TlfjSaiidf8''or; Public Protection Thru StanMMMion of
StV" Used Car Values '
I Thursday, January 3 marks the termination of the present system of buying and selling used auto
mobiles in the City of Salem. They will no longer be taken as part payment, w sold by the majority of Sa
lem dealers. The past method of handling used cars has occasioned much dissatisfaction on the part of
their owners, buyers, and for the dealers.
f The Salem dealers have sensed this detrimental feeling a
a complete change in the matter of buying and selling used cars- The result of t he dealers' efforts is a Cen
tral Used Car Market, operated under the Appleby Plan.
THE1 APPLEBY PLASM FOR PUBLIC
fWA'RXE
T
As) It Applies to the Owner of a
Used Car
The owner of an automobile who wishes to dispose of his old car will
have the complete protection of the certified Public Motor Car Market. He
will take his car to the manager of the market, who will make an appraise
ment based on the actual value, less cost of conditioning and less 10 per .
cent of the selling price which covers the cost of selling.
. ' He will be issued a certificate of appraisement giving net amount due
him in cash. The certificate will be regarded as good security by his bank
and sub ject to their rules arid regulations,' they will loan him 50 per cent of its
;face value. When the car is sold the owner will receive the balance. Or the
owner can take his certificate to any automobile dealer, who will; accept it as
part payment for a new automobile !
! . i By this method the owner receive s full cash value for his automobile
without restriction, which constitutes protection of the value of his proper
ty and its salabiiity at all times.
As It Applies to the Prospective Buyer, of a
Used - Car
When a prospective buyer of a used car enters the Certified Public Mo
tor Car Market, he will observe the various models of the Standard automo
biles which are for sale in Salem. The true facts will be told him about any
car in which he becomes interested. He is assured that the car is in the proper
mechanical condition, as all cars for sale in this market have been condi
tioned by the dealer of each particular make of car. The car has been thor
oughly examined by the mechanical department of the dealer most interest
ed in that make. The necessary work has been done, and the car placed in
the market with the dealer's O. K. As he is directly interested in the satis
faction given by the make of car he handles, the buyer is doubly protected.
r The buyer has a further advantage in the fact that no dealer or group
of dealers are making any profit whatsoever from the used cars in this
market. 5
The Certified Public Motor Car Market is a pu blic institution, self supporting and is in no way con
trolled by any one dealer. It is merely sponsored by the following dealers, who are responsible for the in
stallation of this plan and are obligating themselves to its success and acceptance by the public.
,' - Byron Wright, who has made a particular study of Used Car Markets, has been appointed manager of the market. He will be absolutely impartial in
; appraising cars. It is a public market and there shall be no discrimination. The price of each car for sale will tie marked on the windshield, so there
-"i will be no boosting of prices. One price to all. : i f , i
J,
BONESTEELE MOTOR CO.
Dodge
W. E BURNS
G. M. C. Trucks
G. W. DAY
, Nash
OSCAR B. GINGRICH MOTOR & TIRE CO.
Maxwell, Chalmers
MARION AUTOMOBILE CO.
I Studebqker & Franklin
SALEM AUTOMOBILE CO.
Star & Durant
WM. H. TRUMM
Jewett & Paige
VICK BROTHERS
Overland, Willys Knight
Oakland, Packard
Ail Used Oars will he bought and, soldi through thio
one market ,:-'
-Open for business Thursday, January 3, 1924. Come inland look us over.
.fied FujlK
Motor
BYRON WRIGHT, Manager
Off Sa
255 North Church St., Half a Block North of Court
x