THE OREGON STATESMAN. SATKM. OREGON
DIVERSITY EDITION. FEBRUARY, 1924
3 1
"3
t
i
f
r i
3
v
I
4
it
t
It
V
nomenaVGrpwth
with Locar-1 rahsoortationv Proy Pnri;i; rJl,'
f no motor truck Is an Important
actor m aU branches of the great
jll , Industry 0f California. All
fhrough the . recent year of the
( woattrt m development of oil from
f h ground to its final distribution
Moreland trucks bave played their
tart. Thousands of these trucks
made by the Moreland Motor Truck
Company of Los Angeles are to be
Jound wherever there are weiu or
jvherever there is a user. They are
Pad on the coast by men who
Jnow what they are to be used for,
and make them. to meet that use.
whatever It may be. ..- , . ,
This company 'has. In its thir
teen years 0f existence, through
practically demonstrating th man
ufacturing possibilities of the
: wwtera coast been a vital element
: n upbuilding its industrial life.
j is not only one of the outstand
iug. figures la the manufacturing
Watt Jj. Moreland
J and N Industrial progress tt the
I IV'estern; coast - territory, but ; is
I steadily and consistently rising to
lit. place in the leading ranks of the
I greatest truck builders ' of ' the
ountry In both quality and: ve'-
; ume of production. 1 ; : ; .
I. This company is pioneer,, pos
r scsslne to n larre ilprrto and artt
: vated by it, that true spirit of the
, pioneers who i successfully out
fought' and eonqaered tie 'today
. unbellevable-bardshlpd of the past,
' who; opened the way :and made
3
V- -
(
u - !
VI poo&sible the tremendous growth
i ul ; and development of coast territory.
S...J. IU history ia a fascinating" ro-
' nance, a business romance,' paral
leling ' the romance of the early
I lavaiif thl onntrv itself, r
: The" Moreland company is the
development of an idea,' or a series
t ideas. It Was born in the brain
f Watt li Moreland, the present
r ice-president ' and general -'man-
iger of-the company.- Over IS
'ears go be became obsessed with
he! Idea of : low-priced, effective
ransportation as the one great no
esslty in the ultimate - develop-
lent of the business and economic
fe of tbo country- -"! " s
His first effort. In those days
hen gasoline engines were going
) through the early" throes of experi
ments Hon vaS to develop some
icatis by which low cost ruei. hko
illstillate could be. used effectively
to furnish' the power for- those en
tines. "Working : days, studying
fnd experimenting . nights, ho fl
tnally succeeded In perfecting' the
Moreland Gasifier, ' which- today
' after these years of constant im
irovemont along automotive lines
- .ml .onHt nnr(ll(d lor US DUr
:1 :v nviiie hp rf tr ted the gasifier
WprobleM'waS'to make It useful.
If
A PLUMBER;ON;,PLANTSj ELIMINA
TION OF RUNNER GROWTH FROM
STlWBERWESlANbbfH
1 Seems queer that it could
be
fonoV .aud yet nothing Is so .very
ri., it 1m ilnnfl and we can
itegin to see the. why ot lt- Wnll
t do mot fully understand or uim
p 1 explain why sulfur "will in part
V altogether; stop, tne growm o
Urawberry, runnrfs without disar
ranging the fruiting of the berrjr
plant itself, I have my own meurj
fcr the why of Itr and my theory
or Idea maybe wrongs Instead
theorizing about the subject I
Mil tell you of this as it fl
ccurred. ,;" r ' '.v. ' ;-;! '
1 1 am interested ln anything that
rill tend to? make plants produce
more than aa average crop, in any
yay that I cai and growing ber
ries and small fruit and ' flowers
particularly appeal to me, and I
am always keeping my eyes open
frr something in the fertilizer, or
.... . , . ftl t.l. ant
ni cnanlcai line inv win ui-.
octasionallv 'I find j some jewels
hlng around loose, and proceed to
iv them out." Since Prof. Keimer
tha Talent Experiment station
itabllshed the valud of sulfur, as
a aid in growing alfalfa, I came
the conclusion that sulfui-,was
I eap and easy to use in other
nA h.vinr had considerable
ipcrlenco iii irrlgatiott of berries
C.j t ji-. i...i9it nl fnrrow
U llUUIilfe lvv,"v" -----
rlRatlon not as efficient' ttf my
uy ot4hinkittS,- I decided Jo. try
J ShownWlWestern i
to give its beneficial advantages
to the public. lie saw In his vis
Ion the truck and the important
Place It was to play In every de
partment of life in the future. ,He
designed a truck to use the gasi
fier. But, like many another with
something to give the world, was
handicapped by a lack of money to
provide the means to give it.
Everywhere he went with his
idea of building motor trucks on
the coast he was' met with scepti
cism. He was told that this terri
tory was not a place for manufacturing,-that
it was ridieulous to
think that manufacturing of qual-
ty products on a large scale could
be successfully carried on in com
petition with the great, organized
manufacturing centers of the East.
He believed it could be done.
He believed in the future of the
cast. ' Opposition only stimulated
his efforts. At last he interested
Mr." R. H. Haphnel, another far-
seeing citizen, who helped him to
start the' work of carrying out' his'
idea.'
In a little sheet metal shack in
Los Angeles, Mr. Moreland, with
two or three helpers and little in
the way' of machinery save for a
few kits of mechanics' tools' built
the first " Moreland' truck. In fact
two of them, Which at last reports
were still -in operation:
Their success led to the forma
tion of a company with a total
capital of $65,000. From that time
on the rapidity of the company's
growth has been phenomenal.
Something of a picture of this
growth may "be obtained from the
following facts1"
From a capital of $85,000 to as
sets of $3,162,871.35.
From a" working force of four
to a payroll of over 600.
From ' a ; sales record . of two
trucks to a monthly sales record
in a recent month of trucks and
parts totaling over $644,000.
From a little shack with scarce
ly any equipment of tools and ma
chinery to the present great, mod
ern plant at Burbant, California,
fully equipped with the very latest
and finest : machinery for truck
manufacture - known . to modern
manufacturing, science turning
out a regular schedule of 100
trucks of the highest class quality
Where the Moreland company
has led in manufacture, thousands
of others have, followed. Its dem
onstration ; of the manufacturing
possibilities on the coast has led
many to locate here, drawn by ins
certainty of proven success It has
brought skilled, high-paid mechan
ics and their families. ll has
helped In the start of many small
er industries, Over 65 per cent
of its supplies are bought from a
list of over 200 manufacturers and
business frouses on the coast.
-' This is a record of but 13 years.
The1 present attainment , has not
been easy. It has been a constant
fight against prejudice and obsta
cles of every sort, filled with many
discouragements, but Mr. More
land and his co-workers and help
ers have sever faltered, but' have
gone on with the absolute faith in
their own-' future as enfolded tin
the certain future of the Western
coast. ':., .... -! : :: 1 " T"y'.
1 From one model of truck the
company has progressed until to
day it Is making motor trucks of
a variety of "models to7suit every
possible' need of transportation.
Its' engineers kow the needs of
Western- coast "operatton'knd have
studied them carefully with a view
to meeting them In every respect.
The company now manufactures
five models of regular trucks from
a light, fast "Roadrunner" as it
sub-irrigation on Everbearing
strawberries, having read some
where in the "Country Gentle
man" about a system of that kind,
made by; nailing lath into a con
tfnuous bo of convenient length
and bout 1 inches ' square; I
tried it' out. Using my - small
hand earden olow I plowed out 4
furrows about 4 to 5 inches deep
and finished with a shovel to
about 6 inches, I then placed the
boX pipe in the furrows, bringing
one end up in shape of an elbow
to the surface, so that I could In
sert a garden hose when I was
ready to Irrigate.: I then covered
this box pipe about 1 inch deep
with soil, and set my plants on
that, sprinkling , powdered sulfur
around plants, about Vg teaspoon
ful to each plant, and dusted the
tops of plants with small amount
of sulfur.. Then I filled in the
rest of the furrow; with garden
soil and the job was done. When
time came to irrigate or turn on
the water, J did so from a garden
hydrant, soaking things properly.
This was in the-sprfng of 1922.
The plants' borvery heavily of
fine berries, and about the middle
of June rested tor several weeks,
then about July, started to bloom
and kept on blooming and bearing
until frost in the fall. V'A very few
runners appeared:on some oMhq
Concern Familiantv
is named, to the big, husky, five
ton size, two special models for use
under particularly strenuous con
ditions calling for extra power and
Strength, and four distinctively de
signed models of coaches for pas
senger transportation.1 - '
These bus models were the first
to be completely designed from
end to end solely and distinctively
for use in passenger transporta
tion. They combine many new and
original Ideas in chassis and body
construction that give -a uerfect
assurance of safety and comfort to
the passenger, ease of operation,
economy, speed and the other
qualities desirable in such work.
The company is noW operating
12 direct factory branches and has
a large number of dealers scat
tered all over the Western slope.
Geo. A. Keep, director of sales
Keep
at the Moreland Motor ; Truck
company's factory branch at Port
land, is very optimistic of the fu
ture of the motor truck industry
In I the Pacific northwest, for the
coming season. '
Already we . are almost three
months in advance of any previous
season and if present indications
can be taken as a criterion we ate
certain. to enjoy a record year.
The factory production sched
ule, has allotted this branch one
hundred trucks and if. the present
demand continues this will have
to be materially increased. Order
for five carloads of trucks were
sent -in this week and orders al
ready on file will draw heavily
on this supply.
The . Moreland factory, accord
tag ; to Sales' Director Keep, U
running -under forced draft and
still our greatest difficulty is . in
securing sufficient trucks to sup
ply our northwest demands.
.- With the completion of two
large! buildings now under con
struction at the factory the pro
duction will be greatly increased
and Mr. Keep stated that he had
the personal assurance of Watt
U . Moreland that everything pos
sible ' would ' be done to supply
northwest demands.
The steadily increasing popular
fly of the Pacific coast -manufactured
truck has proven little short
of phenomenal, stated the More-
r land sales director. It It a strik
ing testimonial to the success of
western manufacturing as well as
concrete evidence that Pac"'c
coast truck operators are awake
to: the transportation efficiency
and economy of the truck de
signed and, constructed within
their own borders'.
plants, and on most of them no
runners; the fact is that the run
ners that usually makes so much
work for a berry grower were ab
sent. The same thing occurring
again in 1923 as in 1922. Upon
digging up some of the plants late
ly, I find very few root wevil at
the roots of these plants. My rows
were about 110 feet long (each
row.i My theory or reason for
this is that the soaking of sulfured
plants with water from below,
threw the plants' habit as to run
ncr formation out of balance with
out discouraging their other func
tions.
E. S. WOLFER.
Kome Other Tilings
Eidtor Statesman:
You will find enclosed the art!
cle about strawberry runner con
trol by tne use or sulfur. I am
not claiming that it is a sure cure
for the runner habit, but this is
one time that it surely did so.
Whether it will do so with any
Lother variety I can't tell as yet. I
am only indulging my tastes in
this line as a safety valve before
and after business hours. Have
also had some interesting times
with alfalfa here. My alfalfa h3
stood up for 4 years, and growing
to the height of 3 feet average
and 3 and 4 cuttings a 'season. One
stalk planted against my chicken
fence measured 7 feet 4 inches tall
It is still standing.
Alfalfa in this valley would bo
worth millions of dollars to the
dairy and chkkou Industry. Why
not? Dut the old-fashioned ront
raon alfalfa Is failure In this val
JcySure Mike, and you. know it
! I , , :
V '
Geo. A.
(If it wasut bundreds of men
would now be having fields of it),
because they- have" tried it and it
failed to do good. Why? Well,
there is a reason and a good j one,
aHd, by tlie way, I believe that un
der this soil lies the reason and.
also an immense amount of clay
containing an unusual amount of
potash : in one form or another.
But that is another story, or sev
eral of them. If many of our far
mers and college graduates didn't
have too large a dose of automo
bilitis they would find out about
some of these things. Now I
don't know It all, but I see lots of
things that are around me going
on. Respectfully,
E. S. WOLFER.
Hubbard, Oregon,
Feb. 19, 1923.
(Mr. Wolf er is a plumber and
sheet metal worker, and he installs
heating plants. He lives and
does business at Hubbard, and he
belongs to a pioneer family of that
section. He should bo encourag
ed In keeping up his experimental
work in the fruit and vegetable
world. Ed.)
NEW D ATE PRUINE
MEETING FAVOR
Salem Karaery Company Handles
Lovely Flavored Fruit
in District
Date prunes, "The prune with
the date flavor," are being hand
led by the Salem Nursery company.
authorized ' agent of the Oregon
Nursery company. The company
Is the only distributor of this var
iety of tree In the district. The
trees are marketed under the trade
mark of f'Coates 1418."
Date prune trees are the result
of extensive experiments upon the
part of Mr. Coates. More than
100,000. were planted commercial
ly last year and are finding favor
with orchard lats.
. Two outstanding features or
characteristics of the fruit are the
cause of Its popularity. First it
has a low percentage of shrinking
in drying (two pounds of the ripe
fruit making one pound of dried
in comparison with three pounds
of Italian prunes to make ne
pound of dried) and because of Its
low shrinkage in drying develops
it next big differential large size,
giving an average of 30 prunes to
the pound, orchard run, as against
the general average of 55 to the
pound for Italians and 70 to the
pound for Petites.
High points in the new prune,
which Is expected to revolutionize
the prune industry of the Pacific
coast, are the large size in the ripe
state; low shrinkage in drying;
large grades when dried; delighted
date-like flavor and that it is a
early and prolific -bearer.
In order to advertise this varie
ty the nursery company has iBsued
an attractive booklet in colors, giv
ing much information upon the
variety and of letters from various
growers who have experimented
with the date prunes.
BATTERY SHOP
BIG BUSINESS
it.
D. Barton Able to Boast
lU'iuarkable Growih in -
of
this City
From a shop conducted and op
erated by the owner to a place
where five other men are needed
to conduct the business is the
record of R. D. Darton, battery
and electrical specialist.
- Barton opened a small shop at
171 South Commercial in 1919,
devoting his attention to batteries.
starters and allied work. By ser
vice rendered the business grew
until other men were needed. Soon
after opening the shop Barton
found it necessary to add C. C.
Engersol, who has had charge of
the battery department for nearly
five years. About a year ago he
added V. T. Golden for general 1
electrical work. A month ago he
obtained the services of Homer
Tarpley, foreman for Bonesteele's
for nearly eight years, and Joe
Rock and Shirley Barhyte, also
former Bonesteele men.
With the growth of the business
other lines have been included and
now the shop is able to do every
thing, specializing on Dodge auto
mobiles and other medium weight
machines. All of the mechanics
are experts and were selected be
cause of their known ability in
their different lines.
As soon as the Hughes' estate
building is completed at High and
Ferry, Mr. Barton wfTl occupy one
of the stores opening on Ferry.
This will be three times as large
as his present location and will
have a through drive, eliminating
the moving of machines as is nec
essary In the present place. Re
pair work will be handled in addi
tion to the test bench, generator
testing and full . line electrical
work. It is also-planned to install
a line of necessities and spare
parts.
Salem is the strawberry center
of the-Pacific northwest. Nearly
all the canned strawberries of
these three states are packed in
Salem. ?: And we send strawberry
plants to market in car loads.
The latest description ot a big
amist is a man who makes the
same mistake twice. London
Opinion.
Blessed are the peacemakers
They will never be out of a. job.
Oil City Derrick. ;
FEDERAL -SALElfl Y. M.
Finds 4400 Jobs for Unemployed, in 1 923 Work Approved by; Federal Bureau and .Will
Be Continued for Another vYearWorkers and
More' than 4 4 0 6 applicants were
supplied with jobs through the
Salem Y.M.CA.-Federal employ
ment agency during 1923. For
years the Y has carried on Its
own free employment bureau,
though with funds so limited that
the work could not be given the
attention it needed. Last year,
Senator McNary secured a small
federal appropriation, enough to
supplement the local Y funds and
make it possible to keep one man
continuously on the , job. It has
been about the finest thing for
labor that ever happened In the
Willamette valley. Employers
MARION COUNTY YJV1.C. A.; ITS AIM
AND ACCOMPLISHMENTS; A CIVIC
AND SOCIAL INVESTMENT IN BOYS
1
The Marion County Y.M.C.A.
has been in operation for a little
more than four years, in' charge of
a full-time secretary. It was
formed to take up some of the ter
ribly vital social problems that fol
low In the wake of great war,
when society'as a" whole and Indi
vidual Ideals are undergoing the
peace-war re-construction. The
County Y has endeavored to 'sub
stitute the religious and clean boc
lal activities for the murderous
spirit of war, and to build up soc
iety by presenting working Ideals
for all men Instead of new and Im
proved ways to hato and to kill.
Through the fine cooperation of
a number of capable, public-spirited
men-fhe work has been financ
ed and carried on with flattering
results. A comparative showing
of the statistics compiled when the
County Association was formed
four years ago, and their growth
up to the present, shows it to have
been a, powerful influence for
Where Credit Belongs
- The splendid group work nowigoins on in j the Ili-Y and
Pioneer clubs of the county would not be possible except for
the sacrifice and devotion of the men who aro giving their
time to group leadership. We want to give credit where
credit is 'due. Here is the list of. our club leaders:
Rex Jones ............Brooks ,t
L. T. Ward .....Hubbard
Rev. U. II. Parks ...'.. ..Jefferson
Rev. H. U. Cross Lyons
Harold A. Reed i . i .Sllverton
John Larson ..Silvcrton
Dr. Wm. MacXcill ..Silverton
; II. Good Silvcrton . ,
' Rev. C. T. Cook ... . Stayton
O. V. White- - Stayton
- W W. Wclbon ...Turner.
D. n. .Rarey . , . . , .Woodburn :.4 s
Rev. II. W. Achor Woodburn
. .J J. V. Berreman Woodburn.
'-..'' Henry Nelson .Woodburn ;
i iM! fh-i -T
i7 SALE.M IS TMEClTVbr 1 u
' HOMES AND ITS GREATEST -.'-.'-' I ' I h, .iiryt"
-jrT--. ASSET ARE ITS CHILDRCN. Tv - ' '. A'--S7r-
2 -
have come to rely Implicitly - on
the Y for their help; workers
have come to depend on the Y
for their Jobs almost as they de
pend on their dinner or f their
clothes to keep them, presentable
physically.
The local agency has been much
more than a, mere job-selling
agency, interested, in commissions
or in working short hours' on a
cold official basis. ' It has back
of it the warm, helpful Y spirit
of service to men and women who
need help, and it advises as a
friend rather than handing down
cold official advice or selling
Do You Want a Gospel Team?.
Do you want the young people Of your church and com
munity to receive the inspiration which will come from a vital
ccntact with a group of enthusiastic, consecrated, college young
folk?
For four years' deputation and gospel teams have been
taken to the churches of the smaller towns and rural communi
ties of the county by the County Y. M. C. A. Many churches
were blessed by the ministry of these young people last year.
As the result of Jthese team visits to Gervals, Livesley,
Stayton and Woodburn during the past month and a half, 18
,boys and girls accepted Christ, 72 others registered' various
decisions having to do .with oercoming bad habits, seeking
higher ideals, and living closer to Christ. - . -
. If you want a gospel team write to the County Secretary
at -once for a future date... - c. .
good,
urea:
Here are some ot the figr
1920
.. 4
... .50
.. 4
. .10
1923
-18
358
18
92
No. organized groups
Total membership .
Volunteer leaders , .
Christian decisions .
1
1
G. A. LABOR
Employers Bgth Appreciate Local; Seryice
. i.u-4Tt i
misinformation -lor - a
greedy price. The nature of the
farm and cannery and general
constructive labor In the Willam
ette valley calls loudly for some
such labor clearing agency;-, for
most of the jobs are of only short
duration though they are urgent
when 'they ' do come. ' Such a
standard agency that has back of
it the stability of ; the government
and the 'personal Interest of the
Christian Y.M.C.A. exactly ful
fills the need of both worker and
employer. The deputy' labor com
missioner, writing from the head
office' at Portland, recently for-
No. uniting with church 7 1 33
Delegates to county and
state conferences ... .47 116
Attendance county , cou
vention ........... .30 160
During 1923, Community Sings
were, held in various places in the
county attended by more than
-I
,1.
1000 young people. The thrift
campaign' put on under the program-of
the Y.M.C.A. was given
great attention; In the recent
iinrnt weeK, tne county x ar
ranged for the programs in the
towns outside of Salem, and had a
real flood of interested contribu
tors1.; In Woodburn, 41-5 essays
were written; In Stayton, 180; and
430 were offered at Silverton.
Deputation teams from Willam
ette University have given three
day sessions at Stayton and Wood
burn, and two others are to go to
Silvcrton. February 22 to 24, and
to Turner February 29 to March 2.
Gospel teams have given single
programs at Gervals, Livesley;
Aurora, Bethel. Aumsvllle, and
others go to Victor Point and
Woodburn, this week. This record
Is- from October 1, 1923. : During
the year. more-than 9000 attended
the religious meetings held by the
County Y. v:"-'
Father and Son banquets were
givn In Stayton. with SO atten
dants; Turner with 50 attending;
and at Jefferson.' with 100 people
to enjoy the program. Other Mo-
ther and Daughter meetings are
BUREAU
warded to the4 local YV letter
from 'Director General Jones at
Washington, in ' which lie saysV? '
along with the . advice ' that "tho
federal cooperation' will ' be con- '
tinned for this year also: - ..-.;.-.
' 'l am well satisfied with' the
work performed by the Salem of-;
f ice and desire to take this op-"
portunity of thanking you -for the
splendid interest ' manifested by -you
in the matter. Extension of
the appointment "will go forward
as soon a -received by me from
the appointment division.-' You" '
may write your people at ' Salem -stating
that an extension has-been v
granted." . '
scheduled for the spring, Ja Wood-,,
ourn,, aiivenon- ana Buy ton, . rt ,
Speakers sent out from the Sa- v.
Iem headquarters have .talked -to,
more than 5000 high school atu-, . ,
dents in the county. ..Among these, ,
speakers are Dr. Carl- G. Doney,
president of the Willamette Unl- -"'
versity; T. E. McCroskey, Prof. ,
T. Matthews, John L. Brady,.
Lloyd T.. Reynolds, and Albert E- '
Roberts of the International Y, JLV .
C. A.
The present members of thV '
county committee , are:' John"i"L.
Brady, Salem; chairman;' O. 'Vi
White, - Stayton, '1 v ice-chairma d ;
F. E, Fagan, recording secretary, - r
Woodburn; Paul B." Wallace,-a'' '
lem, treasurer; A. E. - Austin,; A'
Woodburn; Dr.: Frank Ej Brown '
Salem; Luther J. Chapin. Salem;
T. O. DavUV Jeffersonr Frank 8; '
Dietsch, Gervals; ' L. M. Gilbert,
Salem; H. Good, Silverton; IvanK:
Hadley, Turner; Lloyd T. Rey
nolds, Salem; L. T. -Ward, Hub- '
bard; John S. Harper, ' Gervals; 1 :
L. L. Herschberger, - Hubbard;
H. A. G. Moore, Turner; W, A.
Weddle, Stayton, M. C. Woodard,
Silverton. " . T ,
Edwin Socolofsky of Salem Is
the regular secretary and execu-.
live officer of the county associa
tion. - : '
Salem district first quality' wal
nuts eell In the markets two cents
a pound higher, than the Califor
nia product of tho samo-grade.
This is the, bvst ; walnut country
on the round earth. The walnut
Iree never grows old. It will yield
for your children and children's
children. 'all down the Vanishing
years, a ' larger - crop vcry year
throughout all generations.. .
f Black raspberries , persist heTe,
and no where else on earth. Vines
last for 20 years or more without
running out. The Salem district
has a franchise on black' raspber
ries. ;-;?y 'V'r:::..:i-'-y .
' , . " ---"i'-'
If it is of any interest to you,
government naturalists have ' tils
coveicd; that: wild dogs do nol
bark. It probably , cost the gov
ernment $50,000 to find it .out. -
jSnilth County Pioneer. ; k ; .
!
r