U. S, LAND OFFICE
TO ADOPT ONE CAR
LONG EXPERIENCE WITH WEST
ERN ROADS GIVE DECISION
TO DODGE BROTHERS.
t
A long aeries of practical tests, In
which cars of almost every make and
description were used, brought the
United States general land office face
to face with facts that left room for
only one decision. That decision was
to standardize on Dodge Brothers mo
tor cars. The land office already has
34 Dodge Brothers cars in operation,
having begun this standardization a
number of months ago. Seventeen of
the 34 are business cars and the oth
ers are special jobs used for heavier
hauling. In the future, however, to
quote from a letter written by Prank
M. Johnson, supervisor of surveys,
"the tendency will be toward the pur
chase of the light capacity (one-half
ton) business ear."
Mr. Johnson relates an interesting1
story of the transportation problems
encountered by the land office. He is
head of the field work for the land of
fice, which is a division of the depart
ment of interior, and his territory
covers the entire United States. There
are 13 branch offices, most of them in
the west, as the chief duty of the of
, fice is the surveying of public lands, j
Today most of this work takes the
surveyors into the roughest and most
' sparsely settled sections, principally
deserts and mountains. Originally they
used wagons and four-mule teams but '
'as these become incapacitated they I
', are supplanted yby motor equipment, j
'And as the present motor equipment .
ceases to give satisfactory service, it '
is being supplanted by Dodge 'Broth
ers cars. As the work progresses the
territories visited by the surveyors
becomes rougher and it is necessary
to abandon the heavy equipment in
favor of light but powerful and thor
oughly reliable cars.
"It is impossible to estimate tho
enormous saving that has been effect
ed by changing our equipment and
putting the chief burden 'of transports
tion on the screen side business car,"
said Mr. Johnson, "but I can cite one
illustration which is typical. A double
outfit, which consists of 14 or 16vmen,
completed their work about 15 miles
out of Olenrock, Wyo., at 3:30 one af
ternoon; they went to Olenrock, tram
' acted some business before 5 o'clock,
piled into their two Dodge Brothers
business cars and spent the night n
Wheatland, Wyo., 99 miles from Glen
rock. The next day them came, from
Wheatland into Denver for a new as
signment. The distance from Wheat
land to Denver is 194 miles. The 14
men were surveyors, assistants and
supply men.
DEMAND FOR FORDS
EXCEEDS SUPPLY
CARLOAD OF ORDERS FOR LOCAL
DISTRIBUTION AWAIT FULFILLMENT.
BUSINESS
RETURNING
SAYS TIRE OFFICIAL
BUYERS' MARKET PREVAILS, AND
EQUIPMENT IS U8ED TO LAST
POSSIBILITY.
With orders foj more than a carload
of Ford Cars on hand, F. S. Gannett of
the Gannett 'Motor company, is in a
quandary as to where he is going to
get the stock to fill the demands.
Gannett was In Portland last Tues
day and was informed that the fac
ory is 92,000 cars behind in its May
orders, (He could receive no satisfac;
tion as to when new cars may be ex
pected, although some are hoped for
about the middle of the month. The
Ford factory is practically running at
capacity production again.
Deliveries of Ford Care were made
last week to Gus Alexander, sedan;
Byron Van Gilder, AVasco, road-rto".
B. A. Sperber and A. Milburn, touring
cars. E. J. Fl3her of Maupln purchased
a Ford truck. Three used cars were
sold by the agency this week.
,SAN JOAQUIN VALLEY
GROWS GOOD TIRE COTTON
I
Recent tests of long staple or
"Pima"' cotton raised by Kern county
growers indicate that the iSan Joa'quin
valley is producing as good cotton as
the Imperial, Salt River and Yuma
valleys that have for some years been
furnishing a large portion of the long
staple cotton used in this country in
the manufacture of tires. S. H. Hast
ings, Goodyear cotton expert at Phoe
nix, Ariz., declares that the San Joa
quin valley cotton "compares very fa
vorably with any cotton we have
grown in the Salt River valley."
"There is no" doubt that business
is on the way back," declared J. R
Reilly, sales manager for the Good
year Tire & Rubber company of Cal
ifornia, after completing a 5,000 mile
"swing around the circle" of the tire
company's western and northwestern
branches.
His trip was made for the purpose
of holding salesmen's conferences ai
the various headquarters at Los Angc
les, San Francisco, Portland, Salt
Lake City, and Denver, and to obtain
first hand information concerning
sales conditions.
"There Is business to be had, but
you have, to go after it and fight for
it," he says. "Apparently there are
as many cars running now as ever,
but car owners are coaxing the last
mile out of their tires. We notice this
in our increased sales of repair ma
terials. Evidently thousands of tires
are rapidly nearing their end and car
owners are fixing them up to extract
the last few miles from them.
"Another encouraging condition is
that many car' owners are carrying
either no spares at all. or very dilap
idated casings. All of these cars will
soon need at least one. tire.
.-'JThe tire oversupply of a few
.months ago is disappearing andv the
days of the 'bargain' tires are about
over. The tire stocks ofi dealers who
are really going out after business
are down near actual requirements.
"I fount! quite a difference iri 'the
attitude of various dealers an natur
ally received from them a variety of
reasons for ,the condition, of their
trade. ,
"One dealer in particular determln
ed that he would stimulate business
a little, and with a title extra sales
effort and advertising secured orders
for 45 tires. He replaced these and
succeeded in selling another 45 tires
This man started in business about a
year ago with two tires as a begin
ning.
"A few other dealers excoriated the
rotten' conditions, but invariably I
BoiiBilfiiTOEsis
MOTOR (CAH
The early part of the year 1920, as every
body knows, was remarkable for the tre
mendous volume of automobile business.
Yet our deliveries for April 1921 greatly
exceeded those of April 1920.
This fact speaks eloquently for the good
ness of Dodge Brothers Motor Car, for the
reputation of the Walther-WilliamsCo., and
for the wisdom of The Dalles public.
People have not stopped buying motor
cars. They are simply buying with greater
care. They are demanding dollar for dol
lar in value. -
And, as the figures show, they have learn
ed where they may buy with full assurance r
that honest values are always to be obi,,
tained.
O ' s
3 n
' a
3
a -
WALTHER-WILLIAMS CO.
a Hie Dtllei, Oregon . :
4 9
found these tire merchandisers were
doing nothing to make business 'pick
up.' They were complaining because
tire users were not tearing in their
doors and demanding tires,
"From my observation of western
conditions I am confident that there
is business to be secured. The live,
progressive merchants who are really
'trying to sell goods are getting the
orders.
"Our Goodyear business for the cur
rent month to date, is well ahead or
April business for last year, and
about 25 percent better than last
month. We have .doubled our produc
tion within the last month and are
anticipating another increase in out
put as the spring demand gets, Into
its stride."
HOW LONG WILL A
BATTERY LAST, DIFFICULT
tomoblle is exactly, similar. The mo
torists who get the ultimate best,
both of performance and of life, from
their batteries are the motorists who
give those batteries the best of care.
I have known 'Exide' batteries thit
were in continuous service for three,
four, and even five years and they
were still hale and hearty. ' I havi
known other that were ruined by care
less owners in six months.
"lo sir, I make no forecast about
the life of any battery. But I will say
that If I'm given the care of a bat
tery from the very start, given It reg-
(Continued on Pago 4.)
MI have often been asked by young
and enthusiastic motorists just how
long a starting and lighting; battery
should last," said R. A." Twlss last,
week, speaking of the long life of pnd
of his customer's batteries. '"Frankly,
I cannot tell them. If I could, I would
occupy a position in the battery world
like that held by Doug and Mary in
the movie world.
"The life of a starting and light
ing battery even such a good one is
the Exide is Just as uncertain, just
as dependent on all sorts and condi
tions of outside Influence as that of
us poor human machines. Some of us
may appear to be In the best of health
this week, next week we over-exhaust
our constitution and the next week:
pink roses preferred, no wreaths.
Others of us look frail and careworn
and yet do and keep on doing when
many of our huskier looking acquain
tances are being ferried over the
well-known Styx. It's all more or 'less
of a gamble.
'AricJ the storage battery In the au-
THE UNIVERSAL CAM
Place Your Order Now
If You Want
May Delivery
Our stock is gone and
no shipments are
on the way." "
The demand for Ford
cars is growing
every day.
Come in Now if you would Avoid
Disappointment.
Gannett Motor Co.
Authorized
FORD AND FORDSON DEALER9
v Opposite Postoffice The Dalles, Ore.
DIAMOND
TIRES
Are Now Being Sold on a New and
LOWER
Fair List Price Basis
20
Per Cent
Reduction
A Full Line of Tires, Pneumatics and Solids, For Trucks and
Passenger Cars,
"Diamond Quality All the Way"
We are on the eve of the active riding season of the year. Many tire
owners and dealers have been experimenting with "cheap" tires. They are
now ready to come back to the dependable standard quality tire that will
render long and economical service. There is no tire that' surpasses Diamond
in its ability to do this at less cost per mile.
Vulcanizing
One of the best equipped plants in the northwest. You get reliable ser
vice by experienced and trustworthy workmen.
GASOLINE, OILS AND GREASES
Service Station
Look for the Diamond Sign
M. U Ross & Co.
Square Dealing to Our Motto
At Third and Union Streets