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About The Oregon statesman. (Salem, Or.) 1916-1980 | View Entire Issue (June 14, 1923)
: ; v.'---- T' vV,":-vTHE OREGON STATESMAN, 3ALCT,-OREGON n : ' "-: - - ' ?---;, yv , - - rniUnSDAY i:Cii:u. ..JU. '
Cat a Rat a
Lezthtr Gzz-li cl
, ....... I . .... ,
. Bags, BnlU Casea, Pntte
ro 411 ' 170 8. Ooml
; "r--,; Elem, Ore. - ;?;T Yy
tatimiy Vy k 4iMa. 61t
lUmf item ( imirai Bttr
- -: :T : ... , .. ' :.: t
.:,." ; .,- ... .
.- ;:: : f -i: '" l i- . '.-:Ji..
Titr an nniifi Tri in inmiT iTinnt
3 GBT FIELD FOB
Vhat ls th2 Probable Volume
Few Years? . The Answer
. Is Whatever King's Wishes
(E. J. Flnnerap, vice president
of the Gardner" Advertising com-j
pany. New 'York, somei days ago:
made, an address to lie managen
of the National Commercial Se
curities Co at Lost Angeles, con
cerning ' dehydration. ! The whole
tddress Is illuminating, There .
ti space for only ' the following!
hlga nghu, whlca are, well worth
reading: f ; ' : : . ; ' -: '
"About three years - ago I got
in touch with Mr.-F. N. Clark.
personal friend of my family- -He
tame td Ef. Louis to go into the
matter' ef King's with us. to find
oat the' relationship Itk which
Klng'a stoowith the dealers' and
Jobbers in those, districts, -how
the "King's products iwere received
by the consumers, and to make a
report to the King's Pood Prod
ucts company" as to our . recom
mendations for an extension of
their market and ;tor lujldlng a
' larger . business on the food .prod
ncts which 4 King's manufacture. '
"We seni. three men Into, every
major food market In fhejUnltfed
, States. ' They wert out six" weeks.
They checked Jobbers,' dealers and
consumers. They' checked tq see
If they did not repeat orders and
why; land U they did repeat, for
what reason. t)ur jobber , man in
terviewed 27 jobbers in the Unit
ed States of America. :. Kvery one
of Chose 27 jobbers were bndllne
King's products. vWe Interviewed
,125 retail stores. We Interviewed
US'" women -scattered .from4 New
York to Houston. Texas.- ; J . ,i k
-During that time wed!scovered
that where King's people had. put
the proper, market pressure on the
markets back-of the King's roodj
DEEDED TO FILL PJIARKET BASKETS
An Illustration Showina the
tion in' the United States
to Provide $2 Per Capita
"The King's 'proposition is sa
stupendous that one can kcarcelyLfreea vegetables, it Is Interesting
comprehend It unless he gets it
figured down to a basis of j this
kind," writes . A. J. Burroughs,
Portland manager of the Natiqnal
Commercial Securities .company, i
Mr." Bhrroughs points out that if
the King's company werfe;at,q to
supply only -one: meal day4 tr-the
people of the United, Staiei ftlone
now using fruits and vegetables,
it would take, the entire, present
production, capacity of ' the King's-I
Salem plant and the other plants
of the company besides for a full
year and a half, '
In. other words, It would take
17 15 plants of the present normal
' sixe as the combined plants of tha
King's company ; to fill today's
United States.market basket with
frniu and vegetables. And with
a huge growing population, witfria
rapidly Vlrtcfeaslng market. 'the
King's company 'has its. work! cut
out for 'it for generations ahead.- j;
; llerej is Jlr. Burroughs, 'letter
which presents 1 an entirely new
light n (frult,and vegetabkj fig
ures: . ' . .
"Ii analyiing figures relative to
Dates of Slogans in Dafly Statesman
: (In Twice-a-Weck Statesman Following Daj). K
Lrk&brrle, Oe(. I, ,k .
- Prunes, Oct: . i ? v
DAlrylc5 Oeti It. ' " ' r
rux, Oct. it, . ' .
Filberts, Not I. . v-
Walnnta. Nor. ,
Strawberries, Not. It. ,
"Apples, Not.. It. . . , .
Raspberries, Not. St;
Hint, December T.
Grest eovs, t& Deej lta
Blackberries, Dee. 11.
Cberrlefl, Dee. St. .
Pears, Jan. A, ItSS.
Gooseberries, Jan. 11.
'Corn, Jan. 18. ;
' Celery, Jan. IS. ' :
Splnacn, etc.; Fen. 1.
Onions, etc.. Feb. Sa
, Potatoes, ete. Feb. IS.
Bees. Feb. 23.
Poultry "and pet stock. Mar. 1.
Goats, MaTCn S. ' ; ; s
Beans, etc., llarch II. , -PaTedlisavays.
Harca 11. ;
Broccoli, eta, Uatc. St. '
.. eilos, ete.ApriI 5. , ' ' - -Legumes,
April 12. V f
, Asparagus, etc April It.
.Grapes, etc April St. i
of Dehydration in the Next
Is That it Is Unlimited It
to Make It i , , '
Products company, the
were successful. 2 r - ' -
i MIn other words.' there isl only
one laboratory in the world f or a
food product and that Is the lab
oratory of; the stomach qt th hu-j
man being. When you get those
products Introduced in the fright
homes in the right way, and on thd
right basis, you have a market o
four and ,ene-half billion dollars
In foods ih America. ; That Is 2JS,
500.000 families spend four and
oue-balf billions a year, forf food.
It is the largest bill ike people of
America Joot every twelve months.
r."The extension of the food mar
ket which King's enjoys was the
first consideration of the -t King
company for the present yesir. We
have 'organized the territory from
Houston to Troy; N. Y., j which"
takes In 87 of 'the- ma jot .food
markets of the jUnited States, and
which takes In, 7 per cent of the
totaV per cent of the population,
which takes 175.000 of the) retail
dealers and about7 4800 aU the
leading jobbers - of .' the United
States, and we have set thbs goal
next year Tor- package goods alone
of over $2,000,000 in that terri
tory, r. That does not.include bulk
or evaporated products. 1
; "There Isn't a city In the junited
States with a . large population
where the supply of food J hasn't
become a great problem. That is
one reason why evaporated milk
is Increasing so rapidly. When I
tell you New. .York has to go to
Montreal. .Canada, for . Its fresh
milk, supply, you can realize the
difficulty in,, furnishing Jacge-sup-
plles of foo(je r;i,, ,; f
i-Now 112 y$ars ago
Enormous Field for Dehydra
WcuJd Require 300, plants
the consumption of fruite .and
to note that the entire annual pro
duciion capacity of the King's de7
hydration plants Is only 1-17 IS th
o f the norm a 1 ann ual .conf u mption.
"The dally consumption being
15 9, "7 20.000 pounds it would take
the 'entire present production ca
pacity of the King's "plants toX a.
full year arid a half to prpduce'one1
,- J'The propotiaon th Klngfr1s so
stupendous.iLhat one can scarcely
comprehend it:1 unless he -Rets it
figured cTown ,to a basis of this
. "A comparison, of Condensed
milk is also Interesting. ) The con
sumption of '"condensed milk Is at
the rate of $8 per capita per -annum.
- ' , ! j ' " -.:
i i "It jonly lakes 1 cent ;per-capita
per annum to consume ? the entire
present producing capacity 'df the
King's plants. In other yords when
the time comes that the consump
tion Is only $2 per capita per an
num. It will reqtilNfcSOO plants of
the- average size : of tto Vpreiient
three plants to. 'Burr'jr. the. de-:
Drus garden, lfajr S. i
8ugar beets, sorgbum, etsyr
May 10. .
"Water powers, Uay IT, .
Irrigation, Hay Si,
Uinlng. lUy 11.
LA&d, irrigation, etc, June T, .
DebJdratlon,. June 14.
Hops, cabbage, etc,, June SI. i
Wholesaling and Job sine
Cueumberg, etc July f . :
Bogs, Jury -IS. U"' f
Oty beautiful, etc.. July It. i
: Schools, etc., July St.
Sheep, Aug. S.
National adTertlslng, Aug, S.'i
: Seeds, ete Aug, It. , '
j Ltrestock, Aug. St.
, Automotlre industry, Aug. SO.
' Grain and grain products,
Manufacturing, Sept. It.
' Woodworking, etc., Sept. 10,
Paper mills, etc Sept. 27. ;
(Back copies of the Thursday
editions of thek Dally Oregon
Statesman are on hand. They are
for sale at 10 cents each, mailed
to any address. Current , cop
ies, 5c.) 1 i
TJ. S. Inspected
preserved food in cans was made
In France. ,It was made for Na
noleon's army to help that army
march 'along with less luggage. It
took seventy years tor, the can to
make its way as a merchandise
article. Over seventy yeats was
the can being used and offered to
the people of America before they
bought it In profitable quantities.
"In the history of all economics
over a period of flftyi odd years,
we find that as population grows,
human ingenuity and science pro
vides some way to handle that
food which allows it to be placed
down ' In front of the masses .of
population at a price they can af
ford to pay. '. . . ' ; ;f:;
"Now the second step in the
preserving of foods from the field
to the table, is your dehydration.
Your first step is ' your i canned
goods : Your canned goods will al
ways live. ..But as : your tin In
creases In, cost, as labor increases
in cost, and as transportation dif
ficulties increase, and the cost of
transportation . Increases, ' you are
moTing. that canned, food market
further and further away from the
18,000.000 homes.. '. ; '; '
"And remember thefe are 18,-
000,000 homes with Incomes of
less than 1 1 0 0 0 a year, and can
you figure that your canned, food
market is confined to those 4,-
homes which ; are getting
over 81, fOO a year 1
these J8, 000,000 homes
have got; to be supplied with food
ona different basis than a. pound
and six ounces of food at ; ; 4 5
cents, or whatever It may happen
to be. You hare either got to do
it In a dried or evaporated state,
and this Is not satisfactory, not
sterile, It is full of impurities from
the air, ground, or( from handling.
You have got to send ; this food
sealed, with ' decomposition I sus
pended, into the homes of 18,
000,000 families. .who can afford
to buy t. ., You cannot do it in
tins, glass, or the fresh state. :
"There is only . one way -and
that Is by dehydration by. sus
pending decomposition end by put
ting if. In, pa per sealed, at a price
that is going to be 40 per cent less
than he same food in a tin, and
klf'40.per cent less you will hare
better food, and I will .tell' yon
"You have certain essential; ele
ments in all food necessary to live
vitamtnes.; When you put food
under, a certain degree of heat.
you lose some of those vitaminea.
When you can milk you lose some
of the vltamines. The same is
true of peaches, spinach, beans,
etc. And In this , packet of food
here you have the Ideal way from
every etandpofnt, first, because it
has the essential . food : ele
ments,'- second, ' L. because ; it
every stand point, firsf, because It
is the - closest o fresh goods you
can get farther world; and third,
beeanse it is economical, and that
is absolutely essential.
'.'Now what Is the probable vol
ume. -of King's in the next few
years . ' . The .volume of : King's Is
unlimited.. It is whatever King's
wishes to. make It Therelsn't
any ' market In ' the- United -States-
that.thijtJood cannot make it's way
into without difficulty. It cannot
The dona easily. There is no way
I knew ;: that ! you . can take ! any
thing new' to the ; people of Ch
United States and sell it to them
qickly,"j;unless you pay. a high
price fori the selling. - 11 1 tale
time and money.
. .''We have been examining thle
food for three years, have sampled
it for three I years, have put it
throueh ' the" domestic sclencel
schools for three years. - It has
been through he laboratory de
partment ; of Washington for' five
years. And what is the Judgment
of all these people? Every one of
them without question endorsed
the food from every standpoint of
economy, because It Is offering the
medium of, putting these goods
THE BIGGEST THUIG UI THE WORLD
The writer has been
three years and more thai dehydration is the big
gest thins inJhe world in food conservation i
.'. - :. . -. .
And this is more apparent noa - than 'ever
before. I "
' ' " ' ' - - I
i -bi ft bigness grows upon the imagination as it
goes into neiv markets.
- - ..- , - -;'.
The possible growth s ail but unlimited.
f" '' .-:--.. T'V j. :,r I..." '-i 'r ?.rf -i-rr'
TAe.jnar&efs ore everywhere in ftc u?orW
vAgre fruits end vegetables tare eaten--
And this makes them universal
: Dehydrated products may go anywhere
; ; t To thetropids or the
Its growth has been
started. Watch it grow.
CASCADE BRAND HAMS BACON AND i LARD
; III m M CITY
- . , ' ; . : ' i r
Two Big Concerns Center on
; the Dehydrated Products
, From Our District , i
Almost as common as a cafe
teria In Los Angeles are. the St.
Regis restaurants in New.; York
City,, which dot. Brjoadway at fre
quent Intervals. . j -., - f -::
The St: Regis restaurants have
always featwred their, pastry, and
apple ple-thelr fresh flavored
apple pie as they call it- -Is one
of their leaders. Well the famous
St. Regis restaurants have added
to their fame by using exclusive
ly King's dehydrated apples to
make that fresh flavored apple
pie.;f f"A; ;'-i-si". '--v':
' Here W concern that has the
world to draw on for the commo
dities ihaf give it almost 'a na-
tional reputation. w i -
' -. So the St. Regis people come to
King's to help maintain the St.
Regis reputation. as, S -
The King's Food Products com
pany is living up. to.its Job. !; f
Another big concern to '
r center on King's is the fam--
Lt ous Metropolitan Llfesur- j
anca company. v . ;
! , i Every one is familiar with
; i'the national adv'ertisingcam-
VpaiSn oil health anil sanita- ;
tion that has been conducted '
r .by the Metiopolitan Life In
surance company. .: '
Now the Metropolitan' Life
v j Insurance company of New
! York is serving dehydrated
; apple pies exclusively in its
: employees' .restaurants. Tha
New York representatives for
I the King's company, advises
that this restaurant serveff
from 3000 to 5000 people
j . evejy day to, be conserva
tive, say 4000. .
In telling, of this achievement!
Carl J.' Eastman." Eastern, sales
manager for' King's wrltesr
"Apple pie is the mos
popular dessert. There Is. no
question about that. Let's,
say" 25 per cent , of the t em
ployees eat apple pie each
v day. That means .1000 piec
es, or approximately. 166 pies, a
Ii " requires approximately
one-sixth -of pound, of King's
a apples to make one pie. " i
; "Therefore It wfll require,
'"close to 2 8 "'pounds of apples
each day,- or an "annual con- i
sumption of 8400 pounds of
King's apples just to supply
the Metropolitan Lite lusur-
' enee employees alone.
"Remember this is the re-
quiretnent of only one firm's
employees' restaurant, to say
.. nothing of the thousands of
public ? eating jilaces1 in the
. metropolI.aiti " business dis
trifct. We are just beginning
- to scratch the surface In New
- York."!i We shall have many
similar reports 'to make to
t you from time to time.
Before leaving the sub-
' ject of the Metropolitan Life
Insurance company, it ;may
'be interesting to know that
: institutions who serve . em
ployees or inmates quickly
recognize lr: J.he merits "i of
King's. - This is qhlte natur
al, w hen you stop to consider
'. their reasons for, serving
food.' A concern Hkd-the
Metropolitan Ufe .Insurance
' company Berves . food to Its
employees : not only f or the
" sake 'of their .convenience.
down in front f the people at
price they can afford to pay, and
offering, them7 the nearest this c
toTfresh goodst" - '
savins and repeating for.
great; but it has only
but) because . through ' proper
selection of food, the efficien- -cy
of employees is Increased.
; ) ; ''King's ; dehydrated ' pro
ducts appeal; to; buyers of. In
stitutions because they pro
Vide the 'most wholesome and
nutritious foods obtainable.. '
They bring 'into1 the diet
fruits and vegetables with air
the- important properties of
the) fresh article.
i 1 "The King's company is
now advancing oh the city of
j T Watch' New York from
now on.".; v . .
Salem : Can- Show a i- Biddy
Living and Laying Under
"t' I Strange Handicaps
.y- ,-. - : -
fowls and ; animals frequently
develop; some freakish habits and
some very peculiar and unnatural
-characteristics. An incident of
this kind has just come to - the
writer's!, attention wherein an old
Rhode j Island Red . biddy .' has
adopted ; as . her home the Olson
garage on Liberty street in Sa
lem1 wherein is much activity and
almost a continual roar of auto
mobile motors" and the machines
f the State Auto school in the
rear of ; the building. The floor
of the building is of concrete and
covered hereJaqd there under the
storage cars with oil end gas, and
this .lone Iblddy puts in her. time
dodging cars and roaming" about
under , the long rows or cars on
each side of "the : building. her
feet, " back. tall and .head, be-
UR diplomatic, po
.', lite services meet
with public approval.
The beautiful dignity
that characterizes the ;
'accomplishment . o t
this organization is . a
symbol ; ot respectful
Webb i& i dough Ccv
f FUNERAL, i DIRECTORS
t9 Oonrt Si W; FtoM 120
I ' AND- ' .
'-' ' ' : . . . ' ;1
' -Realize the
High BU at Trade
RHODE iSUuiD RED
r 1 1 1
ZSO North Hl2h Street
i r ' Boost This Coiar&iinitr
- bj Advertising on the Slcad '
DID YOU KNOW that Salem is the dehydration center of
the world; that dehydration is -the bluest and most im- -portant
thing in the world in. food conservation; that the
King's Food Products Co., with its principal plant in Salem, '
is constantly increasing and proposing to further increase
its capacity; that" it is "putting over?; the marketing of
dehydrated fruits and vegetables;'' that the demand is grow
ing and widening to the' whole circle of the globe; that this
company plans for the nse of a much larger volume and ;
range of by-products; that thus a high degree of prosperity
is insured and absolutely stabilized for the Salem district;
and that nothing could possibly be more important than the
contfnued expansion of this great' manufacturing plant in
the way of material upbuilding and growth of both the
country; and the city that is its manufacturing; marketing Z
and shipping" center? j
grimed with grease by coming ;tn
contact with . the rdrlppiig motors
under the; cars and the. oily floor.
In : a (dark - back corner-; jBbe- has;
prepared a' nest In a fhinehf ordis-
carded clly rags and .there-depos
its several" times -a rweek -a, nice
brown egg..; Fqt1 a r&bst night,
she l has appropriate tie) anto
mobile washing rajck in the rear
of the Sujlding. . So- expert ' . has
she . become in dodging motorcy
cles' and automobiles, as well as
pedestrians, that Mr. Olson has a
standing offer of the hen. as agif t
to any one who will catch her in
the .. garage during the, daylight
hours. Regardless . pf tHe 'fact
that Wrge' double doors are kept
constantly open during, the day at
both ends of the' building andJ
green grass is provided along the
curb and parking1, this old hen Is
never seeq outside the building.
As, for feed, Mr. . Olson ; keeps a
fine bird-dog chained near " the
fjront of the building which" re
ceives I Its meals regularly and
fhlch generously divides or shares
iterations with this old red bid
dy, and plenty of water lac avail
able at; all times about the auto-
LmobilG wash rack. Several months
ago , Mr. Olson moved his house
hold goods from a suburban resi
dence to housekeeping rooms
above the parage and his smell
son Insisted, on . bringing his' pet
hen. to the garage against , his
father s wishes, who, contended
that f the old hen would soon
"beat iff from the noisy garage,
and he was amazed when biddy
showed ; a disposition to settle
down to a happy; contented lite
In her new, home devoid of veg
etation, shrubbery ' and congenial
sunshine end other surroundings.
i Later the above Item was' wVlt-
ten on Tuesday. Some time Bur
lng Tuesday, night, chicken thief
stole- the ben. Tnere is mourning
by the small son.; ; i-
AIX KfflDS :
D. Ai THITE SONS
Salem, Oregon v;
-! Insist on
. . .
U IT'S BETTER--
Broom handles, mop han-
dies paper, plugs, tent tog
gles, all kinds of hardwood
handles, manufactured by
?I7 . .'..
: Oregon Wood
Products Co. j
West Salem ! 1
Auto lectrlc Work
; U.- D. B AUTOIT
171 8- Commercial 8U
Ifehis on Honev Bees
ing and Importance of
; Good Seed Potatoes
(The following Is from a cur
rent bulletin f - the ' department
ot. industrial journalism of the
Oregon Agricultural college:)
Larger hives do not in them
selves -entirely, prevent swarming.
If combs unsuitable for brood-
rearing , are . bet ween the- combs
already occupied by the ', brood
and the- perfect - combs " beyond,
the imperfect comb stands in the
way of, a "free expansion of the
brood-nest, , the queen may con
fine her work to, but one side of
the hive at a time, and-swarming
may 'follow. )AC extension ser
vice. -N -':." " .'-t.-.-.- :
; Spring- rains favor scab 'and
mildew. "Keep foliage as well as
fruit .covered with' spray, Use
OAC extension' bulletin 356 as a
guide. It may be had free on re
quest from the Clerical Exchange.
Oregon Agricultural college, Cor-
The location of "? then apiary
should be such that there Is a
good circulation of air; through
out : the ' yarL OAC : - extension
service. - 'v- .
i i mi k
. OREGOrtjULP &PAPER CO
-v. - " Salem, Oregon - - ' !( 'r '
'rr .-v ; . . . . - , : : ; f -
Salphite, and Manila Wrappings, also Butchcrj Vrc.
i pings, Adding , Machine Paper, Greaseproof, Glassins
Dipg Bond, Tissue, Screenings and Specialties. '
Licensed Lady Embalmer
to care for women and
children Is a necessity In
all funeral homes.-We are
the' only ones furnishing
such service. ' , ..
770 Chemeket 8C
Tbone 7S. "Salem, Oregon
, Sdem Jias the largest
in the whole wide world.
r THE '
deserve the support of
everyone who, wishes '
to Inculcate high prln
1 flplos of manhood Into
. the youth of our land," v
.This space paid for by
' - Thlelsea A Rahn ,
Zee 4 Crc::
. -- - -.vCo. "
Pa II, Crc-crjyirjr.
. . . . - -
rMWSwA , iAw . A
1S4 8. Ooml CU r&cne Z2
' iji!" (
MJXK A1H) CIAII
The Larsrt tka licit
Complete Ilcstllry 3
-Oregon Out of Pcrthni
;v .top y
Dried Frzll Vtzlzz7z
- i ,' ...
Always intha ci!:ct fcr
dried fruits cf tH UzZj
NOW IS THEj TIIIE U ;
To look after your heat
l&g plants and see that it 13
in good order, or If you are
going to need a new one...
This Is the
time to bar it!
THEO TL DAHn
164 S. Com'l Zi.
modern dehydrzilzn p!:
OUR TREES . : '
. J Caref ally Crow
) I Carefully Rlprtd
1 " ; Carefully Pecked
Will Cire'SatlM faction to V
: 42S Oregon
Additional Salesmen V.r '