Image provided by: University of Oregon Libraries; Eugene, OR
About The Oregon statesman. (Salem, Or.) 1916-1980 | View Entire Issue (April 27, 1924)
PartlThree SEVENTY-FOURTH YEAR SALEM, OREGON, SUNDAY MORNING, APRIL 27, 1924 peich riv s i r r S SE .; .11 Local . Manager of Western Auto Supply Co. Arranges -Interesting Program ... April 30th Is to be a "Red Let terDay" for motorists all over the Pacific coast. This date will mark the inauguration , of "the Western Auto Supply company's special saving month to ..be held : in cele bration of thav opening of their 100th store, . - In all . cities where .Western Auto Supply company stores are located f the ."managers will ' hold open housa-from 7:00 to 9:00 in the evening and that time will he given,'Over to entertainment of quests., . , - - - , In this city ,W. F. Watson, who manages the Western Auto Store, located at Court and High streets, has. arranged a program of speak ing, cursic and ' ptfcef entertain ment tLit will prove very interest ing. Refreshments will be served at the local Western .Auto store, and in addition there will te dis tributed to persons attending the entertainment sixteen ' accessory prizes that total in value over $55, v consisting of 10 Special Cop-Spot- ter, rear , vision . mirrors, ; 3 spot lights, 2 curved metal visors and 1 :twin bar bumper. The two hours of entertainment at - the Western Anto store do not, by any means, inaugurate the sale, as no . merchandise will be sold this time. The hours specified will be de voted 'to entertainment of Western Auto's guest3. , ", -The special-saving sale, which ' wHl test x!l ! thrc sh May, .- will start, the ntzzlzs' following the celebration i.zl it la reported 'that motorists v lll tl : tly benefit .by the prices tLat Lava been placed en Western Auto's quality acces sories for that month. ; - I Mr. George Pepperdine, presi dent of the Western Auto Supply company, in making - public the plans fpr tlis month of savings opportunity . for . notorists, ' stated thtt h9 re2.!'?ei that if It were not f:r tLa cGuIivieaca and continued Titronaga of the motoring public tie enormous and rapid growth of Westenr Auto Supply company to 10O, stores in the welt would not tve been", pc:-iltl3,i and that he lid long since tUcided that upon fUTG P WTO 0 m , . .I'm! ; I J ! - 'Jill !' I, i . -fl 1 d i J 4- 111 IjiyyllB ''liillPiiFl'np ; X' 1 r'1"' wiij'ifiiJidl'KdhllK i !;f til vini j ; j j I ; ' '''' " !"ii('jHii"!flll i i lij ij lilljl " ,: (l !hi II iii'inl j the opening of the 100th store he would give every motorist in' the Western Anto -territory an oppor tunity to , share in- the profits, of the Western Anto Supply company jthrough purchasing needed -automobile accessories; and . supplies greatly reduced pricesl . Inasmuch as it has always been the Western Auto policy r to sell quality . merchandise at ' prices lower than are usually found else where, the ,' further reduction that this ' sale . will cause should bring forth some extraordinary values. :It is a hard for some people to realise how it is possible for Destern Auto stores to sell stand ard ; accessories for lower prices than acn be secured elswhere. The secret is in buying. Purchas ing supplies for 100 stores makes it possible : to ; buy much cheaper than if a buyer had but one store to stock.' An organization like the Western 1 Auto Supply company, buying the. enormous quantities they buy, can often afford to buy the entire output of a factory for exclusive sale in their stores. Buy ing in great f quantities ' they are j a oie 10 eliminate the ' profits ot middlemen- - and their supplies coming direct from the factory can consequently be sold at an at tractive figure. Another thing en tering into this problem Is the tre mendous volume of sales enjoyed by the Western Auto stores that make it possible to sell at a small unit profit and depend on increas ed sales to pay store expenses and dividend. . - ' .- The merchandise policy of all the Western Auto stores, from the huge main store in Los Angeles to the newest: store that .was recent ly, opened,- is one fair " dealing, low prices i and quality . merchan dise. Rigid adherence-' to ;thls policy has undoubtedly been one of the greatest factors in West ern Auto's growth. It la very evident, from the preparations that aro being made, that visitors to the local Western Auto store on the ., evening .' of April 30 th will thoroughly enjoy themselves, and the ensuing sale promises to be a real event. LEPER POPULATION GAINS MANILA, April 2 C. The an ual report of the chief of the Culion leper conoly shows an in crease of 213 inmates in the col ony during , the year 1923. . On December 31, 1923, there was a total of 5445 lepers confined in the colony, distributed as .follows: Men, 2697J women, 1440;. toys, 802, and girls, 50$. si 'Hi. 1 Salem's Appleby Plan Used Car Market and Staff rmw i in ii j ... ij i ii.. . . in. . i i ii . i i i , i jp i j ij i ii i ii m im p.-v j - -- - . jT' :' c" "J " ' ' " ys r r t : i - The ' Salem Certified. Public Motor Car Market - building was erected especially fov the Appleby Plan operators. ' The building is 45x165 feet and sufficient for one-half of the used car business in Salem. The group comprising the staff of the market from left to right: Byron Wright, . manager; Miss . Walters, stenographer; Eugene Barber, salesman; Roy Gage, washer;' Howard Ackerman, assistant manager. .The used cars from Salem's four biggest 'dealers are handled by this small force. . - f ..Establishment of new Appleby used car markets almost daily in eastern and mid-western cities has given the local dealers much en couragement - with , their : markets here, according to Dan Burns, president of. the?; Salem Dealers' Association. -..,,, Within a short - time similar markets will be operating in prac tically every section of the coun try, he-believes, although' the en tire campaign covering the United States, Is expected to last at least three years. 1 ; . Associated with James E. Apple by, originator ot the market. areJ Mr. F. E. Chamberlain, author of the Flat Rates, system for repair work; and Mr. Paul P. Brophy, formerly secretary of the Colorado Trade Association. The headquar ters' for the national" work are lo cated in Detroit. One big benefit we will receive locally, from their, work," said Mr. Burns, "is the Increase in support obtained from the car manufac turers,," Four large factories have FORGilV 50 of This Number Now Sold ' Gardner' Exports' ; ; Many Cars The Gardner Motor Co., Inc.; of SL Louis, reports the receipt of a cablegram .from 4one of. Us repre sentatives in Germany stating: he has a market for 500 Gardners;' cars to be shipped as quickly as possible.. According to this repre sentative, the demand -for .the Gardner In Germany is daily 'be coming more. and more insistent, and what has long been a sales problem is rapidly developing into a production and shipping prob lem. Fifty of these cars have al ready been sold to German citizens T-the balance of the shipment, it is claimed can be disposed of with in a very few i days after arrival in the Fatherland. Right on the heels of this order came another from Kock-Trelle-borgy- Gardner distributors ; of Stockholm, Sweden, calling for Im mediate shipment of 5 . Gardner oara ;to that country. ' ; T. D. Jac obsen, factory representative ; in Norway , and Sweden, . attributes the success of the Gardner In these countries to the exceptional econ omy and long life of the car. "The European," . says Jacobsen, "is a careful buyer who consid era every detail before he finally makes up his mind. Buying a car is a serious- proposition- for him, andt he weighs all the facts carefully be fore arriving at a decision. The fact that mors and more Euro peans, are turning to the Gardner is, I believe positive proof that It pays to build a Gardenr does to build, real., quality -into . the car, produce it in quantity, and sell it at th 3 tamest I" "it!3 r'Jca.".' - With nine travelers covering the io mm already endorsed the :- plan ; . and two of them are urging their, deal, ers to join in whenever possible. "Another will be the national advertising campaign which - will call attention to all of the Appleby markets, featuring the orange and black colors'. . 'One of the first big organiza tions in the East to approve the plan was the : Michigan Automo tive Trade Association. The sec ond, was the Iowa State organiza tion. Appleby himself has been engaged since going East in estab lishing markets in Indiana. "By thus nationalizing methods of handling used cars, the Whole industry will benefit. Our. local dealers by being among the first to adopt the plan, showed their farsightedness." Washington and Oregon are comprised in the same zone, while California has a zone of its own. . . ' "At the .same time the public will benefit, inasmuch as the evils and dangers attendant upon the purchase of used cars, in the past will be eliminated. tions established in England, Aus tralia, South 'America, South Afri ca, Norway, Sweden,, Java, Japan and Germany, Gardner's . export sales are rapidly increasing. In South America, alone, Gardner shipments' comprise 10, of all American cars imported. WEEKLY' LUMBER REVIEW 1 : " '.' One . hundred and twenty-seven mills reporting to West ' Coast Lumbermen's Association for the week ending April 19th, manufac tured 96.D13.914 feet of lumber; sold 92,961,562 feet; and shipped 100.854,711 feet.j , 3 Production for .reporting mills was 11 above normal. New bus iness was 4 below production. Shipments were 8 above new business.- 'h. -, Thirty-nine per cent or all new business taken daring -the week was for future water delivery. This amounted to 35.S08.266 feet, of which 27.063,273 feet was for do mestic cargo delivery; and 8,744. 993 feet export.: New business by rail amounted to 1726 cars. Forty-one per cent of the week's lumber shipments moved by wa ter. This amounted to 41.181.415 feet, of which 26,114,136 feet moved coastwise and intercoastal; and 15,067,279 feet overseas. Rail shipments totaled 1810 cars: ' " Local auto and team deliveries totaled 5,373,296 feet, f Unfilled domestic cargo orders totaled 136,162,064 feet. - Unfilled export orders. 109,014.847 feet. Unfilled rail trade - orders. .4818 cars. ' . ' . . ' ' In the 16 weeks of the year, pro duction reported "V to r West Coast Lumbermen's Association has been 1,592,758,335 feet; j new business 1,533,685,840 foetr knd shipments 1,618,777,920 feet." There are still over ' 500.000 men; working for the 'government. This will.f urnish a field' to permit the investigation industry to run 0 ii: aim Four Different Reductions on .1924 Oakland in Insur ance Rates r ji ' -' ' ' What ithe company that manu facturers "a , znotorj, jar sthinVs of that car ls one thing.; . i What the public thinks of the car is another thing. , ' But what the insurance compan ies think of the car-r-a cold, analy tical calculation based on facts and figures Is a matter of busi ness. - - . . i Oakland's construction has re ceived no finer recommendation than that given by the Insurance companies' in reducing the insur ance rates on the 1924. models. No fewer than four different reduc tions have been granted.'. , ' Regardless of price; there is no car with lower fire rate, due to the fact that the Oakland is so well constructed from the point of viewof fire protection.: ; Again, the Oakland Is equipped with an approved transmission lock for which the' insurance com panies allow a 20 reduction from, the theft rate. This equipment In the large cities saves the purchaser a$15to$25 penalty charge which is added to the premium when an open car is not - equipped , with some improved lock. , ' ':, The General Exchange corpor ation, the insurance division 6f the General Motors corporation, allows : ' . i ' v227-23 1 ' North High' Street SHOWING THE EASE "WITH SVIIiCII OAKLAND LIGHTS ' - - ARE SWITCHED ON OR 0 two other reductions. On account of the four-wheel brakes this cor-r poration allows a 10 reduction in collision rates. , ' . That this same corporation con siders the? four-wheel - brakes a safety, factorof major, importance is not only indicated y the fore going reduction in collision rates but also by a 5 reduction In pro perty damage .insurance. ' , These Jow insurance rates are not based on sentiment no more than life insurance rates'are but solely . upon the fire-proof.', theft- " FOR 'ECONOMICAL -a THE 1924 SUPERIOR ROADSTER Here is the most economically operated car made with style, finish and equipment that completely outclasses all competition in the low- priced field. . "With single seat for two ample rear compartment, low price and lowest maintenance it is th'e ideal car for daily use by business people, salesmen, students, farmers, and all who want .the . most 1 economical transportation for , one - or : two ' people. "Fully equipped, Including vacuum feed with tank in reart drum-type head- lights, high hood, stream line body, and curtains opening-with doors. . Buy-no car until you see-it. ' . v : ' Nothing Compares with Terms if Trail "em 1 i proof and I" property-damage-proof features and -construction' of . the Oakland car.-'- ,..t..i-'V: Z: .: CONCRETE STREET PAVEMENT PLACED UNDER CONTRACT TO JANUARY FIRST. '.- 1034 ' -, - v Mileage Equivalent States . ';- ; 18 Wide Pavement Alabama . , .-..V'... ... V. . , . . - 99 Arizona . i.V. .A'.. .;. . .. 27 Arkansas . . --.A . . .V. . 167 California . .'. .. . . ... .1240 Colorado . - .:. '..V. . - 75 TRANSPORTATION J . Xh "N Desired to Salem . ... Connecticut Delaware ........ D.'Colaabla ...... Florida ......... . Georgia ......... Idaho .......... Illinois lv . Indiana .'. ........ Iowa 4 ....... i .. . Kansas Kentucky . . Louisiana Maine -. . , i Maryland ........ Massachusetts Michigan ... .. Minnesota ........ Mississippi : ....... Missouri . . Montana ......... Nebraska ...... Nevada. J. ...... . . . N. Hampshire . . . . N.1 Jeresy .V.". . . . . N. Mexico . i t N. York ...... . N, Carolina' '. . . . N.Dakota ...... Ohio .......... Oklahona . . . . . . Oregon Pennsylvania . . . . R, r, Island ...... S. Carolina .' S.; Dakota ... . . . Tennessee . . . . . . Texas i.;.. ... Utah .y,..V.... Vermont ....... Virginia ". . . ; Washington . .. . W.' Virginia .... Wisconsin ... . . . Wybming . . ; . . . V Total . , t 1:. R a d tho" Clzz: . i . Delivered in Salem TclcDhcr.cJCr 7