: ; v.'---- T' vV,":-vTHE OREGON STATESMAN, 3ALCT,-OREGON n : ' "-: - - ' ?---;, yv , - - rniUnSDAY i:Cii:u. ..JU. ' Cat a Rat a i ; I'- ii- H n 1! r I' I it Lezthtr Gzz-li cl , ....... I . .... , . Bags, BnlU Casea, Pntte ro 411 ' 170 8. Ooml ; "r--,; Elem, Ore. - ;?;T Yy On llatUAt Cixparcfec Crcnzciy tatimiy Vy k 4iMa. 61t lUmf item ( imirai Bttr 1ST B. 1 M. - -: :T : ... , .. ' :.: t '.'. .:,." ; .,- ... . .- ;:: : f -i: '" l i- . '.-:Ji.. A-L! Titr an nniifi Tri in inmiT iTinnt llltllUl.llJJItLLbliCUUIIUL 3 GBT FIELD FOB Vhat ls th2 Probable Volume Few Years? . The Answer . Is Whatever King's Wishes (E. J. Flnnerap, vice president of the Gardner" Advertising com-j pany. New 'York, somei days ago: made, an address to lie managen of the National Commercial Se curities Co at Lost Angeles, con cerning ' dehydration. ! The whole tddress Is illuminating, There . ti space for only ' the following! hlga nghu, whlca are, well worth reading: f ; ' : : . ; ' -: ' "About three years - ago I got in touch with Mr.-F. N. Clark. personal friend of my family- -He tame td Ef. Louis to go into the matter' ef King's with us. to find oat the' relationship Itk which Klng'a stoowith the dealers' and Jobbers in those, districts, -how the "King's products iwere received by the consumers, and to make a report to the King's Pood Prod ucts company" as to our . recom mendations for an extension of their market and ;tor lujldlng a ' larger . business on the food .prod ncts which 4 King's manufacture. ' "We seni. three men Into, every major food market In fhejUnltfed , States. ' They wert out six" weeks. They checked Jobbers,' dealers and consumers. They' checked tq see If they did not repeat orders and why; land U they did repeat, for what reason. t)ur jobber , man in terviewed 27 jobbers in the Unit ed States of America. :. Kvery one of Chose 27 jobbers were bndllne King's products. vWe Interviewed ,125 retail stores. We Interviewed US'" women -scattered .from4 New York to Houston. Texas.- ; J . ,i k -During that time wed!scovered that where King's people had. put the proper, market pressure on the markets back-of the King's roodj 1715 ;i;:s'Spi;itsijouiooe DEEDED TO FILL PJIARKET BASKETS An Illustration Showina the tion in' the United States to Provide $2 Per Capita "The King's 'proposition is sa stupendous that one can kcarcelyLfreea vegetables, it Is Interesting comprehend It unless he gets it figured down to a basis of j this kind," writes . A. J. Burroughs, Portland manager of the Natiqnal Commercial Securities .company, i Mr." Bhrroughs points out that if the King's company werfe;at,q to supply only -one: meal day4 tr-the people of the United, Staiei ftlone now using fruits and vegetables, it would take, the entire, present production, capacity of ' the King's-I Salem plant and the other plants of the company besides for a full year and a half, ' In. other words, It would take 17 15 plants of the present normal ' sixe as the combined plants of tha King's company ; to fill today's United States.market basket with frniu and vegetables. And with a huge growing population, witfria rapidly Vlrtcfeaslng market. 'the King's company 'has its. work! cut out for 'it for generations ahead.- j; ; llerej is Jlr. Burroughs, 'letter which presents 1 an entirely new light n (frult,and vegetabkj fig ures: . ' . . "Ii analyiing figures relative to Dates of Slogans in Dafly Statesman : (In Twice-a-Weck Statesman Following Daj). K Lrk&brrle, Oe(. I, ,k . - Prunes, Oct: . i ? v DAlrylc5 Oeti It. ' " ' r rux, Oct. it, . ' . Filberts, Not I. . v- Walnnta. Nor. , Strawberries, Not. It. , "Apples, Not.. It. . . , . Raspberries, Not. St; Hint, December T. Grest eovs, t& Deej lta Blackberries, Dee. 11. Cberrlefl, Dee. St. . Pears, Jan. A, ItSS. Gooseberries, Jan. 11. 'Corn, Jan. 18. ; ' Celery, Jan. IS. ' : Splnacn, etc.; Fen. 1. Onions, etc.. Feb. Sa , Potatoes, ete. Feb. IS. Bees. Feb. 23. Poultry "and pet stock. Mar. 1. Goats, MaTCn S. ' ; ; s Beans, etc., llarch II. , -PaTedlisavays. Harca 11. ; Broccoli, eta, Uatc. St. ' .. eilos, ete.ApriI 5. , ' ' - -Legumes, April 12. V f , Asparagus, etc April It. .Grapes, etc April St. i of Dehydration in the Next Is That it Is Unlimited It to Make It i , , ' Products company, the products were successful. 2 r - ' - i MIn other words.' there isl only one laboratory in the world f or a food product and that Is the lab oratory of; the stomach qt th hu-j man being. When you get those products Introduced in the fright homes in the right way, and on thd right basis, you have a market o four and ,ene-half billion dollars In foods ih America. ; That Is 2JS, 500.000 families spend four and oue-balf billions a year, forf food. It is the largest bill ike people of America Joot every twelve months. r."The extension of the food mar ket which King's enjoys was the first consideration of the -t King company for the present yesir. We have 'organized the territory from Houston to Troy; N. Y., j which" takes In 87 of 'the- ma jot .food markets of the jUnited States, and which takes In, 7 per cent of the totaV per cent of the population, which takes 175.000 of the) retail dealers and about7 4800 aU the leading jobbers - of .' the United States, and we have set thbs goal next year Tor- package goods alone of over $2,000,000 in that terri tory, r. That does not.include bulk or evaporated products. 1 ; "There Isn't a city In the junited States with a . large population where the supply of food J hasn't become a great problem. That is one reason why evaporated milk is Increasing so rapidly. When I tell you New. .York has to go to Montreal. .Canada, for . Its fresh milk, supply, you can realize the difficulty in,, furnishing Jacge-sup- plles of foo(je r;i,, ,; f i-Now 112 y$ars ago th ie first Enormous Field for Dehydra WcuJd Require 300, plants of Goods the consumption of fruite .and to note that the entire annual pro duciion capacity of the King's de7 hydration plants Is only 1-17 IS th o f the norm a 1 ann ual .conf u mption. "The dally consumption being 15 9, "7 20.000 pounds it would take the 'entire present production ca pacity of the King's "plants toX a. full year arid a half to prpduce'one1 ,- J'The propotiaon th Klngfr1s so stupendous.iLhat one can scarcely comprehend it:1 unless he -Rets it figured cTown ,to a basis of this kind. . "A comparison, of Condensed milk is also Interesting. ) The con sumption of '"condensed milk Is at the rate of $8 per capita per -annum. - ' , ! j ' " -.: i i "It jonly lakes 1 cent ;per-capita per annum to consume ? the entire present producing capacity 'df the King's plants. In other yords when the time comes that the consump tion Is only $2 per capita per an num. It will reqtilNfcSOO plants of the- average size : of tto Vpreiient three plants to. 'Burr'jr. the. de-: manu. . n: y DEIIYDMWl Drus garden, lfajr S. i 8ugar beets, sorgbum, etsyr May 10. . "Water powers, Uay IT, . Irrigation, Hay Si, Uinlng. lUy 11. LA&d, irrigation, etc, June T, . DebJdratlon,. June 14. Hops, cabbage, etc,, June SI. i Wholesaling and Job sine June St. Cueumberg, etc July f . : Bogs, Jury -IS. U"' f Oty beautiful, etc.. July It. i : Schools, etc., July St. Sheep, Aug. S. National adTertlslng, Aug, S.'i : Seeds, ete Aug, It. , ' j Ltrestock, Aug. St. , Automotlre industry, Aug. SO. ' Grain and grain products, Sept. . Manufacturing, Sept. It. ' Woodworking, etc., Sept. 10, Paper mills, etc Sept. 27. ; (Back copies of the Thursday editions of thek Dally Oregon Statesman are on hand. They are for sale at 10 cents each, mailed to any address. Current , cop ies, 5c.) 1 i CO TJ. S. Inspected preserved food in cans was made In France. ,It was made for Na noleon's army to help that army march 'along with less luggage. It took seventy years tor, the can to make its way as a merchandise article. Over seventy yeats was the can being used and offered to the people of America before they bought it In profitable quantities. "In the history of all economics over a period of flftyi odd years, we find that as population grows, human ingenuity and science pro vides some way to handle that food which allows it to be placed down ' In front of the masses .of population at a price they can af ford to pay. '. . . ' ; ;f:; "Now the second step in the preserving of foods from the field to the table, is your dehydration. Your first step is ' your i canned goods : Your canned goods will al ways live. ..But as : your tin In creases In, cost, as labor increases in cost, and as transportation dif ficulties increase, and the cost of transportation . Increases, ' you are moTing. that canned, food market further and further away from the 18,000.000 homes.. '. ; '; ' "And remember thefe are 18,- 000,000 homes with Incomes of less than 1 1 0 0 0 a year, and can you figure that your canned, food market is confined to those 4,- 500,000 homes which ; are getting over 81, fOO a year 1 .-Noi these J8, 000,000 homes have got; to be supplied with food ona different basis than a. pound and six ounces of food at ; ; 4 5 cents, or whatever It may happen to be. You hare either got to do it In a dried or evaporated state, and this Is not satisfactory, not sterile, It is full of impurities from the air, ground, or( from handling. You have got to send ; this food sealed, with ' decomposition I sus pended, into the homes of 18, 000,000 families. .who can afford to buy t. ., You cannot do it in tins, glass, or the fresh state. : "There is only . one way -and that Is by dehydration by. sus pending decomposition end by put ting if. In, pa per sealed, at a price that is going to be 40 per cent less than he same food in a tin, and klf'40.per cent less you will hare better food, and I will .tell' yon why-. "You have certain essential; ele ments in all food necessary to live vitamtnes.; When you put food under, a certain degree of heat. you lose some of those vitaminea. When you can milk you lose some of the vltamines. The same is true of peaches, spinach, beans, etc. And In this , packet of food here you have the Ideal way from every etandpofnt, first, because it has the essential . food : ele ments,'- second, ' L. because ; it every stand point, firsf, because It is the - closest o fresh goods you can get farther world; and third, beeanse it is economical, and that is absolutely essential. '.'Now what Is the probable vol ume. -of King's in the next few years . ' . The .volume of : King's Is unlimited.. It is whatever King's wishes to. make It Therelsn't any ' market In ' the- United -States- that.thijtJood cannot make it's way into without difficulty. It cannot The dona easily. There is no way I knew ;: that ! you . can take ! any thing new' to the ; people of Ch United States and sell it to them qickly,"j;unless you pay. a high price fori the selling. - 11 1 tale time and money. . .''We have been examining thle food for three years, have sampled it for three I years, have put it throueh ' the" domestic sclencel schools for three years. - It has been through he laboratory de partment ; of Washington for' five years. And what is the Judgment of all these people? Every one of them without question endorsed the food from every standpoint of economy, because It Is offering the medium of, putting these goods THE BIGGEST THUIG UI THE WORLD The writer has been three years and more thai dehydration is the big gest thins inJhe world in food conservation i .'. - :. . -. . And this is more apparent noa - than 'ever before. I " ' ' " ' ' - - I i -bi ft bigness grows upon the imagination as it goes into neiv markets. - - ..- , - -;'. The possible growth s ail but unlimited. f" '' .-:--.. T'V j. :,r I..." '-i 'r ?.rf -i-rr' TAe.jnar&efs ore everywhere in ftc u?orW vAgre fruits end vegetables tare eaten-- And this makes them universal : Dehydrated products may go anywhere ; ; t To thetropids or the Its growth has been started. Watch it grow. CASCADE BRAND HAMS BACON AND i LARD B' ; III m M CITY - . , ' ; . : ' i r Two Big Concerns Center on ; the Dehydrated Products , From Our District , i Almost as common as a cafe teria In Los Angeles are. the St. Regis restaurants in New.; York City,, which dot. Brjoadway at fre quent Intervals. . j -., - f -:: The St: Regis restaurants have always featwred their, pastry, and apple ple-thelr fresh flavored apple pie as they call it- -Is one of their leaders. Well the famous St. Regis restaurants have added to their fame by using exclusive ly King's dehydrated apples to make that fresh flavored apple pie.;f f"A; ;'-i-si". '--v': ' Here W concern that has the world to draw on for the commo dities ihaf give it almost 'a na- tional reputation. w i - ' -. So the St. Regis people come to King's to help maintain the St. Regis reputation. as, S - The King's Food Products com pany is living up. to.its Job. !; f Another big concern to ' r center on King's is the fam-- Lt ous Metropolitan Llfesur- j anca company. v . ; ! , i Every one is familiar with ; i'the national adv'ertisingcam- VpaiSn oil health anil sanita- ; tion that has been conducted ' r .by the Metiopolitan Life In surance company. .: ' Now the Metropolitan' Life v j Insurance company of New ! York is serving dehydrated ; apple pies exclusively in its : employees' .restaurants. Tha New York representatives for I the King's company, advises that this restaurant serveff from 3000 to 5000 people j . evejy day to, be conserva tive, say 4000. . I In telling, of this achievement! Carl J.' Eastman." Eastern, sales manager for' King's wrltesr "Apple pie is the mos popular dessert. There Is. no question about that. Let's, say" 25 per cent , of the t em ployees eat apple pie each v day. That means .1000 piec es, or approximately. 166 pies, a Ii " requires approximately one-sixth -of pound, of King's a apples to make one pie. " i ; "Therefore It wfll require, '"close to 2 8 "'pounds of apples each day,- or an "annual con- i sumption of 8400 pounds of King's apples just to supply the Metropolitan Lite lusur- ' enee employees alone. "Remember this is the re- quiretnent of only one firm's employees' restaurant, to say .. nothing of the thousands of public ? eating jilaces1 in the . metropolI.aiti " business dis trifct. We are just beginning - to scratch the surface In New - York."!i We shall have many similar reports 'to make to t you from time to time. Before leaving the sub- ' ject of the Metropolitan Life Insurance company, it ;may 'be interesting to know that : institutions who serve . em ployees or inmates quickly recognize lr: J.he merits "i of King's. - This is qhlte natur al, w hen you stop to consider '. their reasons for, serving food.' A concern Hkd-the Metropolitan Ufe .Insurance ' company Berves . food to Its employees : not only f or the " sake 'of their .convenience. down in front f the people at price they can afford to pay, and offering, them7 the nearest this c toTfresh goodst" - ' S PRODUCTS savins and repeating for. Arctic lands. great; but it has only SALEM, OREGON but) because . through ' proper selection of food, the efficien- -cy of employees is Increased. ; ) ; ''King's ; dehydrated ' pro ducts appeal; to; buyers of. In stitutions because they pro Vide the 'most wholesome and nutritious foods obtainable.. ' They bring 'into1 the diet fruits and vegetables with air the- important properties of the) fresh article. i 1 "The King's company is now advancing oh the city of New York. j T Watch' New York from now on.".; v . . 1 E Salem : Can- Show a i- Biddy Living and Laying Under "t' I Strange Handicaps .y- ,-. - : - fowls and ; animals frequently develop; some freakish habits and some very peculiar and unnatural -characteristics. An incident of this kind has just come to - the writer's!, attention wherein an old Rhode j Island Red . biddy .' has adopted ; as . her home the Olson garage on Liberty street in Sa lem1 wherein is much activity and almost a continual roar of auto mobile motors" and the machines f the State Auto school in the rear of ; the building. The floor of the building is of concrete and covered hereJaqd there under the storage cars with oil end gas, and this .lone Iblddy puts in her. time dodging cars and roaming" about under , the long rows or cars on each side of "the : building. her feet, " back. tall and .head, be- UR diplomatic, po .', lite services meet with public approval. The beautiful dignity that characterizes the ; 'accomplishment . o t this organization is . a symbol ; ot respectful regard. ; T Webb i& i dough Ccv f FUNERAL, i DIRECTORS t9 Oonrt Si W; FtoM 120 BUY AN OVERLAND I ' AND- ' . '-' ' ' : . . . ' ;1 ' -Realize the Difference VICKBROS. QUALITY CARS High BU at Trade RHODE iSUuiD RED AGAMGEH iSllIll r 1 1 1 kllev MoiorCb ZSO North Hl2h Street i r ' Boost This Coiar&iinitr - bj Advertising on the Slcad ' Pses DID YOU KNOW that Salem is the dehydration center of the world; that dehydration is -the bluest and most im- -portant thing in the world in. food conservation; that the King's Food Products Co., with its principal plant in Salem, ' is constantly increasing and proposing to further increase its capacity; that" it is "putting over?; the marketing of dehydrated fruits and vegetables;'' that the demand is grow ing and widening to the' whole circle of the globe; that this company plans for the nse of a much larger volume and ; range of by-products; that thus a high degree of prosperity is insured and absolutely stabilized for the Salem district; and that nothing could possibly be more important than the contfnued expansion of this great' manufacturing plant in the way of material upbuilding and growth of both the country; and the city that is its manufacturing; marketing Z and shipping" center? j grimed with grease by coming ;tn contact with . the rdrlppiig motors under the; cars and the. oily floor. In : a (dark - back corner-; jBbe- has; prepared a' nest In a fhinehf ordis- carded clly rags and .there-depos its several" times -a rweek -a, nice brown egg..; Fqt1 a r&bst night, she l has appropriate tie) anto mobile washing rajck in the rear of the Sujlding. . So- expert ' . has she . become in dodging motorcy cles' and automobiles, as well as pedestrians, that Mr. Olson has a standing offer of the hen. as agif t to any one who will catch her in the .. garage during the, daylight hours. Regardless . pf tHe 'fact that Wrge' double doors are kept constantly open during, the day at both ends of the' building andJ green grass is provided along the curb and parking1, this old hen Is never seeq outside the building. As, for feed, Mr. . Olson ; keeps a fine bird-dog chained near " the fjront of the building which" re ceives I Its meals regularly and fhlch generously divides or shares iterations with this old red bid dy, and plenty of water lac avail able at; all times about the auto- LmobilG wash rack. Several months ago , Mr. Olson moved his house hold goods from a suburban resi dence to housekeeping rooms above the parage and his smell son Insisted, on . bringing his' pet hen. to the garage against , his father s wishes, who, contended that f the old hen would soon "beat iff from the noisy garage, and he was amazed when biddy showed ; a disposition to settle down to a happy; contented lite In her new, home devoid of veg etation, shrubbery ' and congenial sunshine end other surroundings. i Later the above Item was' wVlt- ten on Tuesday. Some time Bur lng Tuesday, night, chicken thief stole- the ben. Tnere is mourning by the small son.; ; i- . SPRAY MATERIALS AIX KfflDS : D. Ai THITE SONS Salem, Oregon v; -! Insist on i- . BetterYet . . . Bread . o U IT'S BETTER-- OWPCO Broom handles, mop han- dies paper, plugs, tent tog gles, all kinds of hardwood handles, manufactured by ?I7 . .'.. : Oregon Wood Products Co. j West Salem ! 1 Auto lectrlc Work ; U.- D. B AUTOIT 171 8- Commercial 8U m &ftr ilrr Ifehis on Honev Bees Sliray- ing and Importance of ; Good Seed Potatoes (The following Is from a cur rent bulletin f - the ' department ot. industrial journalism of the Oregon Agricultural college:) Larger hives do not in them selves -entirely, prevent swarming. If combs unsuitable for brood- rearing , are . bet ween the- combs already occupied by the ', brood and the- perfect - combs " beyond, the imperfect comb stands in the way of, a "free expansion of the brood-nest, , the queen may con fine her work to, but one side of the hive at a time, and-swarming may 'follow. )AC extension ser vice. -N -':." " .'-t.-.-.- : ; Spring- rains favor scab 'and mildew. "Keep foliage as well as fruit .covered with' spray, Use OAC extension' bulletin 356 as a guide. It may be had free on re quest from the Clerical Exchange. Oregon Agricultural college, Cor- vallis. The location of "? then apiary should be such that there Is a good circulation of air; through out : the ' yarL OAC : - extension service. - 'v- . hi- nrii:i I LI1 IIILUULL a ; i i mi k . OREGOrtjULP &PAPER CO -v. - " Salem, Oregon - - ' !( 'r ' 'rr .-v ; . . . . - , : : ; f - 'MANUFACTURERS 1 Salphite, and Manila Wrappings, also Butchcrj Vrc. i pings, Adding , Machine Paper, Greaseproof, Glassins Dipg Bond, Tissue, Screenings and Specialties. ' i : ( SUBJECT IS r it- c A. Licensed Lady Embalmer to care for women and children Is a necessity In all funeral homes.-We are the' only ones furnishing such service. ' , .. Terwilligejr -Funeral Home 770 Chemeket 8C Tbone 7S. "Salem, Oregon , Sdem Jias the largest in the whole wide world. r THE ' BOY SCOUTS deserve the support of everyone who, wishes ' to Inculcate high prln 1 flplos of manhood Into . the youth of our land," v .This space paid for by ' - Thlelsea A Rahn , m CABBAGE Zee 4 Crc:: Sold CTcrywhere 4, Buttercup Ice Cream . -- - -.vCo. " Pa II, Crc-crjyirjr. DoB3iDr.3Ti:z:3 Sed::i . . . . - - r--- r rMWSwA , iAw . A 1S4 8. Ooml CU r&cne Z2 i 4 ' iji!" ( SPcrfcctlj MJXK A1H) CIAII HOTEL , UARIOU : - The Larsrt tka licit Complete Ilcstllry 3 -Oregon Out of Pcrthni lujlii'..tiit!it.' ;v .top y Dried Frzll Vtzlzz7z - i ,' ... Always intha ci!:ct fcr dried fruits cf tH UzZj ,nc. NOW IS THEj TIIIE U ; To look after your heat l&g plants and see that it 13 in good order, or If you are going to need a new one... This Is the time to bar it! aprroprlats THEO TL DAHn 164 S. Com'l Zi. modern dehydrzilzn p!: " OUR TREES . : ' . J Caref ally Crow ) I Carefully Rlprtd 1 " ; Carefully Pecked Will Cire'SatlM faction to V .fSALEn!hji::i;r : 42S Oregon Phone 1783 Additional Salesmen V.r '