. 3
!
SECOND SECTIOII
PAGES 1 TO 4
i4noi, Society, Clubs, Centre! 7erj
end Classified
SEVENTY-THIRD YEAR
SALEM, OREGON, SUNDAY MORNING, JULY 29, 1923
PRICE: i FIVE CENTS
ID U IfE Q A M 1H
. - - "
t
BICYCLES
ACCESSORIES
SSSSW
a TTn JMioini ice ' nr
RACTOES
iW.U.-:;..;.;i.;:V:!-; MOTORCYCLES
Giant Tire Proves Winner
Against Odds on Moun
r tain-Roads ;
Now; (Eat i 20 months: ha7e
elapsed since the debut of the
Western Giant Cord we can (look
back orer the period of time and
trace the steady - growth of this
tire which preyed revelation to
the Western Motorist -a ? revela
tion from the standpoint of ser
ice ! and dependability. This
popularity Is evidenced each day
; by the hundreds of motorists who
are trying; one and then deciding
they want these tires all around-
Twenty months ago In a pub
lished notice the "Western Au
to'Vsald: "v -V-j: v !,''
"In perfecting i the s Western
Giant the radical departure from
the usual form of construction Is
made in the design and construc
tion of the tread. Tire manufac
turers claim that, .jwhlle a dura
ble and soundly constructed car
cass Is the necessary foundation
fl of : a good tire, the tread Itself
has in its design and general con
struction that , which makes f r
long mileage, traction, and free
dom from skidding.
?It seems that in the "Western
Giant' tread the manufacturers
bays covered all points etfectiw
ly. j In -addition, to haying the
most eipenslye type of carcass,
the tread, which is. flat surfaced
and yery , thick, is . built right up
pa 'the top, therefore, when the
tread Is .worn ouCncarJy, all-" the
rubber, Is .gone, no waste -rubber
remains on- the side ol the ca
case.. The rubber is placed where
it is needed and where It win bQ
used. x :' ! - "T 4 :
: fThe wide, iflat jrorface f the
tread, with its scientifically plac
ed Mocks and buttresses, accord
ing tor tire engineers. , Is .the a;
surance of perfect traetlan. -There
Is, , ' row of suction cups down
the. center of the tread. These,
together -with the high tapering
bars at .the side,' form a non-ski-'
- contact with holds -securely ti
slippery payements and :renders
use of skid chains unnecessary-
la connection with the 1 Intro
duction of this .new tire, .V Mr.
George Pepperdlno, president .of
'Western Auto said: -
We hare been selling tires tOT
a good many years, and at "the
same time studying tlresv and
when we decided upon the design
and form of construction of Wes
tern Giant .Tires, th decision was
based upon our experience and
knowledge of what motorists want
and need, in a tire. V" VI
' "This tire - Is - made with , our
own moulda and according to the
yery best standards ,of coastrn"
Hon by three of the most mod
ern equipped tire f actories in the
United States which are stririag
to produce the immense "quantity
necessary to supply -demand occa
sioned through 75 Western Auto
stores. 1
There are two policies In the
manufacture and merchandising
tot any article. One la to figure
what people will , pay for it and
then do the best for that Trice;
Ahe other is to build the . utmost
off quality, strength and service
into the product and then sell it
for the lowest possible price ecm
duciyo with big production and
economical distribution.
"In the making and selling of
u'.rn r.tant tires, as in onr
other merchandise, we are adher-
ing strictly to me laner
nmpindrt Mr. Penoerdine.'
4 Today users admit that the tire
lias lived un to the claims nw
for it. During the first tour
months of this year over 55 car
loads of tires were shipped to
the "Western Auto" chain ot 75
stores.
ing them, and all of them are
quite a 'distance from the . store;
with the first half mile or more
through, the) heaviest traffic in
the city. " The motorcycle's "abil
ity to dodge through this traffic,
get up the grades without effort
and reach the hospiala was the
deciding point in Its' favor. In
cases of emergency, one little
package of medicine, a surgeon's
tool, or some bandage may mean
a life. In such cases, cost's are
not to be figured but speed of de
livery, yet while getting the speed,
this firm has found that they also
obtained the cheapest torm of de
livery. : : ' j. .
From the first of January,
1923, to March 18, the outfit had
covered 9000 miles. The maxi
mum load . carried in . packages ' ifl
100 pounds, with a daily average
Of 112 stops.
They get 34 miles per, gallon of
gasoline and 1000 miles per; gal
lon of oil. j These "are the only
expenses incurred so far; as the
tires are still giving good service,
though the rear wheel . tire will
doubtless .have to be changed at
the .10,000 mile .mark. The wear
on ' this tire j is due : to the speed
and quick stops. C They figure that
the total: repairs on the motor per
year -will-be : well under fifty dol
lars and this figure includes ac
cessories other than tires, as well
as the motor. With the machine
covering the mileage it does and
making the great number of stops
per day, this amount -won Id figure
into small fractio&e on the basis of
stops or miles. j
".Alore Aiiles .Fe? Car"
Ulc Honiara's
Tips for
MM?
ip s
Front.Wheels of Oakland El
; evated at 32 Degrees
Functions Properly
.When an .automobile's ..front
wheels are elevated by a -special
frame work, at at 32 degree angle
and run about a city, it- demon
strates at least one thing the lu
bricating system works efficient-
Hecently ' tn -San . Francisco,
which seems to be the home ot
motor car stunts of a striking
nature, the! J. W. Leavitt & Co.,
Oakland distributors, ran an Oak
land . touring -ear .about with its
front wheels elevated on a spec
ially constructed standard frame
to demonstrate that' the motor is
not starved for oil on a steep
grade. ; f H ' . ;v
It ; is seldom - that . a grade of
more than 32 degrees is encoun
tered, consistently In any part at
the country. The Oakland J ftll
pressure lubricating system takes
care of the . bearings and engine
under all- working conditions eith
er up or . down hills. -.
That the oil goes .only where it
Is needed ! is ' indicated by the
15,000 mile written : guarantee
given with the ear against what
is commonly known as oil 'pump
ing. This guarantee has cost' the
company approximately one ? cent
a car since it was Inaugurated
two years ago. 8
Arranging , Schedule and Equip
ment for TrjuiB-Coiitlneatal
v ; " ."Touring . ' " ji '.
.The following example of trans
continental touring via the Santa
Fe Route can be applied to any
one -of the other routes,' using the
principle cities located in approx
imately the same longtitude.
The; distance from north Atlan
tic coast, points to California, be
ing approximately 3 4 00 miles, .21
days running time makes an ideal
tour-schedule. At the end of each
week a few, days rest allowance
should be made and a day or two
for, side trips to scenic point's off
the direct route. The elapsed time
for an easy tour across should not
run over ; thirty days, y
For instance, starting from New
York early on Monday morning.
Lancaster, York or Gettysburg in
Pennsylvania would be an easy
day's run for the average tourist
over the? good roads of New Jer
sey and .Pennsylvania. ApproxK
mately 180 to 250 miles is an easy
day's - run . f or . a regular tourist
one who gets up early and is on
the road not later than 7 a. m.
The 4 Lincoln highway and Na
tional road both afford excellent
mountain roads and scenery and
are not very far apart. The tour
ist can. strike south from Gettysburg-and
Bedford, or. other points,
picking i up the National road at
Hagerstbwn or Cumberland, Mary
land,' or eaitrprooeed: directly: ofri
the Bedford road to the great city
of Pittsburg, then south to Wash
ington, Pa., and Westward across
Ohio, Indiana and Illinois to St.
Louis," Mo., approximately 1200
miles for the first week. This
would average 200 miles per day.
which Is very easy, because there
Ishardly a mile of unsur faced
road, unless it should be found on
etours, or through some of the
small 'towns. Excellent concrete
roads - across Illinois, also Dixie
highway" joins this route in - east-1
ern part of Illinois and Is paved
direct to Chicago.
St. Louis, being the first week-
. IB
DTORGYCLE IS
CHEAP
DELIVERY
; 6Woodard. Clarke & Co., largest
retail druggist's In Portland Ore.,
use a twin cylinder motorcycle
' for ' their SDecial 1 delivery rework.
mainly because It gets there
o.nir.ker than anv-ther type of
conveyance.
All of theospitals in Portland
are so located that there" la some
fcttl 5Pr?t for the motor la reach-
r'
ii
Tn
no i
Now is the time to buy '
h a used V
Bicycle
VVe still have a few fine
rebuilt wheels from
;
$15.00
to
$22J0
Come j in and look them
over-
Harry W. Scott
, The Cycle BUn" k.
147. So. ComT St.,
end stop, a day of rest' should be
taken by exploring the famous
mound city. " .
In connection ..with baggage and
equipment, light! overcoats should
be carried in car throughout the
trip.' Baggage should be limited
to clean supply of linens for six
days, extra clothing, except for
khaki suit to be worn daily and
an extra emergency suit', should
be shipped ahead by express to
the week-end points. In this way
you can travel light and provide
more space! and comfort for pas
sengers. All ' first-class hotels In
large cities provide one day laun
dry service, so a full wardrobe is
not' necessary.
Before leaving St. Louis, check
your tool equipment, make certain
that you have two good Jacks, two
good pairs of tire chains, tow .ca
ble, at least' two good spare tubes
and a spare tire mounted on rim,
an auto shovel may come in handy
to assist in - getting jack under
car on we(t roads, when repairing
tires or putting on chains. This
equipment may or may not .be
needed between New York and St.
Louis, but make sure that you are
so equipped before leaving St.
Louis.
Kansas City is a very easy two
day run-in dry weather, and is of
ten made in one day -by seasoned
tourists vla St. Charles and ' Co
lumbia. West of Columbia there
are several optional ferries across
the Missouri river; Ner Franklin
to Booneville, Arrow Rock Ferry
west of New Franklin, The f rst
one via Rocheport to Overton Is
recommended. Tourists should
also inquire about ferry schedules
at Columbia. Last summer I
found Booneville ferry not run
ning after 6:30 p. m. Arrow. Rock
ferry' captain said he would oper
ate as late as 9.00 p. m.
The condition of this route last
summer was fairly good; dirt
roads to Columbia, rough to
Rocheport, bottom land roads to
New Franklin and Arrow Rock in
bad shape when wet. Roads on
south side of river being widened
and dragged. Dirt roads in fair
condition when dry. 'The Rock
road from Lexington was -exceptionally
rough; until within short
distance of Kansas City. Drive
very elowly on the crowned "dirt
roads when wet and do not -attempt
to drive them without good
Fairy
Velocipedes
Dayton and
X Columbia
Repairing
Parts
LLOYD E.
RAMSDEN
" SS7 Court St.
chains. Be very careful - when,
passing other cars en wet' dirt
roads; it Is very easy to slide into
the drain ditches.
For. The Owners' Scrapbook
Last week: Planning Schedule
and Equipment for . Transconti
nental Touring.
. Next Week Hints - on Driving
on Transcontinental Tour.
(Copyrighted 1923 by the Christy
Walsh Syndicate.)
mmms
it'
An Oakland Six on lane 3rd. raced
around the famoo CoCaM Speedway near
San Francisco, California, for 50O con
tinuous miles in 442 consecutive minntesf
Terrific Pace Proves Oakland's
Stamina and Endurance
Traveling at the record-breaking speed of 67.7 miles per
hour an Oakland Six again demonstrated its wonderful
stamina and endurance.1 Such a gruelling pace is more than
a test of speed! It proves that the Oakland chassis is so
sturdily built that it can withstand tremendous .speed con
tinuously for nearly eight hours without injurious effects
without strain without breaking. '
Coupled with Oakland's recent winning, for the second
consecutive time, of the Yosemite Valley Run the nation's
leading Economy Contest this newest feat offers added
evidence that Oakland is building "the finest light six".
SeethesplendidOaklandSixtoday! Letustellyouhoweasily
you can acquire one on Oakland's Special Payment Plan.
Roadstef ....
Toarmg Car
Sport Boadstr
Sport Toulmg ..
.11170
1190
. 1350
.1370
Coupa for Two ..
Coups for Tire .
Sedan U
: 1330
1660
1765
All Prices F. 0. B. Salem
VICKBROTHERS
HIGH ST. AT TltAUK
1MB
J4.
Gbupc-0Edan
$1365
F. O. B. Salem
No Need to Be An Acrobat
; No contortions are needed in getting in and out oi the Wmys-Knkht
Coupe-Sedan there are no folding seats to climb over or squeeze be- -tween.
All five passengers enter and leave easUycxraifcaHr, through
doors both front and rear. lhipa& as tnuchortnore fortius conoenienc?
VICK BROTHERS
HIGH ST. AT TRADE
,-1-
Wo h Waste
20 of the cost of an assembled car is, waste waste because it costs
.more to build an assembled car. When a carJs built up of independent
units built by independent factories there must not only be. a profit made
on each unit, but there is undeniably a loss thriu the maintenance of many
plants, each with its separate investment and separate overhead. And
i-then there is the cost of transporting and handling: each separate unit to
the factory! v Finally the car dealer must make a profit on the wasted
energy arid higher manufacturing cost of an assembled car. Experts
estimate the loss at 20.
! Studebaker manufactures 95 of the units of Stndehaker cars de
pending on others only for such accessory units as tires, vacuum tanks,
ignition etc. Not only is a great saving effected by the manufacture of
all parts of the car with but a single profit, a single overhead expense and
a minimum of transportation and handling charges, but Studebaker se
cures that harmonious co-ordination which is not secured in a car whose
parts are assembled from many sources.
No Middlemen's Prof tit Is -
One Reason
STUDEBAKER GIVES MORE
FOR THE DOLLER
Open Day and Night
O
MaKioia
Tl H
Co
PHONE 362.
235 S. Coal St