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THE OREGON STAliisMAN. SALEM, OREGON
- SUNDAY MORNING; JUNE 51; 1923 -'
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The New Ghryslen Coach
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The Coach is the latest
addition to the Chrysler
line : CJbrysler-lesig7i-ed,btidy.;i
by Fisher.
Coach is richly, uphol
stered in an exclusive
a nd he a u ti f u I pas tel
blue- and gray plush
."' 1 :Y;'o '"J !-:fi::ix$
1
The basis of its beauty is the ch4raeter-j
isuc aynanuc symmetry the result is
the Iongr, low, sweeping lines j
" '
CilRVSLER'S CAREER
1
FORD
'S
Similarity Is. Seen ir Pro
gress Madefy Motor-Car:
j Caf Organization . i
Sales Expansion of Maswcn
Cliryslr OranlzatJou la ,
$12,04K,(OO Annually
DETROIT, June 20Announce
ment her today, that the volume
or Maxwell-Chrysleriale3 is, ex
ceeding $120,000,000 per, .year
emphasizes the .amazing growth of
the organization. headed by Walter
P. Chrysler. Within, four, years,
under Mr.; Chysler's leadership; It
has grown to be one or the largest
American Industrial .concerns The
strides it has made, and its' known
plans for the future, hare resulted
in recent weeks in numerous eom
parisonl otthe careers of the auto
motive industry's two foremost
men Henry Ford and Mr: Chrys
ler himself. v :;" ' ' : :' .
For a dozen years the identity
of the latter was largely sub
merged in his rwoTk. Within the
industry itself he was widely
known as a master of ' production
second only 'to Mr. Ford in the
magnitude of his operations.
But . to the world .at -large, un
til a few years ago. he was almost
an unknown quantity. , - o
Then-with startling suddenness
and .sneed. Jjia anCa iegan,lo s-,
sume a large importance. " To the
public . it seemed the beginning
of a very successful and intensely
interesting career, f Actually - it
was the culmination before the
public eye of ;-a long period', of
preparation behind the scenes'-of
-a score of gigantic. manufacturing
operations. i I . " . ":
Like Henry Ford Chrysler. had
humble beginnings. His first work
was that of aij engine wiper in a
western railroad roundhouse in
the little - town of Ellis. Kans.,
where he was -born. ; Like Mr.
Ford he was, and is, highly in
dividual, highly, national, and al
ways interesting. The tw,p names
began to link themselves together.
Quick to utilize i: comparisons,
.those in the industry who know
both men began to parallel the
careers or Ford and Chrysler. , t
With hluntness comparable to
that of Mr. FordrTTaiter Chrysler
disposes of this question la a few
short sentences. -..it (
"Henry FoTrtLi said the other
day, "is .jjceVeminenU ,-; He? ,pre
"empts his particular field -beyon4
hope of rival rVvj. Only one man jn
a. generation,! ica.n -hope .to -contri--bute
so much to. the economic well
being of 'the worldilanv perfectly
conscious that a comparison of
my career with his is a compli
ment and or value but I cherish
no delusions. He stands alone and
always will.'? ;
OAKLAND IS VICTOR IN
v CLOSES CAR GAS TEST
KCOXOMY
IS wox
Miles
RUX IX YOSEM1TE
BVISIX SKDAX
Gallon on 300
31iIo C"birsei-TMJs rint.
' of Oil 4
i By winning; i the closed cor
charapionshfp and class -award in
Itha recent Camp! Curry Yoseinite
nconojhy "Run, ther Oakland . Six
has ; aded one knore to its long
record pt consecutiVe victories ,in
America's : outstanding economy
events!. K. . -i I i f ! ' r " ; "'!
Inthis important cdntestj open
to stock cars of anyjsize ,or make,
a .strictly stock Oakland f Landau
Sedan not, bnly captured' these two
honors, but alsoitook Second place
in the. grand sweepstakes only
one other; conteetanr a; light tour
ing car, exceeding Oakland's hlghT
score. i ;
i Oakland- made an average" , or
22.86- mUes.per galion .of gasoline
over the 30 ) mile counse, ; which
includes; bme I of they steepest
grades and most, trying roads on
the Paciric Coast - The; car with
Its load or passengers weighed
3,847 pounds; Only one pint of
Oil and ; 4 ' pints . of 'water were
needed, for the trip.
WEW WIRE CABLE MADE
NEW YORK, ! June 20 The
first .basic .improvement in wire
cable construction in more than a
century. Is announced , by - the
American., Cable company after
five years of research and expert
mental &a?JCr -ViZTie:
" The new rope is made of "wires
"preformed" to fit in place in the
I complete strand without twisting.
THIS is the first time this has ever
been -i successfully f accomplished.
The, older method, followed since
cable was first invented, has been
to twist. the wines after being as
semblod In,. strands., By; the new
method a cable' has been produced
which lean be used longer with
greater, safety than ordinary wir
rope. Wires and strands broken
or cut He flat in-the-new rope .and
do not fray but.' f
Because; of the increased reli
ability of the new rope it is found
particularly adaptable for airplane
and airship use where wires must
be unusually trustworthy. . A new
fleet of coast ipatrol boats recently
put -1 in ! service by, the government
toucurb rum jrunners is equipped
with the cable. ; , -
LARGE CITIES IMPROVE
SUMMER CARE OF
battery tjeedeb
YEArLYFM0DELS,iiQTj;Pt
BEMADE6YSTUDEBAKER
MACHIXIS j AVILli BE, KEPT
J COXTIXUALLY rP-O-DATfi .
IurcliasT AVni Jfot . Find K11
Car On His Hands, Factory
Declares
HoflWeather t Problems, Are
.; Solved by . Preventing
" "Excessive Charging i
Many Fall To Tiikn Precautions in
Summer.; Water Level Mast bo
Kept Up For Ik'KttKesnlts l ft
The . mojtoring' ' public - is fairly
well.- in formed on the danger : of
letting 'a battery freeze and ofl
jthe general subject of storage iat
tery care .in winter, but. according
td Joe-Williams, local fhemb'erfpf
the WHlard battery ,.m.ent. few Jer
sonts kAow of : the dangers of the
summer and hot weather1, where
their hatte'riea are-'concerned.
'.-.The . greatest danger-is a -com-binuatloa
'df an excessive; ckarg
Ingf rate, Tlack j of . distilled water
and a long drive' on a hot day.
Any one of the three taken alone
is dangerous enough to the- life
of the battery- and any two ' in
combination may ruin, Williams
Bays, ''because If it is right ! the
other dangers are lessened - to i,a
great Qegree." f; ,
- Anyone can, put -water in their
battery, he says, but the claims
it is better to harve it done at a
reliable battery service station as
other conditions of the cells can
be checked over at the time.' j
. "In addition; tc. Jheinotpr. . heat
and tne'suminer heat, the 'battery
generates the heat within itself
with use and Unless properly cared
fofMn summer, the plates will
warp and be destroyed." he says.
Announcement, is made today
by The Studebaker Corporation of
America . of discontinuing the cus
torn of presenting a new line of
aut'omoblles each year. . a j
' Instead of bringing Studebaker
cars dramatically, up-to-date once
intwelve months, this company
proposes to keep them up-to-daie
all the time, adding improvements
and refinements from- time , to
time, as the merit of such better
ments is proved to the satisfaction
of ; Studebaker's engineering de
partment, which, the Corporation
points out is maintained at a cost
of a half million dollars annually,
Studebaker - believes : that this
policy benefits present Studebak
er owners.. It is also. the belief
of this concern that the policy of
no ."yearly" models enables pur
chaser ot new cars to obtain mod
els that are always niodren, with
out the necessity of waiting for
annual changes ; and without the
danger of their new cars becom
ing absblete. 1-
-1 The dramatic success of . the
prssnt line of Studebaker cars Is
one reason for this omportant
change. During the first give
months of lj)25; Studebaker deal
ers delivered 40 per cent more
cars to buyers than during the
same period jn 1924. On May
31st, the end of the period re
ferred to, Studebaker dealers had
only half as many cars in stock
as on the same date last year.
number of good used., cars that
could 1e "pu rcljased by- his " firm.
Good used : cam are jbeing pur-
Chasedr.rapidly j by the motoring
public. Nor grave declared. U 1
: F Mullerweiss,' special rep
resentative iOf fhe Unlou Oil com
pany,, and Cy I(. Prunr, manager
of. the,. Tide Water Oil ' company
for - this district, also " visited ; the
!tvMn be- interest. of . their, retail
distributees.', ; .Both wereJ well
pleased . by thei large increase in
SOUTH BEND, Ind Junel sa.f Sales In, ,thls . territory.
r - --. t i , 1 1 r 9
yy niter ujfutuuew luaadger ui
SALEM VISITORS ALONG
: MOTOR ROW OPTIMISTIC
INCREASE IN SALES DENOTED
BY 'GENERAL ACTIVITY
Representatives of Auto and Anto
'. Accessories. Say Demand
Is Heavy
Visitors along Salem's automo
bile row during the past week re
port exceptionally large sales in
all lines of cars in neighbouring
cities.' Summer campers and ( tour
ists are also buying heavily pf ac
cessories needed on trips. Gas and
oil representatives reports sales to
retailers, are ' increasing greatly
due to some extent to the advent
or warm weather.
; W. Ti.' Nor grave, representative
of the CorvaHis' Used Car Market,
was In Salem during the week.
and stated that sales in his local
Ity were governed mainly by the
THEIR. RECORDS
. - ; . Motor , Motor
J ' Fatalities Fatalities
' - . 1st 4 '.Mo-dst 4 Mos.
'wi'.!iiH- iV'i fV 1924,! '"-V 1933 .
Kew York ,29a ; 263 '
Philadelphia, i. .,6 i 74
Detroit .... .!. . 81 75
Pittsburgh!..!.. 45?- 42 ;
Los Angeles . .110 78 '
Buffalo 29 ; 28 -
San Franciscd'. 37 ; 33
Kar fur
ssve 7np ysU.
It stand ito reason that you should get more miles of
comfort and safety from C SC LTires ad Tubes.
They are designed expressly for rugged Western ur-
vice, designed and built by a first which pioneered
'thctire business "in the West ovtt to years ago
OtANSLcqt 6C LYON Co., world largest exclusive
' distributer of automotive equipment and tires. ., ,
,Tak look at the tire itself. Sea how it is built to
carry out this purpose. Not merel? one or two iso
lated advantages developed as "selling points," but '
from Cough, over-thick, ants-skid tread to double,
gum-welded chafer strip and rugged, reinforced base,
rwr characteristic is wear-proofed aad strength-per .
fected to tha utmost through th consistent use of
choica materials, improved methods, and, master
'workmamhipthroughoutv ' ;' f t" 'yL
A Western fujucot pledge the wxwifco oTo4il
leadership to make C i L Tikes serve vou better,
and longer, and that pledge is stamped on every,
tire-rthe C 6 L tru JemrC , j , j . f-
ARE THERE ANY BETTER PARTS
i .;: ,:-. ' i ,
' : Than the : 'I ?
McQUAY NORRIS MOTOR, PARTS?
We have their full line ' ,
, SMITH & W ATKINS ,
COURT STREET AT HIGH l?IIOXE 44-
v
CCO 2f. Capitcl St.;., z.j Salem, .Ore. .
1925 Ford Touring
' . Just like new
1924
Circirdher lour
fine shape
1922 Dodge Roadster
1924 Durant Touring
Only run 7,000 miles
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. MOTOR CAR CO.
, - - 217 State Stv Phone 1415
A! bee
the "Western Auto, Supply' comp-
ny,: "succeetiinjgf 'W,' YA, Watson,
arrived- nere airing tne weeK. aaa
has - assumed ' bis new of ttce. He
was' formevlj branch' manager of
the Portland', itore;,' where, by a
coincidence, hef also succeeded Mr.
Watson. The -Western Auto peo
ple ' maintain ;ve'r 10O stores, in
kindspf autoBuetive equipment.
, The -Statesinan cover county
news more j thbronghly than any
bther paper iin jMariorr county. Our
special ; correspondents do it.
4 li
Champion will reader
better service for a
much lob ger time. That
. is why is outselling
throughout the world.
Chum tUinC for Fords 60c.RIm
fiozfur altioihercars, 75c Mora .
than 95,WOd.eaUTMll Cham
pionx.. ysi know the gen
uine by the tLmbU-ri bbed core.
i i
Champion Spark Plug Co.
. f Tbledo. Ohio
, Windsor, jOttti. Lotuion. Pari
; !i?e . .- .. . .
r -it-
-f-
COACH
Jts popularity is thoroughly understood when
' you consider these facts: .,
Five adult passengers are accommodated in
-.'genuine comfort. Dodge Brothers standard
power plant,' chassis and underslung spring
equiproenti are . Coach features.: Observation,
of the . finish, fittings and design will reveal
no departure from Dodge Brothers most ex
acting practice in these departments, i
$1U3 f. o,. bIctroit ?13to rh-livcred
BONESTEELE MOTOR CO.
474 SOUTH COMMKIUTAI, STUKKT
PIIOXTi 42J
jp?-- I 'mill-
Si'.'iiiasUisr K&lM&M ' - ft : IT' III
rP 'yil IB 17V-.
' 'f- 111 -
'jj ill - z
. A .
Par- sv ii
Now Every FaindO Gan Car
Overland Makes It Easy to Enjoy Bigger
Power, Finer Comfort at a Record Low Price
witk:Sliding Gear TraTismission '
Every family that has loos wanted a fine, roomy. Long and low with satin finish with extrawide
powerful reliable closed car and yet has been hesi- doors with a one-panel windshield with line ciotn.
tatjrtg on account ot cost snouia wetcome us latest, upuouiw y
greatest closed car creation by Overland.
Witbia 27-horsepower, dependable Overland engine
y - S ' ?T 11U a I'llVIOVpVTTWl) Uk'VMMlk1' -w ' e-
nuge Fruuu"AVJcll'ulu "X"" uf brakes pressure-feed lubrication.
CTTT A M a vifm that npupr hptnf 6
commanded so much quality.
New
Small down payment 52 weeks to "pay the balance.
AH Sleet Turing, $495 ; All SW Coape, $635 : All Steel SJan. $715; f.o. i. Toledo. -
StandardSedan)
yyop) :i.-cui n. 7M .
Trada Slr;
J
F IN H
Tf O T O T