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THE OIIEGON DAILY JOURNAL,- PORTLAND, OREGON.
TUESDAY, OCTOBER 31,
' : 71
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' Columbia discovers h process which produces
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records free from objectionable Surface Nois&l
W . J
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-AS a4 phonograph owner you have always been ; annoyed , .
x by the swish and grinding and scratching noises of -records.
This "surface noise' has been considered impos- .
sible to remove, After years of expeririient, the Columbia
Graphophone Company to-day presents to the world a
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record that is virtually noiseless. -
: ' ; "- " ' , r:" ;"
' Thj record , has been made possible by the discovery, in Colttnibia Jabora
, tories, of a process by which we are able lo produce a xtxf ace material ?b
. fine in texture, so m&rvelously smooth, so free from fnctkm that the pbono
Srapb needle travels over it almost inaudibly and with, imperceptible wearl
The playins-resolt from the use of mis new material is actually astounding', " "
---no other word can describe it. -Melody: unmarred by peoeratins, obtrusive
surface sounds, harmony without disconcerting scratch or sctiipe think what -this
means to ybii and to eveir pnonograph owne
' This is made practical by Columbia's patented laminated, or three-ply,
construction. .The core or centre leaf m ColixmbU eu Process Records,
because it is absolttely distinct from the playing surfaces, is made of
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a harder, more durable substance. Over this rigid backbone are laid tha r
two playing faces made of the new, ultra fine, ultra smoom surface -fabric--
This laminated construction gives greatly ' increased strength and longevity , ;
pltts the most noiseless surface ever perfected. ys, 1
V THZ MZTROOLTTAH Opmrm
h rmrda in Cmlamtbim.
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PO HAft CmA h ft
i m mm mn utimrtT
fdmmmm
The invention of this new process rec
ord by the Columbia Graphophone Co.
for it is the genius-creation of Columbia
engineers and chemists-rroarks the great
est outstanding improvement' since the
invention of the universally used disc
record. :; I''
With, New Process 'Columbia Records
you get all the, real: beauty of voice; all
the exquisite, delicate tones of the1 cello
and the violin! . You get melody uncon- ,
taminated-'bV objectionable surface noise
that has been considered impossible :
to remove UNTIL COLUMB IK
REMOVED IT!
So great is-our confidence in the en
joyment New Process Columbia Records
provide that we ask you to tear out the
list of records' in this advertisement, take
it to a Columbia Dealer and have him play
them! Possibly . he can play the same
selections by other makers! Each com-,
parison test will be a greater Columbia
triumph! , ; r
You will be thrilled by the Columbia
reproduction of every note, every inflec
tion y of the most delicate phrasing
shades of harmony exquisitely expressed
that have previously been COST IN SUR
FACE NOISES! ; ( ;
V.: . . ; ' 1 ..-v. : V . ' '
i ; In comparison with-ordinary records, as
made by other - manufacturers,. JVew:
Process Columbia Records ' will prove
Kxsncoiatciy prexcraDie. :
No other record can be like New Process
Columbia Records. No i-ne: can produce
anything even resembling them, for they
are fully protected by broad basic patents.,
. In no other reccid can you get the same
wonderful degree of surface quietness and
h pure, uninterrdpted mUsic, for the simple
reason .that Columbia alone possesses the.
secret of making a material which, em-
v ployed as a surface for phonograph rec
ords, obliterates obnoxious and intrusiye
v surface sounds. 4 - TW'l'M
This new substance does not hush loud
surface noises. They areneyer created.
' Surface noise is merely friction, the point
: of the needle grinding on microscopic
roughness and multiplied by the sensitive
reproducer. ; InVJVew Process Columbia
Records this microscopic roughness is re
fined awav ttll ffrirtton Is almost a fiction .
With new- and unbelievaUy ralt playing ?
surfaces, the dream of makmg the phonograph r;
mtxsietd instrument of the highest send purest ,
type has hrceme a reality!' Colombia's new '
surface discovery has solved the whole yue . '
f tionl ; Reproduction of asosie has new entered
a new and sreater phase! -To-day, the phoned
rraph with the New Process Colombia Records
is a masterful : trhnnph. You can now buy
Columbia Veto. Precess ilecords from any
Columbia Dealer.. " t
Go hear these Columbia Records! Take ;
this list with you! .Note the smoothness
and fullness of Columbia tone! Note the
beauty of expression! Note tlie seeming
presence of the actual voice or instrument !
GO hear these records to-day&
PERCY GRAIN CER mchwU
mdgwd m mf thm m( mu.
tr mf thm piano. Grmtnger
- maku rcmrim mxdamimij for
Cotutmbitu. ' ' , : s
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Put These New Process
Columbia Records to the
Hardest! Comparison
Tesls!
eo snsmieT . .- issis maaes.. i-
' r 1 I ', ; COLUMBIA GRAPHOPHONE CoJ '
1 i
EIm DunU Walfab Stnran)
. , . I , lioss JPonsellA.
4SSSS 124nck $10
Pibio Casss.
S01SS 10.dt S1.0O
Dud d Knekjaxt6.
4S931 I2ck 1J0
1 xEdd Stoma. :
A-36SS l4ack 1X0
&dt D'A
lltropotitsn Opets 'House Or
, A-621S " 12ck $1.50
Hormwgi Bridal Procasnoa, L- ,
LSbMtrwa. , Percy Grsiagtt.
A-S217 12Iack $13
Tw UttU Stars. . .
Calm A tk Nibt. '
" I . v Bmrbsxs ZXturtL
A-3&43 10-uch $1X9.
: A Smi sfUM HSU. ' ' -:
r- - v T Tsnrfy ilekecxie.
- i S03S1 10-iadi ' $1.C0
In My Hwi Town.
TU IStk HaU. . Fnnk Cmmit. "
'. 1 A-36SS . ,10-ukch :7&4,
Yvm'w Itmd Yew Day.
I Aia't.Krrw HmI Nobody Crmxy -Over
LI. 1 , . Nora Bsyes.
'A-3C52 10-inch 7S
: la Rom TfaoWj " ' v : 4 : t p "
- Paid Spcbt vid Hit Hotel Astor
' Orchestra. ; ' (
I A-3S72 104ac& 7S
SmmI Bock i!y IIoneyaBma.
Goorcotto. , - . i .-;
TedJLswis sad His pztd.
A-36S2 KMnek 75c