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THE OREGON STATESMAN. SALEM. OREGON
SUNDAY MORNING, OCTOBER 25, 1925
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i, ISSUWNTEST
Demonstration Reveals 'As
tonishing Engine Pickup r
.. and btartmg rQvver;
t
In a serlcsr of gpeciallr condnct-
ed 'testa recently 1ieVl ,a he ,Fa-
i f fc coast; ttieifeetaaiy jabllitjr ot
the Overlap "stir eugine'asr ca
pably defoSnSfrated T.'in-'ii.lQ,ie
iasiiion. -n
' Cffficials Bf tliB Wiitys-OTerland
Pacific-' eSfipatyf " arranged , the
testa which wte ran off tinder
newspaper supervision, with news
. paper reporters' acting as tim
rs, starter's and checkers. The re
sult "proved eotaclnsively the abil
ity oT the oVerlahd six to da 100
yards front aaUmding and 'run
ning startv tn an ' incredibly short
time., ; -;;v-; . "'' : " .
First the engine y waav paired
with Keith Lloyd, one of Califor
nia's crack sprinters and a fa
vorite in the 100 yard - distance.
The test was held in the Coliseum
at San Francisco, and both con
tenders got away from a --dead
start. The runner spurted Into
the lead at the pistol shot and
gained quite an advantage in the
first few jy&rds and then the Orer
land six began to "do its stuff
overtaking the runner before 75
yards wag reached and taking the
distance in 9.7 seconds. Lloyd
was nonplussed that a car could
beat him over the century dis
tance, particularly when the three
gear shifts had to.be made. Pre-
' vions to the test, drivers had
tafcen the Overland six over the
100 tfards tn 9 seconds flat from
a stajidSng start. j
Afiother uniqueJtestUo demon
strate the flexibility of the Ovier-
inds Inductance Coils Automatically
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U Modern methods of manufactunrig radio equipment have speeded up the ;
fproductlon to a point where it is posble for The Crosley Radio Corporation
to make ever 6000 pieces of apparatus a day. One of. the factors in this j
speedy production is found in the automatic winding machines for coils used j
;n4iwtni .'.TTiie ntAfhune jinA 800 coils a dav. with the number of
jturns varying from 20 to 30 acconding to the set" for vich they are to;
! be used. These coils are wound pon a fibre form which looks like the
spokes of wheel.- They are so designed at to make losses to the sets
a minimum, thereby insarinj maximum volume and. selectivity.'
STOCK OF WILLYS-
iem is sought
Common Stock of Motor
" Company Eagerly .Derlt
in; Study Warranted
WLW Musical Director
land six engine was" t. conducted
with a well known trotting horse
on the coast. The race was7 oyer
a straightaway course for an
eighth mile distance, the horse
having a flying start over the
Overland, six wh'ose driver had to
start the motor," shift all three
gears and overtake the flying
horse in the soft track. The driv
er of the car had to accelerate to
29 miles per hour to catch the
h'jrse in 660 feet. Both demon
strations faithfully L'jrtrayed to
I California residents the enormous
power confined in the .Overlana
six engine and its flexibility of
handling, and showed that the
car was more than capable of re
sponding to all demands for sud
denly increased speed in present
day traffic.
"TIJIKS HAVE! CHANGED-
"Thirty years ago there was a
state law passed in Iowa that "the
driver of a horseless carriage
must telephone from -town to
town that he was coming" so that
people might lo'ok out for their
livestock.- While this law was
forgotten after a time, it was not
repealed until this year. The Iowa
,oluns should have saved this law
t.nd made it read "horse" instead
of "horseless," so that the young
er generation could get a look at
the curiosity.
Women Workers In Radio Plant
Autumn Radioettes
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pfcj Women art used cxteouvely'ln minnfacturingradlo T apparatus. Tt Th?
jvrork is exacting but not difficult, las done in the Crosley plants, where a pro.
fgrestnre system of asseisbly is sed. A training school, shown in this pic-'
' , tun, is maintained to instruct beginners in their duties. "
A day in the country is not com
plete without a portable radio re
ceiver. These girls arv about to
Ling up an aerial wire for. their
Crosley set and musicone reproducer.
The recent high maTk of 30 set
on Willys-Overland stock In the
market justifies a study of the ac
complishments of Willys-Overland
Inc., during the past nine months.
At the start of the year, Willys
Overland as a manufacturer, in
relation to other manufacturers,
was not to clearly defined. N'jw
the organization occupies a strong
third position and is a heavy bid-1
der for second place among all
manufacturers of automobiles. .
In actual earning it shows the
best pjcture yet disclosed in the1
industry.
These are noteworthy accom
plishments and warrant a study
of what has been done in a manu
facturing way.
At the beginning of the year
Willys-Overland had two models,
the Willys-Knight four and the
Overland four. Early in January
they presented tbjs Willys-Knight
six. which had long been antici
pated," but' they threw a bomb
shell into the industry by present
ing an Overland six at the same
time. Both oars were oTfered at
unusually low prices.
Both were eagerly accepted by
the public and became recognized
as standard in their respective
fields within a few months.
Without waiting for the cus
t'jmary year to roll by. improve
ments were steadily added to both
models. As public acceptance be
came greater and the 'output roll
ed up to new figures, price
changes were made all along the
line despite the fart that the fac
tory has been steadily oversold
throughout the entire year.
And a week ago, with all past
sales and manufacturing record?
broken for the company, a ne'v
campaign was entered into which
promises to make the last thre
months of the year even groatpr
than any corresponding period
previous.
The price of the standard se
dan in the Overland four cylinder
line was brought down to figure"
lower than manufacturing costs at
the past rate of production, hut
the rate was ste!?ped up t'j double
the best previous mark.
Despite recently announced
price cuts cn other models, im
provements were addod and then
word .sent out to the en ire
field organization Of dealers that
the Willys "Derby' was on with
$35,000 ia prizes.
It has been an interesting devel
opment, the march of Willys-
(A
STRIKING CAMPAIGN ; ON
JEWETT A.M PAIGE GIVE OUT
XEW ADVERTISEMENT PLAN
The Pfre-lletrn't Mnlnr Par
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company announces that, effective
November 1, its advertising pro
gram will be handled by Brooke,
Smith & French, Inc., Detroit.
Plans are already under way for
extensive and striking campaigns
oa both Pai?s and'Jewett cars. -
The li 2.t advertising program
of the Paige-Detroit Motor Car
company is being prepared on a
scale that "insures-more powerful
support than ever before for Paige
and Jewctt dealers. The com
pany's policy of devoting the ma
jor part of the appropriation to
newspaper advertising in the ter
ritories of its dealers will, it is
announced, be continued. At the
same time, trade paper and na
tional magazine will be extensively
used.
vJ WILLIAM, J. KOPFt
r The'studio'staff of The Crosley
.(Radio Corporation's super-power
'broadcasting station WLW has been
augmented through the appointment
'of William J. Kopp as Musical Di
'rector. He has conducted orches
tras which have been heard through
the WLW station and will continue
to lead his selected group of musi
'cians. He has world-wide repu
tation as a conductor and is a mem
ber of the famous Cincinnati Sym
phony Orchestra. ' In addition to
his ability as a conductor of sym
phony orchestras, Kopp is a comet
virtuoso, and will be heard in so.lo
work.
The personnel of the Crosley
'broadcasting station is now made up
of musicians. William C. Stoess,
Studio Director, is a graduate vio
, linist ; . Rosemary Stoess, is j an or
ganist -and pianist; Louis John
-Johnen, Program Director, is a bari
! tone and vocal teacher in the Con
servatory of Music, while William
( J. Kopp rounds out the staff as
Musical Director.
"The radio audience will hear the
tine st music which can be ; secured
for broadcasting," said Powel Cros
ley. Jr., who owns and operates the
station. "No expense will be spared
in procuring the greatest talent in
the musical world and Cincinnati's
reputation as a musical centre will
be made known to all the world
through WLW. Programs will he
given from time to time which wilj
be made up of music and voice by
the studio staff to augment the con
certs and recitals of the foremost
. artists.
Oveiland to their present position ;
in nine months. The prel'minary
skirmishes iu the Willys "Derby" j
indicate now and even more inter- j
i esting developments that will !
j crowd on each other in a hurry.
j Tunny thing isn't it? "Pomor- i
! row can never come, but ; the day j
after -tomorrow always! conies j
round regularly. .1
Big Ben mine in Jackson coun
ty shows good mineral values.
! piiiloquin 21 carloads' fat cal-
tie shipped to San Francisco.
t
Atwater Kent Splitdorf
Supertone
( : iS
XA
for perfect
reproduction
Atwater
Kent
radio
For perfect teproduction, -perfect
lone, perfect vol
ume, perfect selectivity
In fact, for perfect salis
.vtion well, just lt
uk demonstrate an At
water Kent for you. .
See us for
Complete
Radio
Service
We have installed equip
ment so that we can now
offer you the best of serv
ice in Radio.
... i
Our line of sets is complete
enough to give you what
you want and we guaran
tee satisfaction.
Buy your set where you
can get service.
SUPER AUDIBLE HETERODYNE
UPERf
n
j y''Jj
1CIC
RO'-TF-HER
HIGH STREET
AT TRADE
FIM 0U8S!1.
They tried to reach
the river on bum old
tires but when they
finally arrived the fish
had gone to bed-r- ,
SEIBERLINGS
next time, boys and
there's ntV-hing fishy
about that ! !
198 S. Commercial
Cemtftter
THE White Company
for a quarter century
has been meeting a public
want for transportation
continuously, dependably,
economically.
More White Trucks are.
in service than trucks of
any other high-grade make.
You need the truck that
ftas the endorsement of
stfch ownership.
The. White CDmpany, Cleveland
MARION AUTO CO.
DAY AXD NIGHT SERVICE
.235 South Commercial - Telephone 3(J2
----- -- i rii-T-1 l" - -" " -i .--S J
Greater Jkautp r ; jftgv
liil -K nc -But' s iiiiiiiiiiiiii
SJ -f ,:7k ill .
, --' 'in'' ''Sy7 IHB
Plus finer Performance ...
"Plus Lower Price
'''M,;: Jpt one - But; All Three '
Without question the.Oldstobile Coach occupies a '
, w.US ov,naa unmatched value. Comparison
and demonstration prove conclusively that no. other l,
automobile ofiers you such Btauty-such Performance 1
tTl , ! LoTi p C Sive you.'a demonstra- 1
uon a ride will tell the whlole story. ,
. ; - ' Toarir.S $675, Coach SpO, Sedan $1025 i ' . ' i "
Pricts . o. h. Laru ng, tax xira - f -
F. W. PETTYJOrN COMPANY r ;
' 365 North CoJtnmercial
yLj!o'-o,GfNtRAt. Hot' (T
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