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SEVENTY-FICTH -YEAR :"Tv:-'.:- ? Al'MiVtV l " ' " - : SALEM, OREGON, SUNDAY MORNING, APRIL 19r 1925 -- . j. , vv. .. . ,
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ovm
SIXES
TOBESIBI HERE
This Week Set As Date For
Salem Demonstration By
Vick Brothers j
Thia week" of April has beeti set
aside by Willys-Overland ;as- Over
land Six National Demonstration
Week throughout its entire dealer
organization. ' ; - ' "
For. the first time since produc
tion of this. new model was begun
three months ago the factory feels
that its dealers have" been amply
Bupplied with these cars to permit
the carrying out of a program on
such an extensive scale,
"We hope to be able to ' show
the merit and quality of .these
new cars, to a large percentage of
the motorists inthis territory .dur
ing the coming, week,-" is the
comment -of Vick Bres., local
Willys-Overland dealer . when ap
prised of the factory's plans for
the coming week. "We Take this
opportunity of extending an invi
tation to -every motorist to come
in and drive an Overland Six, get
ting the feel of the remarkable
pick-up, power and stamina of the
motor and seeing at close range
the splendid lines and construc
tion of the new six-cylinder Over
land, without incurring the slight
est obligation of any type."
. According to reports from To
ledo, production of this model
has now mounted to 250 standard
and, deluxe sedans daily and has
not yet satisfied .tbef remenddus
demands which are making them
selves felt every wliere.
"Despite the act that this an
nouncement at the national motor
car shows came as a total sur
prise to the motor car industry,
the Overland Six is by no means
a hasty experiment 6n the part ot
WilIy-Overland engineers, but Is
the result of sereral years of de
vetopment and testing, not In the
A LY-ERJ -,
Aiiy fellow, is who
.. . says :
THERE'S AS
GOOD A
TIRE
For he's just plain
Lazy
Too Lazy to come in
here and lose a de
bate. - - t i
ZOSEL'S TIRE
SHOP v
1P8 South Commercial
PHONE 471
i
laboratories by research experts
but on the streets pnd highways
in the hapds of average drivers.
A xfumber f these, cars! were
constructed and turned oyer to
disinterested persons of motor
car experience ; with instructions
to 'break! them down." As the re
sult cjf j these experiences Willys-
Overland J .engineers t have J ' been
able o design a car of unusual
sturdlpess and ruggedness 'In ' ev
ery detail,: with, a imach higher
factor, off safety than , Is enstom-
ar ' :'r:-- :i';-i r':i '-;l
DECLARED
TO STUDY
Mia
Shrewdness in' Purchasing
Cars Developed by Pub-
lie in Later Years i . ,
HDJUSlEflT OF
m iPOR
Hishest
spring
Wi(h .
weather,
see to it
epectons
made, on
e ration
efficiency!.
It is well to remember that the.
average motor car has been oper
ated during the winter ; under
conditions diametrically opposed
to the warm weather which spring
ushers in. Adjustments and re
pairs made at this time will add
materially to the ! uninterrupte4
joy 4' motoring through spring.
summer j and fall the period
whenj the greatest mileage is run
up on-the car.
The! following six Items should
have special attention: cooling
system!; electrical system, lubri-
calioh, engine, brakes and tires.
To make sure the cooling sys
tem jwillj function properly, flush
out he radiator with hose -and
refill with clean! water. This riot
onlyf takes away the accumulated
particles! of dust sediment and
rust, hvi also removes the alcohol
whici would make the radiator
boil fn warm weather. The hose
connections should be examined,
and fcha'nged if they show signs
of rotting.
It is also well to blow put the
radiior j core with ' compressed air
if possible as all dust collected i
heref militates against the proper
eooltnr of the engine. The fan
belt should be Inspected and re-
The automobile buyer of today
;is a different . sort of a person
from the buyer of yesterday. lie
is different in that he has a dif
ferent motive for buying.
lxokittg on the motor car as a
necessity j instead of( a luxury, he
enters the market with the same
attitude he ; has' in buying' othr
economic j necessities.' His idea Is
to select a car that gives him the
reckless sort of element In. buy-1
ing. ' The prospect saw in t&e
streets or in the show room; a type J
of car that appealed to his fancy,
and he bought, regardless ' of its
economic or utiity value.
Today' the buyer is shrewd. jBe
cause he knows more about cars,
he asks sensible questionsj makes
a thorough study of the vehicle,
launches a ' systematic ; j survey
among his -friends. He takes i the
stand that here is a product that,
like his store fixtures or his I of
fice equipment or his factory pia
rbine, :Wlll enable him to hold his
own against competition. He treats
it as a regular business and eco
nomic factof, and he buys fn! the
manner of the expert purchasing
agent. :
. Because - he demands
he must have a car "that has
pie room and rides easily
Point Of Efficiency raost' satisfactory service for ev-
Only Obtainable by Thor-
ottsn insoecnon
the coming of
the careful motorist wilt
that certain routine ln
and adjustments are
his ear to' Insure its op-
at the highest point of
ery dollar expended. In other
words he seeks the best value. -
In days gone j j-bjr there was
sion should be checked. Valves
should be re-seated and new rings.
Installed wherever needed.! ;
The air in 'the tires should be
kept up to the specified inflation
for: the car more regularly fn
summer than in winter, because
the heat of the pavement com
bined with the heat generated in
an under-inflated tire softens up
the layers of fabric as they rub
against each other. ' ,
The nuts, bolts and screws! on
the entire car should be tightened.
During the winter the material
used as cushioning between: the
various parts of. the car! gathers
moisture and swells up. In dry
weather it shrinks. Just j as soon
as this shrinking takes place the
car hould b& tightened up to pre
vent the formation of 1 av hard.
glazed surface. If these glazed
surfaces are allowed to form, it
is very difficult to eliminate the
squeaks from the car. ! j , : ,
irenas
: Mi
must have a. car which be
ly upon to respond to any of his
needs at any time. 1
Ecowomy of maintenance is
necessary. The cost of running
the car must be low; it must re
quire a minimum Of serviie atten
tion. Then, it must look well so a
ort.
ara-He
can re-
to "reflect credit on the owner, his
family, his business house.
The reason for tb increasing
popularity of Maxwell and Chrys
ler cars is the fact that we have
kept these- factors upmost in
mind. We have realized the Im
portance of the motor car as a
business and economic factor, and
have built our cars accordingly.
The new i buying s trend Is a
healthy sign. It means that with
more cars, more intelligence be
ing applied'' to the purchasing
process, the manufacturer of the
product that continue to give the
public the best motor car lvalue
will continue to survive' and pros
per, r
Gains in production of
Cars Shown in Reports
Steady" gains in production of
motor vehicles were continued in
the March output which is estim
ated at 362,305 cars and trucks
by the National Automobile
Chamber of Commerce. This fig
ure, based . on shipping reports,
is 29 per cent over February.!
A New Top
Will Make Your Car
i liook Like New
j I Have it j
Fixed
Before
Vacation
Time
McALVIN
&4& NORTH CHURCH
: . ' i
STREET ' x'
placed
f found badly worn or
too loose.
The electrical system i should
also! be checked over carefully.
See that all connections are tight
ened In the ignition system, and
the breaker points and spark plug
gaps: aujusxeu. ; j ; 1 1
Iff thd charging rate of the gen-
erator Mas been inewwasea ior mo
winter months, it? should ibe low
ered! aekin for the sunmer driv
ing. Oil course the battery should
.1 J. . j, .
De lpspcjciea every iwu weem u
distilled water added as neeaea.
The carburetor; should likewise
;. i . - - lit 1
be adjustea tor warm weaiuer,
It la; obvious that yon do not neea
! . . . i . . : i 1 n
as ,ricn a mixture as id muwi.
If considerable driving is done in
hot weather, proper" adjustment of
the manifold heater should be
made. I . 1 i " I
The oil in that transmission
should be changed regularly after
each i succeeding 3,00 miles of
drliiag. If the owner lubricates
the! car himself,' he should use!
heavier! oil in the gun. The light
oil I that was plated In fcbe rear
axH fof winter driving should be
changed and a heavier oil, such;
as 4 00 !W. substituted.
All he operating parts of the
brakes should be Hoaked with: pen-j
etritmit oil ot tomfe anti-rast soiu-i
tioi to) remove the effects of fhej
sluih, baud and wiater ftf winter
driving.
i The whole engine as well as the
exposed bearings and other parts
of jthej chassis should be washed
ani cleaned with; kerosene to
preJven dust from finding its way
e moving pans, vwmprea-
Is Real News
We have just completed arrangements making it possible
for us td sell Bicycles on exceptionally easy terms. You
lntj the
Stromberg CarliUretbr
1 FOR SMOOTH RTJXNIJfG MOTOR ASV
LONG GASOLINE
4
Jim'
A Carburetor for;
MILEAGE
i
Every Car
2 l .ii A I M :l! j H. ' ! !i : : : ' : ' . " ! 1 .' . . ' i ' " .
Here
III I p can now buy one ot our high grade
HI j you can afford to pay i !
: . i !
III! 1 ! s; - . . .
ill :; . v ; ,- aw w mm
I I I i: - " i - : fl . . - 1 ! : -i
III
III
It
til
- Mil. i '. i!,' I -:: I -
"The Cycle Man"
I ! i 47 South Commercial Street I
wheels on terms that
U A WOOti
You will find our prices no higher than you are asked to
pay .at cash stores and we guarantee' our service to be
the best, i i
Corrie in, pick out the wheel you want.( Pay down a Five j
Dollar Bill the balance at $I.!U a week.
. TT -TT
"The Cycle Man'
i 47 South Commercial Street
Scott
Phone 68
The manufacture'- of motor.
vehicles during (he winter feat
been on a conservative basis in
respohse to orders from the field.
- i
Accordingly, stocks" in dealers
hands are light and the industry
looks for very active production
during the' next few months. "
SETT AUTO MAX JFIERE
Mr. "R. N. McDoiMihf. the Mr
nom dealer, has secured the ser
vices of Mr. Jo Goodfellow to be
his representative in the territory
aa : far south as Klamath. - FallH
for the sale of Marmbn cata.
Mr. OoodfeTlnw hat" rnanv
i years experience in handling bgh1
grade car, having been Wilh tm
Packard agency In Portland pre
vIohs to his late work in handling;
Rickenbacker in Salemv j
'- He worked for . considerabl
period of tirae for the Chandler
company of Kansas City befora
that, and has wide experience la
the automobile industry. -
This IS
-1!fll!v fe lt,. -,...-
it T-
s T?A T-
.3 V rtN.
L WOOL
' I ' -
4
Many motorists will vlcortie thii opportunity to btiy
GtiarahteeaV Standard Qnalrty, Accessories at the unusu-.
ally low price of $1.00. AH of -these' articles are taken
from our regular stock and ordinarily sell at a much
higher price. i , ;
Db appearing Luggage Carrier
$1.00
t
j. -r
Special Combination Offer
$1.00
What a baj-rain! ' Our special introdoctory-lsf-
fr e na.ble you to yvrcbse a lUSS carrier
tbLt-elia' rcgviarlY tor HAS at the extremeHr
low price ot (1.09. FoMtf flat on edge of rimnln
board jwhea not In- use., Ita lenrth ocmn.i 42
iaetMSti height 10 iacbs. It is strong
and substantial. Finished in bUttk
nsifxL Thla week"......'..........
$1.00
- i-
. ; I :
Simonii
Cleaner
Polish I '.
An offer every motorist ehould : grab.
nattoualiy famous SUnonis Poilah and I
C!eanef. These two and a 4-yard
roil or cwtesecwii. air rot r. -
1 - J I .
"KlaasylSte Plates
r i"
Frame 1 and' kick tlate on rer
are made ( solid aiomlmrm
WltH hearr barred rubber mat
tnaert. Keruiarly
TrVd.; ecia 1 1X0.
This weeJc. each...
$1.00
Interior Mirror
Bore is a barjraixi. .. A 7 -Inch
mirror with neat '.beveled
edces : and : attraetiv. nickel
plated bracket.: Regularly
e sj " .
Of tyecial lnierc
to Ford Owners
In our Ford department we"
carry at all times a cotaplet
stock ot accessories and sup
plies for Porda. Every aftic'. .
of ' this For fnercbandise ts
ruaiunteed. Tor the' benefit
of the Ford1 owner" we list the
folio wins merchandise' atnbnf
onr Dollar Week Specials.
Gray Tufee
4
i
Wedge Cushions
&toins, Wheel
Net the savtnff on this one.
Hag", qoaiity elastic . ' rubber
that cives a poswve
irlp-. oa tu tewug
X 'aisea rerularly
prteed at S1.4 and
ti.45. special Uais
$1.00
5-Minute Vntcanizer
The wen-known -Blue Rib
bon" fcray twbe site ftOx S ot
J0xJ?i. It' is : extra .uJIty
tlirouehout and' sells retruJarty
for It. Ji and l.ekcir oi
caa buy One, or five.
this week
each . .
Foot Acceieralor
A rear v'alde at the price we
qvote-lt regularly for
tl.ti. A wedge cushion rests
-the- back 6r long drives in-
valutrble to persons
Of smarl stature.
Speciat price . . .
riTea id - .
$1.00
Flowef .Vase
Mr
ThLi standard flower vase ha
k beautiful cat Sas body is
removable from the bracket
it is reyuiarly priced
at ll.j;. This
week .........
9 MJJkJ 1
bracket
sf.oo
The well known "BU1 Dor"
foot acCe!erater ts easy ant)
positive in action, it works
independently ; of the hafrid
throttle. Fteirular price with
foot-reet rnciuded in LhS otl ?
fit Is $1.3.
Tula weeU
the price ia ...
eveTbV,
Transmission -Lining
rtce witn
l,00
Flare Reflector
Flashlight
Heat is produced by burning
a non-fiamrtig chemical j trait.
12 'patch' units furnished iwitu-
ach ; outfit. Factory
price, Jl.5. You can
jk-et a ' eomplete' set
this week for. . . . . .
SliOO
everburn" trnsmlS8k)h lin
ing ts dependable. 3 pieces to
a set wttn nvexs mciuaen
The Tegular prtew la
fl.36:' Sjjeclal price
this week
mciuaen.
$1.00
Think of It! A blffb quality
fiare reflector," 2 -cell flash
light, size iHxlH Inches, with
2-in. reflector. Com
plete with battery.'
Our res;, price is $1.35
,,S
$1.00
Mocking Bird
-Siren
Have You
- Tout ;
Prosperity
SUcUer?-
More Tliart tQO StSrdiAtl Over the
An exhaust siren, with 8 dls
If net tones a airnal always
heeded. - Made - strong an 4
durable. Our regu
lar price Ji 35: -r.
During: this week
West . - I
ong man
$1.0(1
Salem Store Corner Court and High
Have You
Your
Prosperity
Sticker?
J. ... . i
Taw' --
I i mi