i .. i. . - i Mil t- "j ,;m mm 1 M .!" A "' ': l m a TOE OIIEGON!" SUNDAY JOUKNAE, PORTLAND, SUNDAY MORNINCf, SEPTEMBER 3, 1922. ism Read this child welfare report. Read too, about the importance pi digestible shortening 1 Why - ; ! r-rt nt -ri I Jn : a -i - I L iN tl r i i Im- 1 -rail ri coildL in 3 is mnaer-moTLir Rich and rbaor alike) I 1 f i AM: I . - M - . .! i: I E. !-':r Ml A M A Aia - - , .! ; . -, i : i i I . ; iAA I r... f.-., : f : .MS"-- lit M5 N. with i sharp arithmetical j minds 'statisticians"--tell us that the "eco nomic" value of a ten yeaF old life is $4,000. But any mother will tell you that the health of her! boys and girls is beyond all price. t j So mothers were deeply moved by the fol lowing recent statement of the head of a child welfare organization (herself a woman): Her Startling Statement about our Children "As a nation we have been i woe- fully negligent of our most precious asset our children." She referred to the discovery that one third of our I children, rich arid poor alike, are . suffering from under-nourishment Reading such facts millions of mothers are asking from the heart: "What home measures will assure our little ones their rightful health? In reply the highest authorities stress the need of more easily digested foods So mothers "every where are beginning to ask of i every 'fooci and especially of the. fats, animal energy Vill my little boys and girls digest this easily and naturally? When a mother begins intelligently! to put mily shortening; the ater will makcfoom this question to the f pantry shelf sooner or for Crisco. For Cnsco is a digestible short-ening--a vegetable shortening given to us by Nature herself! Crisco assures digestibility to fried to cakes, cookies foods, and! pies. But it assures, too, the delicious flavor and inviting appear ance which are so closeto a mother's heart. j So with Crisco you. may take untroubled satisfaction in giving your little ones, in di gestible form, the foods they love. 'Mi ! 1 i : ' I. : I I ! . . ; - I'M: ! Common sense tells mothers that so healthful a shortening as Crisco must cost, in a week's cooking, a few cents more than do fats of questionable digestmility. . They would; no imore deliberately use i a cheap unwholesome shortening than they would deliberately buy inferior milk. Vl i : i . I ; i i ' I ; I t ; ! : ' ; ' I Your'. grocer, if (he is a modern grocer, has Crisco. J i J How to use Crisco IN PAN FRYING crumb jin 40 smoke.) By reached proper frying heat when if browns a bread seconds. ! (Do not wait for Crisco to (straining Crisco you can use it again and again. AS SHORTENING use 1 5 less of Crisco than you would of animal fats. I : Jwo simple I I For delicious, digestible takes VyC JTi ' . Fop digestible and flaky pastry il jt&7& J I I I j H 'j For crisp, digestible fried foods 's Cpj ' ! ' fWillliaW TTnttmri,mV0.rtM lnjW ) ! -i " i ' ' j i i : ". ' r : ; ' -j. i! ; ' " ! j " i S j .j i - I i j . . ; ; '-. ' - " : ' I M I : - .i f ' . 1 ' ' : i ri" - ; I i ' f '' T as in deep frying, Crisco has ! il I . i 1 i : i. i iii- i i M ! : 1 i ! n I 1 M i Mi. ; ! j ! : : j . ;! ; ji : :hh urn J Y I - i,-' I vt l I i..i" , " i if. ; : r nome tests Low Melting Point t Easy Digestibility ! Into half a glass of lukewarm watr drop a small lump eacli of Crisf o and any- other shortening. With a spoon ; gradually add i hot watpr until Crisco melts-. You will find that few other (fats melt at this point.. Food authorities say thkt an easily digested fat should melt near body heat 98 25 degrees. Crisco, you will find, melts evfcn below this temperature. It melts at 97 degrees!." (This test does dot necessarily condemn the digesti bility of the other fat, but it will aid you to establish Crisco's fine digestibility.) M j Avoid Smoke andi Odor! ! Put into separate pans equal amounts of Crisco and iany other fat. Heat slowly for eight mini u'es or. until they reach a temf perature where a bread crumb browns in 40 seconds.; Notice that the Crisco, unlike most cooking fats, does hot smoke at this proper frying temperature. ! You will find that frying with . Crisco will be very j helpful in keeping your whole, house fresh and free from the odor of cooking fats. - r may anticipate dU X gestible, fine - flavored . foods when you find a bakery or restaurant Nvhich uses Crisco. ' J - t ' il L These proprietors, of course, pay considerably more for Criscd than they need pay for "average' shortenings. ' But ; thought ful owners, wide aWake tp their customeri interests, seldom hesitate! over these few extra pennies. For 1 Crisco, they have learned, . assures to their foods healthful digestibility. Mi ft