Dl iM HIE
of Commerce Com
ments on Growth of
Industry v
NCWl YORK, Jan. 10. (Spec
ial.) Phenomenal development of
radio as an American Industry is
stressed and need for more care
ful Instruction to purchasers of
radio In the use of their sets la
pointed out by Herbert Hoover,
Secretary of Commerce, in a mes
sage to the radio Industry and
public broadcast through RADIO
RETAILING. The cabinet offi
cer shows much remains to be
done fcy the geller and user of ra
dio before the maximum of bene
fits of this new agency of 'com
munication will be realized, and
says reforms are needs in distribu
tion methods. . .
In full, Mr. Hoover's message
reads:- " -'' . '".
. "Nn Industry has had the phen
omenal development that baa rad
io, and few are the industries
whose products have as broad an
appeal to men, women and chil
dren alige In city and country. It
is inherent, therefore, as our ex
perience is proving it, that the
distribution, of radio should have
broader, channels, and a greater
number of classes of retail outlets
than almost any other fabricated
product. In order to serve proper
ly this widespread demand.
"When it is realized that such a
system of distribution has been the
development of only the past three
years,; it 13 a credit . to .the . f lv
Ibillty of the A'rac'rifi-H&Bisfc-j
man and engineers ' i it the
B1 I H
o ; O
mm-
:' -
eee
Radio of
7)
r it
ndio : Headquarters?'
1 89 SOUTH HIGH
xA1
M.
t
$1285
payment pian
enualled value
7
sulta obtained hare been as grati
fying as they are. However great
as this distribution net-work ha3
already become, it is apparent that
there is yet much undeveloped
area In which efficient merchan
dising will make radio more use
ful to the citizens of this country,
and thatthere U room for im
provement in the methods through
which radio equipment parses
from thet manufacturer into" 'the
home of the user. 4 V s
"It is my ideal, and I hops' it will
be that of the merchandisers of ra
dio apparatus, that this new great
instrument of education' and en
tertainment,: placed in our f hands
by science, shall be expanded alpig
the lines that will give us maxi
mum beneTit. The technique of
radio broadcasting Is daily: being
Improved upon and the efficiency
and reliability of instruments" for
reproducing this" broadcasting are
likewise being perfected. But the
efficient and successful use of this
reproducing equipment Is often
left to the Initiative and resource
fulness of the individual purchas
ing it. and to my mind : there is
need In this country for the mer
chandising of radio equipment In
a manner whereby each buyer of
receiving equipment will be taught
not only how to use it so as to oo-.
tain satisfactory results, but in ad
dition how tq -avoid abuse of the
privilege of having. in his home an
instrument "Which permits him to
receive the news of the day or the
entertainment of the hour from al
most whatever section of the coun
try; he wills.' ! X '
''Science has contributed. Its full
quota to making radio the blessing
to humanity which it already Is,
but it is my feeling that more must
be done by the merchandiser and
the individual user .before we. at
tain the maximum benefits which
thlscountrjvhas every reason to ex-
pt'frcmj "e w instrumentality
& comm r; on. ' 5
:!!? Mr t
Quality '
V"'"
.
: i
OMEN instirictively like
this Sedan because a wo
man instinctively knovs ,
Hood value And to get a Fisher
body witli Duco finish luxurious
uttings a sbi-cylinder L-Head
engine -and Balloon tires for
on General Motors' easy-
is her idea
And die's right!
-i -
21D ncrlli Ccinmcrcial
mmmm
Ei'Ia L' F0!Iil D.'i'i 5
Used Car Sales are a Big
- Factor in Automobile
Business ' -
"What is going to become of all
the used cars. Is a question fre
quently asked, says Byron Wright,
manager of the Certified Public
Motor Car Market, "The answer
is all ready for us in the estimate
of authorities that close to 2,000,
000 used cars were sold last year;
And that in spite of the fact that
most dealers have relied solely on
the price appeal to move their used
cars, and little effort has been put
forth to sell used cars for price
alone never sold anything. They
have been bought by people who
had already made up their minds
tO buy. . :'. r
"The Certified Public Motor Car
Market of Salem has endeavored
during the past year to sell a great
er number c,f used cars by better
marketing methods. We have not
relied merely upon the casual buy
er but have reconditioned the cars
and have stood back of them with
such a guarantee that any one in
the market for an automobile
would be interested In considering
a Certified Car on an equal basis
with a new car. . v : - .
"The idea must be selling- itself
o the community or otherwise the
almost constant stream of people
looking: over our stock would not
be. Even In the last few days the
number of sales Is only an evl
dence of the Market's popularity
Eight automobiles were sold in the
four days following Cbristmas."
MEXICAN AUTOMOTIVE I
MISSION ARKIYTXQ
" Members" of the Mexican Auto
motive Mission are now arriving in
New York to" attend the Silver
Jubilee AutomofeiIe:Vshow, which
opens 'to'the public ba January 3.
The visitors are representatives of
motor . transportation "companies
and motor vehicle dealers in Mex-
ico, who are making1 4 special trip
to this country to study our me
thods of merchandising, highway
development; and'' other matters
relating to motor travel. Includ
ed in the mission are the follow
ing delegates: Mexico City Joa
quin, B. Estades, Jose OrltxMon
asterio, Morton S. Lelshman, J
Se well, Stanley Copeland, Thomas
McManus Gustave Alana, S. G
Canton; Tampico A. Ward,
J. B. S. Mennet; Merida, Yucatan
Enrico CantarelL v
Economic studies can determine
for any neighborhood what type
of road will be self-supporting In
lower operating costs. , s
V. !
if.
y
. ' The. ZeZs ,
Tax
of un-
f ,
P. CI!
J !
( 5
INTEREST AROUSED LN SCIENTIFIC ILLUJ IINATION
rjl HE discovery ' made by, many '
X traffic commissions and poLce
' officers that road illumination
when properly and scientifically prtH :
vided, is an elective means ol -sav-;
ing human lives and avoiding 'injury
to body, has stimulated imereit ; in
that important subject
Obviously, thU whole subject ; U c!
of , interest - to Uhe uwwning l
tMif a the amonvjtive industry
public and the automotive indiistry
as well y f-.j'!.-.r t-.iijia
r Students of light and , road i!J- -j';
mination tell us that jno automobile
headlight is .satisfactory! wbichdoei
not meet two conditions: J i'g
First; the""driver must -"be .'able' :"4
to see obstacles and obstructions ' a 1 1
sufficient distance ahead 1 to enable
him to bring his ear.to a stop to
avoid them, even when travelling at
high speed and he must , distinctly "
see object adjacent to the curb or :
road-way: v " v"i".--: - :'( A !iflf
Second, other road , users, includ- .
ing motorists as well as pedestrians
must not be dazzled by the light, i
The . seriousness of this whole
question has resulted Tin the enact -
ment of legislation t with the intent
of making highways safe for both
f " '---I I--.: - .it. r
c
i
Ant-grf kstulliyhts
STATE IIBS
By Oregon State Highway
Commission, January
is
; ? ; , Pacific Highway . ; 4 ,,
Portland - Oregon City - Salem
Albany-Harrisburg-Juaction. City-
Eugene - Cottage Grove-Roseburg
Grants Pass - Medfordj California
State Line: - Paved entire dis
tance except between; Harrlsburg
and ! 3 unction City which is good
macadam., Ferry, across .Willam
ette river at HarrlsbuJ-g not oper-
ating on account l of ihigh t water. !
Make inquiry at Albany or Junc
tion City to ; prevailing j condii
Hons.- Take West Side Highway
via CorvaUis; all paved, H j '
Albany-Corrallls Highway
Albany-Corvallis: aved. ! '
West Side Pacific Highway
Portland-Newberg-rcMinnvIlle-
Monmouth-Iunctlon CUy-Eugene:
Paved. V. r-';; 'r.'--;.-'"n:
Hooevelt Coast Hlshwav- Oat-
sop and Tillamook Counties '
Astoria-Seaside: Payed, frll
Seaside-Cannon I Beach vi Junc-
tion: Under' constructoinf lloura
burVaBsa'bre'.'''"--" ' ; '4, 2
Cannon Beach Junction-Miami!
Graveled" road7 " r i tr"f " w
Mia mi-TIUamoolt-Hbbo : H. Tu t
paved; balance macadam;'
Hebo Keskowin : Devil's jLake:
Macadam. ." :" - j - ' i-.:'
Iloosevelt Coast Highway- Coos
' and Curry Counties; ; ,
Hauser-North Bend,:! JUacadam
North, Bend-Marshfieid-Coquille:
Paved. . .."T Mv. ;
. Coquille-Bandon-Por "Ortordj
Arizoha Inn ; '. Macadam! ; 't ?
Arizona Inn-Gpld Beach-Brook
Ingsr:;d:ounttnrri)ad In fair con-
ditlonJsrI. H , - ;?
Brook tngs-Californ la State Line
Crtscent City Graveled rbad.
Coot HayItoedburg i Highway ?
Pacific Highway-Cainas Valley-
My rue Poln t-Coqullle: Macadan&
V lllamette Valley. Florence - Hish
Junction Clty-CheshireGoldson-
Blachly:.,, Macadam, :w,v.-j )l
Corrallls-Xewport jllghway ,
Corvallis-phUomath-Wren-Eddy
ville-Toledo-Newp'ort; I -ilacaiam.
3IcMinnTille-TI21amook Highway
McMinnville-Sheridah: Paved
. Sheridan-Willamina-GrandEon-
de-Hebo-Tillamook:. Part naved!
balance good macadam. ' i
Tualatin Valley Highway
Portland-HillsboroForest Grove
Carlton-ifcMinnville: PavedJ
It. Hood Loop Highway In Hood
IUver County ;
Macadam road in good condi
tion from city of Hood River to a
point 23 miles south. I Closed be
yond Forest .Boundary1 on account
Of SnOW. '.!,- ' i i t .
Mfc. Hood Loop Highway In'ClaikV
ama County
Portland-Government Camp
(via Powell Valley Road:) Pavet
to Gresham. Balance good mac
adam. Closed beyond Govern-
cient Camp on account of snow,'
Crater Lake Highway
Medtord-Trall-Prospect-Ft. KU-
L:ath: Macadam,? open to Pros
pect, closed through Crater Lake
i"ational Park on account of scow.
: Iledwood Highway ;
Crants Pass - Kerty - Wa!do;
Ronsh graveled road, i .
Waldo-Crescent ; City: F a I f
uataia road. Rough but pisa-
WEEKLY RFPOnT OF
th driver -of vehicles and .pedes
trians, but the police officers have
found h difficult to enforce the law
because of the difference of opinion
as to what constitute glare. :
iiThere are confiicting views con
cerning the advisability of dimming
i;rht vhsi a car is acoroaching.
Study has hown that dimming of
-J'gttf has irequently been a cause
l pf accidents amd a er of states
i have laws which prohibit dimming.
In - fact, the whole tendency seems
to be to do away with the practice,
id Abroad some of the more ex pen--siv'
cars ! have lights I which dip,
fht is, there is a lever at the driver's
seat which makes it possible .for him;
to dip the entire light and thu avoid
glaring lights. But this too is none
ioo satisfactory. The solution seems
to be an anti-glare tamp. ;-:r.:;
1-1 A recent, report of the chief light
er inspector of the State of Massa-,
ehusetts indicated that but of 258
automobile accidents occurring at;
nisrht tnore- than twenty per cent
? were due to faulty; lighting conOi-
! tion.
1 ; -Two-thirds of this number were
' the result of insufficient illumination
and six per cent 1 3 headlight glare.
- - - r j w
- ..:::":!t:::::::::::;ijitiiiif iiiust'l
mpfr9tnely meeied.-
Sisters : . Closed ,by; snow, ,T r f-; 4-.
i Sisters-CIine'alls-Redmond;
Macadam. - 'v '; "
3IcKenzie-Bend Highway ;
: iunction of The! Dalles-California
.Highway-T u ni a 1 o-Sisters:
Good, macadam.' : . ; f :
K'VViAlsea Highway '. : .
Corvallis-Phllomath-Alsea: Ma
cadam., On account of slides, the
section over Alsea Mountain is li
able to be closed , from time to
time. .Inquiry should be made at
Philomath before attempting trip.
PEEUMINAEY FACTS v
rr'tf::i AND TIGURES
f Of thrf Aatomoblle Industry for
Alfred i Reeves, f General Manager
KATXOffAX. ATJTOMOBIIiE CHAJtBE
! VJ . . OF COMMEECB -,
V XvaoDvaiios i
Gt and trucks..
8,650,000
S.230.000
Trucks
270,000
f roia i .
er
38
1,300.000
Production of closed ear
Pr cent closed cr..
Total wholesale raluo of
ears .-......-j.. Sl.994,540.000
Total' who lei ale value of
tracks' . 284,556,000
Total wholesale ralue of i-
car and trucks....... 12,279,096 000
Tiro production 45,000.000
Wbotesala Taloe t motor ! '
vehicle tire koaiueiia.... .9 627,697,000
Total wholesale value of '
: part amd accecaoriea; x "
. cluaive of tires ..$ 072,838,000
Average retail price ' of
car, 1924 ..... ... , 814
Average retail price of
troeka,' 1924.i. U. 1,02
Number of. persona W u - i i
; ployed in motor vehicle .. x , '
; and allied lines....4 -: . 3,105,000
Special' Fedaral excise' tax- . t-: .
e paid to CT. 8. Govern- ,j
meat fev antomobilo m'
3 duatry in 1934 ; 144,000,000
; 'REGISTRATION
Motor xehicles - registered
'in C 8. (approx. )....
17.000,000
15,200,000
1,800,000
,19.500,000
'' 87
4.600.000
4.1T5.00O
425.000
' .Motor cars
Uotox tracks
World registration, of mo-
" tor Teaielea ". .. :
Per cent of world regia-
trstion owned by USA....:
Motor vehicle registration . '
on (arms
Motor- cars
Motor tracks -
Miles of improved hirhwsr
Total miles of nigh ways Tv
J in - C, S. 3-S. i-
? 435,000
2.941.294
AUTOMOBILE'S RELATION TO
, OTHER R.rSLNXSS ,
Xamber of carloads it ao : ,-t ., . t :
tomobtles and parta anip
pd aver railroads.. , ...
RiSber, per cent of, ased
by sutomobils industrv
Plate class, per " cent ; of
, ased fey automobile in
dostrr -.--..
Copper, per cent ef. used
' by aaiomobile industry
Aluminum, per cent of,
; nsed . by automobile in
726.000
70
.
'53
10
dustry
- 20
10
,' . 65
6,029,000,600
603,000,000
t
191.000,000
Iron and sieeU per cent of,
; "used by - automobile in-
dustryi j.. j.... .
Upaolntery leather, per cent
: et. ntteav by automobile
industry w
Oattolioe eessumed by mo
tor vthioles, 1824 (?bIs.
Crnde robber used in man.
ufaeturin- tires (lbs.)
Cotton fabric - nsed in
manufacturing tires
(lb.
3IOTOR BUS AXD 3IOTOR
TRUCIi
Xumber of motor 1uses
; produced
Number of consolidated
school uning motor tran-
vpnrtatton t . .
Xumber , of street rail
ways tiin( nolor bunrs
Number of Uuoes used by
; afreet railways .".
10,000
13,037
' , 163
2.500
174
T:.- 33
v i f- . -
1 t . '
880,000
2U5.0O0.O00
: J3
10
745
Number of railroads B-nn?
motor vehicles on short
lines ........:.....-.... .
Number of railroads Us
ui? motor trucks as part
r f shipping service
; ' Exror.TS
Nnmlier of motor vehicles
eiported .
Value 1 of motor vcliidtm
' and parts exported : t
Tarhidin; engines and tire
Per rent iacrrmto in motor
vehicles eiponi over
.1923 .........
.Trr cent of motor vehicles
exported
Number tit Buotor vtLiclea
imported ,
J'OTf!"' IT""'' " t" nirr;
cmeELLiss
dies filial:
Dr. From Silv'erion Starts on
. Jrip With New Hudson
Coach .
"i'hav nerer seen so much In
terest manifested In an automo
bile as has been demonstrated ; in
the Hudson and -Essex the past
few weeks' said Fred M. Powell,
local dealer In these popular mo
tor cars. "Our demonstrators
have " been ' busy morning, noon
and night. . -1 ' -
, A recent delirery was made.to
Pr, Carl Wilson of SilTerton, of a
Hudson Coach and immediately
the Doctor! Btarted on a trip to
southern Oregon to visit his par
ents. "There Is no use talking, the
closed car ks the dandy car and It
I had known i what comfort and
difference i there was in a' Coach
and the open I car : I jwould have
had one long ago,'' said the doc
ter. -:-' ". 'i"'!'-t' v. y- I ' i
R. M. .Cain, ,ScioXv.popuIar
hardware merchant, looked with
a wistful eye on the Essejc Coach
the - other day and then stated,
.'I've looked them all over bufIn
my opinion thia Essex la the
greatest value I have seen and I
hare been! wanting an enclosed
six cylinder car for a long time
and this i just what I want, I'll
take this one with the disc wheels,
how , long Twilli 4t: take to get, a
license? "'Mr. and Mrs. Cain have
the distinction of owning the first
nix cylinder Essex i in1 Scio. i
- Another of Salem's 'prominent
citizens has purchased an ' Essex
Coach, J. I H. Hunt haven taken
delivery this .pas' jireek,.,! "She
rnns fine.'f ne 'feays. t
C. P. B isHopuys a ' " '
U 5-Piass. Packard Sedan
Much interest has been mani
fested, in khe ; PackardLnclosed
ears since the announcement of a
reduction tn the price of this pop
ular car. ..- i - i ;
ft-' - Delivery of a new five passen
ger Packard, sedan was made this
week to Mr.?. P. fiishopwho has
been an ardent admirer of Pack
ard for many years, t - ;
, JMr. Bishop has always been; a
strong advocate f patronizing
home industry and accordingly
arranged with the Columbia.. Tire
Corporation to equip his new
Packard with Columbia tires.
' Mr, W. H. Steusloff also receiv
ed his new,' Packard sedan this
week andi has been enjoying- all
the comforts of an enclosed car."
(..... ., , .- 1 y... - j
RADIO "raSjPAXT IX EXGLAVD
f - LONDOK. Jan. 1 9 Th number
Of person! in Great Britain who
have taken. out wireless receiving
licenses has. passed the 1,000,000
mark,. and i growing steadily. It
9 estimated that' the actual num
ber of listeners-in exceeds 4,000,-
MMMwaawla -J"
Ills of Mankind Declared s
X Against the Vill of God
' - - i 1 I .
; LONDON, Jan, 8. -When I men
Sie ot illness It is "not; God's will
to take them," r according to the
Reverend : Michael ; Bolton Furse,
'Wmw
:;,;Are You Goio-to
I ANDAVILL SELL AT MOST
I REASONABLE TERMS
IOlZEZ- 1925 Licence . 1 - -ICJGtQ
Gallons-of Gacclino
FDEO, One Gallon of Oil .
with each car sold during the next 10 days. Th-y ar;
4 . . priced riht and bnehed by cur regular
I f - : '- ? ' - - - ...... ... - :-
1 J- V ? : ; .a -f - - w; el
'ikclud:::g HUPr.:oniiii- jo.idai :,- -?.ai
: ; olds:.:o3ile aud othehc
" We -will make any demonstration you vriA vrith th-L'e cars frc::i
' " 1 1 to CO miles.
.3
,
ArIfran tlshoo Of St.
Addressics: the St. Albans Dio
cesan conference , the bishop asked.
"If physical disease is God's will
and desire, why! did Christ, who
came to do His will, fight against
It and heal the sick,? -1 cannot be
lieve," he said, "that it Is right to
say, when a human being dies of
a physical disorder, that 'it was
God' will, to take him If I said
that; I should feel that I had blas
phemed." : " ; '.' "
: Bishop Furse added -: that no
medical .practitioner would claim
to have healed or cured anyone of
disease. All that could be claim
ed was that medicine bad helped
nature to do her own work of
healing. : I ' ;.
. As a Chrlstlaik the bishop said
he believed that "what the phys
iologist calls nature's laws are
We Hake
GLASS CLOSURES
You Have Ever.Seen
AJnmJnum Frame No" Fabric to Wear Ou
i i . Lower IVice Than Slost
General Top and Upholstery Work
W;R- . - J. H.
McALVIN '
L 513 XORTII
Buick Authorized
Service comes with
your Buic!:ana
si
goes; vith -i.it t no
matter, hov many
State Boundaries
you cross.
Buick Authorized Service
is as hanrJy as an extra tire,
as near as a telephone
;--.;J' --..Av- i'-; f ' -l If ft
;.: VptTG J. WILSON
I 388 N. Commercial "
When better automobiles are built, Buick will bulIJ them
jJU
WE HAVE EIGHT GOOD BARGAINS 111
Cci's laws; that disease and dls-.
order la tie physical sphere are
as much asainst God's will as
disease or disorder 1 the moral
and spiritual sphere." ;.
TTOUED TOU IJICE TO
LISTEN TO BETTER
THAN YOU nAVE HERE.
TOFORE HEARD?
CALL
11 (
TaTTU
the Neatest
CTIURCII STREET
t -
1
n
U LJ OaJ:.
!j over Oresoai Iluitia,
::c;:ci;r;e ,i:,,jL-Trj. '
i:urcze-LaIkr.2p; Z:xlzzs: .,
7--I r ed track, deal
OPEN SUNDAYS AND EVENINGS
n
:.3.
r
...
ions
f.T