
Harmonic Balancer an advanced engineering feature
imparting unmatched freedom from vibration. As one
owner says, "The car hat everything!"
Roadster $975 (Old Price 11095) Landau Coupe $1125 (Old Price $1295)
Touring 1025 (Old Price 1095) Sedan . . 1195 (OldPrice 1545)
Coach . 1095 (Old Price 1215) Landau Sedan 1295 (OldPrice 1645)
AU prtat mt fiurt Gtntntl Motors Tim Ptymrmt Rata, btrnrftn th Irwttt iti lb imJuitrj.
mmttmdttuli trwtr. tm mm tt t mmh st MO t yoti i ymr Urn fymtui t-m.
VICK BROTHERS
High Street at Trade
WINNING
r
AND HOLDING GOOD : WILL
PRODUCT
O F
G B N K E A L
MOTORS
&-utoi A
A" Practical Gift
ccessories
Fr yoaf friends an J rel.-ve.
Ante accessories ar in 'use all
year a lasting' remembranc,
a constant reminder of your
thoughtf ulness. 'Auto' acces
sories are enjoyed by the en
tire family. Auto accessories
serve a practical purpose
they add to the safety, com
fort and economy of motor-ing.
make Ideal
Gift
s
Interior mirrors elirhlhate th
necessity of looking back while
tfrlvlnsr several sizes and mod
els from which you c&n choose.
Priced from 95o to $2.95.
Very Useful
The powerful ray of light frora
the "Darsie" spotlight picka out
street numbers, street" si.ns.
ruts and bad spots In the road.
Its beautiful design lends grace
to the csx only $7.50.
Other Spotlights $3.45 to $13.00.
Frrm "Western AutoV
complete stocks yon can se
lect something: which comes
within youf budget. Your gift
will be packed in a Christmas
' package.
"XIas8y" Step Plates
ESSE &Okf
1 -J?
f solid aluminum with heavy.
barred rubber mat center. Per
pair, only $1.50.
Other Step Plates' $1.15 to"
$1.95.
Windshield Wiper
Hand Cleanrrs, 45o t& $1.95.
Automatic Cteaners." $2.55 and
$3.35.
Electric Cleaners... $6.50
Boyce Mote meter
$2.90 td $12.75, accoi-dhigr t6 size.
J Flower -Vac
$135,' $:i5 and $2.65, according
to style and quality.
lFlaKlight3' ;
For Those yho Smoke
The "Smithkit" has 3 compartments-
cigarettes, matches and
ashes. - Special spring- attach
ment releases one cigarette at
a time. Fastens on the dash
board. Price $2.15.
Other Ash Receivers $1.35 to
$3.15.
t
Ancleclric Lighter
Simply draw the rord forward
and lisht up. " Eliminates match
ecratchfnjr. 'scattered matches,
'burned ' fingers, clothinic and
uph61sterv. Cuno K-Z-On (no
holes to drill) only V3.00.
"Handy- Clear Lighten $55.
This Weeks Specials
"Day-Night" Clock
An arctirate yet inexpensive
timepiece that will b appre
ciated by all car owners. Fits
on the dasth board. v Radium
dial enables night oiid day-
readings. ReUiM-ei'.
this week to.
S2.B0
"leader" Spotlight i
A popular, flepemlable spot-?
liitht that can alfo be used a"-
a trouble nsrnt- ump'1"
with -bulb. Reduoedri
for this-' tveek "to,
I , , Mm.fZmmi,
Tan, yolomesStlectictiy, Simplicity,
Beamy
mm
i '
The i3&
J It brings, happiness and Christmas joy all year round
if
- 44
it brings homes closer together tightens home ties
it opens the doors to'theWrld and faring to the home all that is clean
and wholesome- the best in music and education ... if brings the news,
the sermon; the lecture, the concert, to your home . . . it makes tedious
home tasks easier . . it is the op gift your loved ones have wished for.
iSugCfiii-jSxaiii- ti v. -.a nf nntiful In aniearance aftd
' - . 1. M. BCL UiCI TUi WW w. . . '
U t. simnia ta onerata. - Noted for 1t aelectmty. ieigne.i
-to rlT you radio as you want it.
Our price of $110.00 Is complete. ' Xothlnir else to buy in
atalled in your home ready to attach to your outaide aerial.
Western Air
Patrol
r
If yed can't
drive in
it
Reserrs your set now to insure Christmas delivery.
-More tfceri 125 Stcrcs in tteTfest-
796
Salem Store Corner Court ?.nd High
WSM SAM V-s'Sa
1 v3old redncesTtrar - finances far
more than your waistline. .
1 !
, ; - . "v. -
; -:;- ' ': : .- . n :.; -