.3 -J ' Sff.
4
Part Three
Pages One to Six
Report end Autornobilo Scctlcn -Eicycls
Motorcyclo
1 1 .
SEVENTY-FIFTH YEAR
SALEM, OREGON, SUNDAY MORNING, JUNE 21, -1925
i
(I
AUTO GOES AHil ;
'THE EARTH in TEST
Buick Will Have Had 350
Drivers When Long Jaunt
Is Ended in East
Severe Difficulties Surmounted In
Globe-Encircling Trip; De
sert Grind One of ?
Hardest
A Buick' car, which departed
unheralded from. New York city
last December to be driven, from
one Buick dealer to another in a
trip around the .world, is hearing
the end of its long journey.
The car, a standard six touring
model, is strictly "on its own" be
ing unaccompanied by mechanics
or Bpecial drivers. When it re
turns to New York city the ma
chine "will have teen handled by
approximately 350 "different
drivers.
The last difficult leg of the trip
has been "completed, a long run
over the questionable roads across
the continent of Australia. The
car is now en route- to New Zea
land and Honolulu, from whence
it will be shipped to San Fran
cisco and driven across the Unit
ed States through Detroit and
Flint to New York.
The trip around "the world was
conceived tj demonstrate that a
Buick will travel to the remote
a.' such a journey it is always safe-
guarded by service facilities.
The globe-circling car has
made its trip without faltering
Driven from dealer to dealer by
i dealer s representatives only, it
I has demonstrated Buick's ability
to withstand -the man-handling
i from hundreds to! drivers of vari
I ous nationalities, and degrees of
I skill. - ' " ' ' " .
I After coming from the regular
J assembly line- in the factory at
i Flint, Mich.,, it was equipped with
! four spare tires and a. shovel
1 Supplementary tanks on the run-
.1 Aing boards . provided oil, gaso
i line and water for the long runs
i over the deserts and other unin
I habited regions.
! Alter being boxed and sent to
New York City It was shipped
across the Atlantic to Liverpool,
where Its land journey started on
December 21, 1924. The car was
passed from dealer, to dealer en
. route to London. . . y . '
It then was shipped from Lon
don to Amsterdam. With frequ
ent .changes of drivers it passed
south through Europe, visiting
.Brussels and Paris i and finally
'reaching the Mediterranean at
Marselles, France,
. On January 20 it was placed 'on,
a steamer bound for Pprt, Said,
Egypt. From there it was driven
south to Carlo. Then the route
Bwung "east of Suez," where the
real est began. Through Pales
tine and the Biblical country the
car proceeded to Beirut. " On Feb
ruary 5 it left there for Damas
cus and Bagdad,; accompnaylng
one of the desert convoys, of the
Nairn Transportation company,
which incidentally uses J Bulcks in
its desert fleet. ; : '! ;
The Syrian desert was crossed
without difficulty. The Buick dis
tributor in Berut, however gives
some idea cf the country travers
ed in the following letter excerpt:
"The'" road was terrible in plac
es, being nothing " more than a
cart track strewn , with large
boulders, Ih the run over the Le
banon mountains the' car climbed
to a height of more than a mile.
.After spending the night at Da
mascus, the f 4 0-mile run to Bag
dad was made at an average speed
of 3 miles an hour."
The Mesnnotamlan Hlsstrihutora
tok ' the Buick at ; Bagdad -: and
V drove it to Basra "dn the Persian
I' tulrL from whence it wa sent tn
,I?ombay, India, From there it
was driven over indifferent trail
roads across India to Agra, and
finally Calcutta. : i
It then went to Ceylon,1 where
the Buicfc distributors drovoit for
threedays before sending, it te
Perth, on the southwest coast of
.Australia, where , it arrived April
1. The idesert waste, tof southern
Australia, between Perth and
Adelaid, was regarded as the most
difficult part of the trip. The dis
tance is something more than
half way across the United States.
This long stretch - of bad going
was negotiated successfully; as
was the shorter journey from
Adelaide . to Melbourne, near the
southeast end )f the continent.
The car since was; driven to Al
Bury and then to Sydney, from
which point tit was shipped to
New Zealand. ' ." '
After completion . of the globe
Journey. It is -planned to preserve
the car as an object of historical
Interest. -T .. . . ... -" !
The Willamette ralley Is the
center of all farm'tropa In Oregon
nd salem is the heart of the val
ley. Come to Salem to lire, and I
bring all your friends.
; A GLIM
If. W - t 3 ' ' - . ; "
! - .. fV ..
K- .. X t .-. ---v ' Jl,,' .,..Jtj.;W .:,;-.-
f ' f. ' - ,"-- J
?v:t , ; - -
V a VjTvf ; - : -.v.-......
:.. -i -j- - ' " '-1 -' 1 1 1 1 1 pg-.niuj i i 1 3
-',-- ... ? ' ,. ...... u,. ...... ... i -. ..;
. . i.. '
. x- . J-
i -
OAKLAND OPENS SCHOOL
FOR ALL SALES FORCES
TRAVELING INSTITUTION WILL
HOLD DEMONSTRATIONS
i
Caravan o Extend Througliout All
l States; Dealer Endorse
Move
Starting last; week representa
tive of the sales development de
partment of the! Oakland I Motor
Car compajiyj again began a nation-wide
tour; ! among .Oakland
dealers to present the second
course in better; -merchandising.
The first schools earlief in the
year were held only in the large
centers an lasted a .week each.
So enthusiastically were the
schools received and; soj many
letters from dealers warmly torn
meided the work that lit iwas de
cided to start a new fseries of
schools immediately. I j
The second' schools, 'will differ
from the first in that each will
last but two days, with! the result,
however, that there will be prac
tically three times the number of
schools. In other words the! schools
will be brought right to the deal
ers' "front doors."! M r; I if ';
The routings I of the schools
among the 22 sales districts will
be made by the various I district
managers. ' It : is expected that it
will take well Into .September-to
cover all the Oakland Ideklers.
"This i school will bei primarily
for dealers," explains W. M. Cham-
berlin, director of j sales develop
ment at j Oakland, ."although we
are glad to have the presence of
all salesmen who desire to attend.
It Is intended to help the; dealers
to train their own salesmen, and
emphasizes such things as pros
pec lists; salesmen ' and prospect
control , system, "demonstrations
Mere
WRrnl
JL
- i V ' t
Sport that you can get in
no other way a 1 real
thrill ' when i you get
astride one of these I
i- u :i ;-.!' ' ;;l - -i j . I . V
i Harley-Davidson
Motorcycles
We have a limited number of high grade rebuilt Harleys
i that we can place to you on very EASY TERMS.
" i Come and Look Them Over
' ""The Cycle Man"
i ! 147 So.. Commercial Street
w" ---,trj-iiiiiMiiiiiiry;.
and conduct of the showroom. In
addition, the selling problems of
each dealer will be taken up and
the particular application of our
various forms and charts made
on the ground. ! , -
I "It is astounding to note the
desire of dealers and their sales
men for just the type of organi
zed merchandising we are giving
them. The day of the "long haul"
in selling automobllesChas arrived
and the "slip-shod" methods of
former days will no longer go.
Every motor car company must
prepare for the years to come and
take a vital interest in the selling
problems of its dealers. The suc
cess we have had so far is indi
cative of the urgent need - for
these merchandising schools." -
E. V. Joliffe, M. L. Buck and
J. H. i Vickers are the instructors
wo will conduct these schools.
Mount Hood Loop Is Open;
Trip From Base Beautiful
The Mount Ford loop iwas op
ened for travel last Wednesday,
and advantage of the beautiful
drive will probably be taken ad
vantage of by .many motorists.
The scenery of the Mount Ford
climb is unparalelled in the coun
try, and the views are not equal
ed in the1 world.' j ! .
Work on the road has been
completed and the week-end va
cationist would do well to ac
quaint himself with the district.
KEEP WATER CAN CLEAN
With the coming of warm
weather the water can at the ga
rage is quite likely to be pressed
into service. Whon in haste to
fill the radiator be careful to see
that the contents of the can are
what you want and not what you
may not . need. :
THE McKENZIE RIVER HIGHWAY
These pictures werb taken three weeks apo near the snow line in the Cascade mount
ains on the upper McKenzie highway. At that time the road was blocked for several
miles by snow but the road is now open and passable. Above is Ralph Kletzing, ad
vertising manager of The Statesman standing by his Star car in which he made the
trip. The others making the trip were J. ;E. Shelton and Ed Tumbull of Eugene. The
picture to the left was taken at the entrance to the Cascade National Forest reserve.
The reads, especially on the upper portion of the highway are excellent.
DODGE BROTHERS SET .
NEW DELIVERY MARKS
PRODUCTION AND SALES EX
- CE ED PREVIOUS YEARS
Remarkable Increase Is Declared
' One to Sound Business
j j Conditions
Total sales of 'Dodge Brothers
motor cars for the first 5 months
of 1925,' according to official fig
ures just released, have broken
all 'records for the corresponding
months "of previous ; year3. 'Sales
In the United States and Canada;,
from January 1 to June 1, 1925,
increased 15.4 per cent and over
seas sales increased 48.6 per cent
over the same months last year.
; ;Thfs healthy increase appears
even more remarkable," said Rus
sell . Bonesteele j of Bonesteele
Motor company, I local Dodge
Brothers dealer, "when it is con
sidered that 1924 was the banner
year In Dodge Brothers history.
The 1924 sales exceeded 1923
sales by over 25 per cent, com
pared with a loss of 11 per cent
sustained over the same period by
the industry as a whole. This,
of course, made their 1924 figures
a high mark to equal and a dif
ficult one to surpass in 1925.
, "The sound condition of the
business is' equally apparent In
the fact that total sales, week af
ter .week, sjnee the first of March
have exceeded production. On
June 1 there were fewer than
-
..for I've told you that
many tires are being
skimped today in the
price war. SEIBEU
LING ARE NOT and
cost no more.
ZOSEL'STIRE
SHOP
108 South ContmereUl :
PHONE 471
jui::.'. ..v'w
15,000 new Dodge Brothers cars
in the hands fo dealers in the
United States and Canada less
than an average of 5 cars' for each
dealer. Unfilled orders have ex
ceeded cars on hand for several
months. ' '.
"The size of new car stocks is
remarkably small when it is con
sidered that the number number
of diffeernt types of .passenger
cars has been virtually doubled
by the : addition of the special
types "fitted,
bumpers and
ment."
with disc wheels,
other1 extra equip-
At no. time (during the early
months of I? 2j3, although produc
tion was increased from 900 to
1100 per dayj were dealers able
to accumulate the stock they de
sired in anticipation of spring de
mands. v
444
Careful analysis which Dodge
Brothers have made of market
and industrial conditions through
out the country led theni to ex
pect their domestic sales through
out the remainder of 1925 to
show an increase of approximately
15 per cent over last year, sub
stantially the same as shown dur
ing the. first five months.
Dodge Brothers total sales, in
cluding United States, Canada
and overseas, for 1925, according
to the same estimate, will exceed
those of 1924 by 20 per cent. Tliey
will exceed those of 1923, which
was the year of maximum produc
tion for the industry as a whole,
by over 50-per cent.
If a' driver used
your children!!!!!!!
speed near
U 11 ;-
" Thoroughbred of the Thoroughbred"
AMERICA Was Discovered by Investigation.
INVESTIGATE the ROLUN
and you will discover that ill WON the much coveted
sweepstakes cup over all entries in the ECONOMY RUN
of May 22-23, wherein a standard stoclc ROLLIN touring
with 1015 pounds of passengers and luggage made 27.43
miles per gallon.
Thkt the ROLLIN MOTOR is huilt like a finely jeweled
watch.
That the materials, workmanship and the units are of the
highest class.
That the two-tone color scheme in Duco finish are fasci
nating:. .
That is has Style, graceful stream linesswif t and sweep
ing without a single discordant break.
' ' Class 3 ' America calls it. -Topping- Eng
land would say. "Chic" France would exclaim.
A. C.
H
AAG
Distributors of ! ,
. Rollin Motor Company Products
FERRY STREET V
ROLLIN Cars
SPEED n IDE
i:i ni::;i tests
Chevrolet Uses Four-Mile
Track in Performing Se- ;
- vere Road Tests -
Tireless AVhirl Around Snuce
Provides Excellent Study For
Strains in Mechanical
Construction
In an unremitting, search for
possibilities' Si further improve
ment, Chevrolet cars are being
driven constantly around the four
mile "speed loop, of the General
Motors corporation proving ground
near Milford, Mich.
The driving test, which is rout
ine in the Chevrolet policy of con
tinuous effort at refinement, is
being made -night and day. winter
and summer, regardless of weath
er conditions. "
At present seven Chevrolet cars
are i piling up a total of 75.000
miles monthly. "The tireless whirl
provides unusual driving strains
In the quest of Chevrolet engineers
for further opportunities to im
prove the sturdy chassis!, under
conditions to which .the' .cars or
dinarily Would not be subjected
byv the average owner. All models
are Included jn the test group.
Two shifts of drivers maintain
a pace of "between 35 and 4 0 miles
per hour, stopping: only for gaso
line, oil and inspection. The day
shift drives from 7:30 a. m. until
5:30 with a half hour for lunch,
while the night-shift drives from
7 p. m. until 5:30 a. m. with a
midnight lunch period.
The "speed loop" includes three
miles of gravel track, banked high
at the turns and one mile of level
concrete straight-away. There are
no speed restrictions. One portion
of the road' leading j from the
"speed loop" to the inspection
shop has a grade of 11.6 per cent.
Each noon and night the cars
are' inspected and filled with, gaso
line and oil. " At every 1,00 0-mile
mark the machines are washed,
driven into the shop and given a
thorough inspection, the results of
which are listed in a report form.
It is only during these inspections
that .the cars are under cover. At
o
CO.
' PI
mr 1 I ,.. '
111 .
, SALEM
GLETRAC Tractors
f !
all other times they are ou$ o
doors. :
Chevrolet trucks also are under
continuous teat, being driven on,
"Bump Boulevard," an old farm
road which crosses the 1,146-acra
proving. ground. The defects and
irregularities of this road purpos
ely have been left intact. The test
cars and trucks use about 4,500
gallons of gasoline monthly.
'-After being driven ,40,000 miles
or more, each car is ' taken into
the shop and torn down for precl
slon inspection by the engineers.
They may find nothing of interest.
Possibly the test may reveal an
opportunity for some minor refine
ment. If It does, no detail Is too
small or insignificant for consider
ation in the general policy of,
continuous improvement.
OLDS SALES INCREASING
PRODUCTION IN FACTORY IS
SAID LARGER TIL1N EVER
Continued Increase in retail
sales of Oldsmobiles and a general
feeling that business conditions
are good throughout the great
portion of the country Is reported,
by D. S.Eddins, general sales
manager of Olds Motor Works.
The Oldsmobile factory entered
June with advance orders will as
sure it full production through
out the month, and Indications are
that July production wIU be satis
factory. ,
Sales of Oldsmobile during May
were more than 36 per cent great
er than during the .same: month,
last year. This is the third con-:
secutlve month that Oldsmobile
sales have shown a substantial In
crease over those Jot the same
periods in 1924.
"The northwestern section of
the country Is showing remark
able prosperity, according to both,
the reports and orders received,
by our distributors and dealers in
that section." . said Mr. EddMns.
"This excellent showing is extend
ing x practically without a break;
from the western shore of -Lake
Michigan to. the Pacific coast. '
"Other sections "of the country
which have not shown such re
markable gains" as has the north
west are reporting improved con
ditions, end every indication
points to eteadyC . continued pros- '
perity for Oldsmobile.
"Our export business is steadily;
gaining. During May we shipped
nearly 600 Oldsmobiles abroad,
and eb far this year our experts
are larger tha xthey have fceen.
at any time im . our. 28 years oC
manufacture."