tiii! cr.r:Go:r STATZoiLir,'EALr:j, cr.zcc::
SUfiDAY, HORNING FEBRUARY 22, ,1023
'Si
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' BED BY DEALER
Present Sales Said. to Indi
cate Significant Trend
r in Auto Industry
-In talking with Fred If. Powell.
Hudson and Essex dealer, the
ther day we asked him to tell, as
something about the Essex -Coach
and with an air of pride he said:
"I belle-re. the,. most significant
trend in the automobile Industry
la Indicated in the present sales
of Essex cars.
"Two of every three buyers of
Essex care come to It from those
who formerly owned cars "bought
chiefly because of tnejr low first
cost and. reputed . : economy of
ownership.
"It Is -trikine " recosTiItlon' of
the fact that with all its superior
performance, good looks and rid
ing comfort, Essex is also a most
most economical car to own. '
"Price considered, Essex gives
.r V.-
You can get the
best in auto top
- and upiiolstt -
Work at the J-Iost f".".
REASONABLE PRICES ,
- y - ir .-ir1 i ttifi -
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If You Bring Your Work to
- I .
jv.ji. .. , . j. n.
McALVIN
613 NORTH CHURCH
Prepare Now for Spring f
f- GET YOUR - 1
BICYCLE
Now so yon will be ready for those
long spring rides j :
1
Everything for the Bicycle;
Lloyd E. Ramsden
'SB; 1m.
837 COURT STREET" ,
PHONE 1687
the utmost in transportation Tal
ue. Ask any owner. Take a ride.
Note its. performance,-riding com
fort and handling ,ease, With all
closed car comforts, at this price,
why-would anyone be content with
less than the Essex offers." .
CONSTANT SERVICE
"A man has his doctor, his
lawyer, his banker, his ' grocer,
says the inanager",bf the Certified
Public Motor Car, Market.
f. "In fact he' Is atttfstumed to
refer in . that way- to. whom ' he
gives-the loyal pttreaage born of
responsibility and 'fair , dealing.
,Weaxei trying-Ato;; sell used
cars and serve , the. buying public
in this. CertirieUPubiTc Motor Car
Market in such a . -fashion that
more an3.jt-.iore of. out townsmen
will think of us here to give them
al service.'-' ;. . -
iielp mm
Woman Packard Dealer Em
,; ploys Simptet Explanation
in Salesmanship
' A piece of twine constitutes the
principal part of the equipment
with which Mrs. A. B. Kelly sells
automobiles at -Bhelbyville, in.
Mrs. Kelly is the Packard dealer
at Shelbyville and one of the few
women automobile merchants of
the country. She' believes most
motor car salesmen have an . en
tirely wrong conception of" the
things about an automobile which
interest women. - ?
I "Women resent the Idea that
they have not sufficient brains to
understand the mechanical parts
of a car," said Mrsw Kelly.- fl
use a piece of string to show them
lust ?what seven main bearings
for a crankshaft .mean. They can
see at a - glance that the stfing
held down at seven points has
much less wobble to It than if it
is. held, down at fewer points. ' It
s Is easjrtoJ-pnt this In terms of
motor yibration. .
"r stopped to, look at one car
at the Cicago J automobile show
Sal v.whe'n a salesman hurried up
to me and said 'can I tea yoa
what makes the wheels go
round? I -didn't like It. He of
fended me In assuming because I
am a woman that I know nothing
about the mechanics of an auto
mobile. ;." .. 'Vmv-'. ''..
"More and more women are
learning, about , the , -mechanical
features of the automobile. They
often like to'have cars reduced to
the terms of their sewing mach
ines-when they are, being told the
advantages of a motor. : When
yoa Jfekr f ai,woman what would-
happen to her sewing- machine if
she did not keep it well oiled she
knows and answers promptly that
it, would -wear out quickly. That
"brings. home to her the necessity
of keeping a car well oiled at all
times. 'Cars might last longer if
wa.the job M the woman to
see ; that they were oiled and
I greased.
Mrs., Kelly la small in suture,
vivacious, attractive and has - an
-unbounded enthusiasm for her
Job of selling automobiles, consid
ered, for no good reason she in
sists, generally to he exclusively
a man's occupation. , ;
1 DRAKE SPECIALIST t
H
u
w
Ou
55
w
YOUR
: V $ s 4' '
DEPENDS UPON YOUR
BRAKES :r
THE RAILROADS
employ !meii to do othlns but iaspect their brake
systems. The average motorist NEVER looks at his
PLAY SAFE DON'T NEGLECT YOUR BRAKES
"'Drive in -today and let ns inspect them. Perhaps ' '
all they need is proper adjusting
MIKE PANEK'S -
J Roybestos Brake Station
Tshrs CTH COM3CERCIAI STREET '
Two Blocks South of 17. S. Nat'L Bank
' "e Milce Panels and Avoid a Panic"
w
w
Q
I
I BRAKE SPECIALIST I
(?i-nrrM' A nn
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- The new Hupxnobile Eight at !last I
: strikes that fine balance between
price and efneiency toward which'
the motor car industry has been
wrking for 20 years. . j
If your experience has included
eight-cylinder cars -and if you have
' thought you already know the very
finest in motoring -drive the Hup-
mobile Eight.
You will find that in many respects
, ; the Hupmobile Eight far outdid
tances anything hitherto acconv- "
;plished in eight-cylinder- engineer
: ing in America.
...,.. ... .. , i . . .
It has beauty of design, finish and
Ini U 7 o
combination of speed lugging v
power and rapid acceleration than
e t type herer before jDre- .
sented.
It records an average gasoline econ- '
omy heretofore 'unequalled amon?
eights both in continuous high-. .1
S.J
i'
j m. . . 11 1
equipment not excelled wiinin z : i
Sl.OOOofitspncejandjtsopnce -' nfflgour pa-
is leca than that of many sixes. : -
It produces more power per cubic In ,ul!son sPeeds.f?r t "
inA of bbton disSacemenf than- .ts.Pick-up that
ll. Li aimost taKes your Dreatn.away.
Wk Sl Zwm. mm mJL. mm. Ik mm. .a a -J -J Z Urn.
tuivuuaji Miiiuiuoauictcucuu. i .r - . . . rr i i t
Its performance w so smooth ;and 5; dfaulic brake control: it offers un
' .symmetrical that there is not; even a'. " Vredented KtlindaWolin ' ' " "r '
urmurcbf "roughness" anywhere . economv. suroassine beautv of de- - - - --.
sign; and all the old-time Hupmo- . ;
r bile reliability. " '' " ' " "
We are ready to demonstrate the
-Hupmobile Eight against all eights
arid all superior sixes, and put it to
.any tests you desire. Come in or ,
phone now.
246 STATE 7 ;,:vr.;:;;HdNE 311
an? the engine's entire power and
speed range. -
More than any other fine car, it
combines compactness for. hand
ling and parking with roominess for
riding comfort T:
Jt has a finer and better -balanced
11 l M
t j t ) y c 3-
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C '
. x 0
Production in Olds Works
. Shows a 30 Per Cent Gam
; The largest number of - Oldsmo
blles ever made In one year were
produced by . Olds , Motor. Works,
Lanslns Michigan, during last
year as shown by figures Just tab
ulated for. IS 2 4. This was not
only; the beat of the twenty-eight
years In the history of the com
pany but also showed a gain ; of
nearly 30 per cent'orer the pro
ducjtlon, of,, 1923 despite. the fact
thit the automotire Industry, as a
whole produced ten per cent fewer
cars In ,1924 than during the
pnTlous year.
. The total production of Oldsmo
bUes In 1924 Increased nearty It,
000 oyer the number of cars made"
Iftl923. These can were'ill of
the six cylinder model now pro
doted ezclusirely by Olds Motor
Works. -' -"
f t)uring the same period the
nujtnber of Oldsmobile dealers In
creased at practically a like ratio.
Tfernexf 639. (ilealera .the
sUrt of 1924; while at the opening-
o19i2frther-were-neaf ly - 2
2Q0 1 dealers, an Increase of more
thai S00.
-'The Increase in aales of Olda
nebUei dur Ing. 1924, wkileOhere
was a decline ia thejtotal .xolume
otj iutombb'e buainessv is ajuJa
dication of the increasing demand
foe light weight, easily handled
six . crilnderf ar.l sal guy, H.
Peailfygenerataale-gff;
Olds ilotor Works.- :r;,
Jf 'pQy traffic' conditions and
economy both-fa-jor car of this
tipe. J3"be slx cylinder car has
p 50 ten more" flexible and- more
ea'sIlyHhkndled ini heayy traffic
than VarP wlthfewer i cylinders,
yet cai be manufactured and op
erated economically, 'frr'- xM
. ci'lteports received from: Olds
mpbile dealers at recent' meetings
held throughout the country are
zpt optimistic. Practically with
out exception every dealer has de
clared his belief that he will sell
more cars this year than, he did
4ing 192 4. "' These reports sus
tain our belief that an equal gain
will be registered by Oldsmobile
during 1925, It is our policy to
continue the model 30 Oldsmobile
ajx from year to year, making such
refinements and improvements,
from time te time, as engineering
research developents prove sound,
k It is our ambition to ; have
Old'smoblla ' .known - as - the best
light six in the world, said Mr.
Peasley. , '
m e J
Comparative Distances Are.
v ' Illustrated in Club Paper
. ''.-
I According . to the : information
contained in the Chamber of , Com
merce lulletin," readers ar able
to compare the Willamette Talley.
8Tnd distances with other noted
places. . Tor , instance, attentidn
is calledto two world famous val
leys, the .Jordan river valley In
Paradise and the Willamette val
ley in Oregon.
The Dead Sea Jt, placed fl ,the
Willamette Talley would extend
rom Salem to a point two miles
beyond: Portland.. The. iSea.; or.
Galilee would extend 7 from ' the
State fairgrounds In Salem to
Cervals.-, The sea is 13 miles
long and" seven wide.
Trom J ! Jerusalem to -Jericho Is
14 miles mad from Salem to Silver
ton 15 miles. From Jerusalem to
"Bethel, which is north- -a distance
of ,10 miles intervenes, while in
the Willamette valley it is 9 miles
north to brooks from Salem.
't It if five miles south on the Pa
cific hfghway to Rosedale and
just thp isame dstance from Jeru
aiem.to Bethlehem. '-:
j ;The Jordan'rlver,, -flowing south
cuts deep into the surface .of the
earth, and as it nears the Dead
Sea it passes through almost a
desert country The Willamette
river 'f through one of the
garden's; ots of the world, i ,'
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Buy
For:; Ten Years
the Worlds Greatest
Hudson's position as the world's greatest value is riot merely a
r new attainment. For ten years the Super-Six has stood alone in
V mechanical ; supremacy; Basic patents have kept others from
copying its'1 motor. The smoothness and long life it gives are
V exclusive. No motor has yet equaled the Super-Six in smoothness
; and long, economical car life.
Leadership Never Disputed
' Hudson, . because of the simplicity of
: the Super-Six,v has always enjoyed
manufacturing advantages that per
mitted a lower selling price than is
- possible with, more complicated types.-" '
- That, in part, accounts for itsO-ycars r
of leaders hip. Hudson" is 'tJie'AVorld's,.-
- Greatest Value, because it -roslimujcji
less than any comparable car.5
And because it has alwayi provided better
! m, ' m' t -
' looks and more comfort at less money.
."'No rival disputes that and every motor
ist knows it. -
H UDSON
COACH
JLkJ
SEDAN
'1795
-. - Frtight nd Tmm Extrm
"The World's Largest Builders of -Six-Cylinder Closed Cars
.-. : Corner Cottage and Ferry.
FRED Mi POWELC
MOTOR CARS
. Phone 2126
' 1 f : . T-
h. w m m w m- mr is " m mTy i , m
i i- f - j r- l f, -1- , . - v i
fY W4 :v:k
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HAT cair-r-t so moderate a
price can rise to any occasion
CsLozo Ccdsn
f.o.b. factory, tax and
spar tire extra.
Ij 1 I er
as quickly or gracefully as this
3 sixcylinder Deluxe Sedan!
. Low enougn in cost to use ior
the family's everyday needs fine enou-h
in appearance for the debutante's wedding
sturdy, enough for years of depend-bis,
trouble-free service! Fisher body, of
course! -.And Duco finishVL-Head en-iiie,
bumpers, trunk,' heater and fittings galore!
And you ' can', buy 'Ais .' -'best "of the ; liht
sixeson General Motors' easy payment plan!
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:-:Fm:M- Petiyjolin Go.
AFTEU'WE SELL VrTE SIIUVE '
219-Norlh Ccrsrscrciil
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I ..n
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