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About The Oregon statesman. (Salem, Or.) 1916-1980 | View Entire Issue (Oct. 4, 1925)
Section .Three Pages 1 to 8 Automotive Bicycles SEVENTY-FIFTH YEAR SALEM, OREGON, SUNDAY MORNING, OCTOBER 4, 1925 OniCOMPIlK IS FlflSTIH FIELD Production of New Car Said to Meet Demand of : Many Motorists V . With the major activities of the better known motor car manu- a nnpinn nr iirni cars at low nrire and with the eyes of the. buying " publitjlooking forward to the results of the new.move, Wlllys Overlund is the first to strike the Jjlg popular note with a full-size, .. five-passenger sedan. Since the announcement of this new Willys-Overland produce, the rumors regarding the activities of other manufacturers have been coming in thick and fast. large distinct fields of manu facture have suddenly developed: the large cars, with either six or eight cylinder, the light six and the still lighter four, so designed that it affords the room and con venience of the sixes and the larger cars but so priced -that it meets t.he financial requirements ot the 2,000,000 ana more Duyers each year who must be served. It is this latter, field which will , see the greatest amount of atten "i tion from manufacturers during the coming twelve months. ii !,At the factory of Willys-Overland in Toledo, Ohio, over $2,000, 000 are being spent in plant addi tion alone to take care of the in creased production which is a na tural result of the developments made In the standard Overland models which serve the huge buy ing field of light car owners, v Profitable production requires huge outputs in low priced cars. It is stated that on the standard sedan model alone, Willys must build not less thrt 10,000 cars a month to maintain the price set on this car. and it Is but one of lh four! models which will b buflt on this chassis alone. The specifications. of this Over land standard sedan make the low Mice all the more remarkable and indicate to what extent manufac turers can go In putting quality before buyers and still keep the price far down the scald' Molybdenum steel is used in the axle anaXta .-and ? steering -eon neo- I tlons, chromfyanadfum steel, is I used in , the springs, full equip 1 tnent. including speedometer , and 1 other essential accessories are in- .eluded at the price. and the body dimensions are . those usually lv found . on cars in the so-called light six neia. a m in tn rpnerai construction oi it r J ie car, there are no departures gfrom the typesof design which is fused In the more expensive ' pro Pdncts. so' that the buyer Is getting what , s commonly accepted quality car design, finish, material and equipment. J One big field of sales open to a car of this type is that auxiliary cars to owners who also have larger automobiles. Among this class of buyers there is a great demand tor a car jvhich is easy to handle in traffic, easy to park and economical to use. The trade is watching the move made by Willy-Overland with the greatest amount of interest. It is accepted as the fore-runner of other offerings of like nature, but in general the feeling is that there are not more than three manufac turers in the Industry whose manufacturing equipment at the present time will enable them to make competitive offerings. BRIIilMDISPyiY SF Auto Show at State Fair Was Far Ahead of Anything Seen Here Before OTTO J. KI IKES LONG IP Makes Trip Around Mount - Hood Loop, Also Eastern . Oregon loop Otto J. Wilson, local Bulck dealer, returned last Sunday eve-J ning from a 531 mile trip around the Mt. Hood loop and to Dallas, Bend, and Eugene. Starting from Salem Saturday morning Mr. Wil son accompanied by his family. intended to make the trip around Mt. Hood loop. On reaching gov ernment camp the party decided to drive I to Hood River for din ner. After dinner they decided to go on the The Dalles. Here someone told them that the roads were very good to Bend so they went on to Bend arriving there Saturday evening. Sunday morn ing the . party motored over the McKenzie pass stopping at Belk nap Hot Springs and arriving at Foley Hot Springs for dinner, and returning to Salem by way or Eugene in the afternoon, the dis tance covered was 531 miles and Mr. Wilson reports the roads In good condition with the exceptions the lower McKenzie river road. Mr. Wilson has driven nearly 1S0O miles in the last ten days Making a trip to the Pendeleton round , up, several trips to Port land and the trip around the loop Sunday. He drives a Buisk mas ter sedan; , SWEDISH ENGINEERS TO MEET DETROIT GROUP , DETROIT. A joint, meeting ot the Detroit Engineering society and the Swedish Enginering so ciety will be held Friday evening, te the rooms of the Detroit or ganization. The principal speaker will be C. E. Johansson, engineer of gauge for the Ford .Motor com pany. The meeting will be pre ceded by a dinner. The coal strike that the people will really notice will come when as they strike the bottom of the bin The 64 th Oregon state fair closed last evening and is now history. The automobile display this year far exceeded any display of automobiles ever held at any previous fair. There were more cars -displayed than ever before, and more new and Improved mod els which aroused the interest of the public. It is Impossible to ascertain the number of sales made during the week by the various dealers hav ing displays, but undoubtedly the number is large, and the list of prospects obtained will furnish material for salesmen to work on for some tiie to come. The writer would like to give each display represented a per sonal mention in these columns and tell of the wonderful "how- lings, but space and time will not permit. One thing that must be mentioned, and that is that one cannot help but realize that the automobile offered today is the most car ever offered for the money in the history of the auto mobile Industry. TAXING MISFORTUNE AUTO SEMI IS L Salesman for Local Automo bile Concern Constructs Attractive Display r 7, accurateMike i Mr .-. I Bearings- must contain a large percentage of pure : virgin tin to give satisfactory service. We handle 1 a McQuay-Norris Bearings because they are 85 pure virgin tin. ? " ..,11" jtr: : This famous line of connecting rod and l ..(.. ....... crankshaft bearings is the best obtainable. Complete size service. SMITH & WATK1NS Rolleigh Hendricks, salesman for the Bonesteele Motor com pany, is a real artist when it comes to making up attractive dis plays. Accross one corner of the Dodge Brothers display of the Bonesteele Motor company at the state fair last week he set. one of '.he Dodge sedans and constructed background of columns, circles vnd designs which blended in very veil with the car. The Construe ion was made of , plaster board ith- plaster parrls t mountings In ted in harmonizing colors. The iisplay was unusually attractive nd drew many to view the cars Mr. Hendricks, had a very attract- !ye dindow display In 'the display "bom of the Bonesteele Motor company during the hollidays last. year. ; KANSAS DEALERS- BATTLE AGAINST THE AITO TAX TOfEKA, Kan. The Federa excise! tax on automobiles is be coming more and more an added tax burden upon the farmer and agricultural interests. This is the argument Kansas automobile L i utpaierp 4Xi vr. mi pressing uyuu ou- tor Charles Curtis, Republican leader in the Senate, and Senator Arthur Capper of the agricultural committee. V Topeka dealers are writing let f BEGINNERS learn to rid within m block. Tbt low-hung motor - makes ifasy and s fit to handle. Simple to operate. Park it anywhere. Takes Ettla garage space. So con venient you'll want to tide it everr whe on huiiiiiM or pie ure. It willave yoa money, time, and she leather. It b the economical, onal mount yon hart momical Pr always needed. Ctrwte mandte it. The price it ( law. Omr payment plan u easy, f Come in and See ill "JJS ? (Prom Automotive Daily J(ews) SUPPOSE tliere were a law on the federal statue books to the effect that when a farmer's barn burned, he had to pay a tax of 2Vj per cent on all the building materials-needed to! replace the tost unit. Suppose there were a law that when & citizen of these free United State lost ;a leg, Jie -had to pay . a tax on the artificial limb needed to replace the lost member. And bear with us a moment longer while we suppose that the American farmer who lost his crops through drought or cloudburst or other act of providence, had to pay a tax on seeds needed to replant the damaged area. If such a state of affairs existed, we fell reasonably sure that there would be such a' storm of protest against penalizing misfortune that our law-makers would repeal the statutes with' all possible haste. And yet is this very different from im- , posing a tax on parts needed to repair a motor, car damaged-through accident or service? This clause of the excise tax on motor cars is one of the most offensive of aQ. It imposes a penalty on misfortune. If there Were no other reason for the repeal of the excise tax on motor vehicles, this impost on repair parts would be enough. !Work for the repeal of the law. Congress has already committed itself to the prin ciple of excise tax reduction.. It is. estimated by compe tent authorities that the cuts made last year in taxes on trucks, tires,! parts and accessories saved automotive buyers in the neighborhood of $25,000,000. If the re maining taxes on motor vehicles and parts are lifted, there will be an additional saving of approximately $125,000,000. AUTO SUPPLY GO. HOW IS BilB Western Auto Supply Com pany Enters Radio Busi ness Set Built for West ters to the two Kansas senators that the big increase In the auto mobile business this year was as well as to the Kansas members tfrom the agricultural communities of the House. They also are re questing dealers throughout 'the tate to do likewise. They declare where farmers and. stock men are buying closed cars for year 'round service. The city business, they I factured to Western Auto specifi declare, is just holding its own. cations by one of the largest and The announcement that the Western Auto Supply company has entered tfee radio field by making arrangement for the manufacture of an exclusively designed set for their owq use will prove interest ing to the thousands of Western Auto customers throughout the western states. Mr. George Pep perdine. president of the Western Auto Supply company, has been investigating radio for many months with a view to placing an efficient j receiving set and com ponent equipment on sale in West ern Auto: stores. His knowledge of merchandising conditions and the advantages of buying in enormous quantities will undoubtedly make it possible for buyers of the Western Air Patrol, the new Western Auto set, to own a high grade radio receiver with out paying the big price that is asked for equipment of similar quality and performance by retail ers .who do not enjoy the low unit prices gained through buying on a large scale. The Western Auto's new radio equipment, to be known and sold under the name Western I Air Patrol, is, a five tube tuned radio frequency set. that is manu- most . reliable manuif acturers of radio parts In the world. The set has been specially designed "for test performance under western conditions and .functions splendid ly in test spots' that have given much trouble to many well known receiving sets. 'M ' In building the Western Air Patrol much attention was1 given to the design that would assure sharp selectivity and make pos sible the tuning -out of nearby high powered broadcasting stations- without sacrificing touch quality. The tone and volume of the set, coupled with its extreme selectivity, are surprisingly fine. The marketing of this set by the Western, Auto Supply company marks a hew sales policy on the part of the company. The radio, when the, customer so desires, will be sold on time payments that are so arranged as to make pos sible its purchase by everyone. The Western Air Patrol will be sold complete, even to the instal lation. -The set itself la cased within a genuine walnut or maho gany cabinet and is furnished, among other component, equip ment, with a handsome cabinet speaker to match the finish of the set. J ' AUSTIX-8AX AXTOXIO . TREATED TO Bt'S WAR AUSTIX, Tex. A bus was is on for the rich Austin-San Antonio eighty-three mile travel and has resulted in the past, two weeks of cutting the bus fare from 12.75 one. way or $6 round trip, to $1 each way. The railroad fare is $2.88 each way. SEDAN IS LOW PRICED JlfEVEIAXD SIX SAID TO. REPKESEXT GREAT VALUE 'One of the new model an- touncements of the Cleveland Six wnicn has made it necessary . lor the'factory to increase its produc tion schedule by leaps and bounds is the special six sedan' states R. , I. aicDonald, local Cleveland alx distributor for-thls popular six. j "It is a big roomy sedan seating five passengers and is mounted on the special six chassis which In corporates the one shot automatic liuhrication system and the mile age motor. j "The body is hung low and Completely paneled in metal. Poors swing wide for easy en trance and exit. Interiorly the color scheme is gray. Beautiful broadcloth constitutes the uphol stery and the Instrument board is finished in Circassian walnut. The rear doors have Individual pockets. i "Balloon tires ' are standard equipment while four wheel brak es are optional at a slight extra cost." The Chinese war is so old that it has produced 8789 generals. Many a checkered career ends in a striped suit. Headlight Adjusting and Repairing Done By Men Who Know How it BARRETT BROS. GARAGE 1900 Xorth. Capitol , - , i . V ... I . -; ' . i : I l : Keeping Buses on i Schedule Time IN the operation of our 42 buses, we appreciate the fine service and mileage given by Firestone Tires, and the co-operation we have received from your company in helping to keep these buses- running on schedule time. ' i WASHINGTON RAILWAY i CSl ELECTRIC COMPANY j Washington, D. C son THESE testimonials, from the Washington (D. C.) Railway & Electrib .Company and the West Chester (Penn.) Street Railway Company, are typical of similar expressions from electric railway bus operators all over the country. They emphasize that the important factor in keeping buses operat ing on regular schedules is dependable tire service. KM Firestone Cooperation Aids Bus Service Development FOLLOWING the consolidation of tnia Company's , ztnsiv motor baa System In southeastern PennayWania, we flttbe not important Step was the solution of the tire problem, t seemed good judgment to place our whole tire problem n the hands of some Company equipped by experience to work out for nr practical methods for handling what we consider to be one of the. most important and difficult phases of successful bus operation. After complete consideration we decided to utilize Firestone tires and service for oar entire system. As a result t decided improvement in regularity of ; service has occurred. The genuine satisfaction we have in toe way our tire problem is working oat under your direction, makes it a pleasure to give your Company this credit. Charles B. Cooke, Jr.. Pnudent j WEST CHESTER STREET RAILWAY COMPANY West Chester Pehn. . The Firestone Bus Tire Engineer 'first deter mines; the proper type and size of tire- and then establishes service facilities to insure getting all the mileage built into the tires by- the exclusive Firestone Process of Gum-Dippihgr It is this combination of highest quality tires and -their practical application to ;,tick'h.aliid'- bus' transportation requirements that insures mainte nance of schedules at minimum cost per mile. These elements of mileage, safety and economy are ; vitally .important to, car owners, i Go to the nearest irestojie Pealer equip now with Gum Dipped Balloons wh;le prices are low. I&OST 1 MILES PR DOLLAR lira Joirgepsee Corner Ferry and High -Salem, Oregon Court at High Street rbone 44 tat. HARRY W, SCOTT I' "The Cycle Man ; A MB R I CAN S SHO U LD PR ODUCE' THEIR OWN.RUBBER.M: 147 S. Commercial St..- Fboo pS -. i .ti; 2ft?-