Section Three
. Pages 1 to 6
SEVENTY-FIFTH YEAR
SALEM, OREGON, SUNDAY MORNING, NOVEMBER 29, 1925
Automotive
ffl un
THOUEHTTHE BEST
Unit-Built. Arrangement Said
by Studebaker to Aid in
Cooperation '
"Unit-built," now spoken of
extensirely by a leading automo
bile manufacturer,.; is far- more
than a catch-phrase or a sales
slogan.. j
v Most drivers now understand
the engine is only one feature of
the car. However good and re
liable It Is, nevertheless its func
tioning in a car ia contigent upon
the support and cooperation- it re
ceives from the clutch, transmis
sion,' propeller shaft, differential
and rear axle.
A clutch may work well with
a certain engine, but how will It
function with an entirely differ
ent one? Transmissions may oper
ate smoothly and -without bearing
wear or excess strain with this en
gine; but another engine is an
oer story.
privers realize that only when
th whole power establishment
engine, clutch, transmission, pro
peller shaft, differential and rear
axle, are built for each other
to' work as one unit -can that
power plant be expected to deliver
the best results.
It is not difficult to understand
that one part bought" at this
"store" and another part bought
at that "store" obviosuly have not
' been designed for each other.
i Under such conditions, the man
!who finally groups them into one
unit has to trim a little here, ex
pand a litle there, and fihd the
beBt common ground for all parts
to meet on. At best, it is a make
shift not Imposed on the concern
with enough plant and equipment
to build them all together as one
unit. .
To design and build a car as a
unit requires a lot of equipment.
An Investment of $10,01)0,000 Is
only a drop in the bucket and
cannot possibly be made to build
a whole motor-car complete, in
cluding the body. :
Thus far, only Ford, in the Iow-
price group andr Studebaker in the
fine-car class have ample facili
ties for producing all vital parts
under one supervision, with the
Tesultant advantages of unit
built construction. But these ad
vantages are becoming so gener
ally known that the trend of in
dustry Is definitely toward such
manufacture because it gives the
purchaser smoother operating
equipment with lesser repair costs
and maintenance charges.
What has been said 4f power
plants is true of bodies. At the
New" York" show last "year , there
were four coach bodies, on cars
selling from $800, to $1700, iden
tically the same except as to color
and cloth upholstery. ' Four com-
Champion Fiddler Plays for Ford ;
Is Wizard at Making Snow Shoes
" " ' ' ' I Mill IJMI ' M'l ft
A. Monia jJunnam, above, 72,aud champion fiddler of Maine, had
to halt in his busiest season to-ctinstder Henry Ford's reinest that Jie
Journey to Dearborn, Mich., from his home at Norway-Me.i to-play
the fiddle forlhs anto magnate. Dunham is known throughout the
Maine regions tor his ability to Bake "good ridin" snow, shoes, .
InventorBegins
v . - . t" , . f WI,n t, r.m.miattowm m i..'- :
fcssssssssssBsassfissiissJsais 1 m ' " 7"?
.111 In - . -
n i f a l
ver f If rf
A FOOL THERE WAS
The man who didn't know It
was loaded.
The cut-up who rocked the
boat.
The driver who would never
stop, look, and listen
The sport who could take it or
leave it alone.
AND THE MOTORIST WHO
RAN HIS ENGINE IN A
CLOSED GARAGE. .
-From the, Paige-Jewett
Magazine.
panies had to sacrifice their own
engineering designs to accommo
date this body, and the buyer of
the $1700 car was not complacent
at seeing the some, coach, body on
an $800 car.
Wider knowledge of motor cars
on the part of the public is forc
ing the industry to equip itself
to supply public demand. If some
concerns cant afford it, they will
join the 567 other makes of cars
no longer in the market. Ford
and Studebaker have an advan
tageous position in already pos
sessing sufficient equipment to al
low them to build all vital parts
in their own plants.
v.?
tec- v
Again as Failure Crowns Success
GOLDEiy-TflRPLEY
PBEGHHSALESin
Headquarters for Ambulance
Service Are Changed to
252 South Liberty
The Fire Proof Auto Storage
company, located at 252 South
Liberty street just in back of the
Salem Natatorium, has been taken
over by V. T. Golden ana Homer
Tarpley. Golden runs the Gold
en Amouiance service, which
shall from now on have as its
headquarters the company's loca
tion. Homer Tarpley is well
known in Salem's auto circles,
having been foreman of the Bone-
steele Motor company's garage for
eight years.
The garage used by this com
pany is the largest storage room
in Salem, with a capacity of 150
cars. The plant is fireproof, be
ing constructed entirely of con
crete, it is also freeze proof, re
gardless of the weather, as the
entire garage is steam heated.
The company is operating a
steam cleaning business for autos,
and this garage is said to be the
only plant in town - where there
is provision made for cleaning
autos by steam. Tom Leather-
wood, well known in this city in
the car washing business is now
in charge of this branch of the
coiupanys service. Tne company
also include in their service the
vacuum cleaning of the interiors
of enclosed cars, charging a
slight fee .extra for this service,
which is said to be given at few
places .in the city.
The company also operate a
car greasing business. Under the
new management it is the plan
to have someone in charge and on
hand in the garage all the time
GOOD BYE, 40 PERCENT
Everytime a new, annual model
motor car comes out, the fellow
who has bought one of that make
recently sees 40 percent go off
his - investment right away. His
new car becomes obsolete. Yet it
doubtless has many miles of good
service in it, which would be pro
fitable to the owner It he didn't
face embarrassment of driving
a "last year's model." Some man
ufacturer's, guided by sound econ
omic principle, have decided not
to have any more annual model
changes, so the man who' buys the
car can use it without embarrass
ment until he has had the full In
vestment returns from iU With
car built so carefully and with
such staunch materials that it Is
"good for 100.000 miles and more,
it is waste to make It obsolete
with a 'new annual model.
American Singers Offer
program at Monmouth Soon
OREGON NORMAL SCHOOL,
Monmouth, N'ov 23.- raul AH
house,' tenor, 'and Arthur Middle
ton,1 baritone well known Ameri
can singers - and formerly of the
Metropolitan Opera company, will
give a "concert on Monday evening
in the chapel of the Oregon nor
mal school- " .
Not daunted by crashing of
His ' autogyro" plane in Eng
land, after it had been proclaim
ed first successful heliocopter
and most important aero devel
opment since "Wright brothers
flew their first plane, Juan -de
la Cierva, Spanish inventor, is
preparing to build an improv
ed model. The plane is shown
above before the wreck. Cierva
(left) is seen with Sir Samuel
Hoare, British air minister, and
Capt. Courtney, pilot, who es
caped injury when the machine
fell.
b c. i!6m n
Manager of Certified Car
Market Will Take Posi
tion With Valley Motor
Byron C. Wright, for two
years manager of the Certified
Public Motor Car Market, has re
signed his position with that com
pany and on the first of the
month will take up his new work
as sales manager of the Valley
Motor company, authorized Ford
distributors.
Mr. Wright has been in the
automobile business here since
1919 and is widely known in
automobile circles in the North
west. He was formerly with the
tractor divison of the Valley
Motor sales force, and later wth
the Vick Brothers firm, Willys
Knight, Overland and Oakland
dealers.
Ralph Morris, now with the
Salem Automobile company will
take Mr. Wright's position with
the Certified Motor Car Market,
at least temporarily.
Harris Lietz, formerly assistant
shop foreman with the Valley
Motor company has been made
the new service manager of that
firm.
my store is
r
because folks seem
to like my tire,
and MY SERVICE
and a Full House
for that reason is
hard to beat and
good to have!
ZOSEL'S TIRE SHOP
(ii rwniFin
KB
uLlVlLH!
SfiE SRLK FUST
Largest October. Volume of
Business on Record Re
ported by Factory
From a recent report received
from the Cleveland Automobile
company, Cleveland, Ohio manu
facturers of Cleveland six motor
cars .this company is at the pre
sent time enjoying record break
ing sales.
Carefully compiled production
figures of this company show that
last October was the biggest Oc
tober in the company's history. It
was 91 per cent better than Oc
tober sales In 1924.
The number of Cleveland cars
shipped up to November 1, 1925,
is. 5 5 percent greater than the
same period last year or 42
percent better than the entire
twelve months of last year.
The unusual market which is
"Out of the dark
ness, the first grey
light of breaking
dawn and then
the new day."
385
Ml
Lbeing felt for the new Cleveland
series motor cars is not wholly
domestic in its scope. Export ship
ments alike are showing equal in
creases. To keep up with this insistent
demand for Cleveland cars .the
factory has been obliged to en
large its working forces and the
plants asya whole are working
overtime to fill orders.
Approximately 70 percent of the
total rolume of Cleveland cars be
ing built are enclosed models, this
being no doubt due to increased
popularity of the closed car and
because the recent reduction in
Cleveland closed car prices has
put these models within the reach
of those who In the past have
been obliged to' buy an open car
because of the difference existing
between open and closed car
prices.
LINCOLN TOURING BOUGHT.
R. M. Ho(er of Salem took del
ivery, on a seven passenger Lin
coln sport touring car last week,
one of the first of those machines
purcnasea in ealem. The car
was purchased from the Valley
Motor company, local Ford and
Lincoln dealers. '
EW
N
ME
The New Cadillac
Emerges Triumphant
in Every
Paraphrasing Kipling: "A Six is a Six and an Eight is
an Eight and never these twain shall meet."
You cannot get Six riding and driving qualities in a Four ;
nor Eight riding and driving qualities in a Six.
Nor, by the same token, can you secure Cadillac Eight
riding and driving qualities in any other car but the new
90-degree Cadillac.
Is this mere say-so or braggadocio?
As you well know, Cadillac has never indulged in either.
The evidence is overwhelmingly yours whenever you care
to, make comparison.
Whether you drive the new Cadillac first and the others
afterward, or vice versa, is of little xonsequence.
The contrast in favor of the new Cadillac will be equally
striking in either case. -
F. W. PettyjpJhh Co.
North Commercial
CA ML L.AC:
l IBS "IE -
SEI1 FLOIS
! Graham Brothers Ship Sojid
Trainload; Retail Deliver
ies Phenomenal
Every truck in a solid trainload
shipment which recently left Gra
ham Brothers factory bound for
Florida was delivered at retail
within ten days of the time the
train reached Jacksonville, offi
cial records show.
This train consisted of. 34 rail
road cars containing 91 trucks
consigned to seven dealers. The
allotment to the Miami dealer
alone was 31 trucks of 1 ton and
y ton "capacity.
"These and hundreds of other
Graham Brothers trucks,' accord
ing to Russell Bonesteele, i local
Dodge Brothers dealer, -"are play'
ing an important part in relieving
the transportation situation which
has resulted from inadequate ca
2C
S3ES3S
Telephone
Contrast
pacify of Florida' railroads to
supply the needs of her unprece
dented numbers of winter tourists
and homeseekera. - ',
"Vast amounts of merchandise,
subject to freight embargoes re
cently placed on certain classes of
goods in order to reduce delay in
moving necessities, have been
moved south' 'from Jacksonville
and Inland from Atlantic and
gulf ports by Graham Brothers
trucks." 1 -'-
Brothers Reunited After
' War; Service' Parallel-
WINNIPEG, Sask. Wounds re
ceived by Ernest and Harry Grid
ley, twin brothers, on the western
front in the World war left each
minus his left leg. The brothers
were wounded at the sams tlmi
on the morning of October 30, btft
one year apart.'
Records show that each was op
erated on nineteen timet for war.
injuries. . i v .
The brothers were reunited at a
convention of the' Canadian Amy
putations' association here. Ernest
lives in Winnipeg and Harry la
Toronto. " ' ' f '"
1260
.