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About The Oregon statesman. (Salem, Or.) 1916-1980 | View Entire Issue (April 20, 1924)
Illl Ill Part; Three Wm ft fi wmwmm Pages 1 to 6 SEVENTY-FOURTH YEAR SALEM, OREGON, SUNDAY MORNING, APRIL 20,- 1924 price five cEirra 01 ' SJj) CZy ' .2';'"-- : ; - . . M n All Production Records Broken by Willys-Overland For First Quarter of Year Cf Eevea Leading Mantifacturers j la "23,. Wulys-overiand Snows ' riist-Quarter 24 Over That:'23- 54 . I March Production Eirrsst' Month in Company's YTilijs Finds Dealer Organisation Optimistic Over Business Outlook As Result of Long Trip , Surpassing all previous monthly production records with a produc tion ct 24,091 cars for MaTch, the conspicuously strong position of Willys-Overland during the ; past lew weeks Is now shown to be tally warranted. The company also ex ceeds! any previous quarter with V total of 68,481 cars for the first quarter of 'this year. Willys-Overland production for the first quarter of 1923. was 44, 470cars, which In Jtself was a very largs increase oyer the same per iod tor the prcrious year, but this year's production is an increase of 54 over the 'same period last year. r"ripments reached their high point on March 31 when the total was 1535 ears. Tl9 steady and remarkable pro rrcrs cf the WiUys-Overland com pany d-rmg the past three years has been one of the outstanding achievements of the industry. In 1921, Clllys-Overland sales were 46,323; "1922, 92,886; 1923. 200. 804, and the schedule for 1924 Is 300.CC5,-covered fey commitments from dealers, a planned Increase of 50 for this year. T , ( Only seven manufacturers built more than 100,000 cars each last year. These, seven built' nearly 90 ef all the cars. In the first lire ;;e "tia cf 132 4 Wnlys-OT-erjland showed an increase of 64 over the first quarter of 1923, the largest increase tiosg all of these eevea leaders. .: V4 . John N. Willys, president of the Willys-OveTland company who has just returned from a' 10,000 mile trip, reaching from Boston to Se attle, down the Pacific Coast and across the southern part of the United States, in which he has talked personally to approximately .2000 Willys-Overland dealers, is Tery enthusiastic over the Villys Oferland position and prospects. Y'Durlcs tie past year we have almost doubled our dealer organ .ization and the profits made by Willys-Overland dealers the past BROOKS IDE AUTO PARK OX PACIFIC HIGHWAY NORTH OF ' ' SALEM , ' - .. ' t 9 V t 1 ! , I 11 at: C. F. Glese. of the Giese- Powers Furniture' company,' with his new seven-passenger Lincoln touring car which he has lust: pur chased from the" Valley Motor Company. Mr Glese 'la justly proud , cf his new ; car. " He Is one of the live' Salem boosters, and hewill "be able to show up with the best of them with his new Lincoln. Who Btiili Over 100,000 Cars largest Percentage of Increase History. President John N. in Field. 1 year have greatly strengthened their position at every point in the territory," he said. At every point he found dealers optimistic over Willys-Overland business. "not merely optimistic with hopes but optimistic as result of large numbers of retail orders on file which will be delivered as soon as the spring business season v opens up the roads' Mr. .Willys states that the bad weather of the past few weeks has delayed ' deliveries In many quar ters, but has not materially retard ed Willys-Overland sales. W note tfrom the reports of credit companies who finance deal ers during the winter, that a very active retail demand started in many sections late in March. Re tail sales, according. to our. field reports, "are equal in V March to those of : last year, and this past week has shown a very great In crease. .-: , , j;,;: Our dealers in Buffalo terri tory have placed orders for 157 of their AprtX quota. In Chicago, retail sales show a : 33 Increase for March in excess of .March last year, In spite of the fact that they have had hq weather for retail de liveries In the country territory. From Elmlra, N..Y., we Just re ceived reports that sales for' . the- first quarter are 200 ahead of last year. w v "In Syracuse, X. Y our dealers Bold more than '200 cars during their automobile show, when the town was buried in snow. In Huntington, W. Va.; more than 70 Willys-Overland cars were sold during the automobile show. "Just before I reached Califor nia' said Mr. Willys, "the busi ness there had. shown a tendency to slow up slightly, because of the abnormal lack of rain, but It rain ed heavily, for three days and a marked increase of enthusiasm was evident at every point In the state, as a result of the greatly re- TV. LIKCOLNS ARE DELIVERED BY VALLEY MOTOR CCtC:..'. ' . j i I lieved anxiety felt throughout the state regarding crop conditions. S -"The whole central and . south western section of the country Is in splendid condition, and bankers and dealers are optimistic It pro mises to be the greatest year In the southwest that we have ever had. ; ' - --t. :- ... "New York City branch sales for first quarter were 4 2 9 9 against sales in 1923 of 2504, an Increase of 71 per cent. "Detroit sales r for the first quarter show 67 increase over the same quarter in 1923, as com pared with a 33 increase for all makes."--: : : "Another thing that gives no great optimism over the 4 Willys Overland, business for; the coming year," continued Mr. Willys, "is the very large number ' of : pew dealers that we are adding every day in open territory. More than 500 new dealers were signed up in. March. In Omaha, our branch manager bad signed up one new dealer every day during the month of March. We have received more than 2000 inquiries for our deal er franchise within the last . 40 days, and our dealers everywhere are enthusiastically confident that this Is going to be by far the great est year In Willys-Overland his tory. . -" - ' :. "These are substantial j indica tions on which I bas by confidence that we will continue' the present percentage of Increase.' DEALERS LIKE Purchaser Gets His Money's Worths-Cars Priced.RigM: aifcflBifioried "I'm glad the grief of the auto mobile business is shifted to your shoulders," were the words' of Mr. George Vlck to Manager Wright of the "Certified Public Motor Car Market. This remark was prompt ed because of a conversation . he overheard with a customer, i An adjustment was being made on a car phrchased : from the Market where the trouble was clearly the fault of the seller for not correct ing before the car was put on the floor for sale. Mr. Wright stated further' r -- ;; "If a man pays a good price for an automobile we will stand back of his purchase. ' However, we have to explain to people who buy real cheap cars of ancient vintage, that they are not buying a new machine and that we aim only to see that they get their moneys worth of transportation. In such cases they must needs school their aesthetic senses so that a little looseness in the motor or a patch on. the top won't jar tneir nner sensibilities too much. The main thing Is this. We do not sell a $400 car for 3600 or $200 car for $400. You may think these prices are exaggerated. but such deals have been pulled by she dozen in this fine little city of Salem. Under the old regime where dealers traded long to get flPPLEBY PyirJ De Luxe Sedan Is A Completely Equipped Sport; Closed Car Beautiful Maroon Steel Wheels, Black and Gold Stripe w f 1 Trends In the automobile bust ness furnish ample proof, that, the luxuries of yesterday are; the ne cessities of today. ; More and more the public is demanding cars con taining, every accessory that has proven its worth. In response to this demand the Olds j Motor Works. Lansing, Mich., is offering the De Luxe Sedan the ? sport model of the closed car field. Reports from dealers . have shown a growing . desire on 4 the part of the purchasing public for a closed car as completely; eauip- pedas. the open ar sport -mod els. As thi flemand ' grew,., the- Olda mobile purchasers a part of the retail price of accessories and. all of the Cost of Installation by plac ing all the wanted accessories on the ear as standard equipment. deals the customer had the bad transaction passed on to him. Now It is different at the Certified Mar ket. Cars are taken in at standard prices known to, be right by the used ; car exchanges all over the country1. The appraisals . are un biased for the appralsor merely puts a standard selling price on the car and deducts a small hand ling charge of 10 per cent for sell ing and the cost of conditioning. The man who has a car in fine condition gets a fair valuation be cause he does not suffer a heavy conditioning charge. , l - The purchaser gets his moneys worth because In the first place the car 'is priced right and in the second place the defects which should be remedied are tended to before the car is sold. Officials of the WHIard Storage Battery Co., Cleveland, " Ohio, ; arq becoming disturbed over the prohi bition situation all over the coun try. Barrels of distilled water sent to service stations for filling storage batteries are disappearing as soon as they are empty, and sometimes .before. ' ' -f. ' .... t ' ' ' I ; ', - - .., ; : - ' , y. i . ' - . :. .- . ., :, . - " ... The above Is a snapshotof C. M. Miall and his new two passenger Lincoln coup: which he has Just purchased from the Valley Motor company. Mr. "Miall is president and general manager of the Northwest Fruit 3 Products company and' thel Northwest Canning company. He is one, of. the- most enthusiastic f Salem's men who are doing big and constructive thing-, ami be likes to drive a. good "car. - . :: . ) . . ' y Aif fit iVitir. arZFZTfW t The DeLuxe Sedan Is painted In a beautiful, shade of " maroon and is equipped with Tuaro . . steel wheels enameled in black with gold -: stripe, nickeled radiator shell, bari radiator cap, motom- eter, hood painted In maroon to match - the body, spotlight, four running board step : plates, wind shield cleaner,- rear vision mirror, front bumper, rear sport bumpers, sport tire carrier, four trunk rails on the back of the car, trunk plat form andi black ." enameled steel trunk. ; v The addition qf4 the , trunk and carrier,' and the adoption of the pearance of added grace and length. This new,; Oldsmobile has. been well received during the short time it has been on the mar ket, reports from dealers show, v i 10T Aa As Aa i 1,004000 New-Drivers This Year Is Estimate Skill ' . .Will Be Acquired - In a bulletin just issued by the traffic committee of the Ameri can Automobile Association motor ists are given timely warning against confusing the "road hog" with , the inexperienced driver whose lack." of courtesy or reck lessness 'may. be unintentional. -' According to the A.A.A. paper every spring brings Its list ofpre- ventable accidents as a result of experienced: drivers mistaking un intentional for wilful .recklessness and violation of rules of the road. As a result of several recent In- vestigations Into accident causes I in which it was shown that colli- m m 01 HOG siona often resulted from the in ability .of ' seasoned drivers to make allowances for the short comings of beginners, the A.A.A. has outlined for motorists some suggestions as to safeguarding car users : through - better understand ing between drivers. ' The recommendation of especial importance are as follows: 'Whenever a" driver seems to be usurping the right of way at an intersection when he is not entit led to do so, it-Is safer to assume that he or she is Inexperienced ajid not wilfully disrespectful of law and order. Too many motorists seek to teach other a lesson' at the wrong time, and the inevita ble result is an accident. - "The proper time to teach the new driver the rules of the game is before he has to apply them. The experienced, driver who leads the beginner-into believing that the only way-, to, learn to -drive la to enter heavy traffic and 'sink or swim - is only encouraging the worst form- of recklessness. "."The, wilfully reckless driver may change his-mind at the last momenfand avoid -trouble simply because he-drives well enough to know how to avoid it, but the in experienced driver has no such, advantage., , "There -.will be about 1.000.000 new' drivers this year if car sales continue 'at - the present rate. While 'skill in operation 'of the car is. an easier matter to acquire by reason. of! the great Improvement In controls, ; traffic conditions are more complicated than at 'any timer In "the .'history ,rof the automobile and, knowledge of rules of driving and rcourtesy never more lmport-ant..-. ' -'. : ',-; ' "In view; of .- present conditions the . experienced motorist cannot afford 'to mistake ordinary inex perience for .wilful ' recklessness.' The man In the-powerful phaeton who passes you ' at a 'dangeroarf peintJ-tntthe, i bin pns$"b&iBixt$l&e someone Who does not fully appre ciate the risks' he. is taking. If yon are a true worker for- safety you' will v do everything in your poyer to make it less likely for this In experienced driver ; to -v come to grief. ' . ." ,;; "This means that you must give way to him at crossings,, fall back on the hill if he tries to pass and show signs of getting. caught be tween your'; car and - a machine coming down hill, and apply your brakes cautiously when he is-following you In traffic t "It means that at ev,ery curve in the road you, should sound your horn, because in all probability he will overlook this point. The beginners will learn, but In the meantime safety rests with those experienced drivers who are In a position to offset the begin ners shortcomings. JOIN'S CHRYSLER f AUTO FORCES With the announcement by J. B. Fields, general manager of , the Maxwell-Chrysler companies, that Jno. D. Mansfield, who has long been associated with the manage ment of the Dort Motor company. has affiliated himself with Max- well-Chrysler, another one of the industry's most prominent execu- ;uiy-'.- DoilWe Anniversary Weal: Promises Well for Fern: and Forest WASHINGTON, April 19 .The biggest "back tor the soil? and "dig-in" week the- United States has seen since war garden days opens tomorrow with Forest Pro tection Week and Second National Garden Week coming on the same dates, says a statement today from the American Tree association. . - Next Friday is tree day of the garden week campaign being con ducted by - the General Federation of Women's club, and thousands of women will Join the American Tree association by planting a tree, the only "dues," - and registering their name in the trea planting army. :. ; -v ' ' : ' The American Tree association, through its president, Charles L. Pack, directs attention to the Im portance of the McNary - Clarke Forestry B11L In his 7 proclama tion setting the date for Forest Protection Week, President Cool Idge said : i "We are drawing up on our- supplies of timber- four, times as fast as they are renewed through growth."" " -s One of h outgtanding pro grams of tre, planting reported to the American ' Tree; association: is that of the Erie County Conserva tion .Society.- of Buffalo. Mayor Schwab has set May 7 as tree planting day; for the' entire city,' and 60,000. trees will be" planted. Another big feature Is the comple tion of the work of the American Legion in .planting a 5000 acre tives is bronghtrnto ; the-. Walter er.crganization , r. - Mansfield has been a lead ing factor in - the development of the automobile industry-from the very beginning and his wide ex perience, in sales management and. in virtually every phase of motor car merchandising has given; him an . enviable reputation - with" the trade from coast to coast v : . "Bringing Mr. Mansfield into, the , Maxwell-Chrysler organiza tion," Mr.. Fields stated,, "Is an-; other step In the policy ' to sur-. round this enterprise with, the best available ' merchandising talent, just as Mr. Chrysler has attracted. to himself, outstanding figures in engineering and . manufacturing.' A VIEW OF MAIN i . ; W. A. Staats and wife of Central Oregon with tla t:-; tz -r. 'passenger Lincoln sedan, bought a few days ago from the Vzll y Motor Company. Mr. Staats is one of the big raea of Centr&l Ore gon, among whom big -and fine and fast cars ' srcuc -'fcst , f r there are wide spaces in the region over the.'Cascaf V " ! I.? distances -have to be covered. Mr. Staats.will be .kz.li ta t i! & showing with, the best of them over there, with his Izr': c ' forest in 'Herkimer, county, ir York. ' .' r," In Ohio, through the Federal Clubs, 800 committees are p:tt' on the national tree vctirs: c: paign in the schools in copneci wlth the week. Thousands cf tr will be planted. ; In Indiana. I"--sas,- Iowa,. Minnesota, I'l;:'::'. ; " Illinois, and many other states tr planting programs are beinj wor".. ed out In the school. . . "... As to the. importance of rrttl: the people back to the ecII ttz f : lowing statements are ml 3 : the week:- PRESIDENT COOLIDGn ?r tional Garden Week seems cow t be well on the. way to ertat!' ment as a fixed national c!. and . I hope this' year's ot serv: -will strengthen its position' la He interest. y HERBERT HOOVEH Tt a ! telligent ' cultivation . of , r'." around our homes is to be e: .. ... aged. --1110" home - cannot- be sldered. apart from ;its' tcttlr- nature.. MRS- THOMAS G. Wi::T . President General Fedsr&i'-a Women's ?Clubsr "That r:r movement means contact ,wl 11. t yitality,, realiablllty and tzrez of nature-Inhuman lira." Mrs.; Mary K. Clcn-., ::-. Federation-of Wonea's . C A-house does not sucseE-t a I unless it. has a : garden azi ing things 'around It" A : " Mr, Mansfield-was imjrrer-: I the--large i", pprortnufty -w sawJatta tuie r V Uxwell-drjil; .This is. the; second-arret?: meat of recent weeks mad 3 ty t MaxwellrChrysler organizsl!--! " which two of the most pre I;: men In ? the entire industry e brought to the ' MaxwEU-Ctrr: standard.. The first was H. : Collins, former president 'of Fc less, Cadillac and. Buick. who I taken the Maxwell-Chrysler , c tributorshlp . 1 n. Chica-o. I . Mansfield follows Collin's 1:- : selecting a medium for hl3 f: work la the. industry, tut t'3 forts wlll be put forth - as at tory executive rather than la V, dealer field.' . ' .- - STREET, MONMOUTH, OVSZ.