Image provided by: University of Oregon Libraries; Eugene, OR
About The Oregon statesman. (Salem, Or.) 1916-1980 | View Entire Issue (Nov. 22, 1923)
'AiiUnU-nl i.i.UiiiiiU, iiUWJjt.i -f lu OWPCO Broom handle, nop feu dist, paper plugs, tent tog ties, all kinds of hardwood bandies, ' manufactured by the - . - " . Oregon Wood I Products Co, .West Salens SELLING SALEM DISTRICT EAT A PLATE A DAY We atherly Ic e Cream 7 BUY AN i f OVERLAND AND - . - j , j .... Realize the Difference . - .. . V1CKBROS. QUALITY CARS HIGH ST. AT TRADE Dates of Slogans in Daily Statesman (In Triice-a-Weck Statesman Following Day) Loganberries, Oct. 4. Prunes, Oct. 11.' Dairying, Oct. 18. Flax, Oct. 25. Filberts, Nov. 1, -Walnuts, Not. s. -Strawberries, Not. 15. Apples, Not. 22. Raspberries, Not. 29. Mint, December 6. Great cows, etc., Dec. IS. Blackberries, Dec. 20. Cherries, Dec. 27. Pears, Jan. 3, 1924. Gooseberries, Jan. 10. Corn, Jan. 17. . Celery, Jan. 24. Spinach, etc., Jan. 31. Onions, etc., Feb." 7. Potatoes, etc.,' Feb. 14. Bees, Feb. 21. Poultry and pet stock, Feb. 28. Goats, March 6. Beans, etc., ' March 13. Pared highways, March 20. Broccoli, etc., March 27. Silos, etc., April 3. Legumes, April 10. Asparagus, etc., April. 17. Grapes, etc., April 24& Drug garden, May 1, Sugar beets, sorghum, etc.. May 8. Water powers, May 15. , Irrigation, May 22. -'i Mining,. May-29. ? . Land, irrigation, etc., June 5. , Dehydration, June 12. ! Hops; teaboage, etc., June 19. . Wholesaling and jobbing, June 26. . ; Cucumbers, tc.t July 3, Hogs, July 10. City beautiful, etc., July 17. Scbools, etc., July 24. Sheep, July 31. National advertising, Aug. 7. N Seeds, etc., Aug. 14. i Livestock, Aug. 21. r Automotive industry, Aug. 28. Grain and. grain products, Sept. 4. Manufacturing.Sept.il. Woodworking, etc., Sept. 18. v Paper mills, etc., Sept. 25. , (Back copies of the Thursday editions of the Daily Oregon Statesman are on hand. They are for sale at 10 cents each, mailed to any address. Current copies, 5c.) , ., . " I IT IS THE FLAVOR " The Salem district raises the best fla vored apples in the world Better than can be grown in any irri gated district and this fact alone elects Salem as the apple center. , n But there are other things that help in this ; for instance Salem takes the culls and the by-products, and Salem is the banking marketing, shipping and merchandising center of the industry. IT IS THE FLAVOR is suggested as a slogan. Put that slogan strong enough, and send it forth in a wide enough sweep over the whole world, and it will be worth millions to this valley 1 Because it is a true slogan! v It will wear. It will sell all the quality apples we can grow. Valley Motor 6b. 260 North Hlfh Street Phcae 1935 Boost This Community ; bj. Airertisinx on the Stona" DID YOU KNOW That Salem is the Oregon apple center; that it is the best apple market in the Pacific Northwest because of the great demand for the small and cheaper grades and the1 culls and by-products in manufacturing here; that for the fancy varieties and grades it is as good as any, and in a few of the fancy varieties our growers excel those in the best advertised districts; that for these reasons, Salem will maintain her lead, and some of the great est commercial apple orchards of the future will be located in the Willamette valley, because we produce the best flav ord apples in the world; and that there is room for more in telligent and painstaking apple growers here? SOLD EVERYWHERE Buttercup Ice Cream Co. P. M. GREGORY, Jlr. 240 South .CommerciJ Ei, . - SALE3I; Dodge DnoTiiEns Sedaii BcneshcMIctcr Cc. 14 8. Com! EU Xbone 4T3 UNGCO CASCADE BRAND HAMS, BACON AND LARD U. S. Inspected SALEM, OREGON THE OLDEST ! j OF ALL THE F D MOST SO S L ARMERS ID TffiS Brief Summary of the Annual, Report of the Genera! Manager of the California Fruit Growers' Exchange, Handling Oranges and Lemons A Model for Other Cooperatives Spends Over Three-Quarters of a Mil lion Dollars Annually in Advertising (Editor's Note: The following ia a brief news summary of the an nual report of the general man ager of the California. Fruit Grow ers Exchange of Los Angeles, the oldest co-operative farmers mar keting organization in the United States and one which is serving as a model for many other farm orr ganlzations in "the great co-operative' marketing movement which is now sweeping the nation. E. G. Dezell, general manager - of f the exchange, came to this organiza tion over 26 years ago as an of- f ice toy in knee pants:.' Today he directs the activities of this or ganization known throughout the country as the most . successful farmers marketing agency in ex- isitence.) r LOS ANGELES,' Not. 2 1. Ap proximately 100,000 carloads of oranges and grapefruit and 13,000 carloads of lemons, or the largest total supply oC citrus, fruits .ever marketed In the United States and Canada, were consumed during the 1922-23 season in these two coun tries, according to' the annual re port of E. O. Dezell, general man ager of the California Fruit Grow ers' Exchange. Los Angeles, which was issued todays . . . . . Of this quantity, California shipped 50,968 carloads of oranges and grapefruit and' 8,741caT8oC lemons, figured on a basi-ot, 49 boxes to the car, it 'i reported. Shipments through the California Fruit' Growers' Exchange during the year ending October. 31, 1923 were 38,999 cars of orange and grapefruit, and 8259 cars of lem ons, making a total of 45,258 cars, or 75.8 per cent of the entire ci trus fruit shipments from the state, as compared with 68.7 per cent: for the previous season. 1 Great Values Represented - Expressed in terms -of boxes, Exchange shipments for this- sea son totaled 14,645,070 boxes of oranges and grapefruit, and 3, 212,347 boxes of lemons; and brought an estimated value of $55,223,450 f. o. b. cars Califor nia, with a delivered value to the wholesale trade of 381,258,169, it , Is announced. y California's total returns for her cltrns crops this season, based on Exchange figures, would be $71, 007.705, with a delivered value of 3105.486,506. including $34,478,- 800 for freight and refrigeration charges.,.!"; J.;-,'. Th,e effects of the January, 1922, cold spell made California shipments ! for the past season somewhat less than the bumper cropVear of 1920-21, and particu larly lessened lemon shipments, ac cording to. Mr. Dezell, but Florida shipments were much larger than in any previous year and with im ports of (oranges and grapefruit from Porto Rico and Cuba, Sat sumas from Japan, lemons from Italy, and ( the citrus production in Arizona, Texas, Louisiana and Alabama,' gave a total that is larg er than any previous citrus crop marketed in this country. In ad dition to competition from other citrus . crops, the California crop was marketed in the face of a heavy deciduous crop. ; ''The successful marketing of this great volume, proves the ex tent to which the public's ' desire has., been developed for these de licious and healthful fruits," stat ed Mr. Dezell. ; 5 Supplies Have Trebled: "The -supplies of oranges, and grapefruit have trebled in the last twenty years, while " the popula tion of the United States and Can ada has increased only about one third. Through improved handling methods broader distribution and intensive- tfedueational work 'with the consumers, the demand for ci trus ifruits has,, kept pace, with the infireaBedtupplies; they are avail able ,v.Qryday in the year and have., become staple -with, the trade and a part of the daily diet of the public" - Reduced Freight Charges r A recent cut in freight rate, granted by the western and south ern carriers, will reduce the freight bill on. the total Califor nia orange crop over $3,000,000 annually. The - reduced rate, which amounts to about 14 cents & box, except on New York ship ments, was made effective Decem ber 3, 1923, in time to apply to practically all of the coming sea son's crop. Additional refrigera tor equipment furnished this state during the past season resulted in the movement of, this heavy crop with less difficulties than in most previous years, it is reported. , Small Cost of Marketing ' One of. the many advantages de rived, from co-operative marketing HERE, MR. HOMEBUILDER I the BEST, SAFEST, STRONGEST, ; ' and. In the long run, the CHEAPEST Material out of 'Which to build Jour bome. ; ' - ' - ' -i It Is BURKED CLAY HOLLOW BUILD- ' IXG TILE It insures Flre-Safcty ' Health and Comfort. ' Ask for Catalog mod Booklet of Plans. 1 SALEM BRICK & TILE CO. Salem, Orecon. V : Phone 017 f. MIrs. of Bnrned Clay Hollow Building Tile, Brkklj and Drain Tue. t : - - W Ik 1 s " J ' -. 1 '' ' ' - T " Earl G. Dezell,- General Manager of the California Fruit Growers' Exchange, started -to work -for this FariuerH' co-operaJive marketinj; organization asan office boy in kiwe pant8, 24$ years ago. Now he directs the activities of an organization that represent! California's largest horticultural, crop and that last season shipped 45,238 cars of oranges and. lemons,, or 73.8 per cent of the state's entire pro duction. " Is the reduced tost of the more efr ficient service thereby provided service impossible of rendition by the individual grower: or small group of growers. The Exchange service assumes various forms and Its benefits extend not only to the grower but to the Jobber, the re tailer and the public at large. Its objectives include economies ih production by reducing the cost of orchard and packing house ma terials through Quantity purchas ing, standardization of grades and packs, improvement in handling methods to minimize decay and aste, proper distribution, the de- ; velopment of new uses of citrus fruit, tho increasing of consumer demand, the enlargement and cre ation of markets and the develop ment of by-products from the nn shipable fruit. Exclusive of advertising, the Exchange service cost an average of 5.44 cents per box-for the year ended October 31, 1923. The average cost of the district Exchange service was 1.42 cents per box, making the total average operating cost of the Exchange marketing service 6.86 cents per COMMENDS SLOGAN ISSUES Says They are Doing a Vast Amount of Good; Says Salem District s Offers ,' Greatest Potential Agricultural Possibilities ! . 147 N. 78th St., Seattle, Wash. ' November 17, 1923. The Oregon Statesman, Salem, Ore., Dear Sirs: r I am especially interested in the Slogans published in The Statesman. I received the eppj' of Oct. 4th, bnt for some reason failed to receive copies of The Statesman for Ocf, 18, 25, Nov. 1, and Sov. 8. After a lapse of over a month I have started to receive the paper again and have received the Nov. 15th copy on Strawberries. ? It will be appreciated if you can forward me back copies on the dates mentioned. ..' , jit lis myppinion that the Oregon Statesman is doing a most creditable piece of work along the lines of agricultural devel opment, and surely there will be a strong reaction in favor of increased development in the Salem district. The articles by prominent successful local fanners and fruit growers are of especial interest and value because they give a representation of actual local facts and conditions. ; You will be interested to know that I have shown several copies of Slogan issues to friends in this vicinity, and they have expressed keen interest in knowing more about the Salem dis trict. .Practically all of th-em were surprised to learn that such productive land near markets could be purchased .so much less than the same type of land in the western Washington valleys. J During the past three years I have been doing agricultural work for the government in the northwest, and it is my opinion that the Salem district, offers more practical agricultural pos sibilities than any other section in Washington, Oregon or Idaho.' f,:iM' .;::f. f''-V..': A f,.. .' . During the latter part of December and the early part of January I am scheduled to, be at the Oregon Agricultural col lege at Corvallis. If possible I am hoping to stop off in Salem enroute, and 1 would like Tery much to have a brief visit with the Slogan editor to get first hand information concerning agri cultural conditions in the vicinity of Salem. Sincerely, JA3IES I. STEWART, Dis. Supervisor of Agriculture, U. S. Veterans' Bureau. box; which is 1.51 per cent of the delivered value of the fruit and 2.22 per cent of the f.o.b. returns. The Advertising Cost The cost of the national adver tising campaign was met by an assessment of 4 cents a box on oranges and grapefruit and 6 cents a box on lemons, making a total cost for marketing and all other services of 2.49 per cent of the delivered value of the fruit, which is, it is believed, less than the cost' for marketing altme of any other perishable food product with national distribution. Forms t Advertising With a citrus fruit supply for the American market which was the largest on record, there have exfsted during the past '- season both' a maximum necessity and Opportunity tor advertising. A coniumptionpf over 40 million icrxes of 'eltrus fruit by the 26 million families living in the Unit ed States and Canada clearly indi cate lhat these fruits have defi nitely emerged from the- luxury class and-are taking their right ful place as staples in the diet. i Advertising has assisted material ly in bringing about this condition. Citrus fruits are esteemed, first, because of their appeal to the ap petite and, second, because of their 'outstanding healthful quali ties. It is the purpose of the ad vertising conducted by the Ex change to broadcast facts concern ing these healthful qualities and to keep constantly before the pub lic the many and varied uses of oranges and lemons. A general appreciation of these facts is re flected in an improved consumer demand, which is the basis of mar keting success. - The buying public is not con cerned with the costs of produc tion of oranges and lemons; the price they are willing to pay for these fruits depends upon the in tensity of their desire for them as compared with the numerous pth er product which are constantly competing for buying preference in the markets. ' Every means is taken to reach the millions of possible customers with authentic information about oranges and lemons. Approxi mately 46 million copies of. lead ing magazines carried a page in natural colors pointing out to their readers, the usefulness and desir ability of Sunkist California oran ges and lemons. More than 151 million copies of newspapers car ried Sunkist advertising messages during the season. Posters and street car advertising aided in disseminating the same informa tion. News articles, photographs and specially prepared material on the California citrus industry were constantly furnished to news papers and .magazines with the same end in view. The housewives who daily pre pare the family menu are the best customers for oranges and lem ons, and 195,000.of them indicated their active interest in these fruits by writing for Sunkist recipe books or purchasing Sunkist re cipe files during the year in re sponse to advertising offers. Because of the great import ance of orange juice in infant feeding, special attention has been given to placing before mothers the latest development of medical research In the field of infant dietetics. Information on receipts and food values has been sent to a large1- number of teachers, , exten sion workers and dietitians for use in their instruction courses. The dollar which remains In the farmer's pocket at the close of the Beason finally determines the type of agriculture for any' region, as well as the business prosperity 'of that region, LLOYD REYNOLDS - T HIS GOOD WORDS He Says the Grower Who Is Weir Prepared Will Win Out in Apple Game Editor Statesman: Replying to. your recent letter, I regret that time does not per mit me to write an extended let ter on the subject of apple grow ing at present. This has been a rather discour aging season for the apple grower, owing tc high costs in the pro duction of the crop and very low prices for even the fancy grades of packed apples. The experienced grower has learned to expect seasons of low prices occasionally though he never welcomes them. They Will Win Out The grower who , is . best able to meet these recurrent seasons of low prices is the one who has taken advantage, of all the favor able conditions.' If he has select ed a suitable location for his or chard, with varieties suited to his conditions, is prepared to spray, prune, thin and cultivate at just the right time and can accomplish these operations at the minimum cost, he may feel satisfied that he will win out with his -orchard. - As in nearly any other business, production' of a first class article at a low average cost should be the aim of the apple grower, and if he is successful in this he. can expect fair profits for his labor and management. Sincerely yours, L. T. REYNOLDS. Salem, Or.. Nov. 21, 1923. (Hon. L.. T. Reynolds, writer. of the above, calls his place the Woodside Orchards. It is on the Pacific highway, almost within the city limits of Salem; will be, with the next extension; on rural route 8, box 10. Mr. Reynolds has sev eral times represented Marion county in the legislature. He is a graduate of Willamette univers ity, and he has been very success ful with his orchard operations; especially with his apples, and is also interested in a financial way in a number of Salem's successful institutions. Ed.) w sw IT TO HELP THE FARMERS They Realize That the Pur chasing Power of Farmer Must Be Restored A closer, fellowship between the bankers and the farmers of the country may be brought, about as the result of discussions before the agricultural commission of the American Bankers association at a recent meeting of that commis sion at Omaha. The plan decided upon by the bankers looks to the inauguration of a number of meas ures designed to further that end and calls for the early organiza tion of bankers' committees : for The man who is interested in Home, but who fails to investigate MILESTONE Tile -is deliberately turning, away from THRIFT. i MILESTONE Hollow, Tile OREGON GRAVEL CO. 1405 X. Front the hanaiinr tit agrfCuljuUj jaiol lems in every iederar resfeVvP oil-? trict, with an eventual -subdivision of activities ?among otbkneommit tees representing banii' inJsUtes, counties and groups of counties. No singly specific program, it was pointed but at the' Omaha meet ing, will serve for the whole coun try, as different problems exist in different, sections. The discus sion of solutions for shictly local problems will devolve upon the committees in various parts of the country. The national bankers' association, however, is committed to ; cooperation in those matters which are of general interest and importance. . Bankers are begin ning to realize more and more ful ly that the prosperity of business depends in no small degree upon the purchasing power of the Am erican farmer and that agricul ture, therefore, must be helped In practical ways to regain its former status of . prosperity. HENRY FORD BUYS Auto Electric Work - E.D.BAIiTO:i 171 S. Commercial U DEES TEDED HERD One of Biggest Transactions in Dairy Cattle Ever Con- r . 'Summated Recorded . A dispatch from Martinsville, Ind.tNor. 19, says one of the big gest transactions In dairy cattle ever consummated , was closed there Sunday when Henry Ford purchased 100 head of Ayreshire cows from the Ravinia herd of H. W. Gossard. . V ; ; The. "automobile manufacturer will establish the 1 bossies .on his 9000 acre, farm, at Dearborn, Mich., where theyjwill be used' to furnish dairy milk to the Ford hospital In Detroit. ' ' ; News from Paris. ' New serum cures hoof -and mouth disease. We trust 'some golfers will try It. Wfllamette Grocery Co. WHOLESALE Groceries,, Fruits, Candles, Cigars and Tobaccos rhone 424, P. O. Box 87D Cor. Trade and nih . SALEM, OREGON HOTEL MARION SALEU, OHEGOIJ The Largest tnd Zlcsi Complete Hostelry la Oregon Out of Portland DRAGER FRUIT COLIPAIIY Dried Frclt Paditrs : 221 8. Uish Et Galea, C?. I Always in the market fcr dried frrdta of all kizi? SUBJECT. IS IKE RASPBERRr N i . I r- ..' -Licensed Lady Embalm er to care for women and children is a necessity in all funeral homes. We are the only one furnishing such service. Terwilliger Funeral Home 77 Chemeketa St. PhoM7a4 Salem, Oresoa NOWISTHETILIE!! To look, after your heat-, lug plants and see that it Is In good order, or If you are going to need a new one.' : This la the f appropriata j time to buy Itl ' - THEO 1L BARR 184 S. Com'l St. The Salem district produces the best fla vored apples in the world and Salem will always be the apple center. Manuals, School Helps and Supplies Tour order will be given ' PROMPT attention The'J.'M. Kraps Company Kent S. Kraps. Mgr. Box 06 Salem, . . Oregon OUR TREES Or ct fully Grown Carefully Seiected Carefully Packed TVUI Give Satisfaction to the , :-h rianter.' SALEM NURSERY COHPAirk' j 428 Oregon Building PHONE 1763 ' f Additional Salesmen Want? 3 i