i1
ill) ullLli. diS
km of o;::3i
Motor Car-Wot Rival,- "But
;Best Ally. To, Industry,
Says Rickenbacker;
"The automobile is not a rival,
says B. F. Everttte "It U .be most
valuable ally jo all other indus
tries and lines of business. .!
Zt is Just aa illogical just as
Billy for' business men jfn other
lines to rail at.; the ajitomobjle
as a competitor, as it was for tne
workman to reseat the advent lof
the automatic machine too), t
The old . type-setter went 4on
Strike when the type-setting ma
chine was introduced he fimag
Ined it was a rival. It proved his
greatest benefactor, - for "It notJ
only multiplied his efficiency once
he had learned to use it. but -it
made his work easier while doub
ling, trebling and finally quadrup
ling his pay.. ,t ;i. . ; , ; j , ; ;
f And where there was one "type
setter there are now ten linotype
operators, for the extra efficiency
of the machine, multiplied news
papers and magazines gave us a
64 page paper where we previous
ly, had a 4 page. one. This is only!
one of the many examples that
are familiar to everyone.
The automobile 'Is simply a ma
chine which multiplies the energy
of its owner.
It not only, pays for itself but
creates j wealth, aJ -i j,uf chasing
power to buy other thing3. r ,
Before the railroad came, there
really fwere no jfactories--only
workshops. -1 . 4
,'' Priori to that the use of i the
horse -fas limited to only such
small areas as were available for
consumption ot the ' home-made
product - i
The railroad rendered : it pos
sible for makers of everything to
produce1 vastly .more for foreign
j .: r . ! -.- t
The1 telephone did-not supplant
any j other: convenience. ' r On ; the
contrary ,it created wealth Tor the
purchase of other i things thereto
fore unknown in the home, by in
creasing the productive power of
it's owner's time. j . . . -
Show; me a home without a tel
ephone jand I will show you : one
that, lacks most every other mod
ern convenience and labor-saving
device. 1 j :
Put st 'phone In the .office and
In the home, power washing ma
chines.. pian.Qs.p honographs, . auto
mobiles trucks and tractors fol
low,! as jsure as night, the jday.
It is ja truism that the! coming
of the steam railroad, not onlyj
did supplant: the! horse . ibut in
creased his value.! He was needed
more than ever to1 carry products
" Coaches "In" Three. Years
from the source, of Klginj to the
railroad which J;then transported
them to far away markets. In
other words, the horse- proved to
"be the greatest 'feeder I of that
which... was expected to extermin
ate hlm.i. j . ' j .'
Pessimistic people . tare! always
predicting that each new. form of
transportation' .will destroy Tits
predecessor. Experlen.ce i proves
- A NEW TOP
-Make Your Car 'Loo'k Like &ew J
V.ffnra Vara t Inn Tlmo I !
;.McALVIN
V -5-15 S.Chttrch Street
. -
r mmi hi .. .ii.i.isiBp
- i
' L
" i ;
. r . .- - .j - r
DO U
I ': jir ;
, r . . . ; L-.-: . : , ' i. ,- , . : j . . .. - ,: :-. ' ': ? : -X -1 ii- ' . .:
in -i r i 'i i - -T- iirraw m i 11 r -. - ... r l i' ' ' nttTiwit
These cars Illustrates three,!
phases of -automobile progress.
Upper, left shows first Hudson car
ever built without . top, without
windshield; without " many things
motorists have today. The upper
right Is the famous first Essex
coach the grand-daddy of the
ciosed-cars-at-opencar-prices ide.
Below Is a special photograph of
the . 250,000th- coach built just ' a
rew days. ago.
A quarter of a million coaches
in three' years! ;. .i '-J- J ;
. This 'Is the record reported by
the Hudson" Motor Car company,
which originated the cdach type
of car 5ate In 1921. Vp to that
time enclosed cars had cost the
motorist aboVt $ff000 more jthan
an open. one. Now open and en
closed ones sell at about the1 same
figure. Hudson-Essex has main
tained its leadership by f offering
the coaches' at actually less than
the touring cars. . i j
Nine out of every ten Hudson
Essex cars made Is a coach.
This is said" to be the greatest
example of specialization in the
motor car Industry. ,' Just recently
the 250,000th coach was made. '
CEI1TIFIEDIE
is nciiiii
Plan Has rleen ln Force Now
7 Months. Over $2,000
Sold Eacli'Month :
CALIFORNIA AND OREGON
SHOW REGISTRATION INCREASE
Where Your Dollars Have More Cents
U
u
o
a
o
Q
u
0
O
u
o
saa
Type CRR
A new Wiilard
Threaded Rubber
. : Insulation
Crgedaxy
All-Rubber Case
S i .' I : '
Fit mil can. No rdnniladoa
becaoaa there's Threaded
Rubber Inwilation between the
-piatee. 4 ;..! .
JOE WILLIAMS I
. - "The Xtattery Man" i :
534 COUKT STREET " j j PHOXE 198
' 5Ieml)er Willard Battery Men
i
o
c
.1.9.
o
I
C
O
a
n
S3
(A
Where Your Dollars Have More Cents
mm i
Y . : Bead Construction ,
S ' . I ...('., : .. . f '
1 I - ' '
fTTITE new Kelly Tire has a real non-Had
tread. So Tict it doesn't even purr.
- JUL So tough ana ragged, the new Kelly, will
out-mileage anjrlixb we Hae ever known.
r A new jcocstruction, exclusive with Kelly,
makes the head an integral part of the tire.
This gives the entire carcass a flexibility
without Which the new easier-riding, longer
wearing Kelly trtd could never have been
achaeved.-T - ' .1 -1 . . ' : .: '
7e havte;the hew Kelly Cord in dll tiztsL
C I li
-4
-; is2 iii
From Pacific Radiator
California .sales of passenger
cars and trucks during 1924, re
ported oy Motor Registration News
total 189,641. This represents
an increase in state, registration.
of 17.2 per cent, which compares
favorably with the national aver
age of 16 per. cent compiled by
the automotive division of the
United States Chamber of Com-
r.iARidi iidii o co. :
Open Cay and night . ,
S2 S. Commercial St. I ! Phone 3C2
Salem, Oregon
the exact opposite. :
No inTentor of a newer and
quicker method of transportation
has ever been able to predict even
a fraction of the business it would
itself, develop., j
For example, the bicycle, not
noly . did not .supplant railroad
travel nor usurp the package car
rying business, but, in its heyday,
was - the greatest contributor to
the express companies.
Almost over-nighty that ..busi
ness ceased and the pessimists
thought the express business was
on the decline, -'v.-
Almost simultaneously the auto
mobile came along and today sup
plies in the form of parts, tires,
bring more than: three times the
railway express business that the
bicycle did. s '
Even the . express Companies,
themselves, fought the parcel post
because they thought it would de
prive them of business.
In actual practice, however, it
has developed a type of traffic of
its own and ' previously non-existent,
and since the advent ot the
parcel post the express volume
and revenue has more than
doubled. .
For a time, the railroads fought
the motor truck and the passenger
bus, gwhich merely shows they
were shortsighted, r Now the rail
roads, themselves, are among the
heaviest buyers of both of these
types of motor vehicles.'
"The truck has taken from the
railroad a large percentage -of its
"short haul" business. J But that
was the unprofitable part of rail
way freighting. :
"The motor, bus, while it may
deprive the railroad and trolley
lines of a percentage .of passenger
traffic, on some lines, still does,
by acting 'as a feeder qa lateral
roads, .'supply vastly more' than it
takes. r ' ; -i ".f-i ---i )
, - "W now observe that, where
the motor bus . proves so . much
inora . efficient and' economical
than the trolley car the company
simply deserts the latter and sup
plants It with the motor bus.
Far from being a competitor of
the railroads the automobile is to
day its biggest individual cus
tomer, . .
"Paying the highest freight
rate t'dotible first class, the ship
ping of automobiles constitutes a
large percentage of the total vol
ume of .freight in -America.
, "Indirectly, the motor , car ' is
still .the best .ally' of all other In
dustries, because, by the high
wages it pays, the vast quantifies
ot product It purchases from other
Industries drawing as itdoea
from the .mine, the steel mill, the
rubber plantation, the ranch and
lumber Woods the automobile
creates vast wealth and 'purchas
ing power.
"In fact, the purchasing power
of America- the ability to own
homes, to furnish them, to dress
better and live better, has nearly
trebled since the - advent of the
automobile," says ilr. Everitt,
merce. The sale of j passenger
cars was ' 1 7 3,19 0 and the number
of new registrations of trucks in
the stale was 15.851. i , I
A comparison of the total sale
of the leading fifteen makes of
cars to-the total sale of all makes
reveals some Interesting facts.
Eighty-eight per cent, of 152,996
cars, was divided among the first
fifteen; leaving only 1? per ceat,
or 20,794 cars, to he divided
among the remaining 10J. manu
facturers , represented! as having
sold at least on car during .the
year. In other words, 8 perceni
of th!e number sold. -was divided
amongll3 per cent of the number
of manufacturers represented
, canrornia sales ror 19Z4
23.6 per "cent less than in
In spite of adverse summer and
tall conditions and a general dec
line inj car sales throughout .the
entire country, sales in this state
were remarkably strobg. A 12
per cent increase of 1922 sales in
dicates 'the real position of the
industry. .
were
1923.
. Sales of the leading fifteen cars
follow: - , . j
Ford ......... U 56,319
Chevrolet . . . . . . - .24,305
Dodge : . .... .1382
Buick: . . . 10373
" Studebaker . . . . . 10.049
St&F; .r. T5 8 X
Overlaid . . . 4,619
Hudson ... 3,861
Essex 3,718
Jewett 3,553
Oakland ........ ... 3,488
Maxwell , . . . .. .... .. 3.233
Willys-iKnight ....... 2 ,73 3
Oldsmobile T. ... 2.465
: . . . 152.996 . ;
The comparative showing , in
Oregon . is also . excellent. Car
sales ; for the year, showed only
an 8 per .centi decrease, .wnile jcar
registration. was increaaed.80 per
cent over the number registered
December 31, 1923, , j , J,
, ; Preliminary figures compiled by
Motor Register indicate silesvfor
the year at 33,229, of wh'jch 31,
028 were passenger cars and 2,291
trucks. The tendency toward the
elimination of all but a few of the
larger producers is also shown in
Oregon, where 92 per cent of the
passenger cars were sold by 31
per cent of the manufacturers t-ep-resented.
- ' ;:' ,'..
The following fifteen cars cade
up ' the bulk of Oregon's 1924
sales: - . j . i ( I1 !.
Ford
..........
Chevrolet ......
Star .. .........
Dodge
Buick
Overland .......
Studebar .......
Oldsmobile . . . . .
Maxwell
Willys-Knight
Oakland .......
Flint ... .......
Jewett; .........
Nash
Hupmoblle
f .
.11.408
.4,574
. 3.213
1.882
I. 504
II. 493
1,064
777
561
513
450
342
283
283
280
218,636
The morning newspaper is the
market place of the entire world.
An advertisement in It will bring
you larger returns; . . ; .
NEW TYPE SPEAKER PERFECTED
i AFTER TWO YEARS OF TESTS
i ili . I i i .i
w-V-:-:- -Ml
For. years engineers of The Cros-
lcy Radio Corporation in Cincinnati
experimented with loud rspeakers of
every conceivable type, j , i --.
.Daring those years rowel ' Cros
ier, J r,.p residenti. was ' dissatisBed
with all speakers including the ones
with which his own engineers .were
experimenting, fle Insisted upon a
speaker . that would reproduce the
human voice perfectly,, one that
would reproduce piano music per
fectly and, fiSHy. one that was at
tractive, a speaker that . any vromaa
w?ulJ 1 ? prUctto have in her living
room. ;, rr-ineers told . ?Ir. . Crr:Iey
he .was ikWisj, a. .perfect .loud
speaker. "That's what we want,"
he said, I - I - -
Then along came C W. Peterson,
a young engineer, with a new idea.
He had a! speaker. .The principle of
it was different. He had hia speaker
patented, r - Jt represented years of
study and experimentation, i He of
fered to give a demonstration. He
' pitted his model against all types of
spealwcrs. :. The results were start-
ling Mr. Croslcy immediately turned
over the facilities-of his lare lab-
r oratories o ,fr. Peterson and gave
fciim - instructions - to perfect Lis
rpeaker for, Urje. pioduction.
- ilonUis later, another deroonstratSon
was given and this "time Ilr. .Cros-
. ley was satisfied. He pive instruc
tions.,ta 3 into prpducti-Tj
It is predicted Mr. Crosiey's new ,
i speaker will make existing types of
speakers obsolete. :,
Cars and trucks aggregating
6,6oo7ooO have been sold under
the Chevrolet Six Per Cent Pur
chase Plan since this copyrighted
method was inaugurated among
Chevrolet dealers seven months
ago . r.
. The plan, regarded as a funda
mental improvement in automo
tive merchandising, has met with
such uniform approval that , now
more than 2,000 of the certifi
cates are sold each month.
Underwits privlslons a prospec
tive car owner, may start with an
initial payment as low as 35. If
desired, a larger first payment
may be. made. This Is followed
by weekly or monthly installments
suiting the convenience of the
purchaser. These payments are
entered upon the back of the pur
chase certificate. . When the sum
of the payments plus six per cent
interest earned reaches one-third
of the retail price the car is del
ivered. . The balance may be met
either outright or on a deferred
payment plan.
Another attractive feature Is a
provision that a certificate holder
who already owns a car gains
further credit ; toward his new
automobile of six per cent of such
amounts as he may spend ' with
the dealer for service, repairs or
acessories on his old machine. i
The certificate savings are am
ply safeguarded. They are banked
in a separate trustee's account, in
a local bank.- Over 2000 jot these
accounts are established in, dif
ferent banks in the. United States.
In, addition all mpney paid, In on
a Chevrolet. Purchase Certificate
is insured against aH: loss by. a
strong and well known insurance
company. .i i :
Read the classified ads in The
Statesman. Something of every
thing is either wanted or Is for
sale. . -; ' '
CONGO MISSIONARY
i LON'DOK, April 11 Ten years
agoa.young man- offered himself
to the Haptlst. Missionary-Society
for service as a missionary in the
Congo. .. ; , ; -;
The i applicant was rejected by
a doctor,! and- subsequently "went
"into business with the determlna
t!6n 6 devote his profits to! the
cause he; had hoped to serve In
another tray. It was announced
recently that in the ten ; years
since his rejection his gifts to the
society have amounted to : $125,
000. ' ! ; . ;
. - : : y
V
It's the
logical
thing to do
to buy y our
Used Ford Car
from Your Nearest
This Label
h'yoar.
Guarantee
of Value
. . ! tcyllnder! 5-paen f "
' V Sedan
m
WD,
Over three mountain rfinjjes 'round a thousand sharp
turns at a speed so terrific as to smash all previous
records In a dash of 1558 miles!
And without once adjusting brakes!
That was ah incident to the phenomenal performanco
of Rickenbacker Six when Cannon Ball Baker drove
from Canada to Mexico in 40 hours 57 minutes
total elapsed time. L ;
Imagine i what muitlvelieeh the service demanded
of those 4-wheel brakes! f j
Baker insists that it was brakes that made the
record. 5 , T--W'' '' .;H
For while he clicl drive 72 miles per hour on straight
. stretches others Kef ore him had been . ab!a to
: do that. . .-v - t : 'i 'lr:--: . I'' :: ' ''-
Only by holding an higherrage speed, could he
Vhope to lower tne former rSr3: - J ,,
Thatcalled for brakes ability to de-cclcrctc quickly
mt'-'tnriii'ln'et away again with the least loss
of time. ' ;" :;! ; ""-; -
Brakes rnust be absolutely dependable that means
mechanically operated. - :
They must not grab but slow down the car smoothly
is well as quickly. That calls for internal, expand
ing brakes rigid shoes of equal dimensions
In his Rickenbacker motor this great driver had
' plenty of power, land aihatngly Tquick get-atTay.
Add to that the wonderful efficiency and the absolute
certainty of his brakes, and you have the formula
for this and all the other 'records that Baker" has
lowered in this car. l.
Drive this Tlickenbacker Sis yourself it vrill.ba a
revelation to you. j
v; V. -Pettyjclin o.
-A'fter -Ve Sell WeSerVew 219 N. Ccnimcrcial
o - .: f
WORTHY OF ITS
Coo
crO
Ml
i
1 1