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About The Oregon statesman. (Salem, Or.) 1916-1980 | View Entire Issue (Jan. 6, 1924)
I THE OREGON STATESMAN, SALEM, OREGON SUNDAY MORNING, JANUARY C, 1924 It-, 1 4 I I j 'r j o 1 i -i v A A 1 , . 1 - i - x J Mi i 1 - -I - t 1". ; . i VQ-niiroi Run IIILLIU UILIILHIIU BREAKS RECORDS t President John N. Willys Pre. 1: diets 1924JWHI SeeGreat- ' er Increase in Sales 1 Announcement b j J President John N. Lillys r the! Willys-Overland Co., of the production of more than 200,000 cars on Dec. 15, capped the 'climax of the most remarkable year that IVillys-Over-land has had, a year replete with sensational success that has re turned this organization to Its place among the leaders of the motor ear Industry. Mr. Willys coupled this an nouncement with the statement that Willys-OTerland expects to break every one of its 1923 rec ords in 1924 with a production ' which at present indicates a prob able sale of 300,000 cars. Willys-Overland created the first of its series of unusual an nouncements in 1923 with the ap pearance of its new Willys-Knight Coupe Sedan at the New York show. ; The enthusiasm which this car ; occasioned here was duplicated at erery motor display In the coun try and in every WlllyarOverland dealers' show room, with the re sult: that within 30 days after its announcement almost every pos- W. R. and J. H. McALVIN General Auto-Top and ' Upholstering Work "' Formerly with Woods Auto Top ;.v:.'- j" "Shop- ; , !. 545 N. Church St, Salem, Ore. 1IF C TP p'0 will ffavel farther " A TK-J b and j skid less than any tire you have ever used. .Therefore, both economy and safety warrant your putting on C-T-C tires right now. There may be some mileage left in those old tires, but, if they are skiddy, they are also dangerous to both your property and other ' people's. If you have not yet become convinced of C-T-C ' superiority, take np the following guaranty, which ' any authorized C-T-C dealer will make you be tween now and January 15th. Simultaneously place a new' C-T-C and any other new tire of same size on opposite wheels. ; If, or when, the C-T-C fails to : outwear, the other; tire, yon will be given a new tire FREE. And remember, C-T-Ca DONT COST MORE , than ordinary tires. l. Columbia lire Corporation Portland, TE T 1 13 Authorized Columbia Tire i , .1 rrr 447 Vick Brothers, Federal Tire Service ' Ira Jorgenseh. - Other Dealers Throughout the Country, sible motor car purchaser in the larger centers of population had inspected this unusual model. The new product was a. novel ty in automobile manufacture not a coupe, not a sedan, not a coach but a distinctly original and individual creation in motor car design; the first of a series of refreshing departures whlcfh mark ed WJllys-Overland's career for the past 12 months. Red Bird Another Success i Another important message was sent forth early in spring the new Overland Red Bird, a novel creation in Mandalay Maroon and glistening nickel, set off with khaki-colored top and extra equipment. In a totally new price class. Its success was instantan eous and country-wide. This was in a limited measure duplicated in the Willys-Knight line by the building of the Country Club mo del, a handsome touring car in Cavalier Maroon, also specially euipped. Both of these cars filled a long-felt want for novelty that appealed to the buyers of the so called "sport" types. Shortly after the Original an nouncement, the Red Bird was further stressed by an entire month of demonstration and dis play that greatly increased its popularity. And Then The Champion But the height of motoring util ity was scaled in mid-fall by the announcement of the new Over land Champion, a closed car of unique design, actually introduc ing to the public something radi cally fresh, said to be the most divergently useful car so far brought out The car seemed to sweep the country; enthusiasm and sales of this single model being greater than of any other new car within a similar period, following its or iginal announcement. Almost of equal Interest to the motoring public were further an nouncements of new closed car de signs on both Overland and Willys Knight chassis; of the production of the larger Overland with black body and top; of the building of the Willys-Knight Coupe-Sedan in two types, a leather-upholstered body for professional and business man, and another finished in ve lour, called the DeLuxe model; the Overland Model 91 Touring car In both standard and DeLuxe designs; and the Willys-Knight 5 passenger Sedan in both standard and DeLuxe designs. The Spad for Commercial Car Users Of particular interest to tbe business man who operates one of a fleet of delivery cars was the Overland announcement of the new Overland Spad, aj delivery car chassrCwflh" "Miff 'stalfdard body types, making possible 16 different models, produced after an exhaustive study on the part of i Willys-Overland engineers and transportation experts of the spec K7V Oregon E S AN C-T-C Dealers in Salem Corporation Factory Branch Court Street, Salem. v ial requirements of this particular sphere of the automobile. Prices Arc Now the Lowest Another achievement of Willys- Ovf rland has been the series of price reductions, which brought Overland and Willys-Knight cars down to the lowest price in their history, a feat made possible by change in factory production me thods which permit the manufac ture of these cars, with highest grades of materials and without sacrifice of rigorous inspection and test, at less cost than has hi therto been, thought possible. Ranked also among Willys-Overland achievements of the past year has been the growth of Its dealer organization, which today is practically twice that of 1922. Able merchandisers of motor cars in practically every commun ity have been obtained to sell Willys-Overland products and in prac tically every instance the success of the factory in Toledo during the past 12 months can be attributed to the remarkable cooperation ex tended by Willys-Overland merch ants. The Millionth Car One more spot of pleasant mem ory that the past year holds is the production of the millionth Willys Overland car, an event properly and fittingly celebrated not only by the factory organization at To ledo, but by the entire dealer body. Sales classes held by hundreds of Willys-Overland merchants in an effort to train new selling tal ent have been supplemented by a remarkable series of "service clin ics," which have been conducted at central points during the past months. These courses have been in charge of specially-trained fac tory men who have been entrusted with the task of teaching and training dealers' mechanics and service men in the latest and most ffficient methods of taking care of Overland and Willys-Knight mot or cars. Willys-Overland feels that 13 possesses the leading dol- lar-for-dollar value in automobiles it is our persistant aim to back this product with the best obtain able service. Sales records for the past year indicate that, even in a year of careful buying, Willys-Overland value has been solidly appreciated and men who have paid more for a motor car In the past have been attracted to Willys-Overland be cause they have appreciated the company's efforts to build sound values. One hour in tbe Willys Overland faotory would convince the most skeptical that Willys-Ov erland Is following the most rigor ous standards of manufacture, which fact, more than any other, has been responsible for the re markable wave of popularity that has gained Willys-Overland its present position. Greater Things in 1924 With this series of achieve ments now a matter of history 19 PR ' rV?V j iv. Mtn im a ir tsm urn - SI mm? TUB ES Willys-Overland faces the New Tear with a determination to im prove even on this record. The Willys-Overland factory la Toledo expects to beat every month of 1923 during 1924. It Is estimated that the production requirements will exceed 300,000 cars. I ESTABLISH NEW Million Cars in First Nine Years Is World Record, Executives Say One million cars built and sold in the first nine years and eleven days of. production. This is the latest achievement of Dodge Brothers, Detroit, who thereby add another to their long list of notable contributions to the automobile industry. It is a world's record. No other manufacturer, accord ing to official figures shown by Dodge Brothers executives in sup port of their contentions, has achieved the one million mark so soon after the completion of his first car. Dodge Brothers began produc tion on December 4, 1914. Cor No. 1.000.000 rolled off the final assembly line December 13, 1923 9 years and 11 days later. Strong public demand has given constant impetus to Dodge Brothers production from the very start. At the outset they were oversold and have been ever since,, deapite enlargements which have converted a factory of some 20 acres of floor space into a great industrial city employing' 20,000 men and having a floor' space of more than 100 acres. Only a few months ago a large new assembly plant was placed in operation, in creasing plant capacity to approx imately 1,000 cars a day and plac ing Dodge Brothers in a better position than ever before to build their share of the huge output scheduled for 1924. While factory officials are pleas ed at the attainment of the one million mark in so brief a period, they attach far greater importance to the fact that more than 90 per cent of the first million cars are still in service. This is the point that interests the public, they maintain, for it is emphatic evidence that quality production has always had prefer ence over quantity production in Dodge Brothers Works, even when the most heroic measures were be ing adopted to increase plant ca pacity to meet the increasing de mand. It is more important than mere numbers to the automotive Indus try as a whole, as it is Indicative of a constant betterment of . the product, as compared with the early days of experimentation and unreliability. In almost every town in the country, and in, many abroad there are Dodge Brothers cars of 1915 and 1916 production, with hun dreds of thousands of miles to their credit, still giving daily ser vice. Naturally, the (people in these communities know about the cars and point to them as evi dence of a conscientious effort on the part of the manufacturers to build a product more and more worthy of general public accept ance. Territorial Senator Asks Aid for Alaskan Farmers (By Mali) (By Tit Ajwcuud Prats) ANCHORAGE. Alaska., Dec. 7. Territorial Senator M. D. Snod grass has promised to try to calk a supposed leak of $500,000 annu ally in Alaska's treasure chest. The item is said to be represented in foodstuffs, hay, grain and mill feed now shipped into the Alaska railroad belt from the United States. Senator Snodgrass said recently that he would press on congress the necessity for aid that would enable Alaskan farmers to get on their feet and begin taking from the ground some of the substances imported. He added: "When the late Pres ident Harding advised the devel opment of local industries in Alas ka, he doubtless had in view the question of agriculture. There was enough money expended in foodstuffs during the construction of the Alaska railroad to have put a thousand farmers on the way to independence. It is too late to consider this past expend! ture. but if the agricultural re sources of the territory can be de veloped, Alaska nee fear nothing for the future." Senator Snodgrass said that beef, pork, mutton and poultry all were produced, but on a small scale because of the scarcity of stock animals. He reported that Secretary Work of the interior de partment had endorsed a plan for doling out herds to farmers on long-time payments. He also ex pressed confidence that Secretary of Agriculture Wallace would off er congress a plan covering the entire agricultural Question, in Alaska. TRIBE OF CALIFORNIA INDIANS CONVERSE BY WHISTLING LANGUAGE (By Tha AtsoclaUd Pru) BERKELEY. Cal , Jan. & A tribe of Indians whose members communicate among themselves only by whistling and who can talk to birds In the same manner has been found in the Siskiyou mountains in northern California. The discovery was reported to A. L. Kroeber, curator of anthropolo gical museum of the University of California by J. Jt. Saxon of the United States forestry service. Saxon said that for weeks for est rangers in a remote part of the Siskjyous had heard uncanny whistlings over the service wires that stretch from station to sta tion through the mountains. He went, to investigate and after nightfall was caught in a moun tain storm. He found a small cab in of Indian construction. It was empty and he prepared to spend the night there. The ranger recalled that he left the shack to stable his horse in a lean-to nearby. When he retuhned he said, he found steaming- food laid on the floor, and beside it a bed of deer and bear skins Drovid- ed for him. But no one was in sight. For two days, related Saxon, he lived there in this way. When he left the cabin food would be spread for him, but with ho amount of agility could he discover the un seen dispenser of hospitality. Finally, on the third. day. sever al Indian men appeared at tbe ca bin, and in sign language informed him that he had been their guest. "To my amazement," he said, "I learned that they did not speak to one another in any language of words or in the ordinary articul ate sounds of human beings, but that they conversed only with stac cato whistlings . At a whistled command birds would flutter from the trees to a clearing to eat food scattered there by the women, according to Saxon's narrative. He described the men as shy, adding that the women were like deer. "At the sound of my voice," he explained, "the women fled Into the canyons." He said the Indians led him to the 1 nearest forest service tele phone station and by signs con veyed to him that they had seen forest rangers using this instru ment and had themselves experi mented with it in their whistling tongue. This explained the mys terious sounds. ; ;i , Saxon believes that the isolated clan of "whistling people" is an obscure off shoot of the Karok tribe of Klamath Falls Indians. Professor Kroeber said the Kar oks were an unusually intelligent $495 Ddibee Brothers and industrious tribe, numbering today about 2000. He is investi gating the report of the whistling Indians. Overland Sirecessls theTalk of tlie Country Great strides ahead conspicuousleadership warm words of praise on the lips of people everywhere all these things focus on one Hg vital fact: Overland and Willys-Knight motor' cars have the right stuff in them. . i The year just ended has been the greatest of all the fifteen years of Willys-Overland history. A great year made by great cars the greatest in looks, power, action, comfort and money's worth! Look at the new Overland Champion, for instance. It brings a quality closed car within reach of every purse. America's first all-purpose car conceded to be the most useful motor car on wheels. ... TeM $69$ !-. TRADE x, T" " 1 ''''' ' ' ' '. ' ' " TYPE-B 5EDAN To the admirable sturdiness and all-year protection1 of this Sedan, Dodge Brothers have added refinements which further enhance its value and desirability. j .' The' car is long and low, with 4eep seats and , abundant leg room. New springs under slung in the rear add immeasurably to the comfort of riding. With these and other notable improvements, the Type-B Sedan will distinctly appeal to those who demand beauty as well as utility in the car they drive. ' The Trice is 91230 f. o. b. Detroit $1475 Delivered BONESTEELE MOTOR CO. "Service First" 744 H. Commercial St. Phone 423 Season baked beans 'with oliva(m?.y also take the place of butter oil instead of pork, or butter. The , with mashed potatoes and make flavor is fine and the dish is more nutrlcious and palatable addttlO easily digested. A little olive oil to the menu. j ' The price of the Champion $695 is a champion price. And even if the new Overland Champion did not have the many unique features that make it famous, it would still be a remarkable value at its price. It is the only quality closed car seating more than two passengers ever sold under $700. Its greater value is typical of all the other-Overland models. The Champion and all Overland models have the bigger Overland engine brute power with extreme economy. Leaders in economy leaders on the road leaders in the many satisfactions they bring to owners. See them. Sit in them. Ask for a sample of their performance, Ttm $795 AT HIGH Tl4 1 . U t I'M 0