THE OREGON STATESMAN; SALEM. OUEOON GREATER SSALEM DISTRICT. NUMBER: SI ARCH 1923 I i i . i f TV . I - t,. 1 I' i i "t - r f4 4 1 t i . I' J A' START Madsen Brothers, 17 and 15 Years Old -and Sons of Dixie Bread Baker, Enter Pure Bred. Holstein , Field Buy. Top-notch Individuals- as Foundationr. for Future ; Herd "iA Madsen Brothers, Breeders of Purebred I Holstein Cattle, is a new business sign bearing the Sa lem' date' line, that stands for as fine an industrial story as any in the- whole valley. f ; 1 t The Madsen brothers. Theodore, aged 17, and Clyde, aged 15, are the sons of- M. T. Madsen of the Salem Baking - company. They live out on the Wallace road, on the old Pate Stcfner fai'm, where looked , to' them , like the way. to Just what they wanted to do. With their father's help they have added more to : their herd ; they now i have six cows and six calves; quite a fine' Btart for a herd. They do all the work, feed ing, milking, 'caring for the ani majs, along with their work in the Salem schools; one boy is In the high school, the other still in the Junior high. They supply all the milk fend f cream for the Salem r t t"V ' va a J ' i V ' " . i i i r-4 . .' I A 1 -JS a- -- .. . V-' .;,"W-.. Collrgo Belle Mercedes, la Which Madsen Bros, have half Interest they have 2 0 acres, of ancL , The boys wanted something Interesting and worth while to do; they 'de cided that if dad would help they'd take up cattle. . , t v t)ad dM help, to the extent' of financing the first deal. They started with . two little calves; with one of these they got a third place In the open calf class at the state fair, against a strong field of : professionally, bred 'animals. They brought the two little calves over from Tillamook in the, back of a Ford cart they had fed them v,np until they had one Important prize and the cattle business RICKREALL GARAGE G e n e r a 1 - Repairing Tractor Ycrk a Special-tyf-Gai Oili, Tirei. " Robertson & i " - , ' ' ' 4 . Propnetcrs bakery; genuine purebred milk, from' gilt-edged cows that bid 'fair to; themselves win championships as; have their ancestors. The home farm is growing too small for their rapidly increasing herd; they plan to rent some pasture out on the Labish bottoms, for the calves and dry stock, so that the home, farm will not be overrun beyond its best pasture capacity. The boys plan to take up work at - O. A. d. as soon as they are through with the local high school and go deeply into the science of breeding -stock; It look's like a PETER COOK'S General '; ! 'Store .". Groceries and General Merchandise t . ; 1 ,. Gasoline, OAs, Tires, Auto ; Supplies, ; Boots, - i ' " . , Shoes, f Shelf flardware, . Dishes, etc. Riokreall, Oregon Mat good business, a profitable and a helpful community business, and they are making. 'their start early. They now keep up their own herd books, which are as well prepared as anybody's records, j This, of course, is merely clerical; what they want to learn is the science of heredity as it shows in the breeding of better stock for spe cific purposes. This they expect to master. - 1 : . . ; , ; Recently they bought a one-half interest in a famous herd bull from Walla Walla; O. H. Peterson, living north of Salem, is the other part owner. Walla Walla Col lege, f the Seventh!-Day Adventlst college at Walla Walla, bousht this animal as a calf back In Wis consin, paying $2500 for the spindling little creature almost before he was sure he knew how to walk. The breeding of this ani mal Is of, the most aristocratic: he would be a treasure in any herd. They bought him from the college and will use him with their herd. They brought two ccWs over "from Walla Walla recently to Increase their herd and give them enough cows to maintain a working dairy at once. : : ' ' . All their stock is Insured; they are learning that "it is only the big, rich, dilettant breeder who can affordlto carry his own insur ance on valuable stock; The boys are starting In with the belief that what can.be done with the Jerseys .in Oregon can likewise be done with the. ;Hol stelns. The state has practically every Jersey top record ' worth mentioning; but not yet any of the world's records for the Hol stelns. It is an interesting fact most of these Jersey records come from separateV Jersey . families, some of which .had been in, the state for many years; they are be ing developed independently of each other, .but all are surpassing the best from all the rest of the world. Since it does not seem to be in the actual family breeding, it must be in the care and the feed and the climate. All of these the Holstein breeders can get as well as the Jersey men ; the Mad sen brothers believe that to their herd may one day cornel champi onship honors, if they will but pay the price of close attention to de tail and stick to their Job. .1 covers much of the central Wil lamette valley; . some jof the pa trons are served by the Buttercup trucks, as4 far off as 30 miles. The company maintais , four trucks and ears to carel fayr its fast grow-' ing service. , A . ". v: ' :. Ice cream as supplied by : the Buttercup company is coming to be more and more an all-year dish. Especially is the three-flavor brick cream service popular, even In winter. It serves up as daintily as wafers or bonbons; It Is-distinctive, and appetizing, and it meets the most exactlg taste. Sum mer is of course the real ice-cream season; but the business Is grow ing steadily for the whole year, and there is enough to keep the factory always busy to at least a gooA, healthy Industry.- DAIRYING IS BIG ASSET Maintains Fertility of Soil and Provides Steady Income ... . i i t i . Dr' nTJ-x 11 f X ' A ) u- J ': ' ' ! A 1 1 f-;.-.:.Si'.,.r: .i.s-.i- - . One of the Holsteins pin Madsen Bros. Farm RICKREAL FDiE FARI.IS Doesn't Boast City Aspira tions : But Proud of Fields Rickreall is a thriving agricul tural community, about nine miles west of Salem, at. the crossing of the Salem-Dallas and the proposed west-side: Pacific highways. It makes . no pretensions of being, a town, .but it is the center of a thickly settled, prosperous farming region. . Dairying, fruitv culture and general farming constitute the main industries cf the community. Rickreall Is the home , 'of .the celebrated McArthur & I Stauff purebred Jersey farm. ,C. N. Mc Arthur, senior member of ' the firm. Is former Oregon congress man, having represented the Third district" for a number, "of terms. He is an enthusiastic farmer as well as statesman. Mr. Stauff, his partner, is an experienced breeder, being a graduate of : the OAC, where he specialized In the livestock branches. He is regard ed as an authority on all matters pertaining to the industry. Two general- stores, one of them the Peter Cook " store, serve the World's feGfC Jerseys aVNVM J . I : " ..... . ....... ... . v ..... 4.. . ..fe . i -.. ..- ......... --. - ? , ' . ! ). I '. V Whenyou buy your next bull, get him from the herd that is making Jersey History. . Our herd of 18 cows have Register of Merit records averaging 658 pounds of butterfat at an average age of 3 years, 8 months. i - . . ; f - . ' j you start a herd,, get a bull from this proven line. i 4: j .. . - ! . - '.i. -. 5 , Rickreall, Oregon 4 .V.:v temporal needs of the community.1 There, is . also the ' Robertson & Kerr garage, which enjoys a good business because of its location at the intersection of two heavily traveled . thoroughfares, 'i -:y Rickreall people will tell you that they never expect a big in dustrial - development they have no aspirations along this line. But they do say that their community, has the best farm land that lies outdoors and are willing to match it against any other section. They will gladly leave the factories and payrolls to others, contenting themselves with the tilling of their fertile fields and with watching the rest of the world go by in its mad career, as they gaze up and down the highways after an honest day'sg work. r ;? ' . MAKES QUALITY ICES Buttercup Firm Produces Delicious Frozen Dainties x Reams of songs have been writ ten on the buttercups of early spring; buttercups out in-the mud dy meadow, with the mosquitoes lying in wait and the little green snakes' 'n everything to . take all the joy out of the dear little flow ers. . - ' , But Buttercup In Salem means just .the nicest ice cream and sher bet and frozen dainties ever sold. It means cleanliness and quality and delivery and taste and color and all the kinds of good that can go into this hot-weather life saver. It means home-made per fection that fairly melts in' the mouth, and- that puts a smile oh the face and fat on the ribs and satisfaction and., soft words into the disposition. - , The Buttercup Ice cream fac tory : is a true- specialist in the making of ices; it does nothing else,' but it ,does this one ; thing exceedingly welU The factory has two -50-allon freezers, where .the cream is brought from the pre cooling' tanks and is frozen down to syrupy consistency; on being draw from the freezers, it goes to the ice room, ad there "sets'? into the semi-solid form of commerce. Some of this cream is put into the larger containers, one, two, three, five gallons; some goes Into the quart brick moulds; and some is given the ext,ra treatment to trans form the plain cream base to . the various colors and flavors for the variegated bricks. The contain ers and the bricks are "all held in the ice room, which is cold enough for them to set firmly, but not to be frozen to a flinty consistency. Mr. P. M. Gregory, proprietor of the Buttercup . factory, has de voted his "whole "business life to this business. He. has built "the present factory from, the smallest beginning, up to a - pretentious business. There is a fineVneWlce and' refrigeration machine; the factory used to buy its ice and' re frigeration from the Phea com pany, but found that it needed more Bervlce, and so the hew 'In dividual plant wag installed. ' f - The Buttercup delivery service The - breeding of dairy; cattle leads from the standpoint of im portance in the Salem district. Here and there are a number of most excellent herds of beef cat tle, butt the dairy Interests are much more in evidence. There is a market, for Immense quantities of milk at retail in Sajem and oth er cities in this district. A number- of dairymen living near the cities or -having special advantage In the way of transportation mar ket whole milk or sweet cream di rect to the city. Perhaps the moat popular way of ' marketing from the ordinary farm dairy is by hav ing a farm separator either hand or power, separating the milk at home, feeding the skimmed milk to the pigs, calves and chickens and then sending the cream to one of the numerous creameries to be made into butter. . This plan has the advantage of leaving practic ally all of the fertility at home on the farm and brings in a steady monthly income. This is one of the most dependable forms of in come that the farmer has as there is less fluctuation . in price and yield than with any other product. Again it has the advantage of be- Ing-. uniform through the year, fur nishing constant employment. j ,Many of those who are growing fruit are finding It desirable to keep a small dairy herd in connec tion. As a side line to dairying, a Yew hogs and chickens are; most desirable. . They help' utilize the by-products from the dairy and convert it into-a product that has a 'ready cash market. . Salem has two up to date cream eries that spend many thousands of, dollars each month for dairy products . and there are other creameries in. the -various towns throughout this district. K While -dairying may not be the largest industry in this section from the standpoint of Income, yet it is of great importance. POWER LINE IS BUILT Portland It. L. & P. Co. Installs Emergency Plant Power troubles of Salem's : in dustrial concerns have ; been re duced to xero by the completion by the Portland Railway Light Power company of a steam driven auxiliary plant at Salem, for use during emergencies. " ' Up to about 15 years ago the only source of electric power sup ply for Salem was from the local steam electric plant of 800 K. W. capacity and a small 250 K. W. hydro-electric plant at' Silverton which could not be operated four months out of the year due to lack of water. In 1907 a high-voltage trans mission line was built from the Portland Railway Light & Power company's .hydro-electric plant Oregon City to Salem, with a ca pacity of 1500 K. W. In 1917. due to the growth of the city and an increasing number of Indus tries requiring greater reliability of service, a second 60.000 volt transmission line was built into Salem by the company from its Estacada hydro-electric1 power plant on the Clackamas river. V; However, as transmission lines are subject to shut downs due to D. D. Socolofsky REALTOR 1 Have a large list of grain, stock, dairy, poultry and. fruit ranches In the garden-spot) of the world. U- . : . : ' .:- ". :- A'- The Willamette Valley, Kalcm, A- Marion County, Oregon, ; v ;' A . -A - A A with its mild climate; no severe winters, no cyclones, no hot winds, no electrical storms; the" land of Mlowers and. opportuni ties; the home of the loganber ry, prunes,-' walnuts, filberts' andTj the finest cherries on ear t hi particulars on inquiry. SOCOLOFSKY ail Stale Street, Salem, Oregon storms, farmers . blasting stumps through the line, falling trees or limbs,, etc. officers of the com pany realized about ' f our years ago the desirability of a steam driven electric plant at Salem that could be brought into service when one 'or both of the above mentioned -transmission lines might possibly, be out .of commis sion. : - - A ;"-: A- A - ' v. However, as such a' plant would be in the nature of a refinement, and as the company needed all its available funds tor absolutely necessary additions and improve ments to its system in various places. It could not afford to build the plant at that time. The com pany's officers have been hoping each year since then to be able to install the plant, and finally found the company, able to do so last year and have practically completed the installation of a 1175,000 plant having a capacity of 8,000 K. W. - This plant will be operated only as a relay plant In case of failure of ' the 1 trans mission lines, or to help boost the voltage during the hours of the day when the load is the heaviest: ; This plant has, therefore, been put in solely for the purpose of giving more reliable and , better service, for the benefit of the citi- sens and Industries of Salemi This has"not been done as any charitable act, but because It Is in line with the policy of the com pany to furnish the best service possible within the limits of its ability, for the reason that it con siders it good business policy , to do so.- - In addition to1 putting in this $175,000 'plant, the operating ex penses per day. to' run the plant as at present- from 4 o'clock in the afternoon to 9:30 in the, even ing to boost the voltage are 143 per day for labor and $66 per. day for fuel, or a total of $109 per day. ' The value of the old plant which was torn down and junked to make room for the new equip ment and buildings was $62,500. Although the value of the new plant is less than three times the value of the old one. Its generat ing capacity Js nearly four times as much. . A " ' "" REDUCED r V on Our QUALITY BABY CHICKS ' Six Leadinar Varieties ; l- WHITE LEGHORNS, R. L REDS, BLACK MINOrXAC, ANCONAS; BARRED ROCKS, WHITE ROCKS Postal Secures Free Catalojr C. N.Needham, Salem, Ore. 0 BEN. F. WEST Former 'Assessor -of Marlon Couoty. REAL ESTATE LOAN'S AND IXSURANCB Large Farms and Small Acreage Tracts -A'-'A"- '.V" I make appraisements for out side inquirers and investors. Boom S, 370 i State StreeT , 1 SALEM, OREGON The Home and Market for All Kinds of Fruit Tiddledyvinlc's Noble Gold and Silver Medal Sire; Only eight tested daughters I i' Tiddledy wink's Noble's Pride 742.94 lbs. fat - ' . (senior 4-year-old) A ' - ii Allena's Noble Lassie.!:...::....-.:...:.......1...717.66 lbs. fat (5-year-old) Lady Tiddledywink....- ........ ... (5-year-old) Tiddledywlnk Golden Fern.......l-.. -;:.-: - (2-year-old) Fontaine's Tiddledywink ..... 1.. A (2-year-old) Allena's Noble Lass......;......:-.. (2-year-old)"? Tiddledywinks Noble MoIly.-..-..v (2-year-old) Ianthe's Noble Lady. ... - . - (2-year-old) . ' . , r All 2-j'ear records made on twice-a-day milking except Golden Fern. We extend to all a cordial invitation t(? visit our Jerseys Stock for Sale. Meadow View Jersey term TURNER, OREGON ; .-.487 .....k.,.484Sa .........408.l6 :........374.G3 MONMOUTH, OREGON Breeders of PUREBRED JERSEY CATTLE -Herd Sire: . . . ' ; . ' SOPHIE'S OREGON TORMENTOR out of Helms of Ashwood -and sired by Pogls 99th of Hood. Farm 99th, One of our herd dams: ST. MAWESMXJESTY. BESS." Reg ister of Merit Cow, T35'pounds of fat in 305 day test at 4 years of age, 517 pounds when 2 years and 6 months, . , We have three quality young purebred bulls forsale.1 PIcL Home of World's Record Jercey Our herd has produced many show winners and World's Record Producers Our most recent achievement Is breedingand developing DARLING S JOLLY Ao SIE. 11419 lbs. fat, the world's highest Jersey producer (living or dead), bhe is. also of desirable conformation and would command attention in any show-nnsr. We 1 also- bred nd developed her dam and gave her a record 'of, 9S3 lbs. fat which was the world's record for junior 4-year-olds intn it was ; defeated by her daughter Lassie. She has won many honors in the show ring including grand i champion at the Oregon State Fair. We also bred and developed Lassie's, granddam and gave her. a . creditable record . and bred her great" granddam. Many other examples could be given to prove the value of our Jerseys and the euc cess of our breeding program. -Vw wn4 Golden Orow's Cliif t yMia.P?lt to ImU. HU font kiskaat dsnfbtrt t iP hlsher -m. font atfthon dngBMM of ny othot ivnmf lr aj4 tr brd all of tfeMB. FIto Ootdon Glow eow Trg 1.060 Ibo. ft... Ttiero ax aon cowa In tha Joraor m taava kv producer 1.000 Ibaj Ut or ,ou ? thM ar Oolden Olowa. Ia Oregon thero ara four eowa thlrHaT. produced tm 1.000 en Olowa. I A Ooldea Glow la Ua flrn 3?nf ew to f over Tl00 lb. la any claia. D.rltof'. J0U7 world'a chwnpion over .H 1.11 tit. ia ddaugkur of -Ooldea Glow'. Chief, out of a 75 per cent iZw. -.&' Iota,1.048 Iba. fat U a Krat tand daulhter of Golda Glow'a Chief; Vive Traaee trtgwt5i 1.039.2S Iba. fat and 'ia a -"Sj"' J0?. Glow'a Chief; Idy'a SUkea Glow atanda 4th with 1.03S Iba. fat and ia a. grawldaughur of Golden Glow' a Chief, out of a 75, per cent daughter. The senior 4-rear-old U Vive I Trance, with 1,031 Iba. fat; Junior 4-year-old . Darllnfa Jolly Xii with 1.11. 2 9 hi. fti,01 DacUng 2d atanda .second vim " "- -" - per cent daughter of Golden Glow 'a Chtefr aealev Sya old. ia Lady' a Silken Glow atandlns 6th with 882.58 Iba. fat: lunior S-year-old, Vive L Jrance atanda in 2nd pi" wlh S92 Ul fat; aior yoartin. llu. alpha, of A'kburj atanda 2nd with 800 Iba. Cat; ah out of a line-bre t Golden Glow cow. ' , Wo have bred 20 cowa that average 690 Iba. fat. f of thesa are 2-yar-old; 4. S-year-olda; 4, 4-year-olda. aad 4 Sr olda Our herd iverago la 866 Iba. fat Includi iVeWthing thit ia old enough to have ftnlahed a Uat. , V f I" V bred "cowa that have boca grand ehamplone at the lilW rtoi. to the wJU they were officially oeored r Harry Jenklna and their average aeore wea 7V: their Sw production i 913 Iba. fU Wo hare olwaya held our oyn ia the ahow rins. , - , Wo Bred Such cows aa: Darling's JoUy taaaio.-. : -Hii Old M&n'a Darling 2nd Old Man' a Darling, Sunlight 'a Glow.:..... i- Chief Engine- a v Stamp' a Golden Glow ... . Vive La France zna. riiriin, na-m JoieT rt.ir'l I.Mi VlOlet.-. Birdie 1 rrance La Laay Olnw FiggU... : Oregon Tomientor Olow... Darllng'a Jolly Girl -C Darling Glow Blondy . Lady Glow Tiggia 2nd. Darting Glow Bom . - 8mt Heart's Glow Oregon Sweet Glow.. Chief a . Evening GloW. . - 083 117 S01 71 703 ess 67 634 60S Ml 587 570 60 i 65 545 S44 637 630 Afe I 4 a 4 s 6 2 5 7 3 " a 3 . s 3 3 . 4 Do you. wknt foundation stock that wiirraisc Pn? ui ,Qf finPTTnnt so flesired? A bull from this larm win - uo-you-wani iuuHu-u v . . A ,inl from this farm will Cj ine same vniic-.Kc J"" . . V it. Visitors always welcome at the farm, near Manoi PICKARD BROS., Marion, Qreson AAA 0 ".'