The Oregon statesman. (Salem, Or.) 1916-1980, December 14, 1924, Image 19

The Oregon statesman., December 14, 1924, Page 19, Image 19

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Newspaper Page TextI !; tvJw-jMt. L!,'I kJi iC'L S.uhiJi r Vi: a ;. i 4' S 14 I I 3 ! r il fi J- I A. 1. i f V i I v V i I SIT & Willi ,1 THE SllOPPtf! Accessory , Firm Installs Spe cial. Window Display to 1 ; 1 Simplify Selection During past few days there has been many original and beautiful window displays appearing i to gladden the ! heart of the Christ mas shopper. Among the neatest It takes; It; good tire to make the record the McClaren Cord "Jim" "Bill" Smith" rfi Watkins Snappy Service. .. PHONE 44 lias made SERVICE STATION at We invite all Hupmobile owners to call and tee ui5i We iitehere to give ydti good Service on the Hupmobile car ahd would appreciate your visit taken out thfe HUPMOBILE aii ; M ARMON agency and expect to build oUr btisine&s by giving good service to our patroris. 256 I of those Is the display window of Smith and Watkins. ! Featuring an open hearth, with andirons and charred wood .Il luminated by. a realistic electric light "fire" the display is cleverly arranged upon the window seats at - the side of the fireplace and upon the mantle. I Commenting upon the- growing popularity of auto gifts, Jim Smith told a representative of the Statesman that .last Christmas there had been; more than three times the sale of that class ' of article than any 'year since he had been in business, also that from sales so far this, year. Indications were that last years record would be beaten badly. . A. genuine. desire to aid the Christmas shopper was the tim ulus for this window as it is only through an actual inspection of the goods that the shopper Is en abled ' to choose to 'the best "ad- vantage. A large table inside the s1;ore is also devoted to the, dis play of gifts. j I Many favorable comments have been received upon this display perhaps the most complimentary coming from a prominent member of the automotive profession whose duties require wide travel. This man in commenting upon the window assured Mr. Smith that it. was, the best window tha he has seen on the entire coast. WHAT CAUSES THE FKEQUEXT ACCIDENTS? The totals of motor fatalities and ' their causes as reported by 285 newspapers; States of Wash ington Massachusetts, Connecticut Vermont, Virginia and Delaware; the Petroit Automobile Club, The Detroit Police department; Auto mobile Club of , Southern Califor nia; the Milwaukee Safety com mission; Atlanta, Baltimore, Mem phis, Minneapolis, St. Louis, Syr acuse, Wilmington, Del., Spring field, Mass., Toledo, Providence, and other Bafety councils; Cali fornia State Automobile associa tion: the New York Police depart ment; city health commissioners; and all states which collect data of this nature, are given herewith. Better Street Lighting Cleveland as a result of traffic studies has . recently installed an Improved lighting system on Sup erior avenue. I Many night time accidents are due to inadequate street lighting, j Education in Schools The training of children in why traffic rules "exist. In respect for the policement, : will create habit ual abedien'ce on the 'part of the children In traffic regulations. We WicK to Announce the Opening of a 256 STATE STREET Call and see m at new location STATE STREET f PHONE 793 STi BULDS THEIR Oil BODIES Maker of Cars to Make All of its Own Bodies : Local exhibition of the new Studebaker models is bringing home to motorists with ,new force the fact that Studebaker manu factures its bodies and cars com plete, 1q its ownplaats, "Well-informed 'car-owners have long recognized the fact, in which Studebaker is unique among thei large builders of fine cars, but itj is more strikingly apparent this year than ever before to the car buying public at large. .1 ; Developed New Duplex : Development of "the new. Stude baker Duplex bodies which for the first time in automobile his tory combine the advantages of the open car with the comfort and protection of the enclosed car was made possible, authorities de clare,, by the fact that all Stude baker bodies are designed by Studebaker experts, working land thinking for Studebaker alone,' and that' the actual -building is done in Studebaker's own modern, completely equipped $10,000,000 body plants. " A parallel situation is noted in the detailed perfection of Stude baker's new, all-enclosed body models. ' Distinct New-type Beauty The new Studebaker models pre sent striking beauty of appear ance and finish, in which there is an instantly-apparent note of orig inality. This is notable not alone in the longer lines, new lamps and fenders, higher radiators and Bides on lower-hung bodies, but even In the finish and color schemes. Enthusiastic comment upon their beauty is heard everywhere almost invariably concluded with the remark: "But what is It that makes them bo differentjfrom the other cars I see!" j? This question is answered by the fact that Studebaker body de signers design for Studebaker alone; that Studebaker bodies are built to be a fitting and harmoni ous part of Studebaker cars as a whole. . Naturally, experts ; de clare, in Studebaker cars th0 very lines and proportions must have distinction and originality other cars' cannot possess. that our - lill The same principle applies, they point out, to every detail of the enclosed-body models; the special ly designed seats and ' their ar rangement, the genuine mohaif used for upholstery, the instru ments, hardware and fittings. Every item is specifically design ed or carefully selected for Stude baker cars alone. New $10,000,000 Plant For production of the new closed models, Studebaker's ' new 110,006,000 foody plant given over solely to the building of Stud ebaker bodies is in operation at South Uend. Indiana. The entire automobile Industry knows no body plant more modern in meth ods and equipment, in the opinion of prominent engineers. . In the organization; building and equipping of its body plants, Studebaker has accomplished something matched by no- other large maker of fine cars, it is au thoritatively stated. For in a fine car body only the , most accurate of craftsmanship can be accepted -or else it ceases to be a fine car.' Too, only the highest quality of materials from frame to uphol stery and the varnishes, paints, enamels and lacquer with which the body Is finished may be used- Men high In the lumber indus try declare that no automobile builder uses better grades of wood than Studebaker, because there are no better grades. Similarly with ,its genuine mohair for- up holstery In closed models, genuine Spanish grain leather in Duplex models, and all details of 1 finish and fittings, Studebaker insists upon highest quality. Value, Second Advantage By this complete manufacture from raw materials to finished cars and bodies, Studebaker Is able to effect manufacturing sav ings in a number of ways. For in stance, it is pointed out, there is no wasteful Under-buying or over buying of raw materials, , because Studebaker knows in advance ex actly the" number of bodies that must be produced in a year, or other given period of time. And, judging from the record sale of new Studebakers the mo toring public has emphatically discovered that the second great advantage of Studebaker's com plete manufacturing is value. F Downtown Location Will j Greatly Aid in Servicing L Cars for Local Owners Temporary sales and service quarters for the Hupmobile. car has been secured at 256 State street by MacDonald and Forrsell who now have the Hupmobile agency for Salem and vicinity. furtherance of the aggressive policy of service which has been followed in the past by these men while handling the Packard and Hupmobile car Mr. MacDonald will devote his personal attention to the servicing of the cars while Mr. Forrsell will handle sales. In order that the Hupmobile owners of the valley may come to know the men who In the future will be 1rt a position to offer them service they are requested to call and become acquainted. In addition to the Hupmobile me Alarmon car will be handled ANTI FREEZE SOLUTIONS "We hope more people' will tatke care of their cooling systems on their . automobiles this winter than last," says Byron Wright, manager of the Certified Public Motor Car Market. "Car after car came in for ap praisal with leaky radiators, brok en cylinder heads and occasionally broken blocks, which could have been easily prevented by use of anti-freeze .solutions. I. maintain it is almost crim inal negligence to treat machin ery as too many people treat their automobiles. A stitch in time saves nine, is certainly true - when it comes to preparing an automobile for the freeze which Is coming so soon." - BUCHANAN & B.ITTERMAN The number of new firms cater ing to the auto driver which are being opened in Salem goes to, prove that there are being more and more cars purchased in Salem irrespective of . the supposed "closeness of money." j Among the latest firms to be established is the Texas Garage which opened lor business at 1999 North Commercial - street about one weeks ago, Mr. C. W. Buch anan and Mr. E. H. BItterman are the owners. Mr. BItterman came here recently from Montana where he has had wide experience in the repairing of ears. Mr. Buchanan has been a Salem . resident for seveHl years, a majority of which, time the spent in charge of the used car department of the Valley Motor company, previous to this he was employed by the Fields Motor company, Chevrolet dealers of Portland. The , new firm will engage in general auto ' repairing, - towing, and storage m 0 HUPMOBILE AUTO BUSINESS TO FARE BETTER 11825 Oldsmobile Zone Manager Looks for Good Business ;Jin Coming Year Continued business improve ment is noted during November and December in , reports from Oldsmobile : zone, managers and territory travelers, according to Guy H. Peasley, general sales manager of Olds Motor : Works. Lansing, Mich. Indications , also point to the ' fact that generally throughout the country the auto mobile business will be far better In the spring of 1925 than it was the year previous. , i "Employment in the cotton ; mills of the Carolinas and Georgia is now about 70 per cent of maxi mum,"- said Mr. Peasley. "Cotton and tobacco crops are bringing fair prices. ; "The Florida citrons crop Is bringing a good price with a fair yield. In southern Florida con siderable building is under way. Industrial conditions in the coal and steel, districts of Alabama, centering in Birmingham, are good, with ! other sections fair. The lumber industry of Mississip pi shows signs of improvement and the planters have had a good cot ton crop. . j - . "In Texas the appearance of the hoof and mouth disease has af fected business and stringent measures are being taken to stamp It out. About 90 per cent of Texas cotton bas been picked, but k good quantity of this is 'being held for ja higher price. In West Texas and New Mexico cattle pric es are low but sheep and wool are both finding a ready market at good prices. In the New England states the cotton mills are run ning on full time but the main difficulty of the .textile manufac turers is that cotton goods prices are mucn lower relatively man raw cotton prices and labor costs have been high. The shoe Indus try is gradually Improving and cutlery and hardware lines in Connecticut show a gain. "In New York state the fruit cron was eooa wnn iair prices, but the dairy farmer is not receiv ing what he considers a profitable price for his product. The clothing manufacturing Industry is running at. about' 70 per cent and while there is considerable unemploy ment in all industries, an improve ment is looked for now that elec tion is over. In Pennsylvania ana Ohio, the iron and steel industry is showing a continued improve ment and there la an increase in the employment of labor. Glass, coke and textile plants show in creased activity. Farm conditions are good and the financial situa tion is easier with loans freely made on good security. . l, ; "In the central states district excellent agricultural conditions, fair crops with good prices and the optimistic sentiment, allows farmers to make substantial pay ments to creditors ' and to get in a more independent position. In the northwest there is an excellent grain crop that has brought good prices and bank deposits are great er than for many years. lumDer is about normal in the western states. Mining in Colorado and Utah 1s reported better than for a number of years and prices en couraging enough to guarantee in creased activity. "California motor car dealers report a fair winter trade especial ly in closed body types, Oenerai business conditions fair. They have had good rains, fruit prices favorable, lumber business quiet. In Washington and Oregon reports show an Improvement in lumber trade but only fair general busi ness. All over the country the sale of closed car body types show a big- increase. ; "Olds Motor Works is keeping in close touch -with the situation as regards unsold ears in dealers stocks, and these stocks are much below the number usually carried at this season of the year. Fac tory production Is being kept more than ever in line with retail sales and this manufacturing plan will mean bigger production in the early spring, as the number ot unsold cars in dealers stocks will be low." , , BUSINESS' HAS BEEN BETTER The first ten. days of December business has been better than any other like period of the year, ac cording to .Vern Anderson, ot the Used Car Corner. "We have sold more car during the; first ten days of -this month than during any other like period." ; . . "We believe that the reason for this is because our cars are bet ter buys than we have ever be fore been able to offer." ' "In making our last buying trip we purchased enough ; cars that we thought would last us until spring. But do to the in crease in business our buyer will have to , make another trip right after the holidays." Said Mr. An derson. NOVEIi PUBLICITY FEATURE The Whitney Chevrolet com pany, Willard dealers in Monte sano, Washington, are. getting good advertising from, the special built miniature "Cher' The car is not only run by Willard bat-' teries, but carries a complete ra dio receiving set and advertises GIVE The Gift that will bring more Joy, Health arid Happiness for youi Boy or Girl than anything you can buy Terms if Desired Christmas Specials Juvenile Models Gifls and Boys . All Sizes Priced as Low as , $24.50 Scooter Special This fine ball bearing extra heavy scooter, only $4.50 A Small Deposit Will Hold Any Article Till Xmas 147 So. Com,l St. Price f. e. h. Flint, AfcAM Superior Roadster - , - , -Superior TourinJ " - -Superior Touring DeLnxe Superior Utility Coupe $495 510 640 640 725 Superior 4-Pusener Coupe Superior Sedan - - - 1 795 Superior Commercial Chsa .410 Utility Express Truck Chassis 550 Fisher Bodies on all Closed Model l M: the Whitney amateur transmitting station. 7HC, as well. Publicity of this sort has helped A BICYCLE I :' r -, ; ' Everything in wheel goods Velocipedes Kiddie Kars Pedal, Kars r Automobiles Lamps Pedals Locks Harry W. ScoiH The Cycle Man ft What is the man in the picture doing? Watching others go hy him, just like thousands of other men, who let the procession of live ones pass them by. Perhaps he is wondering why these other men of no greater physical strength or mental ability can own automobiles and ride toward succfess while he plods along; year after year, not only not making progress, but actually falling behind. All of the men whom this by-stander typifies are very like a dormant gasoline engine. A little cranking of INITIATIVE and a spark cf AMBITION would wake them into ACTION, and con- V vert potential power into a reality. How. much you accomplish kv the few years when your; physical and mental powers can function at highest effici ency depends very largely on the means you employ to SAVE TIME. If you can move your person twice as fast and apply your personality in twice as many places as seme other chap, your chances for success are twice as good as his. That is whare the Chevrolet comes in. r - A It is more than a time saver; it is a personality, multiplier, -. ,a time doubler. . If you are one man on your feet you become as two men in a Chevrolet. - r " Speed up Success! Get . there! . Keep up with the pro- , cession! Enter the great race against lime! You can do if. There is no intelligent worker so peer he cannot arrange to buy a Chevrolet. There is none so weL off to feel above the grade of this quality car. Let us prove its low operating cost and explain how easy it is to get cne and pay for it as you rids. v ' ! NEWTON CHEVROLET CO. Opposite City Hall v Corner High and Chemeketa Street to make this dealer one of the most ; progressive, in southern Washington. Christmas Specials Motorbyke Models Equiped With Morrow Brake i Motor bike Saddle; Drop Side i Guards. Special at $35.50 Extra Special Disc steel wheels, rubber tires, roller bearings, 36-in. bed. $5.95 . Phone 8 t Jti : v ' ;