1 to 6
I;
SEVENTY-FOURTH YEAR
SALEM, OREGON, SUNDAY-MORNING, MAY 4, 1924
PRICE FIVE CZNT3
Part Three !
Pages
r
I:
Huge Accessory House Result
r of One Man's Enterprise
Western Auto Held 100-Store Celebration Sale.
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The celebration, commencing
April 30th, of the opening the
100th Western Auto Supply com
pany store stimulates curiosity as
to the methods followed .in order
that an accessory1 business might
grow from a comparatively
humble start until in eight years
It Is the fore
st o s t ' business
of its - kind on
Pacific - Coast,
If not in the en
tire Unit e d
States, and did
a gross business
in 1923 of ever
$8,000,000.
, The 1 Western
S u.pp 1 y com
nanv aliened Its
George: first gtore ,n Lon
Pepperdine A.nele In
1916, George Pepperdine. the
founder of the , company and its
present head, had just arrived in
Los Angeles for his health after
selling out the controlling interest
in a prosperous' chain of accessory
stores in the middle west. He re
alized that the west, with its net
work of splendid highways and its
wealth - of unsurpassed scenery,
would eventually prove a mecca
for automobile tourists from all
parts of the North American con
tinent and shrewdly surmised that
a chain of accessory stores, prop
erly managed with a liberal sales
policy, would prove an almost im
mediate success. ,
Time has proved him to be
right in his belief. The first Los
Angeles store had not been long In
operation nntU.lt was deemed wise
to open , a ; second store , in San
Francisco. A third opened at a
later ; date la Phoenix, " Arizona,
and since then the -expansion of
the Western Auto Supply company
and the. consequent rise of the
Pepperdlnes in the business world
has read like a volume of Horatio
Alger.
Mr. ' Pepperdine is an expert
judge of merchandise values and
Is also possessed very fortunate
ly, of the knack of knowing just
what accessories will sell rapidly
and which will not. The keynote
or western , Auto supply com
pany's success' has been to stock
rapidly moving merchandise,
bought In enormous quantities in
order to get the best prices, and
sold at a price' that barely allows
for store expenses and' a small unit
Profit. ,
. Mr. Pepperdine is active in the
management of the Western Auto
Supply company and dictatets all
its policies. It is his insistence
that no merchandise be carried in
the stores that the store cannot
absolutely recommend and his
Iron-clad policy of giving the best
, to be had in automobile accessor
ies at the lowest possible price
that has promoted the growth of
the organization to an envialble
strength among the merchandising
Institutions in the west. Western
Auto has never started into a new
year without a definite program
tor expansion.' In the past year
there was completed - in Los An
geles a magnificent four-story and
basement home . that houses the
main store and general offices of
the concern. In addition to this
upwards of twenty-five new stores
were opened. ,
It is ample proof, then, of the
favor in 'which Western Auto is
held by the motoring public, when
it is known that in the face of this
expansive program of building and
growth the company paid to its
common stockholders annual divi
dends of 14; per. cent after first
paying 8 per cent on a large issue
of preferred stock. During the
month of May this company is due
to make new friends. Starting
May 1st every Western Auto Store
Will feature quality accessories at
greatly reduced prices in a Special
Savings Sale,; which will last the
entire month.; Mr. Pepperdine has
stated that if it were not for the
friendship and continued patron
age of the motoring public the
enormous growth of Western Auto
would not have been possible, and
that during the month of May he
intended to give every motorist an
opportunity to share in the profits
of the company through lowered
prices on, accessories and automo
bile supplies.
In view, of the fact that Western
Auto prices have always been ex
tremely low for the high quality
of merchandise handled this announcement-seems
to promise
many agreeable surprises for mo
torists needing accessories and
supplies lor spring and summer
automobile tours.
WE SPECIALIZE
IN BRAKES
Our shop is equipped with mod
em brake equipment designed for
brake service. ' .
. Leave your car .with us . while
shopping. It will be ready when
you want It.
. Free Inspection.
I Gorredt Adjustments
: High Pressure Chassis
- Lubrication
MIKE PANEK'S i
i Raybestbs
Brake Station
' 275 -'
8. Commercial
Thone 102
Silverton Opens Season
SILVERTON, Ore., May 2.
(Special to The Statesman.) The
baseball season will onen at Sil-
vefton Sunday when the Seniors',
team will meet that of Silverton.
, . t -
Final proof of spring's arrival Is
afforded by white shoes on the
window sill.
CHEVROLET SALES
MANAGER RETURNS
1922 Banner Month in Indus
try Increase 50 Per Cent
1923-1924 Looks Good
C Earl Dawson, general sales
manager of the Chevrolet ; Motor
company, has just returned to De
troit headqaurters from a two
months' trip, visiting the various
it
us
- - - 5.
C, Earl Dawson
sales zones of the company from
New England and the east down
to Texas, and as far west as the
Pacific coast. He was accom
panied on the western half of the
trip by It. H. Grant, assistant to
W. S. 'Knudsen, president . of
Chevrolet Motor company, and A.
R. Kroh, manager of the retail de
velopment division. 5
"One thing . that impressed -us
all mo3t forcibly on this coast-to-coast
trip," said Mr. Dawson, "is
the very marked change in make
up of the men selling our cars. In
creased sales are coming not be
cause prospective buyers are nec
essarily more numerous or more
read or more willing to buy than
in the past; they are coming be
cause the salesmen are going after
them, with an intelligence fully
equal to their energy.
"The salesman today is showing
a very real desire to know every
thing he can about, his product.
He want the 'straight' of It the
what, the how, the why of it; and
we are elping him to get it all.
With such a combination as this
can you wonder that we are
confident of record sales for
1924?" ' - 'i
Mr. Dawson stated that he ex
pected Chevrolet to go over the
top this year with the biggest
sales In the history of the com
pany' ' - t . -; i
"Our production schedule for
1924 is one the most pretentious
basis we have ever had. This has
been brought about by greater
values put Into the cars, -the in
creasing demand for economical
transportation! the greater ; pur
chasing -power of the public due to
the higher value today of the
Chevrolet automobile dollar 1 5 5
against 100 in 1913 and the en
thusiastic cooperation of our more
than 6000 dealers and 11,000
service stations throughout the
country to give the maximum of
service and" satisfaction to our
customers.
"While it 13 still too early to
estimate accurately just what the
year holds for us In view of our
tremendously increased . produc
tion, there is this much that can
be said: Sales are already running
21 per cent better than during the
corresponding, period . in 19231
.understand . the general average
for the same period for all makes
of cars is 15 per cent less than
last year's sales and to meet the
heavy spring and. summer demand.
which, we have never been able
adequately to meet In the past, is
still ahead of us.
. "The year 1922 was the banner
year, in the automobile industry.
Nevertheless,. Chevrolet went
ahead by more than 50, per cent
in 1923. The outlook is quite sat
isfying that In 1924 we will, break
ail preiou3, records."
Mrs. Simms Is President
Of Silverton P.-T. Club
SILVERTON, Ore., -May 2.
(Special to The Statesman.)
The Silverton Parent-Teachers as
sociation held its annual election
of officers I Thursday afternoon.
Those elected were Mrs. H. M.
Simms, president; ' Mrs. John
Hoblitt, vice president; Miss
Wright, secretary, and Miss Olga
Johnson, treasurer.
The treasurer's report showed a
balance of ; $150. 48. tThe apron
offering committee reported the
receipt of $81.58. "l Mrs. H. B.
Latham presented a picture of the
girls' champion basket ball team
to the high school. The program
consistted of songs . given by the
grade pupils . and the address of
the day, jwhich was given by Mrs.
Lyda King, county nurse.'
Mayor Baker Will Speak
At Silverton Monday Night
SILVERTON, OreT, May 2.
(Special , to The Statesman.)
Hon. George Li Baker, mayor of
Portland, will speak at Silverton
Monday evening at the Palace
theater on "the Issues of the cam
paign.' Special music will be
furnished by , the Palace theater
organist and special feature pic
tures will be shown.
Crowning Highway Feat
Colorado Engineers Finishing a Two-Mile-High
r 1 .1 T 1
mountain roau in uie rvociues on an
Easy Grade
' All roads lead to California,
and "every day and in every way
they are getting better and bet
ter." Only a few years ago a
trans-Atlantic auto trip was con
sidered as harardous as a "Cov
ered Wagon" trip in the '49s.
Highways to the, south have long
been In favor, for thickly' popu-j
lated territory is in position to
provide by tax the sinews of road
building. Little by little, how
ever, the roads to the north have
been improved to such an extent
that travel to and from the Pacific
coast is crowding through Colo
rado, especially during" the heated
term; - .
Colorado, as a road builder, is
proud of its highways, notwith
standing obstacles encountered
which prairie states do not have
to, contend with., Getting the first
lessons in building jack trails' . to
mountain peaks and : mines above
timber line, this practical experi
ence has done , much in building
safe and scenic highways. In past
years good highways building
through the mountains has been
spasmodic, owing practically to
insufficient surfacing, drainage
conditions, and other handicaps!
But the3e defects are being rem
edied and the traveler can .nego
tiate the highest passes with abso
lute safety and comfort.
Of all the highways passing
east and west, through . Colorado,
the crowning feat of j engineering
will find its goal in the completion
of what will, be known as the Colorado-Midland
highway. , ;
August 8, 1918, the , Colorado
Midland railroad, 221 miles. In
length , from Coloradp.. Springs Lto
Glenwood Springs, was discontin
ued,, and later sold- and junked
This road bed with : its" - steel
bridges, 16-degree curves and a
grade not to exce'ed 4 per cent,
and only a total of about fifteen
miles 'of that, will, for .the-, most
part, be made into an automobile
highway. The Pike's Peak Ocean-to-Ocean
highwayy will be. part of
this route. Starting at -Colorado
Springs, where all highways, east,
north and south connect with it,
the traveler is taken from' the
shadows of Pike's Peak through
Manitou, up" Ute Pass on. a thirty
mile " decomposed -' granite-and-gravel
, road twenty-two "feet wide
not exceeding a",3 per cent grade!
alongside and through j scenery .of
unequaled grandeur. .Then on
through eleven-mile canyon and
the , grass, and cattle., country: of
South Park ; over .a. spendidly sur
faced dirt-and-gravel road. Thence
to Bnena Vieta, where mountains,
Yale, Harvard and Princeton
stand, at "attention" with their
snow-covered, peaks. : Leadville
with Its inexhaustible mines
greets the tourist as he climbs up
to over 10,000 feet over no grade
to exceed .6 per cent. Everybody
is your friends there. ; While the
old-time haunts are gone, the real
red-blooded, two-fisted men ara
Still in evidence.
-"MOSES
tour
t '-- r "V- . , '. M ' '
-. - ;V-;: ' ' fr v" ,
V r A
. iiniiiiiMiiLiii.iiiiLLW. inn" yl"i I r- riT"" 1
Kli you tired 01- excessive
engine vibration? The
FLINT SIX is one of three
high class American cars to
day using a real. vibration
damper. One ride in this sen
sation of W. C. DURANT'S
will be a revelation to you.
4:;
I Salem Autqm
F. G. DELANO
bile
Co
ON
I
i
nn
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Some of them have only been driven a short distance and can't hardly be told from new.
We buy them from people who need the money. People from all over the country who are willing to make a sacrifice
1 ' , for cash. - '
! " , . - See our list .here pick out the model you want
i Come in and see it demonstrated
You 11 be pleased with the savings' you can make . i
3923 Ford Touring, cannot be
told from new '.,
3923 Ford Sedan, 4-door, cost. '
new $915, our price.. CO0.CO
1923 Ford Roadster, cost new -;
$915 .......... 373.C3
1922 Ford Touring, in best of
condition, lots of extras! S23.CD
1921 Ford Touring..... 1W.C3
1 920 Ford - Uffht Delivery, in
, dandy condition ... 215.C0
. . wV,Wj
.. 1C3.CD
123.CD
1922 Ford Touring..
,1920 Ford Roadster
1919 Ford Touring. .
1918 Ford Touring, a dandy car o.C6
1917 Ford Light Delivery-
- 1916 Ford Light Delivery.;
1916 Ford Touring-..-.-....
1915 Ford Touring...
C3.C3
75.C3
C3.C0
43.CD
Every , car has 1924 license
1 Two-ton Bethlem Truck
1 One-ton Samson Truck
Make us an offer.
(Tvt FTH
Open Evenings and' Sundays
Opposite Marion HotelFerry and Commercial
A. I. EOFF
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