THE OREGON SUNDAY JOURNAL, PORTLAND. SUNDAY CORNING, - DECEMBER 17, 1S22.
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CHRISTMAS TREE
: H IS A BEAR
STATE FEATURE
JCsnta Rosa Road Illuminated by
! a Unique System Attracts
! - Many Tourists.
C&ristmas tre land tf there is such
a fanciful raslm ronlit Mt wa any
toorc llk a. story-book plac than wiH
a certain road fa Southern California
after highway lighting specialist fin
ish Illuminating It. In th day Urn
it ta suggestive ef that magical, mys
tical avenue which most exist some
where, th alluring approach, to the
home of Santa Clans' hinaselfv Except
that thar ia no snow.
Thar to now any anow ia South
ern California. Thr ta only ' the
deep overhead bin by day and the
deeper, atarry bin by night. But tor
ail that. " this partlcnlar road Just
m kmib of Christmas scenes.
o much so that the traveler In his
unroraanuo autoraoDue can suraosi
imagine .be will. find, at the and of
Mi.ii aniu'iAri tt mMr. falrv-llka
dwelling' with a bis door plate bearing
well rememnerea hmw; iv
niM..w am. ilthat ih -nfl Ur.
Claua himself will be awaiting bim at
the door.
.That la bow It seems to ride alone;
Santa Rosa road. In the wealthy resi
dential town of Altadena. a suburb
Va..M tnmniMd t the base
of the Sierra Madre mountains. And
now It is to ba illuminated at night
Then. : they say, it will be mors en
chanting suu.
Santa Rosa road Is a renowned high
way in a renowned community. The
beauty of the road conies from its
trees. Such trees i They are cedars
eedrus deodars, they ere called but
few people think of their proper name
upon first seeing them. Their ex
clamation is invariably "A road of
Christmas trees.";
That - is why. every year , when
mrrlltm m MTnM thaw mAA tha-'tOUCh
h. wmnUhi Ka aWtim hv Aranine
thousands and thousands of small
electno cnrtstmss tree nania unom
the branches of the cedars of Santa
Roaa road. - Every tree la aaparkle
with the little star-like ferns, in all
colors Imaginable. And Santa Rosa
road is more than a mile Jons I
- People coma from everywhere, al
most, to see uus signc it is me moat
famous highway in Southern Califor
nia because of thla. . It ia not Santa
Rosa road then. It Is Christmas tree
road! '
. a a r. Mlnrr tMnr. however, the
road is a dark one at nisht because
the trees are so very uucs. ijisiiuns
specialists of the General Electric
w r a nut nn a numhup
vm"yJj w.w w
of lights on trial and Santa Rosa road
waa selected as tne scene ok we m
-a Tfc nMinla t AltiilniA wtn
very attentive to the type of lighting
unit wnicn iv was proposes iv uo-,
for they declared their desire to avoid
maw4.m ih. fi.htr.1 huntv At fttlih A ia
trkst in any particular. No ordinary
street ugnt scnwma wm w b vwuu
ox. - '.
nvia Vrht fhat was eetuaBv tried
out was the O-S Novahur , highway
type, which concentrates all the light
. ,w. Aavaw ' ITiiAhafnMlT. wiraa
were "strung high overhead and . the
units euspenaea w a ww mpa
arrangement.
Tk. arfao nrnvttd dellrhtfuL The
road of Christmas trees was an en
trancing after nigmrau as w was in
j.Mti.kt- A. n. Vt ra m xr 9 tlliifmlnatlAn
stretched between the silent doe
clustering cedars. On either side there
was just enough, illumination of the
trees themselves to emphasise the
.a .Kw aith whlrH tttav ah lit In the
road, and to suggest the unfolding
Wltcnery 01 a nriauna ere.
AUTOMOTIVE GIFTS
ARE ACCEPTABLE
' (CeeUaned IVeat Fsse Osel
mayalao ba applied to Brother
Sinter. - - '
and
For the family at large the problem
is equally easy. , If during the summer
months touring is the family . recres
, tion there is no limit to the appliances
that . make , very acceptable guta
Tents, caran stoves and cookery gear,
- cots, water containers, emergency oil
Mustapha Kemal-Motors
Uses an American : uar
When Mustapha Kemal Pasha re-
' captured Smyrna from the Greeks re
cently, he mad bis entrance Into the
city not on foot at th heaa of his
troops, nor yet on horseback, but tn an
"American made motor car Stude
baker Big Six. according to inform a.
. tion and photographs just received in
his country. ; .
In th picture 'Kemal Pssha Is shown
with his two aides-de-camp ti he was
about to enter the city of Smyrna after
the defeat of the Oreek army..
Kemal Pasha first proved,, bis mill
' tary genius in the World wsr when ha
vu second in command cf the Turkish
troops which' held the Peninsula of
C.a'.7 'noli, tcainst the attacks of the
lrr-.ioh end Australian troors. Mors
SAM BOOSTS;
Sarin Sana, tbe trade flgrurc of tbe
l llnntto ' to) minMr ' nf
IndiAn blanket as luotor robe. ;
and gas containers, read maps. luggage
racks, luggage bags and well lbs list
might ba continued indefinitely. -
DOST FOBGET THJB TUT, '
1 wr good thing to do Is to shop
around and see what can ba had. One
will find many things untbought of
that would tit in very nicely where be
fore there was an uncertainty
Oh. yes. there - is the pup. .-' A- nice
blanket to lay on and keep doggy hairs
off the upholstery would greatly please
his Canine Majesty. Then. too. there
are sweaters and other : gadgets for
His Nibs. They may ; cause a small
riot when first put on but once used
to the strange apparel it will be found
that His Nibs is as flroud as rock of
his new decorations. '
EXPERT TELLS OF
What Happens in Sulphation
of Storage Ceil Described
; - by R. P. Bowman. i
It la vhnaaiKla Ia Ja-l-ihji tha AAfiditlAn
known as sulphation in a storage bat
tery ana to ouuine some . ox tne
doctor has at bis command for an im
provement ox . such a condition, says
R. p. . Bowman of the local WUlard
service denot.
Upon discharging, the sulphuric acid
in um solution acts upon toe teaa com
pounds of the battery plates and
changes mess compounos to ieau sui-
liiwwi - uou at " - r
niitted to remain discharged for a long
time, or has been over-discharged by
a short circuit in the wlrtns system.
the iad sulnhata hardens on the
rlatea. ha said. - .
"The longer the sulphate is permittsd
Hmiiii Ba aiwOv th mora definitely
it becomes fixed ana tne mors auucuu
it to to return the sulphuric acid that
It contains to the battery solution by
-hiiir Bowman said. "In a
healthy battery that hi being -actively
charged and discharged while in use on
tk. -my aiilnbata dntl not CoUsCt and
harden to the point whers It caxutot
b quiciny ana easily reuueeu.
me aoaiuon ot mora ca
solution than that prescribed by the
manufacturer also brings about the
ssme result. The overstrong solution
combines with the compounds of - the
plates, and remains mere m wa .wu
v autwav.
MT3..ll a rm IV. MAct MimftMII eaUSS XOf
sulphation. over portions of the plates
at least, is due to failure to keep, the
battery filled with oistuiea waier. xi
i m hma. thit in. anrauon aecreaaoe
har.nu of the evanoratlon
of water only and that takes place
when the nailery is oemn-
frv ia ivaa must ai renlacsd regularly
I .t.. i..inn vlll dran below the
level of the plate, mat portion o
tUe plates anove u wnuun
...irv.ui an if vtremerr hard and the
only hope that it may ever again be
returned to its normal tuncwn m w
permit a nattery man u rvuws -
battery wttn extreme wi .
Marion County Does
Its Own Koad-Work
' tvmMm est
' Salam. Or.. Dec' l-Marion county
nnw - has 60 miles of pavd market
roads, acocrdlng to the annual report
of w. J. Culvef. roadmaster. These
hard surfaced roads, which era In ad
ditlon to stats highways In the epunty,
recently he has centered about himself
the ; Turkish Nationalists, organised
the . remnants of the old army, and
ousted the Greeks from Asia Minor.
In appearance he is v small blue
eyed man with a very quiet, modest
manner. He is often said to have been
mistaken for an Englishman, of whose
method of living be ia a great admirer.
He is a-first rate horseman, and is
fond of all kinds of sports. It to said
that his - military genius is almost
matched by his ability as k diplomat.
The use of a - Ktudebaker car . by
Mustapha Kemal Pasha is considered
a tribute to American motor car man
ufacture, as he had at his disposal a
great variety of cars, including the
finest and most expensive of European
makes.
BATTERYALMEN
BLANKETS
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Western Anto Supply compsuiy, tells
tha aftnnlWM'iif 111 PnvtWnn
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scattered over U of the U official
tx designated market roads with a total
of tW mileav';TCi'.-';;A-? "5 f r-; " fr-:,
ri
Residenb of
-.rejavw i oj.'Na r
mm
MnltnDmah County, VeThanli You
Your Welcome to
"Over 18,000 of you
have O. IC.'d our Cecr
i 4
15th and
SAVING SAF.l IS
KWIALIOVER
PACIFIC COAST
- - '' ' ' 1 I'm-.;. ':; - s.-i.i
Western Auta Trade Figure
Makes Big Hit With Motor-
ing Public ' - ' - ! V
. Perhaps no trade character being
used t tha West to bettor knoww nor
baa a mora definite slgnincartoe to
every person who may see bim pictured
than Saving Sara of the Western Auto
Supply company. ' In the ' four years
that Sam baa been representing the
saving and. aerviceh policy of the . com
pany he has become almost a national
character in the attention he haa at
tracted to himself and bis company.
says A. O. alontier. manager of the
toeal branch. , ' i
It vsaa four year ago that Saving
Sam firt appeared In an ad for the
dt
Portland and
"-Ufcfe n W
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' We knew you would approve tKe Star car-root alone because it is built on the Pacific Coast, but
because, knowing the genius -and skill of W. Cl Durant was back of it, it could be no other than a mighty
goodcar. l. 4 -
- - - "i--". - - i, , . ! - - st - -- ' . . - -i--, .- -7 - - .- .---.i-- '
To the scores, of buyers who have placed their orders with us for Star cars, we extend our congratulations-
You have thousands of miles of motoring pleasure before youv To those who have riot yet
seen the Star, we say: , v.- : - ' ' : - - .
Pacific; Mote: Go,
Burnside at Washington Broadway 7916
company. It was then- a. slender,
bashful UtUa fellow with a mop of .
black, hair. Sam's sneeaage went svr
with the public and a was given eacti
week; a pew story to. tell bis readers.
SAX GETS
Sines that time Sam' has appeared
in public so . much that he has over
come bia baahf ulness and taken on the
air of a successful, business man. . .
Re' has grown it mustache, : hs baa
taken on weight, ba sticks his chest
out with the sir of1 -confidence' of the
man who. knows suocesa He has ap
peared m motor- pubneation aU ' up
and down the FaclfiQ coasw he pas
been written up by special writers for
some national magaainea. The special
merchandising sections of, soma, large
newspapers have referred 4o Sam as a
shining example of a successful trada
character, j 4 , :. " "
Each week Barn appears tn large Ads
of bis company ia mora than 70 news
papers un and down the Pacific oast
and as far East as Denver and Phoe
nix. -.- Sara also appears many times in
thousands , of catalogues put out by
his company twice each yaar.; - ' v
SIB.KCTS X&ATKX.X&8
"On the highways Sam appears q the
large bulletin boards reminding mo
torists of his compsny stores as head
quarters for motorists, .and n hun
dreds of uuie roadsioa signs ne. teus
drivers the mileage to "the next town.
In the stores Sam is used in paper
mache posters, and forms very im
."aaa. l
aasSBSBBBbV. I .fir
Come TodayShowroom open untiiiJO.Pi
- - ' The Star Car on Display at: : .
x - Remember, this is a Coast Built Car
portant part of svery window display.
In the office) of the president of the
Western Auto Supply company in Xxs
Anseles, an oil pa'nung of Kant oc
cupies a piaee of honor. This paint
ing is A gift to Mr. and Mrs. Pepper
din from R. Schuyler Van Rensselaer,
thai artist who originated and always
draws Sam's pictures. x
- When Sam was adopted by Sir. and
Mrs. Pepperdlne la 1S18 there were
only five stores under, the company
banner. Now there are more than CO
of them, and they will total more than
$3,000,000 . worth of business during
1922. Perhaps that fact tells beat of
Sam's success.
FORDITES PEEVED
BY SILLY WALKERS
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(Qesttsned le Fate Oat)
I would welcome a lift and not . try
to insult the man or woman who was
trying to ba kind. , People who do this
kind of things.- v::--
v TWs off hl chMt; -Cohan turned to
his desk and began to furiously mess
around in the accumulaUon- of papers
as i though ba wars busy. The office
boy. knowing bim bettor, knew that be
waa still peeved and 1st It go at that.
5?
ffi
, ; Grand Avenue at
(
t-r ' jP
Pelletier Joins
Tlie Eickenbacker
IfompanysStaff
Detroit. Mich.. Dec IS. K. ly Boy
Pelletier, one ef the most widely known
men in the automobile Industry, has
seem advertising manager in charge
of soles promotion of the Rick en backer
Motor company, according to an
nouncement just mad by Capt. IS
V. Kiokenbaeker, vice-president and di
rector of sales f the KicVcenhacKer ox
ganlsatiou. - " v
Pelletier formerly wss private secre
tary to Henry Ford. He will relieve
Captain Rickenbacaker ef much detail
in connecuon with sales promotion.
which he haa directed frgm the begin
ntng of the organisation, and will en
able Rick en backer to devote more of
his tim to tn engineering, manufac
turing and general ndaminlstratlon of
u business.
Dealers1 Liability
Bate Is, Cut Down
St. Luls, Mo, Dec . 1C After sis
months of the , competition to which
casualty insurance companies of the
0
has pleased un
;
East Oalc St,
- r
&
United StaUs heve been subjected by
the insuf ance service department of the
National Automobile, Dealers assocl-
tion, tlto insurance companies Itave re
vised the ;Ynanual7 rates applying to
automobile dealers and garages to a '
point virtually SO per cent lower than
the existing rates st the tim the N.
A. D. A. began its struggle for lower
rates for the industry. The rates are -till,
25 to 30 per cent higher than the
rates available for members of th na
tional association, through their organ
isation; ' :.,
General Business
Beflects in Good
- Automobile Trade
'f In no trade centers ta th country to -th
rapidly improving genera) business
situation' la greater evidence than' la
San Francisco, Seattle, Portland and
other Pacific coast points. This to con
spicuously manifested In the big strides
upward now being made in the west
coast exporting trade. This spells bis-,
ger buying of supplies and products,
which after all constitutes the firm
foundation on which th all-year-round
business of this section Of th west
cosst ot Uncle Sam's domain rests.
to
ilLr"
V 'i
lSat 5747
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