THE OREGON SUNDAY JOURNAL, PORTLAND, SUNDAY V MORNING, SEFTE3IBER 10 1922.
PORTLAND IS TO
HAVE AGENCY FOR
PORTLAND HAS NEW LINE OF CARS
AS SUE FOR NEW
BATTERY FACTORY
Mac pry Battery Factory ,NoV2
Will Be in Operation Here
Feeder for Northwest
Therkelsen Motor Company
Formed to Handle New Unef
To Distribute to Entire State.
2
FORM CHOSEN
NEW AUTOMOBILE
' Within a snort time the Rleken
bacVer automobile, the car thai la car
rying- n the nam of America great
est combatant air squadron, "ThHat
,ln the Ring," will make its official ap
pearance In Portland. ,
While Captain Kdflie Rickenbacker.
head of the motor company, ww in
Portland recently negotiations were
7 completed for the opening of a dlstrtb-
utlng- agency for the state of Oregon
and some cf the Southern Washington
counties. The agency will be bandied
by L. Therkelsen and will be known
aa the Therkelsen Motor company.
Therkelsen has taken temporary
quarters at 627 Washington street, and
is now awaiting thl arrival of the
first shipments ofscals from the East.
; At present a shipment of one sedan,
one coupe and two touring cars are
enjroute, as is a complete stock of
jwrts. -i
line will be made at the Salem fair,
Therkelsen said. As soon as the cars
arrive and the organization of the new
-firm is completed more adequate quar
ters will be obtained.
Theikeisen. who is well known in
automotive circles of the Northwest,
recently resigned from his position as
'sales manager of the Braley Auto com
pany to be on his own. He has had
wide experience in the automobile busi
ness, having been with the Northwest
ern Auto company, the National line
and also the Hudson line.
The Rickenback automobile, while
new to Portland, is well known in the
tia.'t and in California. This car, made
under the supervision of America's Ace
of Aces, has been the center of much
interest swince its inception. The
-atli n miu i i ' "i iv jiiiiihi.iiii r mi) r in m i rtniflMWi
Addition of the Bickenbacker lino yvaa announced last week by I.
j Therkelsen. The new touring car Is, shown Above, while the insert
Is of Therkelsen himself.
is a six cylinder type and Is designed
to be attractive as well as sturdy.
Few people know that Rickenbscker
himself is an old timer at tho automo
tive game. While in Portland though lie
told ut his experience and it began in
1903, 'twenty years ago. At that time
he was a helper in a garage.
EXTEBED GAME EABLY
Followlnff the repair and construc
tion end of the business Rickenbacker
learned all there was to know before
taking up the motor racing game. In
1911 he went in for professional racing
and made experiments with the cars.
He raced' some 11 different makes and
managed five, teams.
"There is only one laboratory for the
automobile," Rickenbacker said, "and
that is on the race track. There the
grilling pace brings out the weaknesses
of the car and motor. It was for that
reaspn that I took up the game. I never
stayed with one outfit any longer than
It took me to exhaust the field of in
formation offered by that particular
car."
In 1918 Rickenbacker became captain
of the Engl la h Sunbeam racing team
and piloted that outfit to repeated vic
tory. He was in England when the
war broke out between Germany and
America and returned post haste to
car his native land. He was sent abroad
to construct the greatest motor repair
station in Kurope and from that grad
uated into the flying game.
This too, he safd..was excellent train
ing and a constant source of informa
tion. Data on gasoline engines was
made available .that otherwise would
have been an unknown field. All of
this he used in the design and manu
facture of the car bearing his name.
"When I first returned to this coun
try after the war I attended a show at
New York," he went on. "The feature
of It was the apparent lack of progress
in automotive design. I found that
motor makers were so crowded with
production that creative ability had
been allowed, to slump. I then laid
plans for my car and incorporated all
that X had learned both on the road
and In the air."
Concern Moves to
Its New Quarters
One of the changes recorded in Port
land automotive circles for last week
is the occupation of new quarters by
H. M. Nisbet. distributor of the Co
lumbia battery. Nisbet has moved in
to a plant at 10th and Couch streets.
; ef1flfflll
When all is said and done, the only question which
concerns the motorist is: "How 'will it prove out on
the road? How will any given lubricant affect the
working efficiency of my car??
Hence the importance of the road tests which are
constantly employed in checking the quality and per
formance of Zerolene. Practically every type of auto
motive equipment is utilized in making these tests,
and their results, when analyzed, play an important
part in the system of scientific "controls" by which
the quality of Zerolene is safeguarded.
The Zerolene Correct Lubrication Chart specifies
the particular body of Zerolene which is best suited
to the lubrication needs of jrour car. These recom
mendations are based on careful tests,, both in the
dynamometer laboratory and on the road.
STAtfDAKD CO. COMZAKT
m w fV.'TTT r.mm
-II
i
ERV1N TELLS HOW HE
CHASES SPEEDSTERS
(Contistwd From Fasc On)
vin were driven so hard that thv had
wrecks or other casualties. Soon - the
doughty driver had the reputation pt
fetting the man be started out for arjd
drivers stepped as soon as they heard
the splutter of his machine on their
trail.
During his service with the cits, Er
vin.has ridden more than 600,000 miles
and has not had one wreck. He says
he was lucky but others, his compan
ions say, that it was because ha knew
his machine and how to handle it. At
any rate he has survived longer than
any other motorcycle speed officer.
Since the time that he was the only
speed officer on the force, Ervin has
seen the creation of a squad of six
riders, of which he is the commandiitg
officer. These men operate to main
tain law and order on the streets Of
the city and to see that reckless drivers
are given proper punishment,
"Ona of the standing orders to the
squad," Ervin said, "is to get the reck
less driver. He may be reckless with
out Violating the speed law but makes
no difference. In all work the officers
of the squad are required to be cour
teous and to aid tourists and travelers
at all times."
In making out orders for the squad
th lieutenant works his men on no
regular schedule. At one time of the
day they will be inactive but at the
same time of a following day they will
be at work and roping in speeders.
"Some foxy birds would spot the
time f working," Ervin went on, "if
we worked on a schedule and then
would be a good baby until we left his
territory. As it is we jump around
and they don't know Just when to ex
pect us or where. The element of sur
prise is great in this game and when
they know we are liable to hop out of
any intersection they drive well within
the law."
One f the things Ervin advocates is
making, the punishment fit the crime.
For speeding he says there is only two
remedies in police court. One is a fine
of $1 an hour for every mile the speed
ometer registers and the other is jail.
The two work together very nicely, he
said.
Prominent Men on I
Tour Visit Local
Store of 1 Hassler
Recently D. F. Wells, local branch
manager of Che Hassler Pacific . com
pany, was paid an interesting- visit by
two transcontinental tourists who ar
rived in Portland on the last lap of
their trip, which took them from, Oak
land. CaL, to New York, and return.
Disguised as tourists, pure and sim
ple, and traveling in a Ford touring
car equipped with Hassler shock ab
sorbers and loaded to the brim with
baggage and . camping equipment,
Harold Arnot and William Carlson
stopped in front of the local branch
on lower Broajdway to pay their re
spects to Wells. Their visit was quite
a surprise, as Wells had no knowledge
of their trip until the arrival in Port
land. .
Last June, Arnot and Carlson began
their tour of the country, leaving Oak
land and going east over the Lincoln
highway. They stopped at Chicago,
Indianapolis and several of the Middle
Western cities, combining business with
pleasure on their trip. Continuing; on
they passed through Philadelphia.
Washington, D. C, and on to New
York, from where they started their,
return trip, going through BuffaToT
stopping at Niagara and following the
edge of the Great Lakes around
through Michigan and back to Chi
cago again. Returning to the Pacific
coast they followed the Yellowstone
TraU. stopping at the national park
and continuing on to Seattle to .visit
friends aVid relatives in the Sound
City. . i
Two Models Added !
To Gardner Line;
Cars Arrive Here
' 'Arrival of two new models of the.)
Gardner line was announced last week
by Hay Albee of the Mitchell, Lewis
V Staver company. The two models
are the business coupe and the sedan.
Both are recent additions to iihe
-Gardner Una and since their arrival
tn this city have been the center! of
attraction for persons desiring such
cars. The coupe is built for the use
of the commercial traveler or the pro
fessional man and has plenty of room
for the storage -of luggage.
The sedan features many of the -refinements
applicable for a car designed
primarily for tho fairer sex. The finish
on this model is attractive. On a of
the features of this model Is the floor
heater. , ; ) - .
Th average life of an automobile is
the pnited States Is estimated at .frre
Portland has- ben selected by the
Mac rry Battery company as the lo
cation for Battery Factory No. 2. The
entire factory of the Thor Battery
company has been taken over ana cells
will be made according to the specifi
cations of the Mac chemists.
Paul R. McOilton. president of the
Mac Dry Battery company, was in
Portland last week to supervise the
dosing of the contract with the Thor
factory. The factory. McGllton said,
would have a dairy output of 100 at the
present time and 150 when new quar
ters were provided for.
Negotiations are now being carried
oa for the purchase of a factory. site
and the erection of a new building on I
Sandy boulevard. When this structure
Is completed the apparatus will be
moved from the old Thor factory, now
located on Broadway at Union avenue.
"We find -that it will be far more
satisfactory for us to ma,ke the bat
teries for the Northwestern area up
here than t oship them from Los An
geles," McGilton said. "The demand
has reached such a point that the Los
Angeles plant can take care of the
Southwestern district only. By having
a factory here we will make this the
chief distributing point and speed up
delivery of batteries by eliminating the
time of shipment from the south."
C. A. Cronkhite, chemist for the Mac
company, has been assigned as head of
the Portland plant. He will superin
tend the manufacture of the batteries
and also supervise the force of inspec
tors. Besides the plant at Los Angeles,
which is the parent plant, and the new
Portland factory, the Mac Battery
company has a factory in Chicago.
This is the largest of the three, hav
ing a daily output of 600 batteries. The
total output of the three plants is
1600.
While in Portland McGilton made his
headquarters at Lefaver and Jordan
salesroom, local distributors of the Mac
dry battery. He is motoring back to
Los Angeles.
"There Isn't much of a secret about
the dry battery," McGilton said, when
asked how it worked. ' "We began
some five years ago. By a lucky strike
we found that by using certain radio
active salts for an elyctrolytlc a dry
cell could be made that would stand
recharging. We have tested our bat
teries since then and have found that
we have been successful. .
"One of the features of theiMac dry
battery is that it is in a higM state of
internal tension. The slightest dis
turbance from the outside starts a
molecular action and the battery is
recharged if the slightest amount of
current is sent through it.- If the bat
tery is apparently dead a charge suf
ficient to turn over the starting motor
can be created by merely cranking the
engine of the automobile and allowing
it to run for a few minutes.
I r y&vk
The UTILITY CGUPE for
Professional and Business Uceo
Count the
Chevrolet
$680 '
Count the
Chevrolet
o. b. Flint, MlrhfgM
This Coupe was designed especially to
meet the needs of those engaged in
professional or commercial pursuits,
desiring higher grade, yet Economical
Transportation with increased facilities
for carrying luggage, sample cases, in
struments or merchandise of any kind.
Its single seat is deep, wide and uphol
stered for driving comfort as well as for
refined appearance and long wear.
Ample space and leg-room for two pas
sengers. Rear compartment will hold a
36 inch steamer trunk and then be left,
half empty. Capacity about 14 cubic ft.
This car, has artistic lines, and in finish,
body construction and ; appointments is
strictly first class
It is ideal for salesmen representing-high
grade concerns that appreciate the value
of transportation facilities reflecting the
character of the house.
FIELDS MOTOR CAR CO., DISTRIBUTORS
FOURTEENTH AND ALDER STREETS '.
Arthur W. Bryan Motor Co
E. Broadway and Wheeler St.
ASSOCIATE DEALERS
Hagh Smith
Gresham
JL. Y. Billinffsley Motor Car Co.
IS. 8th and Hawthorne Are.
coj11
Ready to start with the
next half -million users
One after another, the present half-million
users bare been converted to the General Cord
thru reports of its exceptional mileage. They,
in turn, have talked about its longer service -
but you haven't heard so much about the Gen
eral's moderatt price.
That has been an unsunvirtue
It Is true that the price of an article is not as
Important as fta performance. The character of
the product counts most. Experienced car
owners do not buy "price"; they buy merchan
dise. . That's why General is ready to start with
its second half-million customers.
but don't think, because of tho running rep
trtatJon of the General Cord, that tha erics la
premium ugo ask aooux xsat COO I
goesa tong way
to make friends
More General Tires were
sold here during the month
of July than -any previous
month in history.
The
Tire Co
446 Stark St Bdwy 4212
i.
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