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About The Oregon statesman. (Salem, Or.) 1916-1980 | View Entire Issue (Jan. 13, 1924)
THE OREGON STATESMAN, SALEM, OREGON ' SUNDAY MORNING, JANUARY 13, 1924 FOMOB1LES, TRUCKS AND TRACTORS: 'I, ' MOTORCYCLES BICYCLES ACCESSORIES AU J- I FACTORY HOLDS KEV TO SALES Dodge Brothers1 Cite Quality Production as Reason for Achievement !; Western Auto Float Wins Prize There Is one factory, at least, in which there is no dispute be tween sales and production execu tives as to the relative importance of their departments. Ask anyone of authority in the sales department of Dodge Bro thers, Detroit, which is more im-portaut-l the job of manufactur ing or the job of selling and you will get an immediate, emphatic answer: "In our business, manufactur ing, by all means." Ever : since Dodge Brothers turned out their first motor car, back in 1914, . and even before that time, when Dodge Brothers were building parts for other manufacturers, major stress has always been placed on the build ing of the product, rather than the selling. -Build if well and. it' will sell it self," was their cardinal doctrine. Dodge Brothers believed that a product could not survive long un less; it was' conscientiously built that the public would always pre fer fundamental -merit to super ficial glamor;, that a car with r real reputation for goodness would always find a healthy mar ket, regardless of the whims of fashion. I The fact that Dodge Brothers ; have now built and sold more than. 1,000,000 cars, seems to bear out this contention in an emphatic way. The million mark was reached December 13, 1923 just 9 years and 11 days after the first Dodge Brothers Motor Car left the factory. ! Officials explain that this re markable record Is due to the fact , that there never i has been ' an , "Ha""." y I ti? J" Si f 4w s: , ' , ' - M tt "J 4 WHEEL DIKES ASSIST CONTRDL NEWTON CHEVROLET COMPANY TO HAVE NEW MODERN HOME Test Made By General Man ager of Oakland Motor t ! Car on Ice The float entered bv the Western Auto Supti'y Company at the Tournament of Roses, which is held every New Year's day in Pasadena, took first prize in the section for com- mercial floats. The loat was designed to represent tne progress in inmgs automotive, in cluding roads and highway markers, since 1897. A car of that year was displayed together with a new 1924 Studebaker, while Father Time watched the old Automotive year fade and welcomed the aoming of a new motoring era. "off year" in Dodge Brothers his tory Demand has always enjoyed a steady.increase. The public, rec ognizing the merit of the car, sought it so persistently that the factory was forced to establish a world's record in quantity production. Smith & Watklns, local Strom berg dealers, received word dur ing the week from Stromberg com pany that a Ford car equipped with a Stromberg carburetor serial No. 1849300 was stolen at El Cen tro, California, on December 22nd, 1923. Mr. Carl S. Vogt of El Cen tre offers $25.00 reward for the car and $50.00 for the thief. I. L. Patterson, of Eola, will drive a Buick car with license plates, number 1 for 1924. EXPECT EADLY USB The automobile is coming into a greater era ot popularity which will bring it more intimately than ever Into the commercial and soc ial life of the nation. This is the opinion expressed by officials of the Ford Motor Co., which, itself, has during the past year enjoyed the greatest business in its history. The opinion is based upon reports received from various sections of the country and upon dealer estimates coming in for 1924. These all indicate not qnly a growing prosperous condition gen erally but a greater tendency toward the use of the automobile, both as a passenger carrying ve hicle and a commercial hauluge unit. Another feature of this review and one which most closely effects the prospective purchaser is that buying will start much earlier in the year than in the last and th so-called "spring rush" will be on right away. Apparently, many persons con- templating the purchase of cars for the coming year have profited by the experience of others in pre vious seasons and do not intend to delay placing their orders. Con sequently, they have determined to get into the market early and as a result the 192 4 car shortage period will b advanced a number of weeks. ' . . . The fianiinent peril offered by wet, greasy and icy pavements has been the bugaboo of drivers since the automobile came into general use. : ' The 1-94 model of the Oakland Motor company equipped with the four wheel brakes in a recent con vincing ' demonstration on the slassy floor of an indoor ice skat ing ring; in Cleveland proved that the Oakland four wheel brakes keep the car positively under the control pf the driver at all times regardless of road conditions. j The general manager tff the Cleveland branch ot the Oakland; Motor company driving an Oak land touring car ran on to the floor of; the Elysium ice rink at Euclid avenue and E. 70th street and put! the car through a series of non-skid tests staged without chains, i The slippery Elysium Ice was selected to test the efficient brak ing system, as road conditions at any time of the year would not be as dangerous, due to the fact that it is practically impossible to cre ate tractjon on ice. In one remarkable test the car running at a speed from 22 to 25 miles an hour was brought to a stop on the ice within a distance of about 20 feet without skidding. The rear wheels tracked the front wheels from the time the brake." were abDlied until the car was stopped.' The touring car driven at speed of 18 to 20 miles an hour with brakes appliedTthe car made U shape turns without any swerv ing of the rear end of the car. A two-wheel brake car was then brought on the ice, and it skidded completely around within its own length when the front wheels were turned in either direction. 1 Wev nouncement? saving purchased the Quackenbush Auto Supply to announce that We will . - .j, .ompiete Jine of ZD Wrtrrn Made for VVntrm T.j." W- i.u ?GUDS and PNEUMATICS We will be glad to me, 3 cu,tomerS and .olid! nlJte ,d "COMPLETE SERVICE" Special Champion SPARK PLUG ooc, while they last T7 A MAY Commercial and Chemeketa Tff; J a (I f .KT) fr " . II- I 111 i i,w 1 v i -"stasis 4 Coast Route Record: Third; and Townsetad San Francisco to Jnain postoffic, Los Angeles tota) dis tance, 453.7. miles. Official time, 10 hours, 12 minutes, and 30 sec onds. ' VU ' ' Round Trip Record: San Fran cisco to Los Angeles and return south by coast route, north by valley, total distance, 864.8 miles. Official time, 21 bours and 23, minutes. - t The above three records were - made by light sixes. f Announcement was made during the week that the local Chevro let dealers, Newton Chevrolet Company, would have a. new home at the corner of High and Chemeketa streets. , The building will be erected. by Charles S. Wheeler who has given the Automobile dealers a long lease. The building will cost an estimated $13,000. It will have di mensions of 82 'i feet on High street and 102 feet on Chemeketa The structure, will be one story high and of hollow tile and concrete material. Front and sides wilbe mainly of plate glass. The building will contain a show room of 30 by 38 feet and shop of 30 by 30 feet. The building will be constructed by Van Patten & Son. G. L. .Newton, head of the Newton Chevrolet Company, says that they expect to be in the new building May the first. Martin Perry, of Hood River, who drives an Essex was the last man in 1923 to secure a license for a car. His number", was 167,- Ed BY STUDEBAKER By beating the Los Angelas lim ited time from Salt Lake City to Los Angeles by 1 hour and 7 min utes Mr. Abe Jenkins and Ray L. Peck of Salt Lake City huag up a new record for traveling those points either by auto or raiL The drivers left Salt Lake City at 2:43 a. m. (Pacific time) Oct ober 15th, having traveled a totai distance of 'S.13 miles in 23 hours 43 minutes elapsed time, and. 21 hours uZ minutes running time. The. fastest previous records was 25 hours and 41 minutes. Impeded by storm torn roads, delayed by authorities on suspic; ipn of implication in the police department tragedy of a week ago he was able, nevertheless, to travel faster between these points than any human being has traveled by rail or automobile. There was no stop for meals or rest and no time was taken out for replenishment of fuel, no water was added to the radiator during the run; the American Express company sealed the radiator ' at Salt Lake City and broke the s-al at Lea Angeles. The Studebaker special six en countered conditions that would cause the average motorist to hes itate before attempting the trip af all. After leaving' the jSplendid Utah pavements, Mr. Jenkins re ported roads cut up by fall har vesting and storms muddy de tours, and dangerous mountain passes."' They had no mechanical trouble the 853 miles traveled. Other records held by SfftdeSa' ker in California are: Valley Route Record: Los An geles to San Francisco, total dis tance, 411.1 miles; official time, 9 hours, 15 minutes, 50 seconds. 8 JOY RIDE COSTS $1300 : . A Judgment ot $1500 for .dam ages was granted Jane M. Mitchell by the supreme court of Wiscon sin for injuries she sustained ft hile riding with her host. Mark H. Raymond, who is said to have carelessly handled his car... 1 , The court held - that careless driving holds a motorist liable for'. any-Injury received by -a; guest.' This Is in conformity "With dcis- ions in similar salts la otherpartt of the country. -' X Cperal Ato-Top aiid ; ""tTplholiteTlng Wor .- Formerly with Woods Ati Top ; . ; ShP i : ' 545 N. Church St. Salem Ore. EMS I BUY A USED CAR- This Suggestion Now Has a New Meaning in Salem Since The CERTIFIED PUBLIC MOTOR CAR MARKET Has Opened Its Doors at 255 N. Church Street. One-half block north of Court House ! 1 V::''H i "... -r '"" E ' 't . i ! 'ill I i 5 11 IS . The Used Car Owner's Protection ; The owner of an automobile who wishes to dispose of his old car will have the complete protection of the certified Public Motor Car Market. He will take his car to the manager of the market, who will make an appraisement based on the actual value, less cost of conditioning and less 10 per cent of the selling price Which covers the cost of selling. ; He will be issued a certificate of appraisement giv ing net amount due him in cash. The certificate Will be regarded as good security by his bank and subject tq their rules and regulations, they will loan him SO per ent of its face value. When the car is sold the owner will receive the balance. Or the owner can take his certificate to any automobile dealer, who will accept it as part payment for a new automobile. By this method the owner receives full cash value for "his automobile without restriction, which con stitutes protection of the value of his preperty and its salability at all times. The Used Car Buyer's Protection . When a prospective buyer of a used car 'enters the Certified Public Motor Car Market, he wiirobserve the various models of the Standard automobiles which are for sale in Salem. The true facts will be told him about any car in which he becomes in terested. He is assured that the car is in the proper mechanical condition, as all cars for. sale in this market have been conditioned by the dealer of each particular make of car. The car has been thoroughly examined by the mechanical department of the dealer most interested in that make. The necessary work has been done, and the car placed in the market with the dealer's O. K. As he is directly interested in the satisfaction given by the make of car he handles, the buyer is doubly protected. The buyer has a further advantage in the fact that no dealer or group of dealers are making any profit whatsoever from the used cars in this market. F, - i l fc I- 5 PATRONIZE THE NEW MARKET Whether You Wish to Buy or Sell Now For Sale, the following used cars: 1923 Dodge, 1923 Studebaker, 1923 Durant, 1920 Buick, 1922 Ford, Nash, 1922 Oakland. , -'V r i ;.h g --; IT 1921 ft 1 - 4." ' it BYRON WRIGHT, Mgr. a Phone 885 255 N. Church . V