THURSDAY HORNING JANUARY i'lfCS:
1.
f
Tewivlpreland Street Gar Busses Now Operating ih Salem O
.urc'ect StpckQ;bf Truk Repair, Parts in the Entire Northwestern CoaVt
'ne u
The past year has shown pheno-
growth in the truck busl
One of the reasons lor this
is l en because tracks have been
Tfected and constant use has'
.o"n their practicability. They
ive passed , .the v experimental
ajre iM4 baveLientered;the.d.eslr
is with ..good 1 prospects i of
o!s j ,4s,mg.td the. necessity, , ,
f 7. .: iorelajul Tnick' cernpany
Ijis "Angeles has. ha -a good
jeal to do with - popularizing
jruek,hcause it ha3.furnJ3hed to
lie traffic .vehicles that hare met
very dBand f rpiu -levery; apgle.
hey. are made- oa thcoMt and.
oast men. are using UUem For,
4 years this- company, .has-been
raotlcully, demonstrating s trucks
JtA manufacturing ibept-itq ,'aup-
iitr i via Kidman? - Thav tiaw.
,uitu largely io . me, up Duuamg
7 . Industrial life.; During, the
.ast year George Keep sold thel
nree buses which are nowf being
isd in.thQi'city.of Salem as aux
liuries, tbtha .street". car service,
fheir attractiyeiiess-hasradded to
he appearance, of the streets" ra
her thai.. detracted . therefrom ;as
ras feared .and thbse.who opposed
he . fitissea. iha jnost. strenuously
re now reconciled and becoming
;reat boosters. 5 ".'
i A year . ago In . the Statesman
Innul lttwas said, that the More
and company. Vas. to have; a rec
rd breaking : year. That, pro-,
hecy has been,more than fulfjll
.1 ant s;iTeg warrant i far the,
urlber statement- that- the year
925 MSUZMeat greater; business
tan ever before. vV,vi
! During, the, past year, the More-
rid people completed . .two large
iildinsX and are rrpw - able to
eet the'demands of the trade. At
; rst there-was only one, model of
i jck -bat ibl has, been, developed
t meet the. gyow?Be demand ua-
tU now tbeaot fastidious, cannot
ltisfieU Tbeie area number. of f
nicks running from, the, fastroad.
Inner, as It wasjiamed. to thB-fiye,
In. massive, kind and -between
iese -there "-are- some- satisfying
(OdefcK , The bps models, sucbas
W. in Ss&wa. are of. course, de.
gnd entirely 'for passenger tra
iling and care Jaas: been; used to
sea. that; theyi were symmetrical
and did not offend the eye in any
way. i - ",.'-;.
is ,the
-. ceoTge- A. .Kep
3 Thpt Morelandf'col
develppmeat of an
of Id4as. , It waAt
of Watt , L. 24qreland the,resent
yfce-presideni and igeneramaa
sivtMeAlalii"
; i I.
and experimenting-nights, he fi
nally succeeded ; in perfecting th4
Moreland; Gasifier, which today
after-theSA VPftm nf Knnitg.t In'
provement. along automotive lines rV
still stand unexcelled for its, pur-1
Having perfected , the gasifier
the problem : was to make It use
ful, to, give, its beneficial advant
ages to the, public. He paw in hi
vision the truck and the important
place it- was to play in every de?
par t men t of life in tbe future. He
designed, a truck,. to use the gasi
fier. ; But, like jniiny another;Vith
something tp" give.-th world was
handicapped by.a lack ' of ' money
to provide the. means to give it. '
K, Kverywbere be , went with, his
Idea of building motor f trucks, on
the coast-he, was met with skepti
cism: : He waa told that this terri
tory " waa not a- place- for manu
facturing," that it was ridiculous
quality' products on a . large scale
to think that manufacturing of
could be successfully, carried, on la
competitions witb, j thOi great,- or
ganized; manufacturing-centers of
the east. :; " v
- Ilei believed it could .be done.
He believed in. the future of; the
cost, . Opposition- only, stimulated
bis efforts. - At last. be latersted
Mr. R. H. Ilaphnel. another far
seeing, citizen, who helped him . to
Something of a picture of this
Cfo thT tay "te oria,lnfedrp5r tie
follow:ins facts;7 ; i'-i--:.nu'f.?
From' a capital of $65,000 to as
sets of $3,152,871.5. - -From
a working force, of four
to a payroll of over, 500..
From a( sales record of, two
trucks to , a monthly sales record
In a recent . month of trucks and
parts totaling over' 1 6 44000: - "
' From a, little ahack with scarce
ly any equipment of topis and ma-
and obstacles of eTery sort,; filled
Uh?many:7d3couageaeatsi:,but
Mr, Moreland, and hla co-workers
and helperaT have . nevey faltered,
but have gone on with the abso
lute faith in their own future as
enfolded in. the certain future of
tbe. western coast. ' '. ; '
: ? The steadily Increasing popular
ity of, the . Pacif ie Coast maiiufac-
turedUrueklia proveni little; short
of phenomenal, stated, the More
land sales director. It is a strik-
-ri ;
One ofc lieMost Rapidly .Growing Jln
Produces! .Quality Butter
i -
-A i Street Scene Monmouth. Oreirbn''" ''
K i- - r'c?i.t- , . :k v't -'-'-.z
cninery to tne present great; mod
ern plant at Burbank, California,
fully equipped with ;the very latest
ana fiinesi macninery. ror . . truck
manufacture known to .'modern
manufacturing, science turning
out a regular schedule of .100
trucks of the highest class quality
madev i. .;-iV-V iv-.;i '
'v Where the Moreland company,
has.led in manufacture, thousands
of others7 have followed. . Its dem
J
Auctionesr
'GeorgSt
Ropni. 25-2flL Breyjaan" Bldg:
SAJJOr, ORE.'
Write forf Sales Dates
( 1 '"-i ! '!,.. Ll i
! . ! - '? --i 4 -i : :! -
!.J If- rf
' Or course Salem is' the Cherry
City of tbe worldt . The four, great
est sweet cherries of tbe world
(were . born here; Bing, . Lambert,
Black Republican, and. XiongLfitemt
med Waterbouse. And the Royal
Anne and other great, cherries at
tain greatest perfection here. ... .
' Salem' is the strawberry center
of. ttte Pacific; northwest. Nearly
all .the- canned; strawberries of
f these. three, states are, packed In
Salem. And we send strawberry
plants, to market In car loads.
ItoiMe. of -he Jloreland Jlotop.Tmck .C. 4J
ager of thel company. Over 13
years ago he became obsessed with
the! idea of low-priced, effective
transportation as the-one great no
eWsIty'In: ,tBe uIOmaTte' .develop
ment of the business and econom
ic life of tha country. ; . i
; HIa first, effort,- in thosa! days
when gasoline engines were, going:
through the early, throea of experi
mentation,, was to develop , some
means by which low cost fuel, like
distillate could be ttsed effectively
to furnish the power for (hose eh?
gines. Working lays, Btndying
start the work of carrying out his
idea, j''-' "' 'y''-:
. : In. a. little sheet metal: shack In
Loft Angeles, Mr. Moreland, with
two Tor three Kelpefa'and lftle"ln
the way of machinery save for a
few kits of mechanics', toola' built
the first Moreland truck, in. fact
two ot them, which at last reports
were atill in operation. - ?: ;
Their; success led to the forma
tion : fj a. company with a total
capital of $65,000. From that. time
on the., rapidity of the company's
gnawtbu has been, phenomenal.'
onstration of the manufacturing
possibilities on thej coast has led
many to locate here, drawn by the
certainty of proven success. It has
brought skilled, high-paid mechan
ics and ' their, families . It 'has
helped, in. the. start of many small-J
er. industries.,.. Oyer; 65 per cent
of. its, suppliea are bought from a
list of oyer' 200 manufacturers and
business, houses, onthf cpast ,
:Therei i: a record, of but J 13
years. Vv; The., present ? attainment
has not bet-n easy, i It has been a
constant,, fight against - prejudice
V v H
Oregons Hi
ii
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ghest Grade Butter
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: :'.'--!- !! .'--v.-;'. ........ ' .1 ! f . , 4 .
T.TATYR 171 SAT.T1T.T FOR S ALEL1 PEOPLE !
Manufactured jnnder 'the-most, sanitary andj modern, conditions from;
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G
GRADED CREAM
Only first grade cream goes into our first-grade butter, from famous Raleni
i . . r district world-famous' cows.' " "
4
-V-'.-K
;f;
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district world-famous" cows.
BUTTERCUP
i Jr:
. . - Mr I t
; 'it ' :. ' 1 -: -i ii - i '
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FOUR C
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brands of butter will please your' taste. V Ask yonr grocer for our brands
CAPITAL CITY GOOPERATIVEv CREALIERY
137 S. Commercial Ct.
Phoie 229
Xalexn, Oregon
V
A- non-profit- of ganization - controlled, entirely byu tha dairyiaen. .4 ,-J..
i i
C C C:C
- . '
. . - '.' i ij .. ,! J .. . .: rj f I.- . . , '. i
-:; 1,.-. .. : .r; 'i ;it'-' -y .; 1' Ki ii i :; :. j '.V'-a - :: A'.r-'-" 1 .: Clk ' ' ' ' m
ing testimonial to the success of
western, manufafturingas well as
concrete., evidence, that Pacific
coast; truckj operators' are nwake
to th. ranspprtatiop efficiency
and . economy of . . the. .truck, , de-;
slgriedH tand constructed . wlthia
their: own. borders, M
4 ....
i.? Salem isn't lodged to , death.
but, there is almost, every i lodge
that anyone wants to Join located
in Salem.' There re. several fra
ternal organizations withmember
ships running well above, 500; one
with fmore thn i t Off members, and
still growing.; And. the churches,
too, ; are, k-splnedidly represen ted ,
with .almost every known Ameri
can denomination, having its own
buildings and. working., organization.-.There
Is no' better'social city
ahywhere.In the west; 'yu''! "', "
Blessed ' are the, peace makers.
They win neVer be'out off" a- job. ,
Oil. City Derrick.
y ; - ... :y. .r:.y ;-,
. Because,; Pf lta policy; bt.deallnr;
fairly with ;the producer and gtr
ing the consumer a quality of bnt
ter,. tha has not , been Burpaseed,
the. Capital i City Cooperative
Creamery Is one of the most rapid
ly growing institutions In Salem,
meriting the approval ofjltsipat
ron$ and the consumers alike, FVwr
nine yeari this creamery has been
operating . as . a . coopern ive nou-
profiting? organization. . .r :
I It succesa was built - on v the
policy of grading cream,' and tbla
rrsteia- has since been, adopted J)jr
a large number: 4t :thejnost sac-tftsfiffilv-creacaeries
-en . the-fc coast.
The Change was radical but Is now
acknowledged as tb salvation lot
the dairy Industry f ia ? the' slate:
The: farsightedness of JIfj Bates,
they manager "of tbe cooperation,
eolred 'the problem thai had Wor
ried dairymen from' the 'belirnlBg
f the" Industry, Mr. iTBales' plan
wa logical. If radical, and-elnrply
consisted yrin .payinthe;J-: hlhest
price' Tor the highest grade Vream
and a towerprlce. :for-"cream.1bf
a "slightly - inf eribr tonality. fn;A
few. patrons were ioysCbx; this pol
icy, but; the ; lossj was ' niore than
compensated for, rby 'the'. lncrease
otl dairymen who. wished "to -sell
tne cignest graoe-cream ppssi.Die
for ihem to produce.' The "best
butter, can be made bnly "from the
best 'cream,' and the peoplet are
demanding and are entitled -to. the
highf r grade ; than: can be pro-;
duced- .. - :';.;y..v.J 'r ' --.J" .
Tlje gain of. business over last
year j is recorded at oyer.' twenty
five per cent -.Most oCthe. butter
produce by the Capital City Cb-
operative Creamery" ls 'sold J in
local marsets, ana ine insiuution
could, find 'a ready.: sale "here Jfor
their product if 'the output was" In
creased two-fold. 1 C Since thejih
novation oif cream J grading ' the
qualify of, the butter has' "y been
raised from; medium to the high
est grade that can be made, and
brings the dairymen- the' highest
price paid on any butter exchange.
The - fact that such a ' great num-
J ber. of the dairymen in this dis
trict belong to the cooperation 19
the best proof that they are satis
fied with the grading system and
are ! willing ( to do: their part to
ward, placing tt'bf ttei; product en
During the past year the. Capital
CUyCreamery paid back $ 2 2 6.5.S 5
la dividends to Its patrons and an
other dlstrlbutlon.wiU be made in
December. The memberships list
Includes' most' of the more- Impor
tant 'and substantial, dairymen in
the Salem district. and the officers
o t the organization are prominent
men in the Industry. " They are
R..N, Magnus, president; J. H,
Yb U emanQ vice presl deatj Warren
Gray; 'secretary; j E. F1 sSIade and
rr. J,. Sblpler.' directorsV aad C, F.
B&tM.y rnana'r;--!; .-: : ".-"' " :;y
.-The., officers of.- tha association
belle ve4' that J cooperation In. the
dairy., business Is.; the. key-note , to
BiticessT arid, vihat! by this method
the highest f pr jcesv that i .are $53.
any where may be secured for their 1
product. These top prices are1 ob-j
talaed;, because , of tbe cooperation L
the dairymen give In, tr?irslS-.
cream of . excelUnt, crai t tor. Jb;J r
own association. . Because of t!-'i ----spirit
of .cooperation . between. V..3 -
creamery itself and th dairyme-a'
largo dividends are voted .tack to -the''membfira.
at. the' tad cf.e:ch.-.
fiscal ; year. . This .bonus is '
according: to- tb, amount f .eres-i,-
shipped In during y the preceeilrr
year,nva. pro rat; basis, V,: .
it is Ukeii,iata.conslieratl3a. tlrl, .
the: top: market price, U j tlr:-;
pild. for the butterfat,.aad that
a large ; bonus :- is -t paid ? aajaually .
the Success pf the. coope ration.' can..
b readily,;unferstobd,7'r ' " ' . V "
I ;:'
, ., v ... -f ; 'Jrm-tr'" ttv nt1TfHTV tTDf T)1HT I:
FOUjSALE OR "EXCHANGE
'-': i ,.-' yv",'-'--- -..-y . -.f-
i3E!Browri:i':br--::-f
'.-'-1 ' C mr.:-'.m - if " ' ' .. . - : - :
Melvm t Jobnson
'.J
v 100 S. Commercial St. - '
Salem, Oregon ;-; ' - -
(Licensed and bonded Under Oregon laws) '
!'
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4
KRUEGERi
. 1 1-
! Member of Marion-Polk County Realtors 'Association and
MaltipleListir 53ureaur; ,; t. ; ;
-j ;;',ry!-yy;;" ;-.l--y" y;':-. Vy -U ' ' : r;
ix.ua,Ei:owTjii.T?A:; ; .
147;KfiOom15- Stir! ;-1 ':f . ;.Pif2-;VCil5a0rr;
;OT:i;:;i
. . '- s-t:ri':-.'ti-'-y -i ;yy:L"--.ry; 5'i" ''
Newftfel&driSteel
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e4 xW ikirr fl r cs-e -rvf er
k-4JtWafi 1 ; y -J !: yl: -"-' IM '':;.--V'-': '''"'j i
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, " ,, J;'--'- miiiwi- 1,111 " '"ly-' ... v
.;-'ly;ygffi " ' ;! Uy; . ;, y1'
' MADE 1 i., ; r'ni - ' VEEET-
! :inl; ':-- , for-
: ' f HE- ; lyTHE;
WEST -.. yV.'T
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Pi;'.f -r. v,v -i-''--' "-ri 1-f:r.?; .::;'.--.- y .
.K. -i-:--,- -i.--l-.v ft-:;y4- 4y;riy" -ry:',:" r :?y-..". 1 ' - r " ,-;.;!-,... f;rv-i- . - -, . -;; -:yy,; y J ': y
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"3 ..:-;(;-v r'Hv'fX- -'7f.:' ; -? -; "' : -::r'-- ' ":-EV-.-"' '.- ::.-;.'
.eyS-a-'Vr-feU. -t-4-M-v-i.r' - :,1-f ;-y-! :- :.-.:.:-.':v 'V";-- : ,rri . -:.:n j
j..;;frt:.:;-Tv.v?.,.v. i ItHyi ,;;-v ;: t..:.", 4- - -1 '- ? i:- -'.h; n y '--y-y- r-i-n 1 ' V - i r -.
ected produfita of 1 years expert
-1
5 ! i pulHine of i trucks ani busses; perf
?;ieein:l Coause. p;: 'j
-'--'vv5Vi-WI't-s.v j - .-;':--;:':-- - ; ' 'r.--; ... : . 1 ,-4iy'y'; .
S'VKye coacK
; mociels meet; every possible, freight or -passenger transportation, re-
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ills -r i i s i 1 a i ii m j. Mr i .Ti. a a ij m. la. ia u a
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i?:iSi!Hbn3 bfit larcrcct Stoelcof Truclra '
"SK" ' IK i -! . Repair Parts in tha Entire Ncrilxvc-t,
;::"'.j:ji: j.t . (, . J , , ... , ' ! ?
MGRBZiBH)- LOTOR' THUCK-: CO.:
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Pcrtliad Erancli:
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