The Oregon statesman. (Salem, Or.) 1916-1980, August 09, 1925, Page 21, Image 21

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    THE OREGON STATESMAN. SALEM. OREGON
SUNDAY MORNING. AUGUST 9. 1925
OVERLAND OWNER DRIVES I
- CAR FOR NINE YEARS WITH -r
24.95 REPAIR EXPENSES
Unusual Experiences of South Dakota Man is Typical of
Overland Quality at Low Cost
Important factors to tb manu
facture of Overland cars, as prov-
n daily by enthusiastic ' reports
, from owners, include, factory en
gineers declare, an unusual built
in quality that . insures long, life
and fine service in the hands of
Overland owners.
Ever since Willys-Knight first
brought out the Overland four
cylinder car, quality has been the
all-important feature, coupled with
the lowest possible price, accord
ing to company of ficials. Thous
ands and thousands of Overland
owners are highly enthusiastic
, over the performance of their cars
l and unusual illustrations of Over
tana penormance aaiiy reacn ine
Willys-Overland factory.
II. M. Vandergraaf of Goodwin.
S. P. purchased his Overland in
June, 1916. ''This car has been
in continuous service since its pur
chase." he writes, "and only yes
terday I drove it more than 200
miles through mud and over bad
roads without the slightest trou
ble, carrying four grown people
and four children in the car." .
One company executive, in com
menting on this owner's letter, de
clared: "That is Just typical of
the built-in quality that has mark
ed Overlanda since we started to
construct them'
! "My total expense for parts, me
chanical service, etc," continues
.Vandergraafs letter, "has been
but $24.95 in the entire time
have had the ear. A neighbor and
myself overhauled the engine, last
winter for the first time in the
nine years excellent service this
car has given." Such Illustration
of the frae performance of the eco
nomical Overland cars over a long
period of time are everyday oc
currences at the factory, ' Willys-
Overland officials declare.
OXE-PROFIT
PRonrcnox
Aside from the inevitable econ
omies effected; through large scale
production, studebaker has been
able to accomplish many savings
in me manuiaciure or us . cars
through making I every vital part
in its own plants. With the ex
ception of Ford this concern is the
only manufacturer making in its
own plants all bodies, engines.
clutches,- differentials, .steering
gears, springs, axles, gear sets.
gray iron castings and drop forg
ings. Thus Studebaker in the fine
car field and Ford in the low pric
ed field save the profits of outside
body and parts-makers. This ad
vantage has enabled Studebaker to
keep the price of its cars consist
ently low and pass on to the pur
chaser the maximum values.
In announcing -new prices.
Studebaker specifically points out
that the price changes have been
made without; sacrifice in. mater
ials or workmanship in the prod
uct. With the exception bfbump
ers, motometer and spare tire and
cover on the Big Six. models, the
new prices apply . on ; the same
Studebaker cars which have been
sold to the public so successfully
throughout the year.-
VICTOR N GLIMB
palomar Mountain Conquer-
I ed by New Model; Feat
1 Said Remarkable
pyeucisHo
F
B
WIS
A.I. Eoff Declares Most Peo
ple Are 'From Missouri'
On This Point
"You say the neighbors are
talking about Mr. Meekson?
"Yes; because; .they seem him out
with the lawnmower in the morn
ing and with the baby carriage in
the afternoon, they say he has no
push." Boston Transcript.
!
Oregon Special Tires
Are being manufactured right here in Salem .by the new
i ;. Remoulding Process -
Look at the prices
30x31 Standard
iMxitli Orerslze Cord ..........
Cord
Cord .............. .
Cord
31 x 4
33 x 4
33x4
.$ 5.05
. , 7.45
. 8.05
. 0.05
. 10.05
SAN DIEGO. Aug. 8 Add the
world-famous Palomar: Mountain
to the long list of steep western
hills conquered by the Star car
during the past six months. A
standard Star touring car, stock in
every detail from radiator to tall
light .was driven to the summit of
the mountain over the winding
Palomar grade, locked in high
gear. -
I The run was under official ob
servation. Frank' E. Longoneckor
of the San Diego Union-Tribune,
serving as observer. The gear
shift lever was removed from the
carat the start and carried, by
Longoneckor throughout the run
which Is considered the greatest
high gear power, demonatratfon
ever achieved in the entire history
of the motor car. j
i A novice was at the wheel of
the Star car when it scored this
wonderful record. Bill Weeks ) is
the name of this man who had
never before made' a bid for hon
ors as a "stunt" driver. He is a
quiet, unassuming chap who
serves as a mechanic in the shop
of the Lod Angeles branch of the
Star -Motor Co. ' and it was to
prove that it doesn't require ! a
trick" driver to pilot the Star
car over the steepest grades In the
country, that H. W. Curtis, direct
or of sales and branches for the
Star Motor Co., selected this quiet
mechanic to drive the Palomar,
The work of Bill Weeks is all
the more remarkable.; when it; is
considered that many of the
greatest drivers In this country
have been trying to make the
Palomar In "high" ; for many
years, using the most powerful
and most expensive cars but al
ways without success. ; Men who
have starred on the speedways.
dirt tracks and road race cources
of America and Europe have had
a fling at the Palomar grade, but
it remained for the Star car, dri
ven by a novice, to turn the trick.
The actual climb is 17 miles In
length. There are 184 turns j in
the road and 164 of these are of
the "hairpin" variety. Most I- of
these turns are on a steep grade,
which adds greatly to the diffi
culty of making the climb.
Jirftt WestemAuto Supply Co.
Bring your old tires and trade them in or better still
have them remoulded and take them home like new.
CapitalTire Manufacturing
Company i "
215-245 Center Street Phone 39S
FOR SALE
1017 Ford Touring
'..-, In A-l Shape
Price $100
Barrett Bros. Garage
1D07 X. Capitol j
Most people are from Missouri,
states A. I. Eoff. president of the
Salem Automobile co. of Salem,
when It comes to buying a motor
car.
When 3 new car is announced
and is put on the market it must
run the gauntlet of public criti
cism, which is indeed meriless in
Its verdict till it Is shown the new
car has merit.
Strong, Indeed, must be the
manufacturer who comes out with
a new car for he is & good deal
like the politician, who has never
rah for office but is Induced to do
so by his friends. Prior to his en
try into the race he has the re
spect of every man woman and
child in his vicinity, hut after he
had entered the race, were yon to
believe what you hear about him,
he should have been In the pen or
dangling at the end of a rope long
ago. -
This politician In some way is
elected and makes good in office,
and then listen to the praises, "we
told you so. We knew he would
make good.' Let this same man
make some blunder and then lis
ten to the condemnation of the
public. 4
The advent of some new car Is
like the politician, if it makes
good there are a lot of fellows to
say, I told you so," let u prove
not to be up to standard and then
listen. "We told you it was rot
ten, and we knew it would never
last." j
AH of this "bunk" was i tate
about the Star when it started on
its voyage and there were thou
sands ready to send it to perdi
tion, but there is an old saying.
'right will succeed." The Star car
was right from the start and is
right now, and those who were so
anxious and willing to condemn it
at the start are now telling the
public "we knew it would sue
ceed."
It takes a long time to perfect
a new automobile and place it on
the market, but if It is right noth
ing will stop its . progress.
Star has steadily increased in
sales since it was first placed on
sale and nothing can possibly
stop this progress, for the car Is
right and the public Is fast find
ing this out.
Star has been third In register-
ations In Oregon for over two
years, and In California;. the critic
of all automobiles, bought 1494
Star cars In June this year and
stepped to third place, an un
heard vf record.
The fellow that was from Mis
souri has been ' shown and he
knows that the Star Is right, and;
jby far the greatest buy for the
! money.:
Motor camping, as a rule, con- the clips for the handles are held
sists of one night stands, and for last with rivets. j
this reason it is necessary that all i j;fcth the knives and forks
a la . T 1 a
FI.OU lu De a rumim ana rusunw
sw-el. A canvas roll, with com
partments sewed for each separate
rticle. will aid In carrying the
RETAIL PRICE SLASHED
i ON OVERLAND SIX CARS
Di:iAXK SKDAXS REDUCF!" TO
; MICH IjOWKK KIGI P.KS
Huge rrodartion Volume and
Popularity tiUen As ltr
1 Ma fur Cut
the equipment should te chosen so
that it can be packed and unpack-
ed in a few minutes time. j
As eating la one of the most im
portant factors of camp life, man
ufacturers of equipment have paid
much attention to the develop
ment of stoves, rooking equipment
and utensils.
' The motor restaurant fits In
very well with the camping
scheme. This compact outfit con
sists of a dust proof and water
proof case' fitted with tab'e' cut
lery and dishes for a party of six.
Plates, spoons, knives, forks. Jars,
cups, salt and pepper shakers
even six linen napkins are Includ
ed in the case. . A quart food jar
and a quart Icy-Hot bottle com
plete ine set. Tnese two mem
bers or the motor restaurant
make It possible to -have the
utensils and will keep them from
getting lost. A long handle cook
ing fork, two butcher kniven, par
ing knives and a can opener
should be carried in a similar can
vas roll. j
An putfit of this kind will be
more, compact and therefore bet
ter suited for tamping than any
bulky kitchen pots, pans or dish
es. Utensils and dishes taken
I -
luncheon either icy cold or steam
ing hot. as the camper desires.
For pots and pans, the motor
camper can do no better than pro
vide himself with a set of alumi
num nesting dishes. This popular
idea In utensils and table equip
ment is so arranged that each pot
fits inside the other so that when
packed the complete outfit takes
up a fraction of the space as when
in use. i
Such a set consists of three ket
ties hIx. four, and two and one-
half quart sizes; soffee pot. fou
cups, four plates and two frying
pans. The entire outfit telescopes
into the large kettle, and the fry
Ing pan acts as the lid. There are
no joints to come unsoldered as
i Apropos of the figures for the
first half of 1922 which showed
lib extent loual lucreae in produc
tion of the company over lis p-ak
hftlf year. Willys-Overland an
nounce?! a price reduction on the
popular Overland Six DeLuxe
uun.
! Ever since the introduction of
Willys-Overland's complete two
linen of fours and s i.cn at the New
York show last spring the automo
bile industry bs forussed Its at
tention on t! new line of . six
dure the unusual In six cylinder
ears of this type and class. .That
the Overland Six Ie Luxe sedan
I as proven worthy of all claims by
Its manufacturer Is indicated,
rorupany officials say. by tha de
rided acclaim Instantly made for
this popular model.
Advertising by radio Is demon l
tion hard on the helpless audl
nc. J mcile Aw. Johnnie, let me
spin your top a while.
Johnnie fi'way; tUlif is a one
man top.
"Cas will win futnre wars." ie
rlares Capper's magailne. It s too
had that fas wins so many politi
cal war.
cylinder Ov.-run1 cloned cars:
which made such a decided im-i
from the kitchen with attached 1 , . . , ,
v , . , . , 'The price cut on the Overlanl Six!
handles and of varied sizes are
never satisfactory for ramping as
the equipment made solely for
that purpose.
Next Week -Lighting the Camp
SAMMY SPARK PLUG
r
fEvt -at Sl
Says:
Acting without thinking la like
shooting without aiming; and
driving without good spark plugs
1 lik aiming without hooong.
Try it on your car and see. ,
AUTO LAUOU5
Cfmtrj Bey mIf$ tWiy
minut$ driv ft cm kr.m
Emm 84t "TXirif mtnmtt$t
Wf. ih$ drrtismrt I."
2?y "Will, kirn iVr m4
T fwm kirn btlirv th$ dvtrii
m. ml(r, bt I Vi tryif t
DeLuxe sedan follows closely on
the he-U of the price reduction
announcement on the Overland
Six Standards sedan which was re
cently slashed.
Sales figures at the Willys
Overland factory how the Over
land Six DeLuxe redan to be one
of the most popular models ever
produced by the company. Fol
lowing Its introduction to toe au
tomobile world at the eastern au
tomobile shows, orders were takn j
o quickly lor this model that
the , company's production
schedul- for this and other nvde:
for 192S was Jumped until the
first six months of 1923 proved
to be the bigce't production re
cord of any KiiuiUr period in the
history of t!.e Willys-0erland.
I The Overland Six DeLuxe sedan is
a iffur-door six cylinder type or
car.; finished in a deep blue with
the popular two tone color scheme
above the beading. The story of
the production -of this fine six
cylinder car marks a long period
of thorough experimentation and
tiial until Wi!lys-OverInd ha
proven to its own satisfaction the
ability of this car to stand up un
der the hands of thouatds of
owners and drivers. The Ictrodnr
tlon of the Overland Six marked.
in addition, the culmination of
nfOnths aad months of Intensive
ttudy b trained engineers to pro-
Seven out of every
ten motorist make
certain of better
motor performance
by using Champion
Spark Plugs.
Champion X for Tord$
60c Blue Bex er ll
iTCrt. 7 5 cent. TK
g enuine Have doubUib
bd coret tUlltnanlte.
Buy them from your local
dealer.
Champion Spark Plug Co.
Wind.. One !.
I HI 2
1 . . f i;
EFFECTIVE THIS DATE AL L STAR PRICES REDUCED
Former
Prices
Regular Roadster with '
oversized straight side cords.
Regular Roadster f (-
with natural wood wheels and
and 4-40 Balloon TIi-UJ..IJ-----$6940
Standard Touring!)
with oversize straight side cords..!. $684.00
Standard Touring ! ,
with natural wood wheels and
4-40 Balloon tires ....
New
Prices
Reduction
.$680.00 $675.00 $ 5.00
.$845.00
Sport Touring .
Special Sport Touring t
with genuine Spanish leather upholster
ing with trunk rack, trunk and suit cases $885.00
Coupster ii:..!.... : .J$825.00
Sport Coupe Li
Sport Coach
Sport Sedan ......
$945.00
$995.00
$690.00 $ 4.50
$680.00 $ 4.00
$695.00 $3X0
$815.00 $30,00
$855.00 $30.00
i $795.00 $30.00
; $915.00 $30.00
I $965.00 $30.00
$1025.00 $70.00
Large increase in Star sales, which speeds up manufacturing, is responsible for this
reduction makes it possible. !
Star's prestige is gaining byi leaps and bounds and is truly
"Tomorrow's Car Today"
: j;.; ! ji
ALIME-tf the Spirit
New
Lower
Prices
Standard
Sedan
$895
DeLuxe
Sedan
$1095
f.a.b. Toledo (
of the West '
- ' - .
There are hundreds of vacations ahead of you in the Over
land Six at the price of one or two.
There are thousands of miles of everyday service that will
increase your belief in the real value of a motor car.
There is a new sensation for your pocketbook in the low
price that buys so much real automobile. .
The specifications place tills outstanding car in a class cost
ing hundreds of dollars more.
Appearance and performance are entirely beyond compar
ison among cars of anything like the price.
Let us show you by demonstration.
(WERMND
X
Every car manufacturer today has to take off his hat to Star
V for performance and stamina
SALEM AUTOMOBILE CO.
VICK BROTHERS
F. G. DELANO
151 NORTH HIGH
A I. EOFF
High Street at Trade
Telephone 1841