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About The Oregon statesman. (Salem, Or.) 1916-1980 | View Entire Issue (June 22, 1924)
hie cr.ccro:i lt. SUNDAY irORmKG, JtJlO: 22,:l21 4 j r t 1 t I 4 - - 1 III 1 t uuia 1 u i ; -. C H r Vii Lu U'ii ;7 ,j. 1 M'; 1 JAY-WALKING DANGEROUS - If mcjcr on the jay-walker. WKen fcejjawalks in the middie of the block he has to watch traffic ram - two directions only, while Jit the corners he often has to watch . it trom four, directions.. ; -u. ! Th.n to oft one-way streets the jay-walker has to watch' , tralhc from one-direction only. But when the one-way Weet i-' a auongc .iiy wncrc one-way streets are -;...u ,u ,iC WU.H. wh-e care ne isn t run down becatfse of his failure tojook both ways. - - . ' , Jay-walking Is encouraged when pedestrians are not permitted to cross streets before cars are instructed to' make turns. i . i-'1--: V- - .' - 1 : iV&VVj!k5nS i55 especially dangerous because the driver nattrrally docs not expect -to encounter pedestrians In the middle of the lilock in the midae of the street but accident statistics ,shov .that, the pedestrian may be anywhere any ... TifcAFFIC LAWS NEED CO-ORDINATION ! State laws should be co-ordinated to provide careful exinunatica all drivers, enforcements of laws affectm use of public highways and streets and finally there should be adequate marking: of crossings and curves f V -Ev-entu11yli. railroad crossings must be either over .uucrncara motor. vehicle highways. , -. TralTic oncers should be so dressed at night that they can be seen easily. The use of white gloves helps. Better still a spotlight should be focused updn them. In some cities all white tmiforms-have been; used together with lights. . Streets- and .highway's ' should be . patrolled by trifSc .ofricers.and that tact.-Should be made known as' it is in some ; states with siths which;read: "This.rokd is' patrolled. -Please" observe. th5-UvvA -;,v;; &-;:.' " ?;fOfc;---, .- , Tjr-- - Eajoy tha Greatest Cport in . t - : i Jcicrcrcliiisr You ean afford one of these fine rebuilt .-r -v r L II0T02CYCLZ3 on our easy rayment plan only Casli and small tnonthl payments t -., tLo macLine ktcred above.' Call and eo It HARRY W. SCOTT r...rnw.'cto Man'" 117 South' Corsnercial Street . I BULL 5I0OSE IXX5E3 J i " f ; scrap wiiii oyEiaiAjrD Overlandcars are accustomed to orercome alnioist any ort of com petition "but It remained tor, a bull moose to 'offer, - recently tn Bangor, Me., the most unique comv petition eTer glVen , the ; popular models made, by. the WiHys-Orer-land. Inc.,' ot Toledo, 0. The moose lost 'tis battle.. , , One evening tbe kinff ot the American forest . was sighted on one of Bangor's main streets. He inspected the . white lights 'for a time and then started for the resi dence district where he discovered two glaring eyes approaching him. He. eYidently thought It was an animal for he reared and lunged at the Overland 91 touring; driven by C J. Grant,-t f lylpg glass from the wjndshleU cut Grant's face. Extricating himself ' from the car, the., bull moose ran to , a bridge, jumped for, the water and was caught In a cable, Police men and firemen pulled the animal from the cable and killed It. after Fire Chief LaBarrow said that the moose was suffering from serious Internal injuries. . t . y ; Some Idea of the .remarkable growth tt the Willys-Overland plant since 19 0;8. Then It con tained 300,000 aquaria feet of floor space. Today it contains 4,232, 436 square feet or an equivalent of 120 acres entirely under roof. This ' means - that r the -plant' has been enlarged IS times' its original size through ipatli6 appreciation - ' . t . ' . -""1 . . t -. Thca ycu buyypur tires Jiereyoa-'rj ' two money-saving features. J rirst, "we " i rcccmm:l only the best tire ca , the ., i ' 'xacrhet; second,:- we; back;,that -"tire cp, - T.-iih an izspection and information eery-v Ice that means maximum mileage. Into the great oversize C-T-C low infia-, tion cord that we so emphatically recom- f mend is hand-built more mileage and all around - satisfaction than any tire you ' ---ever sav?. - ;-, : - -:; ; . ; ' ' ' C-T-C's are Iinjited in otitpnt in order to ohtaia - finest quality. . Only the best materials eater - in; tLe best baad-craftsmanship is employed; : th2 ron-est design is used; the compounding -Is far improved over anything heretofore dis coyered; the inspections are rigid and exact- ; Inj; tha csresss stronfsr andf the tread tmiier." -: ;- - ., Tliii It a C-T-C4-fcSt BaT1 tf far i itfnwi WW C-T-C Tubes add ndleaze to almost Salem Automobile Co. Valley Slotor Co. -Ira Jorgenson Vlcfc Bros. , I Columbia Tiro Corporation Factory Branch, 477 Court St. XXarion Automobile Co. ii - .si ! r 1 ? . m ii H(ij Klm rx ;.jls v J . "i: f ,x , " ' A ' ' : : i V ,.: V . 1 , Jfi f i1 jlp-r7 1 ... 1 11 1 irn r.n ILU 1 l.iUIUI L!S BIB VEAR Prediction Js Jhat-This Will Be Largest Year in His toryiof Indilstry ' LANSING, Mich., June -21 The year 192 was the greatest year the automobile industry, erer experienced. National automobile chamber ot commerce figures Just released in the annual year book, show a total of 3,694,23? passenger cars manufactured in 1923. The total registration on January !, 1924," was 13,571,411 cars. Predictions that 1924 business will not efaal that of 1923 seems to be refuted when 'considering total cash sales volume and retail sales figures Just made public by the Olds Motor Works ot Lansing, Mich- one of -the big divisions of the General Motors corporation. The greatest . cash volume of business in the history of the Olds Motor works was transacted; dur ing the first fire months of 1924, company officials announce. This is doubly outstanding Inasmuch as this year the Olds Motor works is selling the lowest priced car it has produced in its entire 27 years , of 'manufacturing experi ence, witn. the exception of the famous little curved-dash "Merry Oldsmobile" of 1900. In fact the present Oldsmobile Is the lowest priced six-cylinder automobile in the world. The total volume of sales In dollars and cents was, 80 per cent greater for the first fire months of .1924 than it was during the same period, last year. The cash business so far this year eren ex ceeds the previous banner year of 1920 by a substantial . margin. Records were ' also broken : in the number of cars sold during the first, five months' period in, 1924 compared - with previous .years. The total number ot cars , sold during January, February, March, April and May, this year is 51 per cent greater than for the .same period last year; 158 per - cent greater ..than in 1922; ,138 per cent greater than in 1921 and 67 per cent greater than in 1920, the previous high record year in cash sales volume.; ; . ? : : In addition to showing , an in crease for' tha tirst fiye 1 months' period, eaca month's sales .ex ceeded those of the ; previous month by favorable margins. May figures exceeded those for April by 9 per cent, tor March 66 ?per cent," for" February' b jr S 0 per cent and tor January by 0 per cent. May retail sales for 1924 also exr ceeded those tor May 1923 by 81 per cent. - :"-:.x . ? ' The above vfigares pertain te actual. sales byealers to enstom efg and make the Oldsmobile one of the outstanding cars In the in dustry. ! i , T.!i:kuig Were tlillidns T - -; linilons of dollars ot Increased sjales could be effected by the use Of research and scientific tests ap plied to advertising copy prior tb Its use in a campaign,: according to Dr. Daniel Starch, of the Har vard Business school. lie -places the responsibility for returns upon the advertisement as such rather than doubting the medium used. ; In a large number of cases he has checked up the results of these tests with the actual returns brought by individual advertise ments and found the percentage of agreement to be very high Through actual proof In numer ous cases, he has established the certainty that the. pulling power of an advertisement can be deter mined in advance to a high degree . j v. IL ' . n You Won't 132 LftBehind cn the" Saturday or week-end bicycl jauat to the woods or lu if you ride a Columbia ' HuOs th wheel tkat talus you theft and bring? yom bafk. Columbia are buSt for long,' hard rides. They ma and bal ance so easy the mSes fairly glida by. ' W art rtn jiia c " Gol- OaiDBWItt at F1FI ceastar brmka. WaatSaM iuminum pdaJt. ia( MIKtaoa, - yv - The Motorize f47.C0 The Roadster ' $43. SO The Udies Mode! CiS.CO Boys'erCtrls'JaveoSe (29.C0 J10 down buya"aay model balance terzsa LLOYD TI. 37 Court St. Kk 11 aini tiraasianoar MfciMOa 1 f of accuracy. This Is a very Im portant ; development in advertis ing, for through this means ad vertlsers can , de ter mine - in :. ad vance which ones- of fa given ser ies of advertisements la a - cam paign will "pull" the best returns. 'There la a surprisingly large difference In ' effectiveness be tween the various advertisements wnich make up a; given series," says Dr. Starch. "For 5 exam pie, la a series of 15 advertisements for a player piano which appeared in a recent campaign, the best ad vertisements brought , 258 replies. while . the poorest one v brought only one reply. If each ot the ad vertisements in that series had been made as effective as the' best one : the total number of .replies brought by these 15 advertise ments would have been -3,870 in stead of only . 796 replies which they actually did bring. ; "Through this method of scien tifically testing advertisements, the poor or ineffective advertise ments can be weeded out in ad vance, and each of the advertise ments in a campaign can be made to conform to the ones found to be the most effective according to the tests. Jf , advertisers through out the United States would apply this method to the advertisements in their campaign, prior to their use, the' increase In sales would run into the hundreds Of millions. The cost of such testing work, is negligible compared to the expen diture for space used for . these advertisements." . , .';. .1 The average advertisement ap pearing in the better-grade med iums." says Dr. Starch, 'has only about half the. effectiveness pos sessed by the best ten per cent of the advertisements In those same mediums. . Many, of the advertise ments in publications are . only about . one-fourth as effective as the best advertisements appearing in the same issues. In our large national advertising campaigns. the same piece of copy often ap pears la a total amount of space ia various mediums at a cost of about - $100,000 - It is therefore highly., important , In . avoiding waste and increasing . sales ' that every detail of the plan and the advertisements themselves be as effective as possible." UIIDiilBES Joe Williams, Local Dealer, Gives Statesman Headers ; Some Interesting Facts An outstandlne - side . light- on the recent Indianapolis speedway race is the fact that all, of thet10 drivers that sped into the money had Wlllard threaded - rubber storage, batteries in their cars. . la fact, from the winner,. Joe, Boyef. down to the driver that finished seventeenth, all carried this make ot battery, , . 4 . . . -, ! Preference' of veteraa race drir- ara for Wiliard batteries is be- eomlnc a matter of speedway tra dition.- Seven cars, including the winner In the race, last year car ried them.' ; The winner the year before last had one. ; - y - j-: , Much of the credit for; winning goes to the battery in a racing Car because It has to stand. the turden of firing the motor with out the aid of a generator to Keep it charged. Generators mean aao- ed welitht to carry and their oper atioa necessitates an extra t&m shaft, bearings and moving parts, all draining powr from the motor that could he "better ttsed tn driv ing the car. So the battery has to stand the strain alone. - It is esUmated that the Wil tarda in the race each me out more than- 5,000,000 sparks in covering the 5 00 , mile course. , , " HOPS JjOOKIXQ FETE 'i' Hops on the WIgrlch ranch are in a very satisfactory, condition, according to Ma J." W. Lewla Rose, the ranch 'manager; Due to in tensive cultivation and a liberal use of fertiliser, the hops are mak tug excellent progress, arming oat much better than last year. -He reports that very little trouble has been "experienced from aphis 'or red spiders so far this season. As a precautionary measure, "however. the sprayers have been started. The ranch has added six new Bean sprayers to its equipment and is getting very satisfactory service from them. Major Rose estimates that he is saving fully 50 per cent of the spraying 'cost by the use of these new machines. 'Independence Enterprise.- - , - e CiEFORCi Proper - Attention to.: Details sVYill Add Mucrt to Long and . Profitable Use .of Car "The span of useful service of a motor car can. be rgreatljr'ln creased by a little care on tho part of the car pwner,' says Fred-W. Cardner,l vlce president in - charge of ; prc.ductlonv for The Gardner Motor Companylnci, of -Stj Louis; "By that I don-'t mean that it is necessary 'to baby a car. A car that : is 4buift from the ground up Win isuad a -lot of punishment without wilting;-' But after all. a car is a piece of machinery and; like all machinery, needs frequent ojling,. occasional adjustment Of nuts, Toits and bearings. The crank case should be drained every 5 00 miles or so; spark V pIuks cleaned frequently to prevent fouling, and care used in the Se lection of oil and gas: "It has ? always been the Gard ner ;ypollcy. to f 6How; up a'Grdner owners for . a . long period . after they have bought one of our cars. We. do not consider a, sale com pleted merely ' because we ' have gotten J the - purchase ' . price of a Gardner and delivered the car to "its owner, f We want .that owner t4 .set such. Jlsatistafctory : Berrlce from his car that he will become a Gardner booster. , J : , " - ; : . ' ' "So alt regular intervals, we fol-i low up each Gardner owner with letters advlsfng.proper care ofthe car. "We urge, them to drive their cars to' the nearest: Gardner. deal4 eT's ihop lot Tegular Intervals for Inspection;- And j Gardner dealers cooperate with- lis in this ,'work'i They "go over the car rrota' top to bottom, tightening "up loose nuts an dbolts; adjusting; brakes, tci , ' "Though J there ; Is no . 'charge made forrthis workwe" find tthat it. Js . a profitable policy both for the Gardner J factory and Gardner dealers. For: the " owner .gets such sattsTylng. "service from ' his car, and finds his cost . f operation and upkeep so low, that he helps us sell", other Gardner cars to his friends and acquaintances." The annual cost of gasoline and tires in. the United States is est' mated 82.50 &,6 00000 1 That would more "than pay : the bonus straight ff.; t ' VMm1 IT YCU2i r !6H SO EiSY. With , i. W. pAuto z: ; - As a special inJacement V. e wi . 1 zle very low price on finish!.-7 a lir- ft c J num ber fo cars. 'Tis U a tC c.fv to r.J- ;vertise our products. So you must Lurry. - -.A:z Z. LI,. JUT Y ST. PIIX CROP ALL RIGHT The - Star (Office, has some, sam ples of flax grown on the A. E., Bradley farm south of town. The samples , were taken fust before the last rain and the longest stock Is 40 inches, the shortest 1 8 Inches, and it is said that the S fi acre tract will average 30 inches. This is -pretty good considering the crop has had only one rain. The rain of Tuesday night will add materially - to our . flax and other crops -Aumsville Star. - American imports of foreign cheese have trebled" .since 1920. But why should they when 'this country leads in the manufacture of mild, 'wholesome, nutritious . 3m i t t: . fr . .v 2 .. H . v. - . - e-'c;. " , " I- " .... if 'r ', ' - -becanse rof the quality. -ifiiese 1tc3 faT6 mahufactercd'fdf tif licbcrilln ;;ta c:ir VJiliV i . bireients aria sola diitct to yori ttebugK-bfur lOOtrircat plcscin j--pn:cr, I .:to V c : . struction d Westerrr Auto" tire itoes the best material that money can buy I J. i 1 ; l.:- o pert workmen Tinder the supervision, of some' of hfc best tire men in tho country. Yen lir.T3 ' ; an abs)lut guarantee of s3tisf actiom Last year, about 1 160 carloatb cl fe c .i rto"- c "tires were sold. .This year there will be still more. They give Batiaacticii-HI.-'.xVz tlJo i r Westerh Giant Cord The greatest care haa been exercised in "build ing Western ,Ciajit Cords. Extra ; quality eattrars weight-extra aervico a sure r non skid tread. :i: Mj . .'f'.f . 30x3saSScS 10.75 WESTERN GIANT Extra HeaVjr ' ' - 12,000-Mi! Couvntee t , ,- -- -a : , j'. t 34x4 i.c.;..$21.C0 32x2 ?.. 26.55' 4x4V2 28.15 35x4y2 :. ... ., 290 ,3:1..34 8IZR ' - ' ZQxZVz ;. . .$lZfe5 32x3y2, .... lt?.0 31x4 .... 1&85 32x4 ...1 2Q.65 33x4 . 2L3ai asx ron rsrtqES oar othkk arzas Standard Qusiiiy StznCzrd Xd . Standard Qvcrzizs sell at prices 10 to L0fo hi-her, Near-we U J are made to :sivs less terries end zl t-r 1CD j "Western Auto. Stores are back cf then. j Z3zzyz Res.., afco C0s3Vz O. S, 0.C3 31x4 S. S. H 15X3 32x4 S. S. 15X0 il S. 'Z;-.::Z2Sj f r . O . ,a - Jf 2 kJ. Vj. . J My J J. J. ...... wt4 J wx5 S. S Tire Carrier Th p''jnlx AujrllUry lllnsti'at ed) rnatotia'you Id -carry Twq or or mora anara Urea. It is quiikly utiaehed or removed can i bo uaa in sJl Blzea oX irlma it tan Jba 9t uaed a Jim apreader or contractor and permits the 'easy mounting" vr demountlns; of tires on - aU sfclit rims. Price, each. 14.43.. , ; : Perfection SMe Tire! Carrier 11.15 ' ? 1 0rddr '6i, ; ; . r Mail u.. .'f : , (Jur Gf&rahfcje ! : - Protects You !, Dn tlieiRcad- j . Before startirig: on ybnr rtrip it ia well to check up "I i - J i x. i l i vn your ure suuunes imu uut wiiat a lacaang step into a Western Atrto" store and purchase IL . Some of the articleal listed below will come tn fanHarH 'tTfe pUnipsCoC. ; ; - - Master pumps v2.45. Ros pump 1 Vi-incL size, $?.30; extra large l1 -inch aize, p2.C3. Jacks priced from lD5c to Rim tools-ZS and $45. Demountable riin Hvreche -Coc. Tire iron and Tim wrenchcn 2Dc dnd 25c ea. PurHpliji5 cach4Sc - V .? , ; : - Gbhuhie "ScEradcr" Tirtf Gaus:esi-vl.C5. Geriuine f Schradsr" Valve Insides per box . -, -. ... -'..' Vv ICO Stores in the West v . r-t.-a l!r t s " t-.-1 I Ire. i,i t c ' r. c "i. . leu 2 ,- ' t":i-r.? ta J . . t .m m . ; durable -v ro--Cuek. I :t ot . prieej j to v Sr!lprn Store Corner Court cjz& Jtitzh - . ' T" r- t.