" r ,
SECOND SECTION
4 PAGES
The Statesman receives th leased
wire report of the Associated lrres.
the greatest I moat reliable prfS
association in the world.
glXXTHSTU -YEAR t
egr. .
SAI.KM, ORKCJOX,' THf KSHAY MOltNINU, Al'Ul'MT 12, -10311.
I'lUCK flYU CENTS
KING'S TAICES SALEM'TO THE DAILY -
NEWSPAPERS IN FIFTY LEADING CITIES
These Newspapers Have : Two Miflioa Circulate
tisements j and the Name King's and Salem, Will Appear
the Coming Fall and Winter t
.Editor Statesman: . . . . ;
We were about to write you a let (
iter yesterday afternoon when we dts.
covered that our J Mr. Walker vat
leaving for Salem Immediately and
we therefore sent you the article for
The Statesman without' any accom
panying letter; , i
The truth of the matter is that we
have been bo exceedingly busy work
1ng out onrfall and winter advertis
ing campaign, that' we put off until
the last minute the article which you
want for the Thursday edition ot Tb
Statesman.
; We trust you will find time, to
whip this article Into a little better
shape.' -The Interesting feature, we
believe, of King's campaign this year
to Salem folks is the fact that we are
adding to our national schedule,
- newspapers ia SO cities.
Salem i tea will not have the oppor
tunity to, actually see this bunch of
advertisements, and -that Is why we
wanted to emphasize this feature of
our national campaign. As a pews
paper man, we are sure that yon will
be glad to know that we will rely
more and more on the daily newspa
per for getting our story over fo the
housewife. 1 - '"' ' '
' The art work for this series Is be
ing completed by one of the bet ar
tists ia the country, and we are aura
when you see this series yon will
- agree we have set a' new high mark
In rood advertising.
However, s here ia another point
, that Salemites perhaps overlook. Ev
.enr time that he word "King's la
priated "Salem" appears with it. This
year we will use a total of 4,Q0U.wo
cartons and packing boxes, on which
' appear the two synonymous names.
King's and Salem. Very truly yours.
' - : CARL,
f -' ' -. Advertising manager.
(Following i the article referred
to above: i : , .' -- ...
"Salem is a Mg figure in national
advertising. She is getting bigger
7 every day. Her name and products
are fast becoming household words.
Bhe is rapidly gaining power in the
'world's biggest markets, i ' t
"This favorable condition has to
great extent' been Brought about
APPtE
1
Fresh
Ask your' grocer
DOE
SALEM BAKING CO.,
439 Court Street i Phone 954
a.
lt i '" I "III. WJ i i i ng , . mm
by the national advertising conduct
ed "by her local industries.
National Advertising Defined
"Whea the mention is made of na
tional advertising, many of us in
stinetivety think only of the large
magazines, forgetting the other
equally important media bill
boards, street car signs, window dis
plays, and that most intimate publi
cation of all -The Daily Newspaper.
All of these are working night and
day for the prosperity of Salem's in
dustries and Oregon as a whole
"We but not have attached the
importance to newspaper advertising
that It deserves, hence the following
figures: . "
"King's Food Products Company.
who began an Intensive newspaper
campaign last year, is greatly en
larging ita scope In the 1920-21 cam
paign.
"Space in i daily newspapers in
such cities as Detroit, Oereland. To
ledo, Pittsburgh. St. Louts, Helena.
Salt Lake City. Indianapolis. Minne
apolis. St. Paul and others has been
contracted for, and will be tised in
King's campaign which will be
launched Immediately npon the arriv.
al of their products in the respective
markets:'"' .. .: . ' - r: .
2,000,000 Circulation
The (newspapers included In the
list have a total circulation of ap
proximately 2,000,000. The adver
tisements Will appear at frequent in
tervals during the campaign in var
ious sizes, numbering 1640 all told.
which means that the name of King's
and Salem will appear 3,280,000,000
times.
"Selling activities of every descrip
tion are constantly going on In big
eastern markets, putting King'a and
Salem 'on the map V"
"-Good Campaign Last Year-
Referring to the above, giving an
outline of the program for the com
Ing season, the writer would state
that the King's Food Products com
pany expended last season all the way
from 1100,000 to $250,000 in maga
zine advertising, covering the whole
.country Intensively, and Canada and
foreign fields Incidentally,
And they specialized in their sell-
GREE
PIE, 35c
I -
Daily
or phone the oakery '3.
To
&Xx.
SILK
WEEK
. August 12tE to 18tK -
Siave
One-Half to One-Third a(
J Cood Gboda. nt (Cly
Be 1640 Separate Adver
3,280,000,000 Times Daring
.
Ing campaign of their dehydrated
fruits and vegetables principally upon
the Mississippi valley states
The fact that their advertising
campaign was more than successful:
Uhat it resulted In -putting over'
their products, is well proven by th
assertion that all. their output was
sold
Not only this ?
Hut all .their ouiput for the com
ing season was ordered in advance,
inrtuding-the output of two factories
in California working on apricots aud
peaches under the King's patents,
and selling through this company.
The advertising for the coming
season will be mainly to the house
wives of the Mississippi river valley,
in order to aid the dealers who have
given their advance orders for the
products to sell readily and turn in
to cash these dehydrated products.
This will further "nut over" de
hydrated -products In that vast re
gion, and take care of larger outputs
there of the factories here In future
years. - f
The output of peaches and apri
cots will also increase, in order to
make more complete "lines' for the
salesmen dealing with the eastern
jobbers. . ;
And the extension of the great
market into a wider territory inten
sively. worked will be comparatively
easy and cheap.
So the 4,000.000 cartons and pack
ing boxes with the name of King's
and Salem will grow fast to 40.000,-
000 and on up Indefinitely.
The limit will be the ability of the
company and ita subsidiaries to get
the fruits and vegetables grown, and
to provide the' capital to keep the
plants and the selling facilities a few
steps ahead.
Deify d ration Is decidedly "over".
And that means King's dehydration.
And it means largely Salem. For
there is no other dehydration carried
on commercially In an extensive man
ner, and the Salem district must pro
vide in large measure the frutys and
vegetables to make np the bulk cf
the manufactured product.- --
OTNS OF
A WIFE
. . - 4. -
The MOIT Of a ilOneTinOOn
. .
A Wonderful Romanca of Harried
Life Wonderfully Told by ,
ADELE QAIUUSOX.
CHAPTER 668 .
WHY EVEN LILLIAN" FOREBORE
TO QUESTION MADGE.
Oar swift motor ride back to the
vicinity of the Pennsylvania station
in New York was an uneventful one.
Not even a tire accident disturbed
our progress, and when Mr. Drake
signalled George to draw up at tho
corner I had designated I was cou-
scious that the nervous strain or the
evening's strenuous experience
baa
been materially mitigated by the
quiet drive through the balmy spring
air.
If It hadn't been for the silent
transfer of the important code mes
sage which Mr. Drake nnfastened
from his notebook and I, secreted
once more in the back of the trick
0ay
4
a'yt
Buy SilHi
REVEJ
wrist watch I wore there would have
been no hint of anything more than
an ordinary outing in our journey..
ror, from the moment we left
Craigie Manor. Allen Drake droppej
ironi his shoulders as he would an
encumbering cloak all reference to
-indeed, so far as I could determine.
all thought of the task he had just
completed." and became "once more
the fascinating.' debonair maiof-the.
world who had at once attracted and
repelled me when I first met him.
Nothing could have been more def
erential than his manner, and al
though I was constantly conscious of
the personal note which had vaguely
troubled me.-yet it wasn't obtrusiv
enough really to annoy me.
The manner in which I left the
machine, however, although I knew
it was necessary, was not only dis
tasteful but humiliating.
As we neared the vicinity of the
Pennsylvania station Mr. Drake
tapped on the glass, and torga slid
bartc the glass and waited bis in
structions.
A Strange Parting.
"Stop in front . of. the first fruit
store you see," be said, "but be care
ful the street light doesn't shine into
the machine.
"All right, sir." and the slide was
closed again.
"Be ready to get out of the car as
soon as it stops," Mr. Drake directed
me. "George, of course, will open
the door, and you wtll hand him
this" he put a coin 'in my hand.
"Then, wiihout looking around, go
Into the fruit store, make some pur
chase or fruit, as If yon were an or
dinary, traveler, then " go directly
around the corner where yoa say
Mrs. Underwood's man la waiting for
you.
"And , now, good-by. 1 hope yoa
won't mind my saying, you're the
pluckiest piece of femininity 1 know.
And., remember. I'm going to call on
your memory when I need it. Sorry
I can't get out with you
His hand found mine, pressed it
warmly in a farewell handshake a
shade too warmly, my fastidious mis
giving said and then, to my sur
prise, leaning far back Into the cor
ner of the machine, he plucked at
the side upholstery and unrolled a
sort of a dark curtain-like drapery
in front of him.
I couldn't help admiring the de
vice. Unless some one took the pains
to come up to the window and look
directly into the machine there
no indication of there being any per
son in .it except me. But the shel
tered conventional personality that
had always been mine rebelled at this
bizarre secrecy and mystery.
Lillian's Prescription.
The few minutes that elapsed be
tween my alightlpg from Mr. Drake's
machine and the time Lillian's trust.
ed man set me down at her door were
Interminable ones to me. I had been
so shaken by the night's experiences
that when I found myself alone 1
l uaii-ctnn.icu iu etro las uiau wnui
half-expected to see the man with
I the scarred hand or the mocking dace
1 rf n-aA TYb na saw awaww v s 'tint
w vawv mm f. . CICI M a U.
nothing at all happened, and when
at last Lillian herself let me in and
rushed me to the library, where
Katherlne. too. was waiting. I was
able to conceal my nervousness and
tell my story calmly.
Lillian's eyes gleamed -as I told
her of the many calculations Mr.
Drake bad made and of his turning
the original paper back to me. 1
knew that she was tremendously in
terested, but she made no comment
until I had nnished.
"That paper must be of tremen
dous importance," she said. "Drake
has It fixed in his mind, of course.
and the key also and the calculations
he worked out are scattered through
his book in such a manner that no
one but himself could make them out.
j They wonid be of no use to the other
side. But suppose something should
hannen to Drake. Who would be
I able to use the knowledge?"
'lie said he had made provision
for that." I said hesitatingly.
Lillian shot a keen look at me.
then abruptly changed the subject. 1
knew that she comprehended tnai
I Allen Drake had bound me to secrecy
as to certain plans of his. plans in
which even she had no share.
"Now. I'm going to prescribe for
you. Lillian sata, rising. a soom-
inr draught, a good. long sleep, ana
I then tomorrow, home for a well-
earned rest. You've accomplished
all the things I wanted yon to do.
dear, aad I know you sacrificed some
thing to come in.
1 kissed her gratefully. I longea
to go home, although I dreaded the
domestic nroblems confronting me
there.
To be con tinned
I OREGON STREAMS !
:
Western Oregon
Santiam river: Only small fish
eaaeht.
Clear Take: Aboat 75 -or .o eui
! throats caaght during past week.
Fish lake: Dry.
VI .VU. uainil attAtit nvar
Rogue river: Trout fishing good
Almeda. Suge road tla Merlin -
Ua -
llce. .
Sixes river: Trout fishing gc
along middle fork. Motor fron
MrrUe Point.
Elk riven . Trout fishing good at
upper tributaries. Trail from Fort
i Orford.
WASCO HAS BEST WHEAT.
THE DALLES. Or.. Aag. 1L
Wasco county has the purest field
i turkey red seed wheat in Oregon.
according to results of a statewide
wheat certification trip recently com
pleted by Prof. G. R. Hyslop of
O. A. C. today. The wheat
raised by Albert S. Roberts at
rtoyd ranch and 'graded 9.S
cent pure fcr seed purposes, it
but one-fiftieth of one per cent im
purities, a record not yet approached
by any Oregon wheat Inspected by.
Professor Hrslop this season. Tur
AUTODEALERS
ARE AGAINST
FUEL INQUIRY
Delegation Attempts to Dis
courage Holt in Determi
nation to Probe
MORE PENALTIES FEARED
State Treasurer to Digest In
formation Before He Makes
Final Decision
A delegation of automobile deal
ers of Portland, headed by M.
Wilkins. president of the Oregon Au
tomobile lHalers' association. walnd
upon O. P. Hoff, state treasurer and
state sealer of weights and measure.
yesterday and attempted to di-scour
age him In his determination to in
vstigat the recent rise In the price
of gasoline.
The dealers-appeared to feel that!
an investigation would result in fur
ther penalties on gasoline consumer
at the bands of the oil companies.
When asked whether he would "o
ahead with the Investigation. Mr.
Hoff said last aixht that he would
not know aatll he baalsUy digested
information given him by the deal
ers. Information Desired
"I am going lo get all the Infor
mation possible." said Mr. Hoff. "and
the dealers gave me a -considerable
amount of It today."
Some of the dealers attending the
conference, besides Mr. Wilkins
were C. L. Boss. A. N. Brown, A. B.
Manley, A. S. Robinson and C. C, Fa-
gen.. . ...
The dealers were Inclined to jus
tify the recent rise In the prise of
gasoline because ot the- cost to the
companies ia transporting It from
mid-continent fields, held to be n
cessary. because of the inability of
California oil fields to meet me
heavr demand. Ther appeared to
Washing Won't Rid
Head Of Dandruff
The only sura way to get rid of
dandruff is to dissolve it. then you
destroy It. entirely. To do this, get
about four ounces of ordinary liquid
arvon; apply It at night whea -re
tiring; use enough . to moisten the
scalp and rub it in gently with the
finger tips.
Do this tonight, and by morning,
inn Ik UUI Ail, ui juui u,uui uil
I win be gone, and three or four more
I u f nUt1 A I w a
I & DI1 ICS ti U US Will CUUipiClCl 1IVSV
and entirely destroy every Single
sign and trace of it. no matter how
much dandruff you may have.
. You will find. too. that all Itch
ing and digging of the scalp will
stop at once, and your hair will be
fluffy. Lustrous, glossy, fcilky and
soft, and look and feel a hundred
times better.
You can get liquid arvon at any
drug store. It is .Inexpensive and
never falls to do the work
STORE NEWS New
N. C Kafoury, now in
Clearance
i
Tub
!
-
at
- od
ot
thei
was
Ladies Store
, 466-47-4
State Street
his
per
baa
- ,A ia
Announcement has been made of
the marriage of Mi.ts Grace Sutton,
daughter of Mr. and Mrs. A. Sutton
or Aumsville, to Arthur Bunnilli ot
Portland.
Mrs. Ida M. Marvin of Everett.
Wash., arrived in Salem last night
for a fortnight's visit with old friens.
Mr. and Mrs. A. K. Miller have re
turned from a week-end with friends
In Portland.
Mrs. Radoe Itirr went to Seal
Rocks Monday to be the guest ot
Mrs. Clifford Brown.
Mr. and Mrs. Will II. Bennett and
small son. Pearson, have returned
from Portland where they were the
guests of relatives.
Mr. and Mrs. K. A. Saboda are en-
Joying an outing at Newport.
Mr. II. N. Aid rich will entertain
the little girls of h er Sunday school
class this afternoon with a pisnie In
V illson park. . -
Miss Ina Mae Proctor Tias returned
from an outing at Seaside,
Mr. and Mrs. George V. Anderson
and daughter Lucille, of Seattle, who
feel that the oil companies are In ab
solute command of the situation.
Violation Charged
Mr. Hoff a few days ago made
public statement In which he assert
ed that the rise in price is 'a viola'
tion of the agreement made by the
companies when state authorities
several months ago decided to waive
prosecutions under the state law re
quiring that gasoline sold in Oregon
must test at least 56 per cent gravity.
At the same time Mr. Hoff announced
that he wonld institute an investiga
tion to determine who is responsibl
tor the increase in price.
The man is yet-to be produced
who is able to pronounce lingerie
correctly at the first attempt.- i
-r'' . T Tll
Summer; Millinery
Slaughtered
To make room for my new fall and winter millinery which will
soon bogin to arrive I, am offering my entire stock of summer
millinery at way below cost prices. Thisalso includes m
specialty a large stock of children's summer hats.
All these pretty bonnets must go at once! You may hare them
at almost your own price.
Mrs. H. P. Stith
. Now in my new location at 333 State Stree " .
Good Arriving DaUy. Authentic Stylet, purrixased by Mr.
New York.
Sale of
Stylise
Skirts
Summer Skirts in farored fahrics, 'designed in the newest
models of finely textured fabrics in trimmed and plain tail
ored styles, we want to close these Skirts out quick and
have marked them at prices that will appeal to every woman
were Salem visitor last week, bavw
returmsl to their home.
Mrs. Jack Brown of Dallas. Is a
fuetl at the home of her parents.
Mr. and Mrs. Andrew Michaels, 1446
Saginaw street. '
Mr. and Mrs. James William Dent,
heir small children. James William
Jr.. and Brtty. and their house guest.
Mi Anne forrest. left this morning
for a two wt-ek's outing at Crater,
Lake.
Miss Evelyn Smith of Portland U-
vitiling at lh home of her aunt, Mrs,
A. N. Miles. .
No dirt remains In Hoordcarpdngs
Let s pt ov it La youx borne. Tenia.
VTil. GAHLSDORF;
The Store of Housewares .'
Phone 67 - 135 N. Liberty St.
3fen Store
41C.
State Street
Good Riddrmce LVjs
:&dRnb
wlthitptntd til'' '4J
Brack, fcaat. f . f
mp - Jr i"i W -
tMclttlkCpH, ' if, 1
hnrr and tfoat Jr 'l'v
at oi jatt rift AT ' V. J
! .
i '
key red wheat was the variety in
spected, ,