' SUNDaV MORNING; JANU AUY 23, 1 023
Tim on eg oi? statesman; salem, ohegon
WESTERN AUTO FLOAT AGAIN TAKES PRIZE
Individual Transportation Docs Cusincis of
123 Elifflcn in Year Ending August 1, 1924
Ei-ennial Survey of Motor Car Industry in Oregon Shows
Iluje Growth in Business Done in Past Two Years
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.Automobile transportation In
the state of Oregon -results-in an
annual . wholesale and retail busl
nesa exceeding 126 million dollars,
according to the bi-ennial report
on the industry made to the Auto
mobile .Dealers Association of
,v Portland, by its secretary, Ralph
j-J; StaehH.
' Two years ago this association
had made the first report on the
'" automobile and affiliated Indus
" tries in Oregon. At that time the
total business was shown ,. to be
$85,666,600.40. . In the year end
uing August 1, 1924, the motor ;ar
Industry in Oregon did a business
of $126,038,778.21. The .gross
-.wholesale and retail done through
Portland in the same period in
creased from $35,268,511.00 to
v $55,402,350.00, more than ever
clinching Portland's claim to the
-' honor of being the automobile dis
tributing headquarters of the
f Northwest.
While it is true that more auto
?; mobiles re sold In Washington
. and. more,, goods at retail, much
of Washington territory is directly
tributary to Portland and,Jiandled
though this, city, and, many of the
i most important wholesale have
their Northwest headquarters in
'this city all. ofWaBhlngtoa being
' handled '.: -throngh'. .Portland or
- " ' - i . 1 1 i i r
houses located in Wash-
The result Is i added to
.9
It takes a good tiro to make
the- record the
. i
TilcClaren Cord
- r ban made '
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tut
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1?MWJ
44
branch
Ington.
Portland's balance of automobile
clearings. , j
An ever increasing portion of
the turnover: of the Industry re
mains in the state for, the total
number of new cars s63d In the
period of survey is approxima
tely the same as that of the period
of the first survey. In addition
cars, have dropped In price sines
then from 25 to 45 per cent so
that-tne greater j turnover repre
sents a larger business within the
state, resulting .from servicing; of
automobiles, furnishing; supplies
and the Industry's- payroll
The payroll in that same period
has grown from $11,490,239.50
annually to $15,266,572,50 or an
Increase of approximately 25 per
cent. ;
; The real estate Investment of
the Industry is shown , slightly
less than that of the previous sur
vey bst that is due to the fact
that estimates previously 'included
to cover, private garages fend fleet
homes on which no definite fig
ures were available have been eli
minated from the report. Even
bo those properties which are dl
rectly devoted to the purpose of
warehousing, selling and repairing
of automobiles in Oregon have a
value in excess of $47,000,000.00
as shown by the reports of their
owners.
jAgain. the association; has made
no attempt to arrive at the value
of the hundreds of - small filling
stations which now dot" tba coun
try, nor were figures furnished It
regarding the value of the Oil com
pany properties and . 'equipment
devoted to distributing of fiiel and
lubricants to the industry. Neither
Is the payroll of these agencies
included in the reports V;'
Under the I figures glveri there
are Included selling agencies, ex
elusive wholesale automobile
warehouses garages, repair- shops,
battery;. stations, accessory! stores
and the stocks and equipment in
volved In their operation. 4 .
In the past two-years? the com
mercial hauling 'of passengers and
freight has grown at a very rapid
pace. .This might properly be con-
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The aDove was reproftacea rrom
an actual . photograph of the
"Western Auto" float, which won
first prize -(Class F) in the Tourn
ament of Roses Pageant, held at
Pasedena, Calif., New .Year's day.
This beautiful creation was con
structed under the supervision of
John ? Schwartz, manager of our
sign department. - '
- To give you some idea of the
work and material used in the
construction of this float, we give
you here a brief outline of the
items used together with the
measurements; but .mere : words
are ' inadequate to express Its
beauty.
Float: 40 feet long, built on
a Diamond T truck.
Flowers: More than " twenty
thousand naturali blossoms were
used (artificial iiowers were pro
hibited ) . ' Among these were ted
and white carnations .marigolds,
sweet peas, blu corn flowers,
Smilax .heather, yellow pom poms,
and enormous qilantitties of na
tural foliage. Evfen the flag top
ping the eleven foot mountain was
made of. flowers;
Equipment:. The
is a Chrysler -thel
ing equipment s
Auto." i
; :-' Camping Pariiy: Mrs. Wilcox,
auto shown
tent and camp
from "Western
our book-keeper;
manager; of camp
meat, main store;
son of Ben Wesley, . our general
Earl Wilcox,
goods depart
Donald Wesley,
auditor; ShJreTy Scott, daughter of
our San Bernardino store man
ager. ' J j , , j j t 1 1 ; -'
Special Feature: The mountain
was made of burlap and plaster
a stream tumbled down the sides
of the minkture mountain. The
water was pumped from a ten gal-t
Ion. reservoir abroad the float. -Besides
the littering shown in the
photo, thewords "Enjoying God's
Country" ; verebroughl out in
blue corn flowers "j on a back
ground of , yelloW- pom poms,' on
the end of ithe float.' j J
Our boys tare to be congratulat
ed on thelrj success not only for
having turned out a work of art,
but . for haying-won on merit in
the face -of f tiff competition.
'i- n .In i mi r,
Industry in Oregon and a portion
of . the ' payroll and I business in
crease In undoubtedly due to these
operations as represented . by the
sale of ' pattsT and ' equipment to
them as well as a portion of the
maintenance work which is. done
in the regular shops of the in
dustry. The commercial carriers
have doubled their property hold
ings in the last year alone through
the erection of freight" and pas
senger terminals, but . figures
quoted make no allowance for
them. .
The industry is celebrating this
year Its 2 a th anniversary, the
three national shows - at ; New
York, 'Chicago and San Francisco,
held unden the auspices of the;
National Automobile Chamber of
Commerce, being devoted to the
sidered a part of the , automotive ' event, s The Northwest Regional
Found at Last-
!A way to make a neat and durable
GLASS CLOSURE
r. ' -4'
at a lower price, than most. Aluminum Frame
No fabric to wear out.
'I -ALSO - -General
Top and Upholstery Work
W.It
I
J. H.
1 n WlCALiV 1XH
545 NORTH CHURCH STREET.
' I I
Motor Show at Portland, January
31 to February" !?, jwill follow the
leadership of the national shows
and will be. deorjated In honor
of the silver anniversary.
! A building with Rouble the cap
acity of the Portland Municipal
auditorium was turned over to the
show management md decorators
a month ago so' ithat the work! of
preparing fori tie jmotor exposi-,
tion- could be completed by Feb
ruary 1. : -j ... : i
.The motif f f of the decorations
was patterned aftef the- Alhara
bra, a royal pavilion in the Gran
ada district of 'Spain. . Rich in
colors, brown, redj blues and.
goId the whole willi make a won
dorful setting for cars and an in
spiration to tholse- interested !in
the: color and arti'try of Spain,
for the reproduction! has been car-?,
ried out with extreme fidelity.
The figures on the industry in
Oregon, as showfl byl returns fnom
more than 320 dealers of Oregon
and more than 100Q garages, re
pair shops and jservlce stations,.
are the following- j .
The Automobile j Industry In
Oregon, total capital invested; u
Real estate . k .$29,454,508.00
Equipment ...(..
Stocks, cars, aris
and equipment
FOFIFIGI
1 S1DHJTS
Idly TOTAL 350
Students
Country
.Return jto Own
After Graduating
their
kddi-
25
3.946,140.15
14.065,991.53
Annual Payroll i
$47,456,639.63
.1 15,266,572.80
The chief interest in life with
some; people is the 8 1 per cent they
get on their money.!
it "
The wcrd "DISTIIJCTIpr is-very applicable to the two prime essentials
for serious consideration m thq purchase of any automobile, namely
IK.")'
First That it is possessed of distinction in design and
finish, and not obsolete. '
Seccnd 'And cf the greatest importance, that it has the
. POSITIVE distinction of" being built of very high
Cradeaterials'.the utmost in contributary engi-.
' 4 ' , nccnniJfeatotsV aWd with all of these-is most
economical of operation and service '
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Being the product of the GENERAL MOTORS CORPORATION, the on
miuiurcturcf ln itio Automotive Field possessed of sq highly a concentrated
anH extendve purchasing pW'er, is the ONE FACTOR in the OLDSMOBlLE
k SUC yHi;ch"nir!cc3 possibly the PURCHASE OF SO MUCH QUALITY IN
EVERY RESPECT AT THE PRICE. .;, , ; , .
IX IS, especially well 'designed and finished.
. , IT ISTvcry stirdHy bulltof the best materials.
' i -IT IS particuLrrly in comparison with other cars, in and
" ; above its class, economical in replacement an,d serv-
ice charges.
V
In pllzr vhids comparative to cars in its class and many more far above its;
class in price, t!ib OLDSLl 03ILE SIX takes d position decidedly esslusive in!
the -Automotive: World. " ' - $. i - . - ' : ".j
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too Etm Oompairo HZ. &rJoxo UDonzon-'
HT -1 jmfm ml ! T'W m TS tiff mgm 'T -t
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"AFTER rZ S2JLL VE SZRVE'
F. - W. PSTTOHB!. COMPANY.
219 North Commercial Street, Salem; Oregon.
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Underjitut-elage of the school de
partment, ih the: Ford organiza
tion, 3'50 Special students from
foreign lands are learning the as
sembly, repair, land j marketing
methods- off Fprdi products, I also
the efflcienf methods and system
used for mass production. i
Practicall$r all pf them are high
school graduates! of their 1 1 own
countries. omeof thdm are gra
duates of the different universi
ties of this! country i ox i in
native land$. - J . j ,
, Among the most recent
lions to tnei enrollment are:
students from Italy choisen ibr the
Italianambasaadoif at i Washington,
Prince Caetani. .These menj, all
graduate mechanical or electrical
engineers' lq Italy, hare already
established excellent recordsLj ; ;!
One hundred students are j from
China. They were selected by Dr.
Joseph Bailie, a former1 professor
of the Pekln University. Tndia
contributed a quota of' one hun
dred students who were chosen by
a fellow countryman Prem i Mat
hur metallurgist n the Ford , re
search laboratory. Thirty are
from Mexicoj. In j addition, there
are a few frpm thie smaller coun
tries in Europe, a dozen or : eo
from the Philippine i Islands and
two from the Isle of Cyprus in the.
East Mediterranean, f I i i1
Every morning, all of these men
many of whom would consider
manual laborj Impossible- for them
selves, put on their overalls and
go to work in the shop or on the
farms. i i ,
During . their enrollment In
the school they receivea-standard
wage of 6 a, day. ; , - -
. Under supervision of a special
department, I known as the Ford
service course, Chey are started on
comparatively simple jobs-; from
which they are gradually led by
their Instructors " into : more intri
cate work until they are 'at home
on the final; assembly line or in
the motor repair shop, when they
are graduated. j , ,
J. The uppermost thought of their
Instructors ; is to teach them i the
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WW "Tor. VrtTl'va vrtV
r . .w.t tW letter -
tis Tr: thr
for
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" Jumbo,fj Tubes
! This1 extra thick tube i guar;
i anteed for two years against
: any. -.defects In material tor
: workmanship. It! Is a high
j pressure, red tube of the beet
quality. Note tb thickness
i of a "Jumbo" as'' compared
with a sliver , dollar. Prices
! range from $2.15 for size 80x3
! $2.45 for siser 0x3 f 2J0
for size S2iS Vi--np to 43j60 for
I size 35x5.;
i Blue Itibboh Tubes
uspsndabw f lighter inmn
Prices iMssstagly Mw.
Jumbo.
4
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i
Ijachk
i
tWect&rri" Giant CoHit
Exts quslity sxtrs wsight extra
. . a surs nontkid tfsad." !
ice
" 6is ' ' .-ti '1 '"-'i;'-;." fiic4
Giast Orerslza $11.43
.22xSYz CUz 114 m5
31x4 Gliit Clr. !ie 16.S5
32x4 GlxU Sir. ii -lEX3
33x4 Giazl tr.
1 h." 1 Ak f Prte
34x4 Ghl2r.Sii$m9
32x4H Giast Sir. Se 23X3
33x4 Giaat Sir. SUe 24X3
34x41s Giant Str. Side 25.25
33x5 Ghzt Sir. Si! 33X3
Other FUafl
7-
eai-w;ell" Cords
' Just what the name Implies! Standard Quality
i Standard WelBht Standard Overaixe.
20x3 ;Re-. Sire 7.75
2Cx3 Ormfse 8.C3
31x4 Sir. S:Ja.... 13.C3
32x4 : Sir.. S:J. . . . 13.C3
33x4 Str. S'd 14.70
32x4 Str. Siie. 4183
33x4 Str. SIi ; 1340
34x4 Str. SU.. 15X3
33x5 Sir. SiJ s 23J5
35x5 Str. Side.... 23X5
Ak for PHre n Otltrr Riaf
1 '4
Duplex .Tir Carrier
nrenared. for an cmer- I J. j Tgr'r .
jrency. A good jack Is one of
ithe most) important acces-
sorles to be : carried ; la ' tba
car. We nave a varied selec
tion from ; which to choose
AU-steot
I i' J t'- -f "1 -
Ball-bsarina long -handled -
! Jackal..? $3J5
Ds Luxe "Jumbo" Jacks.. (3.90
Truck Jscks.... ....f4,3S
S5c
V This' saizUiary carrier while
7 llxbtf in weight is very strong
' and durable, Can be used on
all sfzed rims I can be locked, .
thertebv-j Dreventlnff theft
S Price, I
-each tALim.M. V
Perfectin Side Tire Carriers
for smisl l.,f?1 4 n
Bl2es...4.....;.... vlilW
34.45
i
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3-Poiat Hurt Tool
Hercules'
Mounting and dismounting
tires on split rims becomes
easy with this tool adjust
able to anralse QA pSZ
rim. The, price is
"Lawea" Rim Tsol for d-
I mountable (VJ OC
" . runs. .......,. iMiUv
Mailt
Protects You-
U Mare Thdn 100 StoAll Over the. West
n i 1
r 7 V ri 1 TT iTIBI r. W V II I I 1 l-
i
Open y
Saturday
Night 1
rUntU
9 o'Clock -
Salem Stofe Carrier High and Court
' hi I r
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Ford idea, of systematic work,
which facilitates quantity-productions
.whtle? maintaining of high
qualify in the manufacture of the
Ford : products. The : students
quickly assimilate the basic ideas
of the ' Ford methods of division
of, labor and application of special
machinery designed to minimize
manual efforl and multiply pro
duction. TJ)8. Ford organization
serves as an?"pye opener" to thos$
of ithe East whose angle of vision
had hitherto; been restricted most
! I
A. - Trial iWill5 Coiivince
; Our Service Satisfies
y ; i " ' U4 ' '1 i'i t - !
Automobile Electrical Work"
! of All Kinds -S 1
Joe VtiEiami
ly to intellectual matfers.
Oil their yreturn (tov their natlre
countries, lit the students bo desire,
they mayj work f or the Interests
of the Form Motor company there;
Many of' ithe graduates havte al
ready returned home and openei
Ford Sales and Services station
T,fiere are others who have gone!
into various phases of the great
work of solving the transportation;
problems of their country. i
. .Tliere' Ave No
531 Ccia-f St.
The Battery Man
1 1 1
Phone 198
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IKCE the advent of the auto
.mobile poets have ceased to
sing of the "melancholy days."
There's no such animal. In
these ; days of unusually low
prices for such remarkably good
used cars everybody can afford
a car. "You don't have to sit
bn the sidelines any more.
. Won't you let us bhow
r- you some of our gloom
destroyers ? v
rii.:2 iviotor